The Real Estate Copywriting Blog

What could be better than trading in joy?  “When you give joy to other people, you get more joy in return. You should give a good thought to happiness that you can give out.”— Eleanor Roosevelt So think about it. Where can you drop a bit of joy today? Or tomorrow?  The more you give, the more you...

It’s amazing how such small errors can cause such big failsCall them stop signs, speed bumps, or potholes, these seemingly small errors can interrupt the flow of your messages, rendering them useless.Readers who had been nodding their heads in agreement or thinking “I didn’t know that,” will sudd...

"We cannot solve problems with the kind of thinking we employed when we came up with them.” — Albert EinsteinIt would be nice to go through life with no problems to solve, but it doesn't work that way. Perhaps if it did, we wouldn't appreciate how good things usually are.  If you're facing a prob...

As we all know, AI - artificial intelligence - is all the rage right now. Plenty of companies have been using it for years, but now it's available to anyone who can use a computer.Copywriters, graphic designers, web coders, and others are worried that their jobs are going to go away. And some job...

Happy Monday! The day got away from me and I almost forgot to post my Monday message. We may have to rename this one Motivational Tuesday!Anyway... here it is:One of my favorite motivational speakers said:  “Either you run the day or the day runs you.” Jim Rohn And now, since it's Monday, what yo...

Today's message is from one of my favorite philosophers: Dr. Seuss!  "The more that you read, the more things you will know. The more that you learn, the more places you'll go."Dr. SeussI read a lot, but will admit that most of it is not educational. I love to read "who dunnits." But the funny th...

Is your agent bio working for you, or is it just sitting there, doing nothing? In today’s market, with fewer homes for sale and fewer buyers who can qualify at today’s higher mortgage interest rates, agents who want to thrive in 2023 need to use every marketing tool at their disposal. Your agent ...

Attending the school of hard knocks...  “Experience is a hard teacher because she gives the test first, the lesson afterwards.”  ―Vernon Sanders LawThe good part is that if you pay attention to the lessons, you'll pass with flying colors the next time that test comes around.  Keep learning, and k...

Whose opinion of  you counts most? Hopefully, your answer will be that it is your own opinion. But there are dangers there as well. Sometimes we are our own worst critics.  So be careful. This morning take stock of everything that's good and positive about you in both your work and your personal ...

Right now, this very day, a few hard-working, client-centered real estate agents are alienating prospective clients and causing them to turn away.These are potential clients who may have been following the agent’s blog posts. They may be people who responded to an offer for a special report, so t...