Selling Soulfully with Jennifer Allan-Hagedorn

Education & Training - Sell with Soul
My thoughts and ramblings on the real estate industry and how we've gotten into the pickle of being among the nation's most UNtrusted professions!



Unless you've been hiding under a rock since August of 2007, you know that the real estate market in most areas of the country has sustained a massive blow to its ego. Not that things were booming before August, no, we were all a little nervous about and frustrated with our slow-moving inventory,...
I love SOI*. It's my thing... it's my passion. I think every self-employed salesperson oughta include a little SOI in their arsenal. Or a lot. During my real estate days, my business was nearly 100% SOI with a few random floor calls, walk-ins and web leads tossed in as gravy. But if you're gonna ...
(Material excerpted* from Sell with Soul: The New Agent's Guide to an Extraordinary Career in Real Estate)MYTH #6: Real Estate Is a Team SportReal estate is an individual sport. Period. No one in your office or corporate headquarters cares much if you succeed or fail and, as you can imagine, ther...
(Material excerpted* from Sell with Soul: The New Agent's Guide to an Extraordinary Career in Real Estate)MYTH #4: Your Job is to Drive Buyers Around and Hold Open Houses     Because these are the most visible activities of a real estate agent, you may believe that this is pretty much what you do...
MYTH #3: You Have to Pester (er, Cold Call) Strangers to Build a Successful Business Some people have it, some don't. The desire and willingness to cold call, door knock and network, that is. I'll bet many competent future real estate agents have been deterred from their calling, thinking that th...
I had a little SOI* fun yesterday. Didn't mean to, just worked out that way. I have a rental property in Denver that needs ... well... a renter. I no longer live in Denver, so it's kinda inconvenient for me to show the place. But I don't want a property manager, don't need one. I just need someon...
To Read Myth #1, "Your Love of People Will Make you a Successful Real Estate Agent," Click Here.Your Love of Houses Will Make You a Successful Real Estate Agent(excerpted from Sell with Soul: The New Agent's Guide to an Extraordinary Career in Real Estate)        This is probably the number one r...
What if... Your accountant prepared your taxes using last year's rules?    Your physician treated your arthritis with an expired prescription?       Your painter painted your house using 5-year old paint?         Your child's kindergarten teacher taught using 1970's methods?           Your stockb...
Yep, that means exactly what you think it means. If you are not a good real estate agent, get out of the business now before you spend one more dime or dollar on your personal marketing or MLS dues. Give your overpriced listings to someone else who will price them right and market them intelligen...
  MYTH #1Your Love of People Will Make You a Successful Real Estate Agent(excerpted* from Sell with Soul) "She's not the friendliest person in the world, but she gets the job done" is how one of my biggest clients described me to a referral. After I picked myself up off the floor, I decided she ...

Jennifer Allan-Hagedorn

Author of Sell with Soul
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