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Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Recent blogs on Real Estate Technology & Tools
By Christopher Shearer MBA DRE #02062657, Experience You Can Trust. Results You Can Count On
(Christopher Shearer Real Estate)
Understanding Business Credit: A Guide for RealtorsIn the fast-paced world of real estate, maintaining a healthy financial profile is essential for business growth and stability. While most realtors focus on their personal credit scores, business credit plays a significant role in the financial health of your real estate practice. Whether you're looking to secure loans, manage business expenses, or expand your operations, understanding how business credit works can give you a competitive edge. See our Free Guide.What is Business Credit?Business credit is essentially the ability of your company to borrow money or obtain goods and services based on the company's creditworthiness. Unlike personal credit, which evaluates an individual’s ability to repay debt, business credit looks at the fi...
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   Virtual staging has transcended its initial skepticism to become a vital tool in real estate marketing, propelled by AI's advancements. This blog post delves into the nuances of two leading platforms, Virtual Staging AI and AI HomeDesign, providing a thorough comparison to guide real estate agents in choosing the most suitable service. While both platforms use AI to help agents with their listings, they differ significantly in user experience, pricing, and additional features.User-Friendly Platforms: Accessibility and ConvenienceThe ease of use is a critical factor in selecting a virtual staging service. Both Virtual Staging AI and AI HomeDesign boast user-friendly interfaces, allowing agents to upload photos and choose designs with ease. However, AI HomeDesign requires users to crea...
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By Peter Mohylsky,, Call me at 850-517-7098
(Property Management International-Destin)
(This was news to  me so I thought it was worthy to share. )Disclosure...No AI was harmed in the publication of this article.  I did use chat gpt to produce this image and has to convert it to a file type that AR would allow.  (just saying)Definition and history:  JPEG.  Developed in 1992 by the Joint Photographic Experts Group.  It is now considered the standard file type for use in digital photography.  Smaller image size with highest quality possible  -Images are quicker to load, share or down load.-Supports the complete color spectrum.- Minimum post production work is required.  - Does not support animation.  PNG.  Developed in 1995 as an alternative to GIF.  Portable Network Graphics.  originally called PING but that name never caught.  The basic rule is that PNG is best for graphi...
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By Christopher Shearer MBA DRE #02062657, Experience You Can Trust. Results You Can Count On
(Christopher Shearer Real Estate)
How Realtors Can Use NAR’s Realtor Property Resource (RPR) Website to Price Homes More EffectivelyFor real estate professionals looking to take their pricing strategy to the next level, leveraging the right tools is essential. One of the most powerful tools available to realtors is the Realtor Property Resource (RPR), a comprehensive platform provided by the National Association of Realtors (NAR). RPR is a member-exclusive website that offers a wealth of data, analytics, and reporting tools that can help Realtors price homes accurately, track market trends, and make informed decisions.In this section, we’ll break down how Realtors can use the RPR platform to price homes more effectively.What is RPR?RPR is a data-driven platform designed specifically for Realtors. It offers access to a v...
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By Christopher Shearer MBA DRE #02062657, Experience You Can Trust. Results You Can Count On
(Christopher Shearer Real Estate)
The Future of Real Estate: How Technology Will Transform the Industry in 2025 As of 2025, technology is rapidly changing the way real estate professionals operate. From AI-powered tools to virtual property tours, the industry is evolving at a fast pace, and those who adapt will be positioned for success. Whether you're an agent, broker, or real estate investor, staying ahead of technological trends is crucial for maximizing efficiency, improving client experiences, and staying competitive.Let’s dive into the top technology trends that will shape the future of real estate in 2025 and beyond.AI and Machine Learning: Smarter, Faster DecisionsArtificial intelligence (AI) is already transforming many industries, and real estate is no exception. By 2025, AI and machine learning will be a key ...
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By Christopher Shearer MBA DRE #02062657, Experience You Can Trust. Results You Can Count On
(Christopher Shearer Real Estate)
In today’s fast-paced real estate market, having the right tools at your disposal can make all the difference. While platforms like ChatGPT have garnered attention for their versatility, a new AI tool specifically designed for real estate professionals, DeepSeek, is taking things to the next level. But what exactly sets DeepSeek apart from ChatGPT? And why should realtors pay attention to it?What Is DeepSeek?DeepSeek is an AI-powered platform designed specifically for real estate professionals. Unlike general-purpose AI like ChatGPT, which can handle a wide range of topics and tasks, DeepSeek is tailored to the unique needs of the real estate industry. Whether you're a buyer's agent, listing agent, or property manager, DeepSeek is built to provide solutions that enhance productivity, st...
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By Paddy Deighan MBA JD PhD, Paddy Deighan J.D. Ph.D
(http://www.medicalandspaconsulting.com)
With everything going on in the world, the internet is inundated with news about the Chinese AI startup, DeepSeek. I have written a bit about this during the past few days from a technology standpoint.SO what is it really and why is there so much fuss?  Well, for one thing, DeepSeek has accomplished with $6 million as ChatGPT did with $6 BILLION.  That alone is pretty remarkable. I downloaded it on Saturday and began using it.  It isn't perfect but it is off to a great start. It is available for iOS and Android.I work with proprietary AI applications so it is difficult to impress me.  I imagine that DeepSeek will improve and improve quickly.Soooo, I recommend that 'Rainers download it and begin to use it.  I have frequently recommended during our AI Zoom meetings that we choose a platfo...
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By Peter Mohylsky,, Call me at 850-517-7098
(Property Management International-Destin)
Homeowners insurance is essential for protecting your property and belongings from unexpected events like natural disasters, theft, or accidents.  There is a lot happening in this industry over the last couple of years and It will probably continue for the next couple of years.  Remember to regularly review your policy to ensure it reflects your home’s current value and any major updates or renovations.  I just dragged my policy out and started to review it.  It did not make sense.  so I needed to check with my agentsPro tip: bundling your home and auto insurance and exploring discounts for safety features like smoke detectors or security systems can often help you save money too!Questions about buying or selling? I'm here to help!#realestate #realestateagent #fhm121 #buying #selling #l...
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By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
In today’s highly competitive real estate market, effective digital communication is fundamental in order to maintain strong relationships with clients and close deals. With the growing reliance on digital tools, real estate agents should definitely be well-versed in various communication strategies to provide a satisfying experience. Understanding the nuances of digital communication helps agents build trust, enhance transparency and ultimately increase client contentment.The Importance of Proper Digital CommunicationAs a real estate agent, mastering digital communication is not just about responding to emails or messages promptly, but also about creating a professional and engaging experience. Clients expect clear, timely, informative interactions, therefore agents need to use the rig...
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By June Piper-Brandon, Creating Generational Wealth Through Homeownership
(Coldwell Banker Realty)
Use Keyboard Shortcuts to Be More EfficientUsing keyboard shortcuts and efficient techniques in Excel can boost your productivity by up to 30%! Here are some essential shortcuts and tips to get you started:  Ctrl + C / Ctrl + V: Copy and paste like a pro. Ctrl + Z: Undo your last action. Ctrl + Shift + L: Apply or remove filters. Ctrl + Arrow Keys: Navigate quickly through your data. Alt + =: AutoSum selected cells. Ctrl + T: Convert your data range into a table for easier management. F4: Repeat your last action (great for formatting tasks). Ctrl + ;: Insert the current date. Ctrl + Shift + :: Insert the current time. Ctrl + Shift + $: Apply currency format to selected cells.  💡 Pro Tip: Combine these shortcuts with your daily tasks to see a noticeable improvement in your efficiency. Fo...
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By Frank Worrell, Turning BPOs Into Six-Figure Incomes
(BPOS FOR LIFE LLC)
Click here to view video of me showing how to.. short video..Creating presentations used to be a time-consuming and often daunting task. From brainstorming ideas to designing slides, it required significant effort and creativity. But thanks to AI, those days are behind us. In just 5-6 minutes, you can now craft stunning, professional-quality presentations—and the best part? You can do it from virtually any source of information.AI tools today are incredibly versatile. Have a video you want to transform into a presentation? AI can analyze the content, extract key points, and turn them into visually appealing slides. Got a lengthy document or article? No problem. AI quickly identifies the most important information and structures it into a coherent deck. Even web content is fair game. By ...
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By Salar Davari
(AI HomeDesign)
Today's property market is shifting beyond traditional methods by incorporating artificial intelligence, which significantly speeds up the buying and selling process. This innovative approach offers both agents and clients a more efficient way to handle the market. Despite its benefits, this technology is just beginning to be employed in the real estate industry, presenting a unique opportunity for agencies willing to adopt these new tools.Ensuring Security with AI in Real EstateAs AI becomes more prevalent in real estate, concerns about data privacy and security are understandable. Industry experts are actively establishing and enforcing security standards specifically for AI applications, ensuring that data integrity is maintained as industry practices advance.Analyzing What Attracts ...
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By Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Meat and Potato simple real estate video. Roll your own for the show and tell a new real estate listing. Or hire it out, do video take out for the all done and ready for an upload to your established real estate video channels. Which of the two video camps are you in? Or is none of the above box checked off? "N/A". Nada for video. Are you still trying to convince yourself of the merits of real estate video? (Removing painful slivers sitting on that wooden fence waiting for what?) If you check out the forums for the folks who produce the real estate videos, the word "cheap" is often mentioned. Those hired to do real estate videos openly complain that, looking at the real estate property listing commission, spending a little on the video application is justified. Many videographers perce...
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In today's real estate market, simply putting up an Open House sign isn't enough. Using a multiple listing service (MLS) enhances visibility and potential sales, requiring high-quality photos to attract house hunters online. This post delves into the essentials of preparing your real estate photos for MLS, ensuring they draw the highest amount of attention.MLS Photo Specifications: A PrimerAdhering to MLS specifications is key to successful property listings. While requirements can vary by region due to local regulations, certain photo specifications tend to remain consistent across major platforms like Zillow, Redfin, and Realtor.com. These include technical details about the size and quality of photos that help maintain a standard and ensure your listings look professional.Essential D...
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By Pat Starnes-Front Gate Realty, 601-991-2900 Office; 601-278-4513 Cell
(Front Gate Real Estate)
Today I attended the weekly AR Zoom meeting with speaker Lisa Spampinato. The title of her session was "AI and ChatGPT for Realtors - How to Improve Your Marketing Game".Most of us are familiar with ChatGPT, which has tons of business applications. The most common use for real estate is writing or editing the property description in MLS, but there are many other uses. I've used AI to "write it better" when the words don't flow as smoothly and eloquently as I would like. Since my office encourages us (Realtors) to use more video in our marketing efforts, Lisa said something today in her presentation that immediately triggered me to create a reel using ChatGPT. It's a good thing I was taking notes!Once the zoom call was over, I asked ChatGPT for "5 Tips to Sell a Winter Home Faster". With...
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By Joan Cox, Denver Real Estate - Selling One Home at a Time
(House to Home, Inc. - Denver Real Estate - 720-231-6373)
I have run into SEVERAL people lately who are still using paper calendars (daytimers).      I am not sure when I moved over, as I didn't even keep the Daytimer, and I did love it.    It just didn't fit in my purse very well, and was cumbersome.  At an event I attended last week, there was another agent sitting at the table next to me, with her Daytimer out, and she was emailing someone.   I had to laugh.   I have two friends still using paper calendars too. SO glad I moved over.   I was trying to find the date when I replaced my carpet in my basement bedroom, and couldn't remember what year it was.   I keep receipts for things that have to do with my house, but did not for this.   My credit card company only goes back 3 years, and thought it could be further back than that.I had no idea...
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By Paddy Deighan MBA JD PhD, Paddy Deighan J.D. Ph.D
(http://www.medicalandspaconsulting.com)
For those members in our AI Zoom calls know, I am very fond of Adobe Acrobat. The AI Assistant is fantastic and now it is even better!! Now it is more interactive. Their ads tout this but they are not very clear.For one thing, you can now chat and suggest and make edits/improvements.  This makes it easier to create and edit your documents.  It is also faster. Of course it takes some time to acclimate to this.I frequently suggest for agents and brokers to utilize Adobe and this is a game changer. All of these improvements require a subscription. The basic Adobe is very useful but the subscription programs are far superior and reasonably priced .  Subscriptions are relatively inexpensive but for the time they save and the benefits they are well worth the expense of time and money!!Happy N...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for January 6 2025.New properties for sale 130Back On Market 37Price Decrease 143Price increase 7Active kick out 0Active option contract 94Active contingent  16Pending listings 115Sold listings 38Expired listings 47Cancelled listings 21Withdrawn listings 1Temporary off market listings 36Coming soon listings 26
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By Salar Davari
(AI HomeDesign)
Where Virtual Staging Shines in Real EstateVirtual staging is quickly becoming a go-to option for real estate pros who want to present their properties in the best light without spending exorbitant amounts on actual furnishings. Thanks to easy-to-use tools, quick results, and realistic imagery, this approach has turned into a favorite in the listing game. Some realtors are drawn to it because they can update a space’s look in minutes, while others appreciate how it allows them to experiment with different styles before committing to one. Picture an older condominium that needs a touch of modern décor to catch the eye of a younger crowd—virtual staging achieves this swiftly, often at a fraction of the cost of a traditional staging service.Contrasting Methods for Digital FurnishingsWithin...
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By Charles Ross - eXp Realty (Salina Group) | Broker, Love To Help People
( Salina Group)
The real estate industry is undergoing a seismic shift, with technology at the forefront of its evolution. From virtual reality tours to blockchain transactions, these advancements are reshaping how we buy, sell, and interact with property. Let’s dive into the key technology trends transforming real estate and what they mean for the industry’s future.Virtual and Augmented Reality (VR/AR)Gone are the days when potential buyers had to physically visit every property on their list. With VR and AR, they can now explore homes remotely, walking through virtual spaces as if they were there in person. This technology is particularly beneficial for: Buyers relocating from distant areas. Real estate agents showcasing multiple properties efficiently. Developers offering virtual previews of under-c...
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