Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools

 

By Gina Chirico, Real Estate Agent - Essex County, New Jersey
(Lattimer Realty)
Comments 35
How to Add a Referral Link to Your Email SignatureI won't take credit for creating this referral link in my email signature but I do want to share this tip I found on the internet on how to add a referral link to your email signature.Instead of the traditional referral taglines, you can create an...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 20
YouTube Thursdays - Does your Marketing Story include Stories?  Videos stand out in social media - and you can take advantage of it. YouTube and Instagram Stories continue to take center stage in 2019. One big reason for their popularity is they get prime viewing on both news feeds. For example, ...

By Stuart Crawford
(Ulistic Inc.)
Comments 1
Top Tech Companies in Albany NY Focused on Real EstateWhen it comes to serving real estate clients, tech companies in Albany, NY must have the knowledge and training necessary to handle IT issues that are unique to business owners in this industry. Real Estate agents, brokers, and property manage...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
(Zurple)
Comments 3
Interesting news! Creative commons just launched a site called CC Search. It's similar to google images, except there are no copyrights attached to the images. Most of them are within public domain or under a creative commons license. Creative Commons licences usually entail attribution to an ima...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 3
Good IDX real estate websites provide the information leads expect in predictable ways. Great IDX real estate websites provide features and content leads did not know they needed.To help you move your IDX real estate website from good to great, we gathered some tips from Realtyna staff. Here’s wh...

By Jana Schmidt, Jana L. Schmidt
(John L. Scott Renton)
Comments 3
Can I just start by giving a full NERD ALERT and fully disclose my obsession with technology?   Let's talk tech. I'm Generation X. Modern innovations of my youth had falsely guaranteed saving time and money and all sorts of other resources.. So when it failed to deliver, it's more than understand...
The imagine each entrepreneur beginning a web-based company is to get budget friendly web design solutions. With cost effective website design solutions, you would certainly be capable to get one of the most efficient designs at the lowest worth possible. The mix of these two components determine...

By Leif Price, Content Marketing Specialist
(Spot Color Marketing)
Comments 10
Having a strong online presence is very important as a modern real estate professional. Are you equipped with the right tools to boost your standing in a competitive industry? These are 7 important things your website should feature to stand out. Mobile and user friendly designMobile internet use...

By David Sekunda, Broker/Owner
(HouseKey Real Estate LLC)
Comments 2
Do NOT sign the Dotloop agreement before understanding once you do they will not let you out, even after your initial year if you do not call and cancel first. I am a small Midwest broker with a limited amount of agents; I was talked into trying Dotloop because I had some interest from a couple o...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 7
Let’s face it, people. Facebook is too big to ignore. As a platform, it offers too many opportunities for real estate agents to connect with their leads and improve sales.To take advantage of these opportunities, real estate agents should carve out some time to work on their messaging. Some of th...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 33
Youtube Thursdays - New Toys! There was a time when you needed a video camera in order to shoot quality video. However, with today’s sophisticated smartphones, phone cameras continue to improve in leaps and bounds. Case in point, our friends, Ron and Alexandra Seigel recently shared an amazing Ea...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 2
Words matter in real estate. The message you craft for leads will determine how many convert. If you are not seeing the sales figures you need, you may want to take a look at your call to action on Facebook and other platforms.What Is a Call to Action?A call to action (or CTA) is the part of your...

By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Comments 7
Hello Everyone in the Rain.   A great blog by Amanda S. Davidson about videos that we can all use help in (Well I need help)  I learn alot from Debb Janes but this is a keeper also.\ Video Marketing Tool – Content SamuraiVideo marketing is something we all know is very powerful but, not everyone ...

By Lyn Sims, Schaumburg IL Real Estate
(RE/MAX Suburban)
Comments 3
Let's start with the really annoying (info aggregator) company MyLife.com. This was the absolute worst with them having my age, race, income & religion listed. I don't know how or where they got the info but it really didn't matter - it made me mad plus it was all incorrect. Most of all I was mif...

By Roy Kelley
(Realty Group Referrals)
Comments 7
The ability to add a custom thumbnail is another good tool which offers greater control over your branding and video marketing.    YouTube Thursdays - Thumbnail Customization Options in YouTube      You've likely noticed that YouTube automatically selects a thumbnail for your video. And while you...

By Craig Lebrau, Property Geek in Upper East Side NYC
(Lebrau Property)
Comments 1
It is no secret that, in recent years, digitalisation and technological innovation have had a significant impact on the way of the modern world. In fact, everywhere we look, it appears we are positively surrounded by it, from all angles. Every industry, every facet of modern life, has been impact...

By Tommy Wyher, I am an freelance writer and professional marketer
(Husky Marketing)
Comments 1
The process of selling a property has a lot of variables associated with it as well as important documents to have signed. Failing to have a certain document signed can lead to a deal being voided or delaying a closing leading to a buyer pulling out. Organization is paramount as even those with t...

By Amanda S. Davidson, Alexandria Virginia Homes For Sale
(Amanda Davidson Real Estate Group )
Comments 72
Video Marketing Tool – Content SamuraiVideo marketing is something we all know is very powerful but, not everyone likes to be on camera. Brian England asked how I made one of the videos in a previous blog and it gave me the idea to write a post in case it would help anyone else with creating vide...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 0
Despite the explosion in social media over the last decade, email marketing remains the most effective way to reach customers.Leads say they both prefer email content and they are more likely to act on it.In real estate, email marketing can be an essential tool to promote listings.So how do you g...

By Mojo Selling Solutions, Mojo Dialer and Real Estate Lead Services
(Mojo Selling Solutions)
Comments 2
 Real Geeks Mojo Dialer integrationWe’ve made it pretty clear that we’re focusing on integrating Mojo with the top CRM platforms, and we’ve delivered! Recently, we finished our integration with the folks at Real Geeks and we’re excited to tell you about it.Their team reached out to us last year b...