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Rainmaker
737,800
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Is it converting to a condo? If so, then the current tenants are the best bet. Help them find the right financing.

Aug 08, 2019 01:36 PM
Rainmaker
3,130,683
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I'd target all and the rest of the world. Not sure why you're limiting the target group.

Aug 08, 2019 01:05 PM
Rainmaker
767,336
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

If 1, 2, and 3 are my ONLY options then the 'Choose your neighbor' would be my preference. #1.

However, price point is a crucial factor in such decisions.

Aug 08, 2019 01:19 PM
Rainmaker
2,464,109
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

neighbors....if people love it there they have told others

Aug 08, 2019 01:04 PM
Rainmaker
720,461
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

3. They may be ready to buy. . .

 

Aug 08, 2019 12:51 PM
Rainmaker
776,375
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Of the three options, you list I would speak with the tenants in the complex.

They already pay to live there so why not pay to live there. BUT, then again, onsite owners would probably like the opportunity to handpick their new neighbors

Aug 09, 2019 08:13 AM
Rainmaker
3,301,173
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

In some tight knit communities, number one is all you need!

Aug 09, 2019 04:46 AM
Rainmaker
749,630
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

From your choices, #1. Although I would actually market it to everyone without putting people into any type of group.

Aug 09, 2019 04:31 AM
Ambassador
4,012,202
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Why would you limit the target to these. I would send out a letter/postcard to all of them to let them know the home is on the market and do some other farming/marking as well. Invite the neighbors to an open house?

Aug 08, 2019 09:01 PM
Ambassador
4,265,772
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

On site owners.

Aug 08, 2019 07:41 PM
Rainmaker
689,611
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I am stumped as to why I would only target one buyer group.

Aug 08, 2019 07:34 PM
Rainmaker
1,010,081
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Initial action would be to target those tenants with a full financial breakdown. They've always been my go to group Thomas and provided the most success over the years.

Aug 08, 2019 06:52 PM
Rainmaker
5,035,941
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

on-site owners.... they already manage one and they have familiarity with the complex .... 

Aug 08, 2019 06:10 PM
Ambassador
2,877,501
Anna Banana Kruchten - Phoenix Homes Sales
Phoenix Property Shoppe - Phoenix, AZ
603-380-4886

Depends I'd need more info about the specific situation. Popular neighbor hood - check. Quick sales - check. Quickest buyer?  Current tennants who love the condo complex. And there could very well be landlords just waiting to scoop up another condo.

Aug 08, 2019 04:52 PM
Ambassador
1,257,748
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

The only people who buy condos in my market are very senior Seniors!  Strange but true.

Aug 08, 2019 03:33 PM
Rainmaker
1,543,435
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

owners that would send the info to their friends.

Aug 08, 2019 03:25 PM
Rainmaker
5,423,677
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I would not limit the efforts to specific segments of the market.

Aug 08, 2019 03:25 PM
Rainmaker
4,488,333
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Thomas,

I agree with Nina Hollander 

Aug 08, 2019 01:34 PM
Rainmaker
627,410
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

With just the information you posted, I'd say off-site landlords. They are most likely to buy.

1) Owners already have a place and unless they want to change to a condo that suits them better, then the value would be in them letting their friends know a condo is for sale.

2) Landlords - This sort of depends on why they're landlords. If it is because they can't sell their place then not a lot of help. If they're investors, then they're likely to want to buy more and may have cash to pay.

3) Tenants - There may be a variety of reasons they're renting and it is iffy if they can or can't qualify for a loan.

Aug 09, 2019 08:10 AM
Rainmaker
417,258
Dan Pittsenbarger
Keller Williams Western Realty - Bellingham, WA
Improving Conditions

Price it right and get it out there with good photos, staged and easy to show and be targeted by ready, willing and able buyers from all corners.

Aug 09, 2019 07:09 AM
Ambassador
2,224,286
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Target them all and send out Just Listed postcards to tenants and property owners!

Aug 08, 2019 05:54 PM
Rainmaker
1,620,686
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D does your county assessor's website list current ownership? If so I'd see who already owns multiple units and I'd target them.

Aug 08, 2019 02:31 PM
Rainmaker
1,021,679
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Offisites inquiries will get you the juice.

Aug 09, 2019 07:29 AM
Rainmaker
2,799,751
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I am with Nina Hollander 

Why limit the target market?  Cast a wide and deep net and market the holy heavens out of the listing. 

I suspect I am missing key information here. 

Aug 09, 2019 11:31 AM
Rainmaker
1,246,882
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Assuming it's not a "all units are identical" situation.  If it's one of the move-up models or the largest model, maybe on-site owners would be interested.  Smaller entry-level unit, probably not.

 

Landlords: Any of the unit sizes would be good for them, but how big is the pool of landlords?

 

Tenants: They may be interested in buying it, or buying in general.  Only main downside is you'd only be limited to ones close to the end of their lease.  People in the first third of their lease are not going to be interested in breaking the lease or paying a lease AND a mortgage.

 

As to my answer:

If the unit is a highly desired large, view, penthouse, or some other form of specialty unit, then I would market to the entire building with a generic message.  That way, you could hit all three demographics at once, or at least two of the three if you didn't want to send a just listed to the offsite people.

 

If it's an entry level unit, landlords.  Mid-range unit, owners of smaller units, tenants of smaller units, and landlords.

Aug 09, 2019 10:19 AM
Ambassador
3,351,684
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I would switch up the verbiage created for #1 for both #2 & #3 and market to them ALL! 

Don't leave one stone un-turned! Good luck with your sale, Thomas.

Aug 09, 2019 08:49 AM
Rainmaker
1,548,850
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

I think #3 might secure you more juice and even if they don't buy that one, you might secure a future buyer. In SoCal, I find owners occupying a weak result; they are comfortable in their fruit salad. # 2 will always try to buy at least .65-.70 /$1.00 making the prospect a tough sell to your sellers who know it is still a Sellers' Market.

Aug 09, 2019 02:29 PM
Rainmaker
4,104,687
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I usually send JUST LISTED postcards to the renters.

Aug 24, 2019 09:43 AM
Rainmaker
1,601,178
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931
  1. On-site owners
Aug 17, 2019 03:07 PM
Rainmaker
1,165,000
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty

1, 2 and 3 - all of them.

Aug 14, 2019 06:07 PM
Rainmaker
3,202,452
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I would go after renters close by

 

Aug 13, 2019 02:48 PM