The Real Estate Copywriting Blog

For the past couple of weeks,I’ve been hearing more and more about the wonders of AI (artificial intelligence). Some say you can save time and money by using AI to write your blog posts, articles, letters - and even short stories.Some also say that AI will put an end to my career - and that of ev...

When you're in a business driven by appointments with other people, "empty space" between those appointments is inevitable.So - you find yourself sitting at your desk or in your car with 5 minutes, 15 minutes, or even a half hour of being "on hold." I don't know about you, but being on hold is on...

When showing homes to buyers, do you tell them that you don't have any more information about a specific house than what was provided in the MLS listing?If you have not yet seen one or more of the houses you're showing, I think you should disclose that fact to the potential buyers. Here's why...Y...

You've probably read articles advising you to pay attention to what the top agents in your marketplace are doing, then copy them. In some ways, that's good advice - although no one should aspire to merely be a clone!This morning's email from eleanor@kreativcopywriting.com offered a twist on that ...

The price of eggs has all kinds of people in a fuss. Inflation has made everything cost more than we think it should, but eggs have outpaced the rest.Yesterday at our local store, an 18-pack was $5.59. That comes to about 31 cents per egg. A candy bar was $1.39 - about 4 times the cost of an egg....

Someone wrote a book saying that everything that was important to know we learned in kindergarten. The book was mostly about having good manners, such as saying please and thank you, as I recall. So of course he and all of us should have learned it long before kindergarten, but that's irrelevant....

I broke my wrist but still need to work. Typing one-handed is a bit awful.I can't get voice recognition to work properly.The words are coming out mostly wrong and when I say "correct" something it types that!Anyone have some good advice? 

Not long ago on Tucker Carlson's show he brought us a segment about the dogs that illegal immigrants are abandoning at the border. They bring them along, and then when the climb on a bus to go somewhere beyond the border, they simply leave them behind.Tucker's comment was that people who abandon ...

What do you think? I think not. I think that should be left for a resume'.My belief is that people today want to know more than your sales statistics, your designations, your years in business, etc.And while it is important to reveal your niche, and whether you specialize in a specific area or in...

...Or, why Hughes will never know why we left.Living where I do in a mountain valley, my only choices for Internet are dial-up over ancient phone lines or satellite. For the past few years I have struggled along using Hughes Net. I did try to switch to Wild Blue a few times, but they were always ...