This blog was written by IXACT Contact partner and real estate coach Bruce Keith. Here are two customer scenarios that come up periodically. The series of questions that follows will help you “get to the bottom of things”. The first one is all about identifying your Prospect’s true motivation, th
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07/22/2015
Everyone makes mistakes. No one can be perfect all the time. You probably already know that if you’re really trying, you’re bound to mess up. And at some point, failure is inevitable. Does that mean you shouldn’t try to avoid making a mistake? No. And with advice from some of the industry’s most
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07/19/2015
How much of your real estate business comes from referrals? If you’re anything like the many REALTORS® I speak with, it could be 60-80% of your business. That’s a massive amount of your livelihood coming from one source!While I happily sing the praises of prospecting phone calls and social medi
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07/15/2015
Real estate professionals can feel pressured to out-spend one another when it comes to digital marketing. Fortunately, the best bang for your buck is an easy-to-use CRM like IXACT Contact. A recent article by EContent illustrated 3 key reasons why email remains the go-to solution for digital mark
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07/12/2015
In sales, we often hear the acronym “ABC” which stands for “Always Be Closing.” It’s a strategy that encourages real estate agents to be persistent and focus on the end game. To follow the ABC technique, a REALTOR® is constantly on the prowl for prospects, carefully nurturing leads, and staying
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07/10/2015
This post was written by Bruce Keith, a leading motivational speaker and trainer, specializing in real estate sales.I’m always after you to… “Add one new name every day to your database.” I’m talking about people you can follow up with in the future for referrals (or even direct business in the m
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07/08/2015
Real estate leads are extremely valuable. Leads that turn into prospects, then clients, then closed clients are especially valuable. But what about those leads that don’t turn into anything? Are they a dead end? Should they just be thrown away?Not so fast. Old real estate leads are still importan
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07/02/2015
