The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
In May of 2019, we took the TGV* train from Paris to Dijon.  We were staying in Burgundy's famed wine growing and wine making village of Gevrey Chambertin.  *TGV or Train à Grande Vitesse means Train at Fast Speed.   The current world speed record for a commercial train on steel wheels is held by...
05/13/2021
Last Sunday, as we were waiting for our cappuccinos at Handlebar Coffee Roasters in Santa Barbara.  It just so happened that this pup and his owners were also waiting for a cappucinos!  They were there ahead of us. He was friendly and sweet!  He posed for Ron and sat still. And we loved his eyes,...
05/12/2021
Being top of mind in your marketplace as luxury or any other niche in real estate marketing,  requires having a remarkable presentation package, that is memorable and makes you stand out from the pack. Picture above is the recent packaging that we noticed for one of our favorite Champagne brands....
05/11/2021
In our Sunday mastermind, our friend mentioned that in his coaching of one of his business clients, his advice was simple, do what would feel good to her.   She was knee deep in a lawsuit, the trial was coming up. This was causing her usual good natured self deep angst and unhappiness.   After so...
05/10/2021
We are both appreciative of our mothers, grandmothers, mothers of our nieces and nephews, mothers of friends and every mother we have met in our lives.  If there is one thing they all hold and held in common is that their children be happy!   "When I was 5 years old, my mother always told me that...
05/09/2021
Almost every nursery in town and in the wine country is carrying fully grown tomatoes plants with built in cages.  The plants have blooms and I spied a few tiny tomatoes also. All you need is a sunny spot, water it, and the tomato will do the rest!  Of course you have to pick them when they are r...
05/08/2021
Dragon fruit pictured above is the fruit of a cactus known as Hylocerus.  It is a fast growing cactus and a high producer. We first tasted at the Farmers Market years ago, and we deemed it "just okay!"   When cut the inside is white flesh with tiny black.  In taste it is sweet and is akin in flav...
05/07/2021
Happy Friday!  Those of you who follow our blog know our love affair with roses.  Last Saturday, we spotted this rose named for Bishop Desmond Tutu, a Nobel Prize recipient...    Desmond Mpilo Tutu is a South African Anglican cleric and theologian, known for his work as an anti-apartheid and huma...
05/07/2021
It has been foggy and cold all week long so far.  The high had been 63F. However, our restaurants can seat their customers inside now.  We had lunch at our favorite Mexican eatery, Coraźon.   We are continuing the Cinco de Mayo celebration.   We were happy and thankful to be were able to enjoy th...
05/06/2021
Pictured above is a sculpture of a fish fountain in marble at the Bargello Museum.  We liked its whimsy and design. It is the least visited museum in Florence, and least known by the tourists.  Although we had been to Florence many times, 2019 was the first year we visited this museum.We had lear...
05/06/2021
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Ron and AlexandraSeigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.