Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 29
Yes, we need to stay in touch with the people on our lists. Past clients need to hear from us often enough to think of us when they need our services again. Future clients (prospects) need to be reminded that we’re here, ready to help them. But how often is often enough, and how often is too ofte...

By Pat Starnes-Front Gate Realty, 601-991-2900 Office; 601-278-4513 Cell
(Front Gate Real Estate)
Comments 21
Gathered around the dinner table, my family started a lively discussion about the names of each generation. I'm a proud Baby Boomer, and my son is a Millenial (although he would argue he's a Gen X) and the kids around the table tried to decide where they fit in, whether it was Millenial (Gen Y), ...

By Maria Sapio, Real Estate Agent- Carlisle, PA. Mariasapio.com
(Keller Williams of Central PA)
Comments 23
I hold an official document from the Commonwealth of Pennsylvania Department of State, Bureau of Professional and Occupational Affairs declaring that I, Maria Sapio, am a Real Estate Salesperson.  Yet, even though that is my recognized title, I prefer to simply tell my clients that my role is to ...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Comments 4
We’re seeing a lot of our clients stock up on marketing materials at this time of year, and that’s awesome! We love to help set you up for success with business cards, postcards, and more.Today, I want to share some secrets – and not-so-secrets – about how to be successful with the #1 way to buil...

By John Henry, Florida Architect, Residential Architect, Luxury Custom Home Design
(John Henry Masterworks Design International, Inc.)
Comments 12
Why I am surprised about this, I should have known.  But I have been brainwashed under the digital marketing system.How important is a solid referral and from where does it originate? A referral from a prominent player is worth its weight in gold.  It nearly negates your marketing effort to reach...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 9
This is a post with information that every real estate agent must be mindful of... how you handle each category could make or break your relationship with your potential client. Gathered around the dinner table, my family started a lively discussion about the names of each generation. I'm a proud...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 16
As we proceed further into the month of January 2020, business calls are beginning to come in at a steady pace. Once we end a year and cross over the threshold of a new year, the market could perform much differently than we would appreciate.I think, at this moment, we’ve dodged that bullet.  Buy...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 2
 Description:The Aberdeen Vinings Atlanta Condos: The Aberdeen is a 12-story luxury high-rise condo building located on Paces Ferry Road in Vinings. Completed in 2009, The Aberdeen offers 55 luxury condominium homes with the tax advantages of being located in Cobb County. The architectural design...

By Richard Weeks, REALTOR®, Broker
Comments 4
Here is the North Texas  Real Estate market update as of 1/24/2020New properties for sale 513Back on market listings 92 Price decrease listings 492Price Increase listings 50 Active kick out listings 10Active option contract 304Active contingent listings 43Pending listings 351Sold listings 239Expi...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
As A Homeowner, You May Think That You Are The Only One That Is Saying The Following To Your Agent...  "My House Is Worth More Than My Neighbors" "I Think A Buyer Will Pay More For My House So Let's Price It Higher Than Your Suggestion" "I Understand Inventory Is Low, So I'm Not Going To Fix Anyt...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 13
 New Listing!Camp Verde Waterfront Property  River Front  3 BD   |   2 BA   |    2480 SF   |   .42 AcreMLS #522071Rare opportunity to own a home backing to the Verde River which includes meander land. Solitude & nature envelope this home which has had one caring couple who built it.  Open Floor P...

By Richard Weeks, REALTOR®, Broker
Comments 6
Here is the North Texas  Real Estate market update as of 1/23/2020New properties for sale 428Back on market listings 98 Price decrease listings 311Price Increase listings 36 Active kick out listings 11Active option contract 315Active contingent listings 58Pending listings 365Sold listings 315Expi...

By Lottie Kendall, Helping make your real estate dreams a reality
(Compass)
Comments 12
Our colleague, Maria Sapio , shares great wisdom about how to bring greater value to clients, whether we're in Pennsylvania (where she is) or California (where I am.) I hold an official document from the Commonwealth of Pennsylvania Department of State, Bureau of Professional and Occupational Aff...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 18
0000 Eggbar Circle, Cornville AZ 863252.5 Acres This is your opportunity to own 2.5 acres in Cornville off the private gravel road, bordering forest service. This location is near Page Springs wineries, 20 minutes to the medical center in Cottonwood or 30 minutes to Sedona. Enjoy rural living and...

By Realtyna Inc, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 0
Once upon a time podcasts were a truly misunderstood form of art. Like a radio show, but not quite. People were confused by the format and didn’t really understand the point of it. But look at it know, the podcast has become a favorite platform for 80% of Americans. And let’s face it, that’s a bi...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
(Zurple)
Comments 0
REMEMBER! Every mistake or failure is a learning opportunity. Despite that, there are some mistakes that are more cost-effective to learn from other people. We agree with the idea that time is money - but for this list we are only considering things that contain an exchange of currency. So things...

By Brian England, MBA, GRI, REALTOR® Real Estate in East Valley AZ
(Arizona Focus Realty)
Comments 2
This is a wonderful post from Pat Starnes-Front Gate Realty and I didn't know that I was a Gen-Xer until reading this, haha. Gathered around the dinner table, my family started a lively discussion about the names of each generation. I'm a proud Baby Boomer, and my son is a Millenial (although he ...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 39
In less than a week, we will be ringing in the New Year. 2020 will be as good a year as we make it, and I’m a firm believer that we create our own destiny.   As far as I’m concerned, The Todaro Team is destined to continue to move forward.  Not only will we move forward, we will move “onward and ...

By Wade Webb, Real Estate Coach - Agentsboost
(Royal Lepage Kelowna)
Comments 1
There is this myth in real estate that lead generation is expensive or it has to be expensive for it to be effective marketing in today’s world. Although I agree there are some very pricey marketing tactics in play right now, I assure you there are countless highly effective tactics that are “zer...

By Richa Nayyar
(Coming service)
Comments 3
Peptides are a naturally occurring molecule, found in virtually all living organisms. Essentially, they are the building blocks that make proteins and control a wide range of our bodies’ internal functions.What’s more, is that scientists and medical researchers are beginning to use peptides in a ...