Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 18
Do you ever give thought to your typography? Do you even know what that means? I'll admit that this is a word I have never really thought about. However - An email from Yoast yesterday emphasized the importance of typography in our on-line offerings, so I thought I'd better see what it was all ab...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 5
Wise words from Marte Cliff .... whether referencing a staged home or a written blog post, my favorite statement reigns ...."the eye buys".... Do you ever give thought to your typography? Do you even know what that means? I'll admit that this is a word I have never really thought about. However -...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
(www.PrinterBees.com)
Comments 2
As a Realtor®, you’re used to giving advice. People ask you everything, and if they’re your clients they have even more questions for you.Are you ready to give the right advice to your listing clients? They need to know what it takes to sell their home quickly and for the best price. While some o...

By John Brave
(Global)
Comments 0
A drywall is a central panel of gypsum and is applied with both additives and without it and consists of thick sheets of facer and backer paper, which is used for the construction for interior ceilings and the walls. This mixture is mainly mixed with a lot of things such as fiberglass, asbestos s...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
Wading River Woods is a community located in Eastern Suffolk County and Wading River Long Island, consisting of detached single family homes within a condo neighborhood.  Opened in 2006, Wading River Woods is a cozy condo community surrounded by Joshua Ct. You can reach Wading River Woods by Will...

By Amanda S. Davidson, Alexandria Virginia Homes For Sale
(Amanda Davidson Real Estate Group )
Comments 36
Lead Generation For Real Estate Agents – There’s No One Size Fits AllThere is nothing easy about getting started in real estate and even when you’re a seasoned pro it’s still not easy. The challenges are different but, the words real estate and easy rarely belong in the same sentence together. So...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 17
    There’s an assumption that every listing agent provides marketing every day for one reason or another. There are many reasons, methods and results that we expect from our marketing.Marketing is a full time job. Unless one treats marketing as such, listing real estate will have results similar...

By Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate
(Coldwell Banker United Realtors® ~ 512.750.6899)
Comments 10
Inventory is low in prestigious Canyon Creek! You won't want to miss this impressive 2 story brick home with Austin white stone accent nestled comfortably on a quiet interior street backing to a 50' buffer of trees.Kitchens are where you gather, entertain with family and friends, make important d...

By Richard Weeks, REALTOR®, Broker
Comments 0
Here is the North Texas Real Estate market update as of 5/19/19New properties for sale 271Back on market listings 58Price decrease listings 174Price Increase listings 29 Active kick out listings 5Active option contract listings 252Active contingent listings 41Pending listings 214Sold listings 148...

By Richard Weeks, REALTOR®, Broker
Comments 6
Here is the North Texas Real Estate market update as of 5/18/19New properties for sale 859Back on market listings 149Price decrease listings 575Price Increase listings 56 Active kick out listings 17Active option contract listings 338Active contingent listings 64Pending listings 397Sold listings 5...

By Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate
(Coldwell Banker United Realtors® ~ 512.750.6899)
Comments 12
What a pleasure closing on this extraordinary home! I was not surprised this home attracted a bevy of buyers in 1 day and produced multiple offers. My sellers are thrilled they can now begin their new home search in Dallas. They closed with cash buyer and an attractive lease back to give them the...

By Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate
(Coldwell Banker United Realtors® ~ 512.750.6899)
Comments 1
Wow....just hit the market, pictures coming next week! Don't miss your chance to see this exciting new listing today folks! Today, May 19th 1-3 pm 11208 Crossland Drive Austin TX 78726.  This David Weekley home offer numerous and significant updates with carefully chosen materials which offer a s...

By Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate
(Coldwell Banker United Realtors® ~ 512.750.6899)
Comments 10
This impressive 2 story brick home with Austin white stone accent is nestled comfortably on a quiet interior street backing up to a 50' buffer of trees in prestigious Canyon Creek. The well proportioned rooms combine with a flexible and open floor plan to create a livable family home. You'll ling...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 2
 Description:Viewpoint Midtown Atlanta Condos: Viewpoint is a 36-story Atlanta luxury highrise and is one of the premier towers in the heart of Midtown Located on Peachtree Street between 6th and 7th Streets, the Novare Group introduced these sleek urban units in 2008. This mixed-use building con...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 34
 In this extreme sellers’ market, the Open House Event is a marketing tool that should not be taken lightly and/or eliminated.  Now, more than ever, the open house is a method of creating urgency, if you consider attaining top dollar for your seller clients of “great importance” and a critical pa...

By Lisa Davies
(Online Buzz)
Comments 1
When we were young, we'd have a session of professional family portraits every year. In some instances, the portraits came out great. In most cases though, someone would appear with eyes closed or staring blankly into space. The photos might not look that great today, but with siblings being mile...

By Mark Harbison, R, CIPS - GRI
(Coldwell Banker Island Properties)
Comments 1
When you are looking for a piece of Hawaii real estate, what exactly is on your list? Let us take a guess. You’re probably looking for somewhere near the beach, with great views and near plenty of fun outdoor activities, shopping, and more? Well, if these are essential items on your Maui MLS Sear...

By Doug Buenz, The 680 Homes Group
(Venture | Sotheby’s International Realty)
Comments 106
THIS IS IT! Charming upgraded one story in the heart of the West Side of Danville with 5 bedrooms plus bonus room (could be 6th bedroom), 3 ½ remodeled baths, gleaming hardwood floors and designer carpeting, elegant living room with fireplace and vaulted ceiling, open granite/stainless kitchen, s...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 15
~ Facebook Marketing Tips ~More than any other area on FB business pages, the one place I see lost opportunities is in the About section. It should be a one-stop shop that provides consumers key information about your biz, links to key sites (like your blog/IDX site), and lots of other key data. ...

By John Henry, Residential Architect, Luxury Custom Home Design
(John Henry Masterworks Design International, Inc.)
Comments 17
For several months now I have had a feeling that the digital world is not panning out as it was hyped up to be.I have seen posts here mentioning that faith in the combination of social media, FB, SEO and other trickery has waned or is not reliable, or does not produce results (as 'promised').  I ...