Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing
By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Realty)
4 BD  |  2.5 BA  |  2,843 SF   |   2.27 Acres2 Separate Garages 6+   |    Front Private CourtyardStunning Water Feature   |   Covered Redwood Deck Owner Suite on Main Floor   39 MORE Images and Amenities and PRICING Learn More At  WestSedonaLuxury.com   Red rock views on 2.27 acres in the heart of West Sedona. The long, private drive leads you to lush gardens encompassing a stunning water feature in the rear garden area. A mini-horse stall plus an attached 3-car garage also an additional detached building that can house additional cars, etc.. The great room revolves around the red rock views, newer stone fireplace topped by a mesquite wood mantle, & vaulted wood ceilings which extend outside over the long redwood deck. Imagine gatherings in this warm and comfortable home flowing through...
Comments 3
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
 Buyers, What Type Of Home Are You Looking For On The North Shore Of Long Island? New or old, or somewhere in-between? Here on The North Shore Of Long Island we have a large selection of older and newer homes for you to choose from, as well as the existing middle-ground homes.  The Older Home ~Today, it seems that there is an interest in the Older Home and this may be the preference for many buyers.  We are finding that many young couples now have an interest in older homes. They like the charm and character of an older home. Unlike a basic Ranch or Split Level house that they may have grown up in, they like the difference that no two older homes are completely alike. The problem though with an older home can be the lack of conveniences that Americans have come to expect. The size of th...
Comments 9
By Dr. Karen Lewis, Broker 954-2489149, No Compromise When it Comes to Our Clients!
(K1 Realty Group)
Just Listed-Must See - $111,500 Introducing this beautiful unit in Century Village located in the heart of Pembroke Pines. The unit has a gorgeous view of the lake and golf course. The kitchen is large enough for a breakfast table and chairs. Another beauty is the set up of the dining and living room. They can have a separate decor or the same decor theme. All up to You. Well maintained. Much more to tell about the interior of unit. In the community, there is a Nail salon, Cafe, Clinic, Pharmacy, Tennis, Theatre, & more amenities that's available. Once you see it, you will want to own it. Living in Century Village is a lifestyle. Close to Major highways, malls, Broward Airport, restaurants, banks, and schools. Gated community and security patrols. All offers will be presented. This uni...
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By Leanne Smith, Relocation to NW AZ with elbow room & more freedom
(Dirt Road Real Estate)
Each morning I review our local MLS. This morning I noticed a new listing in our MLS that I had previously turned down. The reason was my sales gut along with my emotional intelligence told me this may not end up being a positive transaction and may possibly harm the brokerage firm as well as my own credibility.  I knew the following:  The seller was going to be more demanding than most The seller was unrealistic in his asking price given current market values The seller believed some features had appraised value The seller was quite active on social media The seller believed he had a little Taj Mahal  Fortunately, this property was occupied by a tenant. Listing occupied homes is one thing; tenant occupied properties are another. Years ago, one of my coaches shared this nugget of wisdom...
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By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Back when I was an agent there were several in our market who had a habit of “buying” listings. It was pretty easy in the pre-Internet days. Homeowners and property owners didn’t know the value of their homes or land.Unscrupulous agents would promise a high price to get the listing signed, then when the property wasn’t sold after a few months, they’d tell the sellers that the market had changed.I actually overheard one agent telling a buyer “They’ve listed it at X, but I know I can get them to sell it to you for Y.” He did manage to smooth-talk a lot of people before he finally moved away for good.Of course, buyers – especially those coming in from other parts of the country – didn’t know market values either. So unless they talked with a few agents and saw several properties, they were...
Comments 10
By Richard Weeks, REALTOR®, Broker
Here is the North Texas  Real Estate market update as of 7/28/2020.  New properties for sale 315Back on market listings 141 Price decrease listings 315Price Increase listings 54 Active kick out listings 21Active option contract 578Active contingent listings 111Pending listings 722Sold listings 578Expired listings 23Cancelled listings 89Withdrawn listings 5Temporary off market listings 62Coming soon listings 90
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 1002 E Highway 98 UNIT 707, Destin, FL 32541Price: $415,000MLS number: 847315Bedrooms: 1Bathrooms: 2Square Footage: 955Call John Moran (850 )217-7618 to see if this property is still available and arrange a showing. A Luxe Coastal Retreat!A luxe coastal retreat at the popular Pelican Beach Resort on the most coveted 7th floor! Known for achieving some of the top rental figures on the beach, Pelican Beach is located on the famed beaches of Destin...which conjures up images of sun-splashed days of swimming, biking and relaxing. This condo conveys rental ready and equipped with beautiful furnishings and features a beautiful living room, updated kitchen with stainless steel appliances, new cabinetry and granite counters, king sized master suite, hallway bunks and 2 full ba...
Comments 2
By Dr. Karen Lewis, Broker 954-2489149, No Compromise When it Comes to Our Clients!
(K1 Realty Group)
A Must See! - $185,000 Senior Living in Century Village! Carefree living can be yours at Century Village. Located in the heart of Pembroke Pines. Some benefits to jump for joy: Spacious foyer, living and dining room. Breakfast nook or create an at home office without interrupting the beauty of your living/dining area or second bedroom. Come and sit on the balcony and watch the gorgeous water view or you can enjoy from your living area and or master bedroom. Plenty of light in this unit. When you are ready to enjoy the amenities of century Villages, here are some for starters: Nail salon, Cafe, Clinic, Pharmacy, Gorgeous Clubhouse, Two Gyms, Exercise Classes, Golf Course, and Tennis Courts. Gated community. Two entrances and exits. Too much to rave about. Call today for showing and brin...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
895 Santa Rosa Boulevard UNIT 510, Fort Walton Beach, FL 325482 Bed | 2 Bath | 894 Sq. Ft. For more details surrounding the sale of this condo please contact the following: Courtney Ledezma, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - South Walton County - Panama City BeachE-Mail: CourtneyLedezma@AtTheBeachTeam.comWebsite: www.AtTheBeachTeam.comCourtney LedezmaOffice: 850-654-3325Mobile: 850-608-0677Fax: 800-654-2959
Comments 2
By Peter Mohylsky. Broker Associate, THE BEACH IS OPEN AND WAITING FOR YOU
(Miramar Beach)
I'm here to make the homebuying process go smoothly so you don't have to worry.   I help home buyers for a living.   I am very good at what I do.   Why would you want to go thru this by your self? I am not going to try and impress you with the information about how many deals I have closed.  How many home buyers and sellers I have helped.  I have not kept track of the total number of properties I have bought and sold.  I do this for a living, I have been doing this along time in a profession where most agents stay active for less than one year.  Please believe me when I say that 80% of the business is done by 20% of the agents.  I am in that 20%.  I am totally dedicated in delivering top performance, 24 hours of the day, seven days of the week.  Test me and give me a call at any time.  ...
Comments 2
By Richard Weeks, REALTOR®, Broker
Here is the North Texas  Real Estate market update as of 7/27/2020.  New properties for sale 129Back on market listings 58 Price decrease listings 164Price Increase listings 22 Active kick out listings 7Active option contract 294Active contingent listings 54Pending listings 317Sold listings 117Expired listings 11Cancelled listings 10Withdrawn listings 1Temporary off market listings 29Coming soon listings 47
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
   After being with another agent for almost a year, our home did not sell. We have seen Larry & Sheila Agranoff all over the web, and decided it was time to call and work with them. Not only were they always professional, courteous and put a smile on our faces, the most important part is  they SOLD our Stony Brook HOME! R. & E., Stony Brook NY The BEST type of Review...An Unsolicited one...   Thanks you two. It was a pleasure working with you on the sale! Search Here For Long Island Homes and Condos  
Comments 13
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
465 Captains Circle, Destin, FL 32541 465 Captains CircleDestin, FL 32541 3 Bedroom | 3 Bathrooms | 3611 Sq. Ft.  For more details surrounding the sale of this condo please contact the following:         Rachel Kolosky, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541 E-Mail: RachelKolosky@AtTheBeachTeam.com       Website: www.AtTheBeachTeam.comRachel KoloskyOffice: 850-654-3325Mobile: 850-225-6980Fax: 800-654-2959
Comments 6
By Peter Mohylsky. Broker Associate, THE BEACH IS OPEN AND WAITING FOR YOU
(Miramar Beach)
211 Gulf View Circle, Santa Rosa Beach, FL was sold earlier this year but there are seven more fantastic homes available in this subdivision.   Just Sold Description Photos Maps & Local Schools Print Reviews Follow This Home Santa Rosa Beach Homes For Sale Search All Homes For Sale Gulf Place Vacation Homes 30A condo deals Destin Homes For Sale Presented By: Peter Mohylsky Broker Associate Prime South Properties 850-517-7098 Licensed In: FL   Schedule a Showing/Request Info $ Click for current price3 BEDROOMS | 3 full, 1 half baths BATHROOMS | 1765 SqFt  Beautiful home on 30A with such attention to detail and custom touches throughout! Located in the great Highland Parks neighborhood, close to everything on 30A and a fabulous pool and community area, this homes has so much to offer! Si...
Comments 2
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
4565 John Avenue, Destin, FL 325413 Bed | 2.5 Bath | 1734 Sq. Ft. For more details surrounding the sale of this condo please contact the following: Courtney Ledezma, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - South Walton County - Panama City BeachE-Mail: CourtneyLedezma@AtTheBeachTeam.comWebsite: www.AtTheBeachTeam.comCourtney LedezmaOffice: 850-654-3325Mobile: 850-608-0677Fax: 800-654-2959
Comments 3
By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Realty)
In Contract!10845 Stingray Ln Cornville AZ 86325$550,0003 BD  | 2 BA  | 2,306 SF  | 1.61 Acres | Yr Built – 2002MLS # 523331 This Virtual Showing produced a contract.  I am so happy for my clients! After the contract was accepted, my clients came out and did the inspections. The home, property, and especially the garage is everything they needed. I recommend you watch the video to see how I do virtual tours for my clients during this pandemic.  I follow all Arizona, and SVVAR protocols to protect all involved. The video below is 9:30 long. Use the play bar to move between rooms if necessary. 1.61 Acres of Heaven. House position and huge windows take advantage of magnificent sunrise/sunset/moon phases without even going outside. Stroll through your Sunflower forest & organic garden, 15 r...
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By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Realty)
 Camp Verde – Ranch Style Home1.25 Acre Parcel3 BD   |   2 BA   |   2,308 SF   |  2 Car Garage  See The Sold Price Here! Views of Mingus Mountains – Next to Verde River View the Tour THIS HOME IS SOLD! Well-built split floor plan slump stone ranch style rural beauty with views of the Mingus Mountains sits across from the Verde River in Camp Verde.  As you enter the home, you will see the decorative leaded glass window. Once inside, the living room with a fireplace is located on the right.  Continue into a very large dining room, or use it as a den! On the left side are two guest bedrooms and a bath.  They are completely separate from the Owners Suite, making this a split floor plan.  If you continue straight through the main hallway you will enter the kitchen eating area and the efficie...
Comments 17
By Rick Lorenz, REALTOR Emeritus, CRS, ABR, CyberStar, CNE, E-Pro
(Team Lorenz)
We just held our 14th annual Team Lorenz Client Appreciation Party a little over a week ago at the Allen theaters here in Durango. As usual, it was a "food drive" for the Durango Food Bank and we raised nearly 1400 pounds of food and $325 in cash donations for those who so often need help getting food on the table. This year's movie was Star Wars-The Last Jedi and the only price of admission was canned goods donations. We also had a drawing for prizes at three of our local restaurants plus a gift certificate for the movie theater. Since the movie was so long, we had to start extra early the day after the movie came out. It was plenty cold but at least it wasn't a blizzard like we had for last year's movie. We even had a few people come in costume. My client appreciation party is open to...
Comments 59
By Debbie James, 30A Luxury Homes
(850 Properties )
Seacrest Beach Real Estate | Market Report May 2014 Why is Seacrest Beach Real Estate one of the hottest 30A communities? Seacrest Beach real estate offers a more affordable alternative to Rosemary Beach FL real estate and Alys Beach, without sacrificing proximity to the atmosphere, shopping, dining and activities that make Rosemary Beach so desirable. A quaint 30A beach community, Seacrest Beach is nestled between Rosemary Beach and Alys Beach and offers a mix of cottage-style homes, condos and homesites.   Looking for a home, condo or homesite in Seacrest Beach? Click here for the most current list of homes for sale in Seacrest Beach along with condos and homesites. Located in the center of the Seacrest Beach community is a lushly landscaped 12,000 tiered lagoon pool. For your conveni...
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By Peter Mohylsky. Broker Associate, THE BEACH IS OPEN AND WAITING FOR YOU
(Miramar Beach)
This is definitely a great time to execute those home DIY projects.  Here are a few ideas that might get those creative juices flowing.  I am not sure if all of these fall into the DIY arena but they are something to consider.  Obviously, fresh paint is the first thing that comes to mind when we consider DIY.  I am not sure if that falls into the category of improvement or maintenance.  Fixing those scrapes and dings is a step prior to applying paint.  I have always had the motto of apply the paint like you were not the person who purchased the paint.  My priorities in the home are based upon the room.  Kitchen, Baths, Living Areas and Bedrooms is my preference of order.  Do you have any thoughts on these areas?   Some home improvement projects nearly pay for themselves when it comes ti...
Comments 1