Melissa M. Kellogg's Marketing Strategies Blog

Recently I got this email from Richard, a real estate professional:“If I believed everything I read (which I don't) I'd have subscribed to so many e-mail automation, social media tracking, and content systems that I'd have negative cash flow.  I know that some of these systems only apply to the b...

As I was conducting interviews for an article recently, I had the chance to speak to at least a half dozen real estate agents about how they deal with clients throughout a real estate transaction. I was struck by how great they all are at connecting with their clients on a personal level. After a...