The Language of Luxury

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WATCH THE VIDEO / VIEW THE WEBSITE The key to developing your brand story is answering the following questions: Who is your ideal target market? What is your extraordinary promise of value? How are you different and better than your competition? This applies to all professional practices and com...
If you have followed our posts, you know that our tenet (main principle in life) is being in the now is the best practice for a happy life.  The latest news rarely became a topic of discussion for us, let alone captivate our focus. You also know that we do not watch the news.  We subscribe to a n...
There was plenty of cause for celebrating this weekend.  Historic milestones were achieved in Space. As one enthusiastic reporter stated, "we are about to become and interplanetary species!" Space travel is no longer a dream, it is evolving into a reality.  Do we need a cause for celebrating?  We...
We enjoyed the blue sky as it was coming out behind the clouds yesterday morning as we drove up the San Marcos pass. Wishing you blue skies wherever the road may lead you! "Blue skies Smiling at me Nothing but blue skies Do I see Bluebirds Singing a song Nothing but bluebirds All day long" ~ Irvi...
This morning as we were driving up to Santa Ynez to enjoy a sit down breakfast at the Baker's Table, we spotted creature activity in our lane 30 feet ahead.  We stopped and saw this Turkey Mamma with 5 little poults (that is the name baby turkeys are given). I thought you would like to know in ca...
We parked right by a barber shop yesterday, when we stopped at a shopping center in order to get one of Quincy's favorite foods. The shop was open, and there were happy guys inside getting their look back, and happy barbers back at work.  It was fun to see happy guys coming out with big smiles on...
Last meal we ate out was breakfast at Cold Spring Tavern on March 14th.  So we were jumping for joy and delighted to get the news that one of our favorite eateries in Carpinteria was once again open for business. We decided to stop in for lunch today at Rincon Brewery (pictured above).Our two fav...
Yesterday afternoon after finishing our work, we took a walk and explored the Carpinteria bluffs, Nature Reserve. We have both taken pictures of this spot in different seasons, and it continues to enchant us every time.  We stop and gaze at the trail to the beach, and occasionally we will walk do...
A remarkable brand is memorable, easy to understand, easy to refer. Yesterday, as we were about to pull out of our parking spot at Ace Hardware, we spotted this Fence Factory truck. Here is an example of remarkable branding explained.  The branding on this truck tells you exactly what they do. It...
“The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb I took this picture last Saturday in Los Olivos, and since then I have been trying to identify which time of weeping tree this is.  It is not a weeping willow although that was our first impression.  ...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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