Anyone in our industry can consider themselves  a loan officer but not everyone can say they are an Advanced Mortgage Planning Specialist.  What sets me aside from others in my industry is the knowledge and education that I bring to my clients.  I personally take the initiative to educate my client to the fullest extent and set in place a goal plan that is highly achievable.  Not only do I plan in accordance to their goals but strategically help them place their assets into investments that will give them a higher rate of return, keep them liquid in case of emergency, and safe from depreciation or loss of pricnciple.  With this being said I believe I go above and beyond the average loan officer and add tremendous value and benefit to my clients.