The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2026
7
Comments
A week or so ago I received this message:Hello, I was fascinated by your website's potential when I recently came upon it. It may stand out even more with a contemporary update, improving user experience, boosting engagement, and more successfully highlighting the worth of your business. I'd be p...
04/29/2026
If you’ve been reading my messages for the past few years, you know I resisted AI at first.I still do resist it when it comes to writing. Not only did it steal some of my copywriting clients, it simply doesn’t produce good writing, especially for marketing.But that’s not what this post is all abo...
04/29/2026
10
Comments
I don't know if you'd call this a grammar error or something else, but it certainly detracts from messages.It’s a practice that makes the writer look like perhaps he or she lost the train of thought, or maybe did a re-write and forgot to remove something.But, perhaps that's not it, because I hear...
04/19/2026
Rainmaker
1,799,820
1,799,820
Marte Cliff
Your real estate writer