The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Have you noticed? Smart people who are otherwise well-spoken are still using the word "I" as an object.If you're like me, it's jarring to read. Kind of like driving the car into a foot-deep pothole. But jarring is the least of your worries.Using words incorrectly can cause some prospective client...
01/13/2022
You know the cost of things you do, but the cost of what you don’t do is harder to define.You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You ca...
12/30/2021
A bit of research turned up the news that a lot of agents search for a "I have a buyer for your home letter."It may be that agents are searching for those letters now because inventory is low.In fact, finding an unlisted property may be the only way to make a sale right now. So go for it - and do...
12/28/2021
As everyone knows, following up with leads is important. The sooner the better.That's why, when someone writes me about copy they need, I respond just as soon as I see their email.But - as I realized this week but should have known all along - some of those who have written to ask about agent bio...
09/01/2021
You probably tell your listing clients that it is important for their homes to make a positive first impression. Thus, in addition to advising sellers about how to present the interior,  you urge them to take care of all the exterior work that lends curb appeal.Whether you are an agent, a lender,...
08/12/2021
Whether you call it a bio or a profile, your real estate bio can help you attract prospects in two ways. The first is professionally. The second is personally. Professionally, your real estate bio should reveal your niche and show prospects what kind of service they can expect from you. Prospecti...
07/29/2021
 Unless you’re exclusively a buyer’s agent, you want listings. That means you need to convert your real estate listing leads into actual listings.Whether you’re buying leads, getting them from your website, or receiving referrals, you know that it’s possible for those prospects to wander off and ...
07/20/2021
From the outside looking in, a career in real estate looks like a walk in the park. You get to spend your days looking at houses, making new friends, and taking time off whenever you want to meet friends for lunch or attend a child’s sporting event.Once you’re in the trenches, you realize that wh...
07/18/2021
Should you choose prospecting or blogging for lead generation? I suggest you should do both.Why?Because they complement each other, with each providing a different function.Blogging attracts people who are searching the Internet, looking for homes or researching agents to determine who might do t...
07/15/2021
If you’re busy all day every day, and not taking time to prospect, you just might be on a real estate roller coaster.This roller coaster is a bit different from amusement park rides. It’s a lot of fun while you’re going up, but the ride back down can be brutal. Instead of automatically going righ...
07/13/2021