Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Comments 7
Read to the bottom for a special deal on holiday postcards this week only! You send postcards regularly – at least we hope you do! – but you might be wondering how to know what impact it’s having.The truth is that while farming postcards are a great way to build your brand, it can be a challenge ...

By Hugh Thomas Lorch, Luxury Home Sales Training
(EXP Realty)
Comments 1
If I see another poor Realtor video walking through a house etc .. I am going to fall over dead :-)Even decent videos don't lead a potential client somewhere well .. or have a great call to action..Both of these are CRITICAL!Thanks to Sunny L. you never have to think about it anymore..Here is the...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 21
This is post #10 for the November Contest of sharing what I am thankful for. I’ve been providing my own marketing for the entire 40 years that I’ve been in the real estate business. I used the reliable “old school” method called Direct Mail Marketing in 1978.It was a well-known method of marketin...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 4
Shadow Rock Luxury Home SOLD!Soldiers Pass - Sedona - Arizona$1.595 Million - Asking PriceSee Sold Price Here 3 BD - 4 Bath - 3602 SF - PoolThis updated luxury home with exquisite touches and amenities is located in the select Soldiers Pass area of West Sedona. The flooring such as walnut stained...

By Lisa Gray, Real Estate Agent End-To-End Marketing Solutions
(ProspectsPLUS!)
Comments 8
Even folks who aren’t thinking of buying or selling a home in the near future enjoy reading well-written real estate market reports.If you aren’t using market reports in your marketing efforts, you’re missing out on a prime opportunity to show your area expertise. However, it’s not enough to slap...

By KWKLY Text To Lead, Delivering The Best Leads, Faster!
(KWKLY)
Comments 155
Let's face it. We know the stats. We know our clients text. We know that most of the time their phones are within arm's reach, even in the bathroom. So why don't more agents take advantage of this communication tactic? KWKLY Text to Lead can deliver potential client phone numbers right to your mo...

By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 8
If you send prospecting letters…Do you use postal mail or email?This week a real estate agent who had purchased some of my real estate prospecting letters called to ask whether she should send them by postal mail or email.I told her that I hadn’t heard from any agents who had done a split test on...

By Doug Buenz, The 680 Group
(Venture | Sotheby’s International Realty)
Comments 104
THIS IS IT! Charming upgraded one story in the heart of the West Side of Danville with 5 bedrooms plus bonus room (could be 6th bedroom), 3 ½ remodeled baths, gleaming hardwood floors and designer carpeting, elegant living room with fireplace and vaulted ceiling, open granite/stainless kitchen, s...

By Holli McCray, Holli McCray Home Marketing Group
(Holli McCray Home Marketing Group Keller Williams)
Comments 2
7511 Jana Lane, Knoxville, TN 37931 Price: $ 290,000 MLS #: 1056328 Bedrooms: 4 Bathrooms: 2.5 Square Footage: 2,640 UNIQUE CHARM! This move-in ready 2-story West Knoxville home offers a fantastic floor plan and tasteful finishes that create a true one-of-a-kind feel. Highlights include 3 bedroom...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 33
~ Facebook Marketing Tips ~You hear it over and over how important Facebook marketing is to reaching more consumers and potentially generating new clients from those prospects. BUT, what exactly makes it a great resource?Here are 3 key reasons why FB marketing should be part of your social media ...

By Pat Hiban, Billion Dollar Agent
(Pat Hiban Interviews Real Estate Rockstars and Founder of Rebus University)
Comments 0
What do several high-level agents, a successful industrial investor, and a top real estate coach all have in common? They all put out awesome real estate podcasts last month and managed to make our list of October’s top Real Estate Rockstars episodes! Listen below and learn what these incredible ...

By Richard Weeks, REALTOR®, Broker
Comments 2
Here is a snap shot of activity for the last 24 hours for the DFW area.New listing 306Back on market listings 87Price decrease listings 437Price Increase listings 65Active kick out listings 11Active option contract 272Active contingent listings 45Pending listings 320Sold 269Expired listings 24Can...

By John Moran
(Keller Williams Realty's At The Beach Team)
Comments 2
1008 Hgihway 98 Unit 142 Destin FL 32541Destin Towers Unit 142Destin FL 325412 Bedrooms | 2 Bathrooms | 1300 Sq. Ft. For more details surrounding the sale of this condo please contact the following: John Moran, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Pa...

By John Moran
(Keller Williams Realty's At The Beach Team)
Comments 0
 Listing Details-14701 Front Beach Road 534 Panama City Beach FL 32413Price: $264,900MLS number: 677549Bedrooms: 1Baths: 2Square Footage: 934 Call John Skinner (850) 543-5763 to see if this property is still available and arrange a showing. SPECTACULAR VIEW!Welcome to Paradise! Located in the lux...

By Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate
(Vision Quest Realty, Martha Hilton, Broker)
Comments 8
Build your dream home or vacation home on this 3.062-acre building lot in the luxury gated community of The Retreat at White Rock Mountain in Caldwell, WV, located atop one of the highest peaks of the Allegheny Mountains.  Lot #69, list price $25,000.  This mountain-top community overlooks the Al...

By John Moran
(Keller Williams Realty's At The Beach Team)
Comments 1
 Listing Details: 1002 Highway 98 Unit 1704 Destin FL 32541Price: $389,000MLS number: 810566Bedrooms: 1Bathrooms: 2Square Footage: 873Call John Moran (850 )217-7618 to see if this property is still available and arrange a showing. RENTAL POWERHOUSE!This property is nice! Updated with new furnitur...

By Holli McCray, Holli McCray Home Marketing Group
(Holli McCray Home Marketing Group Keller Williams)
Comments 0
10809 Gable Run Drive, Knoxville, TN 37931 Price: $ 299,000 MLS #: 1062007 Bedrooms: 5 Bathrooms: 2.5 Square Footage: 2,275ADORABLE! This beautifully maintained move-in ready 2-story home offers a desirable floor plan with a spacious living area and all bedrooms on the same level. Highlights incl...

By John Moran
(Keller Williams Realty's At The Beach Team)
Comments 2
 Listing Details-16819 Front Beach Road 1710 Panama City Beach FL 32413Price: $359,900MLS number: 677350Bedrooms: 2Baths: 3Square Footage: 1131 Call John Skinner (850) 543-5763 to see if this property is still available and arrange a showing. TERRIFIC FLOOR PLAN!Imagine the sunrise and sunset vie...

By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Comments 2
When it comes to marketing who else but Barbara Todaro to learn from.  Thank You Barbara for all your great blogs!    We’ve recently had several new listings from a fairly new client who refers listings to us throughout a variety of Massachusetts towns. In the city of Worcester MA, we’ve secured ...

By Lisa Gray, Real Estate Agent End-To-End Marketing Solutions
(ProspectsPLUS!)
Comments 9
At the risk of sounding cliched, content is even more of a king now than when Sumner Redstone coined the “Content is King” mantra.Gone are those days when a 100-word post, unartfully packed with keywords and links, ranks anywhere near Google’s first-page search results.It’s not merely content tha...