Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) Services for Real Estate Pros



Ron and Alexandra Seigel
Luxury Real Estate Branding, Marketing & Strategy
location_on Carpinteria, CA — Napa Consultants
Get to Know Ron and Alexandra Seigel
Ron & Alexandra Seigel are the managing partners of Napa Consultants, International, luxury real estate’s leading brand strategists, founded in 1999. In the unabashed pursuit of market leadership, they help their clients achieve top-of-mind status by identifying uncontested or underserved market niches that their clients can dominate using their proven strategies. The Seigels have also consulted major global luxury brands including Piaget, Dom Pérignon, and Krug. Since 2008, the Seigels have authored The Language of Luxury Blog where they offer marketing tips and strategies for attracting and retaining high net worth consumers as clients and customers.

Language of Luxury (LOL) multi-media partners included the Wall Street Journal, Luxe Corp in Paris, Luxury Insider in Asia and every major US luxury real estate publisher including: Unique Homes Magazine, duPont Registry, The Institute of Luxury Home Marketing,, Ocean Homes Magazine, and Luxury Home Magazine. LOL groups on Linked In, Facebook, Proxio and other channels together have over 10,000 members.

Prior to founding Napa Consultants, International, the Seigels owned and managed a commercial real estate firm in Beverly Hills providing brokerage services for over 20 years. Their area of expertise was high-end retail property sales and leasing, and also offered corporate relocation services to entertainment companies.  We have maintained our California real estate licenses, Ron as a broker (DRE00682102) and Alexandra as an agent (DRE00893924).

Previously, The Seigels owned an executive coaching firm and presented over 100 weekend seminars nationwide on teamwork in relationships. The course was accredited through the University of California at Berkeley and the University of San Francisco as continuing education. It was filled exclusively by word-of-mouth marketing and from several appearances on radio & TV talk shows. Alexandra has a dual Master's Degree in Slavic Languages and Literature from USC. Ron graduated from California State University at Northridge with a BA in Sociology. The Seigels live in Santa Barbara, CA
Surprise Your Clients with Brilliant Customer Service

Many luxury real estate marketing professionals tout their customer service as different and better than their competition. Yet, in the realm of luxury real estate brokerage it is rare to find customer service that is truly remarkable. If you want your customers to fall in love with your brand, your service must be consistently brilliant and full of surprises so that it sparks word-of-mouth advertising.


As a result of understanding all aspects of commercial and residential development in the affluent side of Los Angeles' Westside which includes the famed city of Beverly HIlls, we understand luxury real estate inside and out.  We were broker/owners for 20 years.  On several occasions we brought tenants from Europe to the famous streets of Rodeo, Melrose, Montana and Main Street.

We were also awarded by the US Patent Office, a business method patent dealing with marketing on the Internet to the luxury demographic in 2006.  

We have worked with some of the most successful real estate agents and teams, as well as independent firms in the United States, Costa Rica, and Mexico.



Wall Street Journal Award for Web Design


We work exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace or a niche therein. The company headquarters are now located in Santa Barbara, California.

We have worked in many of the United States luxury residential areas, and have recently gone internationally both in Mexico and in Costa Rica.  We also have media partnerships and representation in Paris.

Laura Moody, Owner Front Porch Realty
From my very first phone call to Napa Consultants, I knew I had made the right choice for my growing independent real estate company! Ron and Alexandra inspired and awed me every step of the way with their knowledge and expertise in the field of real estate marketing. Their visit across the country to my town was spectacular and I felt like we were friends before they even got here. They not only elevated my brand, they gave me so much insight discovering my niche. I truly gained so much more from them than I ever imagined I would. Ron and Alexandra were super patient with me and throughout our entire process made me feel like their desire was to meet and exceed my expectations. Thank you Ron and Alexandra, from the bottom of my heart!
— Kerry Mormann & Mary Elliot, Kerry Mormann & Associates
“Thank you, thank you, thank you!!! Thank you for your patience, gentle & consistent reminding and positive encouragement. We are very busy and finding the time to work on our team branding and new website felt ominous so thank you again for the support and guidance.”
Debb Janes & Bernie Stea-Harcourts-The Carl Group
Working with Ron and Alexandra is an absolute joy. The process of finding the perfect brand for us has been enlightening, both personally and professionally. The message of our brand rings true to our hearts and it’s easily conveyed in our logo and tag line. They nailed it! The confidence in knowing we’re the only ones who can own “our unique promise of value” is extremely empowering. After all, it’s the essence of who we are as people. To say they’re detail oriented is nearly an understatement. Ron and Alexandra take it to the next level. We are thrilled with the results and confident we’ll soon dominate in our niche market. Friends first, and now our brand developers and business consultants, we feel extremely fortunate to have them in our corner.”
Victor and Jennifer Plana, Plana Partners; Coldwell Banker Previews, Montecito, CA
“We were eager and ready to re-brand and re-position ourselves in our market, but had come to a virtual road block as far as how to accomplish that task. Fortunately, when we connected with Ron and Alexandra Seigel, Napa Consultants International, it was clear within the first minutes of discussion that their expertise in the industry, candor, teamwork, and receptive personalities were exactly the right fit for us. They took the time and care to analyze our dispositions, goals, and strengths, and then customized the branding and website to reflect those characteristics perfectly. They utilized their deeply rooted knowledge of the real estate business and markets to identify several niches specifically suited to our assets into which we expanded our new brand identity. Ron and Alexandra’s attention to detail throughout the process was exemplified by their extremely capable team for graphic design, print material, and website development which reflected the Seigel’s own high standards and professionalism. They diligently administered the production of the marketing materials to accompany our new brand; not only stationery and business cards, but also items which both showcased our logo and were a useful keepsake for clients at the same time. They were always available to us for consultation and discussion throughout the process, and we simply could not be happier with the end result. Ron and Alexandra exceeded our expectations every step of the way, and even more importantly, their conviviality made the journey exciting and fun. We now count them among our friends and look forward to their company in the years to come. It is our honor and great pleasure to unconditionally recommend Ron and Alexandra and Napa Consultants International.”
Jennifer G. Knef
When privately held brokerage with an impressive luxury presence was acquired by a larger corporate entity, my agent web presence went from somewhat focused to a hodge podge. I cringed when referred by clients for fear of what the prospective client would see when they did the predictable and "googled" my name. I knew it was time to manage my presence and professional brand "online" so it accurately reflected my experience and passion for my clients and their goals. I was not looking for just a website. Rather, I needed professionals with creative vision to manage a comprehensive " big picture/fine detail" approach to luxury real estate marketing and web presence in a technology driven era. I also knew that marketing myself is not my passion or talent. After much research, it was clear that Ron and Alexandra Siegel at Napa Consultants International were the right professionals for me. Ron & Alexandra flew into town for a one on one meeting. They commited day one to capturing my essence and then running with the details. While forewarned, I did not always make this easy for them given a full time successful businesss and reluctance to "toot my own horn". They encouraged me into a web presence I'm proud of with their humor and unending patience. Their passion for luxury marketing and their client's success is palpable. The end result speaks for itself. Within a week of "going live" I received an email from a referral from a great client. It was obvious the referral had "googled" me before reaching out because the email came through the website which they had clearly studied based on their comments. It was also clear that they had already decided to work with me to find their "Hidden Gem". The seven figure escrow followed soon after. My only regret is that I didn't do this sooner.....
David Cole, Broker-Owner, CornerStone Coastal Properties
“We contacted Napa Consultants, International in May of 2014. We had been given 30 day notice that our franchisor was not going to renew our franchise agreement. The task to preserve and rebrand our successful real estate company in less than 30 days was overwhelming. Ron and Alexandra were assuring and proactive from the first conversation. They immediately met with us, designed, created and delivered a brand that positioned our company as the leader in our market place. The goal was to have a new company identity that represented our company; its culture, philosophies and business model that we could clearly articulate to our team of 50 agents, their past customers and clients, our local real estate community and the community at large. This task included: a new brand with a clear and concise marketing message, a logo, a full functioning and optimized luxury website, business card, letterhead & presentation folder designs, yard sign and facility sign designs, consultation on 25 custom agent websites, and coordination of incorporating our new brand into numerous real estate products used by our company. Ron and Alexandra exceeded our expectations. Their comprehensive knowledge of the real estate business was the golden key to achieving our success in rebranding in such short amount of time. Their tireless work ethic and level of professionalism was amazing. They will continue to be an integral part of our strategic planning and future success as we expanded into new markets. Without question I would highly recommend Napa Consultants, International.”
Neena Rodgers & Diana Burton
We both have been top producers in our Chesapeake Bay Waterfront Locale for a combined many years. We became aware over time that we had the primary market share in luxury waterfront real estate. We also paid attention to current trends and significant players through social media and both National and International news feeds. We felt it might be time to partner our respective real estate luxury portfolios and market ourselves as a brand. While it sounded like a wonderful idea, we knew we wanted this effort to be uniquely professional and to be at the top of the market place. At the same time we began noticing a consulting firm that showed up everywhere in luxury branding, web design, and national and international marketing. We just knew that we had found our answer to expand our business and market share. It started with a phone call to Ron and Alexandra Siegel, principals of Napa Consultants, International. This was the beginning of a wonderful working relationship, beginning with a two-day personal visit exploring and sharing our marketplace with them. To say we are pleased with the final outcome of our endeavors would be an understatement. From branding, design, personal care and coaching, Ron and Alexandra have taken us to a new level of knowledge and presentation. They not only met our high expectations, they exceeded them. We know we not only have a long lasting business relationship, but also friends that will be there for us in the future. They truly took the time to understand our personalities, our locale, our competition and our goals. We highly recommend Napa Consultants, International to anyone who wants to take their Luxury Real estate portfolio to a whole new level. Neena Rodgers and Diana Burton VIRGINIA LUXURY WATERFRONT HOMES
Wendy Lucas
We are well on our way to becoming Aspen’s number 1 Real Estate company because of the marketing expertise of Napa Consultants, International. Thank you for all of your efforts and work in diligently providing us with a plan and helping us execute it. In the very short time that we have been up and running with our new program, we have experienced a much higher level of interaction with the community and from prospects. You made it all happen! Wendy Lucas, Managing Broker, Shane Aspen Real Estate
John Lee
Napa Consultants, International is a perfect partner to Mary Lee Presents Ocean Reef Properties. The dedication, experience and work ethic of Ron & Alexandra and their team have created a marketing miracle for our firm. The brand strategy, Internet marketing, print, blogs, and direct email marketing have all positioned Mary Lee Presents Ocean Reef Properties number one in our very competitive market. We have communicated seven days a week on significant projects and they have always delivered best in class to all areas of our marketing. I would recommend, without reservation, Napa Consultants, International. John Lee, President Mary Lee Presents Ocean Reef Properties
Linda Lorenzen Hughes
Ron & Alexandra Seigel of Napa Consultants, International take great pride in their dedication and work for clients and their branding. We had the pleasure of working with this team to create a new plan for our real estate marketing and website. Ron and Alexandra took the time to intimately learn about me and my passions to better understand how to market my unique marketing area in Santa Barbara real estate. I was very impressed when they presented me with options they had created for my new design in marketing and web design. The attention to color details, importance of fonts and focusing on specialty areas was very specific to me. Even today when I call them, they are quick to respond and address any of my questions or concerns. Linda Lorenzen-Hughes, Realtor, Santa Barbara, CA
Chris Palme
Ron & Alexandra have wonderful tools, great insight and make the process of creating a custom web site fun and exciting. I would highly recommend their services to anyone who is serious about having a cutting edge and professional web presence. Chris Palme, Coldwell Banker Previews, Santa Barbara, CA
Frank O'Rourke
Our company hired Napa Consultants in January of 2012. I had just sold a large real estate firm and was redirecting into a smaller "boutique" style firm and needed some direction. Ron and Alexandra spent a lot of time both on the phone and via email investigating my true "wants and needs" and focusing the project accordingly. We worked on branding, creating a logo and building a new web site. Throughout the process we were communicating frequently and I always seemed to get a quick response to a question. I greatly appreciate the personal interest that Napa Consultants took in our project and would recommend them without hesitation. Frank O'Rourke and Danielle Gustafson, Owners St. Augustine Real Estate Company
Gayle Rich Boxman
Ron and Alexandra Seigel are branding experts. I already knew that when I contacted them about creating a luxury marketing strategy for the sale of our lake home on Fishhawk Lake in Oregon. We had several phone conversations and then they flew up and spent quality time with my husband and meI focusing on just the right way to market the lifestyle of our luxury home. Racking up many hours to achieve the high standard that they always set for their clients, which included website development from scratch, our home website was finally a reality. The finished product was stunning! Ron and Alexandra take every single detail into consideration and act as if it is their own home that is being marketed. They take a personal interest in not only the style of the font, the photo selection and every technical aspect, but they also understand every nuance and psychological meaning behind the phrase “luxury branding”. Best of all is that they are truly divine people to work with, who have copious amounts of patience and a sense of humor, two great qualities when working on tough projects like ours! Gayle C. Rich-Boxman, Realtor with Vernonia Realty Birkenfeld, OR
Sharyn Crown
We have received more than promised since working with you. We don't know where we would be without the two of you. Both of you have been responsible for taking us from average agents up to a whole new level, both business wise and mentally. Sharyn & Victoria Crown, Pacific Sotheby’s International Realty San Diego, CA
Mark Vanderlinde
After an exhaustive search for a company that really understood the intricacies of the luxury real estate market, I was fortunate enough to come across Napa Consultants. Ron and Alexandra, the driving forces behind this amazing group, have developed a very specific and unique grasp of what drives the thought processes of a typical luxury real estate client. Their thoroughness, from traveling to my local geography, to personal profile evaluations, gave them the basis to build an unmatched brand profile for my new real estate group. More importantly, I continue to receive sales and listing leads, which were ultimately consummated in part based upon the image projected into my market space. I consider them to be an integral part of my ongoing and developing business efforts! Mark Vanderlinde, Private Client Advisor Luxury Residential Sales and Development The V'ella Group --Sotheby's International Realty
Ernie MacManus
Working with Ron and Alexandra Seigel has been an absolute pleasure. From the very beginning, we hit it off and never looked back. The Seigels have a natural ability to see what most of us in the real estate profession do not see clearly, both in ourselves and in the field. With their unique, holistic approach to branding and strategy, I learned more about my competition than I could possibly imagine. Even more impressive was how much I learned about myself. In just a few short months of consulting, I gained from their prospective and achieved a clarity and awareness that will last throughout my career. Ron and Alexandra are not your average consultants, nor do they seek average results. If you are serious about being successful and are willing to make the commitment to yourself, I highly recommend them. Ernie MacManus- Broker Owner Ernie MacManus Group, Carlsbad, California
Kristi Nelson
It is with great pleasure that I recommend Ron and Alexandra Seigel of Napa Consultants International. After hearing them speak at the Luxury Real Estate Conference (Who’s Who in Luxury Real Estate) in Seattle in the fall of 2010, I hired them to develop a personal brand and brand strategy, plus a new web site for my luxury real estate marketing practice. Ron and Alexandra listened carefully to my needs and desires and came up with a strategy that would set the stage for making me a market leader in luxury real estate on Bainbridge Island in Washington State. The result is an eye-catching brand that speaks directly to my target market. Even in its early stages my web site is already garnering rave reviews from the real estate community and even more importantly, my sphere of influence. If you are looking for the best in luxury real estate marketing, look no further than Napa Consultants International! Kristi Nelson Realogics Sotheby’s International Realty, Seattle and Bainbridge Island Washington
Courtney Ranson
Ron and Alexandra Seigel are highly knowledgeable branding experts! They are detail oriented and have a firm grasp of the dynamics of the quickly changing web and social media environments, which is critical in developing a brand. Once I signed on with Napa Consultants, International I consistently saw them work tirelessly through different ideas to capture my personality and create a brand that I would be proud of. They are results oriented, with excellent communication skills; they demonstrate patience and ALWAYS stay positive. If you are in need of an outstanding brand identity to take you into the next decade, give Napa Consultants the opportunity to win your business! Courtney Ranson-Perry and Company-Denver, Colorado
Heidi Bintz
Working with Napa Consultants has been a pleasure. I knew I needed to create a website however life is busy and the computer is like a foreign language to me. Then I met Napa Consultants. They had a plan that we followed that ultimately ended in a wonderful website that is all me and my market — in the mountains of Colorado. I look forward to the website and my business evolving and growing because of it. I have not hesitated to recommend Napa Consultants to anyone I have spoken with. Heidi Bintz-Fuller BCV Sotheby’s International Realty-Vail, Colorado View Case Study

Broker owner/ Luxury real estate marketing and brand development strategist. We work nation wide and all over the world with proven market leaders or those who want to become market leaders.