The Real Estate Copywriting Blog

A few minutes ago I heard an ad on TV for window replacement. Part of what the ad said was that 3 out of 4 real estate agents agree that replacing the windows in your home with this brand increased its value by at least 10%.What do you say? Do new (expensive) windows increase the value of a house...

When I saw that this was the month to honor our past Active Rain members, the name that popped into my mind was Barbara Todaro. I was no longer an agent when I began reading her posts, but I learned SO much that I could share with my copywriting clients. When I was encouraging agents to go ahead ...

About 9 days ago I had a fluke accident and broke my hip. I'm healing and my brain fog is slowly lifting, so I want to share a warning.If the hospital doesn't have everything straight about your prescriptions before you leave, stay put until they do. They gave me two prescriptions - a pain pill a...

While the word aptronym has been around since the 1950's, I had never come across it until this week. What the heck does it mean? It turns out that an aptronym is a name that suits its owner in an apt way. For instance, when I was about 5 years old my Grandfather had a carpenter on his payroll wh...

This year has been a whirlwind of things to do, so I haven't gotten here anywhere near as often as I'd like to. That said, I still think it's a great place to check in, so a post on Facebook today really gave me a pause. It was written by Bryan Tutas - who was an absolute regular back when I firs...

Have you heard of the “Let them” theory?As the holidays approach, many are filled with stress over family conflicts.The holiday gatherings are times when old rivalries, resentments, and insecurities seem to come bubbling up – right alongside of the new ones. Perhaps Aunt Sally always criticizes w...

Everyone probably knows that I was no fan of AI when it exploded across the Internet. And with good reason. It HAS taken some of my business.I still would not consider letting it do my writing, but I do dearly love it for research. I also love it for solving problems. Last week my husband's "TV E...

As I sit here at my desk, the TV is on in the other room. Of course the commercials are louder, so I'll keep hearing them until I get up and turn the darned thing off.One that keeps repeating begins "As a physician, my patients often experience..."What? Are her patients physicians? If so, she sho...

It's been a while since I've been here, and I thank Patricia Feager for reminding me to get busy again! I haven't nagged anyone about grammar for even longer than I've been absent, so perhaps it’s time to start again.While many people (even most) might not notice little errors, some people do.Gra...

Of course it can, but should you use it? If you need a resume’ rather than a bio, I’d say yes, go ahead and use AI. That's because a resume' is factual, and usually very dry reading. Human resources departments use them to learn about a potential employee's experience, credentials, and business a...