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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


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Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
Here is the north Texas real estate market update for April 18 2025New properties for sale 1047Back On Market 128Price Decrease 903Price increase 73Active kick out 13Active option contract 305Active contingent  55Pending listings 400Sold listings 471Expired listings 39Cancelled listings 141Withdrawn listings 11Temporary off market listings 62Coming soon listings 145
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 18 2025New properties for sale 1047Back On Market 128Price Decrease 903Price increase 73Active kick out 13Active option contract 305Active contingent  55Pending listings 400Sold listings 471Expired listings 39Cancelled listings 141Withdrawn listings 11Temporary off market listings 62Coming soon listings 145
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Hey Agents—if you’ve got buyers looking for SPACE, layout, and location, we’ve got a Stone Oak gem for you.📍 22110 Advantage Run, San Antonio, TX 78258 🛏️ 4 Beds | 2.5 Baths | 3,288 SFThis two-story home in the North East ISD offers a move-in ready interior and flexible layout perfect for so many buyers.✨ Highlights Include: Formal living & dining room Open kitchen w/ granite counters, subway tile, walk-in pantry, & stainless appliances Eat-in dining + family room w/ wood-burning fireplace French doors to patio w/ gazebo & mature landscaping Upstairs: oversized primary suite with 9’ ceilings, laundry chute, walk-in closet, & spa bath Loft/game room + 3 additional bedrooms New AC handler, LVP floors, water softener, & epoxy garage In the heart of Stone Oak—this one is easy to show and ea...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Fellow agents—if you’re working with buyers who want space, upgrades, and a killer commute to Randolph AFB, don’t miss 11424 Holly Forest in Schertz, TX 78154.This 4 bed / 3 bath / 2,219 SF home sits in a peaceful, well-kept community just across from elementary and junior high schools in SCUC ISD. The single-story layout is ideal, and the home is loaded with thoughtful features:🔹 Split layout – perfect for guests, remote work, or multi-gen living 🔹 Quartz counters, subway tile, 42” cabinetry, gas stove 🔹 Fridge conveys 🔹 Custom ceiling fan, tile floors, and natural light galore 🔹 Massive primary suite with dual vanities & tiled walk-in shower 🔹 Ceiling fans in all rooms + outdoor patio fan 🔹 Custom hardscaping, mature trees, shed & garden beds 🔹 2-car epoxy garage, security system, wat...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 12011 Front Beach Road 1606, Panama City Beach, FL 32407MLS #: 767139Price: $449,900Beds: 2Baths: 2Sq feet: 1,076Call John Skinner (850) 543-5763 to see if this property is still available.This picture perfect, fully furnished & decorated, two bedroom two bath unit with 9' ceilings raises the standard of Gulf front living. Perfect elevation creates the ambiance of being in a beach house with an expansive ocean view. Enjoy world class gulf views from the Gulf front Master Bedroom and living room/kitchen area. Sit on your oversized balcony while watching the breathtaking sunsets over the Gulf of Mexico, or just watching the dolphins play. Fabulous gulf front master suite features, slider to balcony, walk-in closet, and bath with large vanity and bath/shower combo. Living/...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 3880 E County Highway 30A 104, Santa Rosa Beach, FL 32459MLS #: 953682Price: $2,150,000Beds: 4Baths: 3Sq feet: 2,290Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Luxe first floor, 4 bedroom, 3 bath condominium situated perfectly on the WEST END, which rarely comes on the market at the prestigious Legacy Condos, positioned directly along stunning Seagrove Beach. Greater than 2,200 square feet of seaside extravagance with a toes-in-the-sand locality on the renowned beaches of 30A. Beautifully laid out condo for second home or vacation rental with a master suite that includes: walk in closets, double vanities, separate private toilet, and luxurious travertine tile throughout. Many upgrades can be found throughout such as quartz countertops...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 17739 Front Beach Road 904W, Panama City Beach, FL 32413MLS #: 772074Price: $429,900Beds: 1Baths: 2Sq feet: 884 Call John Skinner (850) 543-5763 to see if this property is still available. Beach living at its finest in the perennial favorite beach property, Splash - which offers some of the BEST rental income potential anywhere on the beach! Splash's incredible location on the west end of Front Beach Rd. and outstanding on-site amenities creates a resort style environment that is unique in Panama City Beach. Beautifully furnished, Gulf front condo - this 1 bed, 2 bath floor plan offers everyone plenty of room (sleeps 6). The beachy-chic themed unit features 9' ceilings, a spacious master suite, bunks, a large balcony, and interior upgrades such as stainless appliances, ...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 17 2025New properties for sale 763Back On Market 129Price Decrease 998Price increase 203Active kick out 10Active option contract 363Active contingent  66Pending listings 399Sold listings 401Expired listings 40Cancelled listings 142Withdrawn listings 9Temporary off market listings 50Coming soon listings 157
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Attention, Agents—if your clients are asking for land, storage space, and modern country charm, get them in to see 712 Legacy Ranch Dr, La Vernia, TX 78121 ASAP.This one-story limestone home sits on 1.876 acres on a peaceful cul-de-sac in Legacy Ranch and checks all the boxes for comfort, privacy, and functionality:✅ 4 bed / 2.5 bath / 2,238 SF ✅ HUGE 1,644 SF insulated workshop w/ power + plumbing rough-ins ✅ Metal roof, limestone facade ✅ Open floorplan w/ vaulted ceiling + wood beam ✅ Custom kitchen: granite counters, 42” cabinets, stainless appliances ✅ Spa-like primary suite w/ direct porch access ✅ Ready to install septic + private well (453’) ✅ Trex deck, screened-in porch, fully fenced, flat lot ✅ Zoned to La Vernia ISD, just 10 mins to 1604Perfect for hobbyists, commuters, or t...
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By R. Michael Brown, Communication that increases sales!
(R. Michael Brown LLC Digital Marketing & Public Relations)
Your real estate audience is out there. Scrolling. Waiting. They’re looking for something to seize their attention.They’re bored by the constant weary content AND trying to keep up with changes - everywhere.I’m R. Michael Brown—part strategist, part storyteller, all results. I don’t just write words. I craft weapons and create movements. Messages that hit hard, stick fast, turn strangers into buyers, and organizations into the next new thing. I’ve spent years in the trenches for multiple industries, including real estate. Built marketing and news operations from scratch. Turned sleepy organization content into must-watch video, engaging social posts, and email newsletters. In one real estate company, My State MLS, I grew social media reach by 14,421% in 11 months and website traffic by ...
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By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
Selling a home is a huge step, and it can feel like there’s a lot to juggle. From the time you decide to sell to get the right price for your property, it can quickly become overwhelming. But when it comes to working with a real estate agent, some homeowners wonder if it’s all necessary. While agents can be helpful, many people wonder whether they need one, especially when you consider the costs involved. In fact, with a little guidance, you can absolutely sell your home on your own, save on agent fees, and still get the results you're hoping for.You might be thinking, Can I pull this off? Well, the good news is, you can! Many homeowners are opting to go the "for sale by owner" (FSBO) route and successfully sell their homes without the help of an agent. It’s not only possible, but it ca...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Hey fellow agents—got buyers looking for value, convenience, and energy efficiency? Add 9611 Converse, TX 78109 to your showing list this week!This 1,498 SF, 3 bed/2 bath home is perfect for first-time buyers, commuters, or anyone looking for a move-in-ready option with thoughtful features:🔹 Solar panels convey—huge utility savings 🔹 Spacious kitchen with black + stainless appliances, pantry, and 42” cabinets 🔹 Pocket office nook in a quiet hallway corner 🔹 Washer/dryer included 🔹 Ceiling fans in all bedrooms 🔹 Flat backyard + 2-car garage 🔹 Zoned to East Central ISD 🔹 Walkable to a nearby elementary school 🔹 Prime access to Loop 1604, Randolph AFB, and Fort SamThis one checks a lot of boxes. If your clients are ready to settle into a well-maintained home with energy-efficient perks, th...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 16 2025New properties for sale 589Back On Market 14Price Decrease 959Price increase 79Active kick out 15Active option contract 352Active contingent  72Pending listings 468Sold listings 400Expired listings 69Cancelled listings 139Withdrawn listings 107Temporary off market listings 68Coming soon listings 143
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By Bob "RealMan" Timm, Owner of Ward Co Notary Services retired RE Broker
(Ward County Notary Services)
I am sure we have all had the same annoying conversation Titus & Philemon were having when we were kids, thankfully it doesn't happen often as adults.Repetition can be a good learning tool and it can also be a good tool for success: ie sell a house, repeat, sell another, repeat. ☺️.When working with clients you need to be sure they understand you but if you just keep repeating the same thing like Philemon above you may lose a client and get a sore nose as well. Remember the old Batman word graphics?Even repeating oneself when no one asks you to can be a real put-off. The pastor at the last church I left did it several times in every service: "Yes I said... bla, bla, bla".Many new salespeople need to relearn both speaking and hearing to become SUCCESSFUL in their field. I believe in work...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
If you're working with buyers who are tired of bidding wars, high prices, and inventory that just doesn't check their boxes—this one's for YOU.22930 Crystal Water Dr, Elmendorf, TX 78112 is a flat, buildable 1.11-acre lot located in the Crystal Water Subdivision, just outside San Antonio city limits. Tucked away at the end of a quiet cul-de-sac, this spacious parcel is ready for a custom build with electric and water available at the street. Septic will be needed—but the layout makes it simple.✅ Zoned for a single-site-built home ✅ Outside city limits = less red tape ✅ One of the largest lots in the neighborhood ✅ Southside ISD ✅ Quick access to I-37 and 1604 ✅ Nearby Braunig Lake Park and Sandy Oaks City Park ✅ Surrounded by mature oaks = serious curb appealThis is a great opportunity ...
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By Peter Mohylsky,, Call me at 850-517-7098
(Property Management International-Destin)
 Shakespeare RocksI like quoting him occasionally.  I did edit this line slightly to fit my needs, So sue me.  Homeownership might start as a dream, but with the right steps (and the right agent 😉), it can become your reality!That agent might me be, so lets chat.  🏡Getting preapproved is a smart first move—it helps you shop with confidence and clarity. I’m here to guide you every step of the way, from touring homes to handing you the keys.Ready to start your journey?Let’s chat today! #thehelpfulagent #home #houseexpert #house #listreports #househunting #realestate #a041525 #investment #realestateagent #realtor #dreamhome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 15 2025New properties for sale 573Back On Market 130Price Decrease 896Price increase 74Active kick out 15Active option contract 420Active contingent  107Pending listings 597Sold listings 398Expired listings 43Cancelled listings 182Withdrawn listings 10Temporary off market listings 59Coming soon listings 110
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Here is the north Texas real estate market update for April 15 2025New properties for sale 573Back On Market 130Price Decrease 896Price increase 74Active kick out 15Active option contract 420Active contingent  107Pending listings 597Sold listings 398Expired listings 43Cancelled listings 182Withdrawn listings 10Temporary off market listings 59Coming soon listings 110
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 15 2025New properties for sale 573Back On Market 130Price Decrease 896Price increase 74Active kick out 15Active option contract 420Active contingent  107Pending listings 597Sold listings 398Expired listings 43Cancelled listings 182Withdrawn listings 10Temporary off market listings 59Coming soon listings 110
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 15 2025New properties for sale 573Back On Market 130Price Decrease 896Price increase 74Active kick out 15Active option contract 420Active contingent  107Pending listings 597Sold listings 398Expired listings 43Cancelled listings 182Withdrawn listings 10Temporary off market listings 59Coming soon listings 110
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