Focus on buyers by posting ALL the Listings in your Real Estate company's portfolio. Do this by building a 1-Prop web site for each listing. Everyone knows that the reason they take on listings is that they become the best lead generating source in the biz. They also help to brand yourself as well.
Branding is a term used to describe where you personally or as a company create name or face recognition. When people see your face, name of your company and or your personal name and related it to what you do or sell.
An example of this is Xerox. That name was associated with ALL copiers or the act of copying for years whether Xerox made the machine or not. This it did not happen by chance and usually requires much money and time to create this level of branding.
For Real Estate Agents this is extremely important especially if you live in an area where agents switch companies they work for on a regular basis. If you have effectively "Branded" yourself, when you switch companies you can simply change your company name and logo and not miss a beat. Otherwise you will have to start all over, from scratch
For many Real Estate Agents listings are the way to go to brand themselves. The more times people see your face attached to a listing the more you end up branding yourself and your face, company and even possibly your personal telephone number become recognized by those in the business and home buyers.
This is all great if you have been in the business several years and have done a good job in paying for adds and been at every community event for years. But what if you are just coming into the market as a new Agent and don't have the time or money to brand yourself the old way. Is there any alternative way to brand yourself quickly, without 50 listings and with out spending any money???
Focus on buyers by posting ALL the Listings in your Real Estate company's portfolio. Do this by building a 1-Prop web site for each listing. Everyone knows that the reason they take on listings is that they become the best lead generating source in the biz. They also help to brand yourself as well. Build a 1-Prop web site for each listing in your Real Estate Agency's portfolio and then 1 click post them to Craig's List and Back Page who get over 2 billion hits per day. Then your company will get twice the branding for the same listing
1-Prop allows your service provider ( Title Company, Appraisers and inspectors ) OR the Real Estate Agency you work for to buy these 1-Prop sites for you. Check out the Pricing page at http://www.1-prop.com/dev/pricing.html
Single Property Web Sites. A complete marketing plan that gives broad and complete saturation of the property on the World Wide Web. For as litte as five dollars you can build a single property site