The Real Estate Copywriting Blog

Many agents feel that they’ve really “made it” when they can look at the past year’s transactions and see that the majority of them came from repeat clients and referrals.It’s a sign that your past clients have confidence in you – you’re doing a job you can be proud of.So how do you get those rep...

I don't watch TV very much, so this ad may have been running for a long time and I just started seeing it recently. And, to tell the whole truth, I'm quite often hearing the TV from another room, and I haven't seen the beginning yet. What caught my eye - or rather my ear - was a statement at the ...

“Stay away from those people who try to disparage your ambitions. Small minds will always do that, but great minds will give you a feeling that you can become great too.” — Mark Twain  Stay away from them and gravitate toward encouragers. Then - BE an encourager yourself. Everyone will benefit.  ...

It isn't easy to sell houses when they aren't for sale! Based on annualized predictions using the number of homes sold in the first half of this year, the number sold in 2024 will be 37% lower than the number sold in 2021.To compare: 2021: 6.12 million homes sold in total. 2022: 5.03 million 2023...

It's sad but true. Some real estate agents are stupid. And at least two of the stupid ones work in my community.The first example: There is a 20 Acre parcel for sale just a mile or so down the road from me, so of course I was interested in the price and went online to learn more.It will probably ...

One of the best things about gardening is having fresh tomatoes. I look forward to them from the time we use the last one in late October until the first ones ripen in August. (Yes, it's a short growing season here in N. Idaho.)So in May, when I purchased tomato plants, I thought it was fun that ...

Agents tell me that thanks to search functions, they have hundreds of internet buyer leads to manage. Their systems may be automatically sending those buyers information on new listings, but they feel that isn’t good enough. After all, if those buyers have been exploring several sites, it may be ...

 “The question isn't who is going to let me; it's who is going to stop me.”  — Ayn Rand  And since you can be stopped only if you allow it, the answer must be "no one!" Wishing everyone a beautiful week!Marte 

 "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." Dale Carnegie

A thought for a Monday evening...If you want to get somewhere, you have to start somewhere, so...  "Start where you are. Use what you have. Do what you can." Arthur Ashe And then - do a bit more and a bit more, and watch the momentum carry you to the next step.  And don't forget... give thanks to...