Are you wondering if your real estate agent website needs to be mobile responsive or not? The decision is up to you – but the statistics don’t lie. As of July 2015, 80 percent of Internet users own a smartphone. And yes, you can bet that many of them have used their smartphones to conduct an Inte
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10/26/2015
Many of the savvy real estate marketers I know are big believers in email marketing - and it’s no wonder why! According to a study by McKinsey, conversion rates to purchase are three times higher with email marketing than with social media! Email marketing is a cost effective way to keep in touc
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10/21/2015
Having a website is one thing, but having an effective website is another. One aspect that can make or break your REALTOR® website is the content on its pages. Providing valuable information – information your audience is looking for – is crucial if you want them to become leads and clients. That
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10/14/2015
There’s good news for real estate email marketers - Americans are obsessed with email! A study by Adobe Systems, recently published in Forbes magazine, states that adults spend over 6 hours a day checking email. Study participants say they check email “around the clock.”And if you thought email w
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10/12/2015
Don’t you just love new beginnings? You’re filled with ambition and hope, ready to embark on a fresh new chapter of your life, it’s so exciting! Maybe you’re getting ready to begin a new career in real estate, or perhaps you’re a seasoned agent who can recall the thrill of the early days. Eith
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10/05/2015
A real estate agent’s website says a lot. It can either be helpful to its audience of prospects, or not. It can either contribute to an agent’s goals of building an online brand and generating leads, or not. The best REALTOR® websites have the boxes checked in both of these categories.Now the q
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09/30/2015
