Real Estate Technology & Tools

With spring officially here we have special offers to help kickstart your marketing and save you money.  Here are the details: Deal 1 (April Only) – buy one single property Website license, and get one free! That’s a $50 saving! Deal 2 (Forever Deal) – buy five single property Website licenses, and get one free! That’s a $50 saving!Our most frequently asked questions:Q: Is the domain name included?A: Yes!Q: Are there additional or recurring charges/costs?A: No!Q: When does the single property Website expire?A: Each single property Website lasts one year from activation which is the moment you decide to pick a domain name and make it live. If you have multiple single property licenses they can sit in your account until you need to use them. So you can buy five to get the discounted prici... 04/01/2024

We are excited to present this PowerSite Pro single property Website:1405BuenaVista.comMarketed by Certified Christie's Luxury Specialist, NVAR Top Producer, Affiliate of Forbes Global Properties Pascale Karam the Website highlights a spectacular $1.99MM, 5 bedroom, 4.5 bath, 3,690 square home in McLean, VA.  Using our new PowerSite Pro platform, Pascale has added:  lots of high definition photos a detailed description office info a property map links to social media accounts and Website.  Since 2005, Pascale’s exceptional success stems from clients’ referrals, as she is a highly trusted and respected real estate agent in the DC metropolitan area. Known for her market expertise, integrity, and hands-on approach, she offers unparalleled professionalism and tailored advice to meet your ne... 04/01/2024

Single property Websites come with a long list of benefits but don't take our word for it; here are agents and brokers thoughts in less than 90 seconds:   04/01/2024

Why Paper is the Only Technology Realtors NeedYour grandparents didn’t need the internet to sell homes, and neither do you. All you need is paper and gumption. They were better than us in every possible way and, most importantly, they won WWII and took us to the moon. Have we been to the moon since we started using the internet. No, we have not. Forget this technology stuff and sell homes the old-fashioned way, the proven way, the way that works. Use paper.  The Timeless Appeal of Paper In a world inundated with digital gadgets and gizmos, there's something undeniably charming and nostalgic about good old-fashioned paper. From handwritten notes to printed contracts, paper has been a staple in the real estate industry for decades. Its tangible nature provides a sense of authenticity and ... 04/01/2024

You can now choose between creating either a PowerSite Free or PowerSite Pro single property Website. Both are created using the Create New PowerSite button. Having added property details you publish your PowerSite and can then choose if you want our PowerSite Free or PowerSite Pro. But how do they differ?Here are the differences:  03/30/2024

To Win Listings!But there's more. Agents impress sellers with showcase property Websites that are 100% dedicated to their property. Their home will be available to a worldwide audience 24 hours a day, 7 days a week. There is NO competition with other listings to distract the buyer.   For more information, visit PowerSitePro.com or AgencyLogic.com 03/29/2024

Source: Statista Phishing is one of the longest-running cybersecurity threats, with the first iterations of this style of email fraud believed to have originated in 1995. It first gained widespread notoriety in 2000 with the ILOVEYOU virus, also known as Love Bug, spread to millions of Windows PCs via a corrupted email attachment. In 2024, the threat landscape might have evolved, but attachments can still be considered the biggest security risk. As an analysis of 183 million phishing simulations conducted by customers of enterprise cybersecurity firm Proofpoint shows, almost one in six recipients of a phishing email containing a suspicious attachment failed the test set by their IT department. Attempts at link-based phishing, which can range from directing a user to a malicious website ... 03/29/2024

We are excited to present this PowerSite Pro single property Website:1332McCay.comMarketed by Christie's Master's Circle REALTOR, Fouad Talout, and Jack Spahr the Website highlights a spectacular $6.99MM, 6 bedroom, 7/3 bath, 13,722 square home on 1.47 acres in McLean, VA.  Using our new PowerSite Pro platform, Fouad and Jack have added:  lots of high definition photos a detailed description office info a property map links to social media accounts and Website.  Fouad Talout has cultivated a visionary strategy for connecting people to their dream homes in the Capitol Region. From his hometown of Casablanca, to 5th Avenue New York City, to Washington, D.C., Fouad combines his international luxury real estate experience with his extended sales background to expertly and effortlessly sell ... 03/29/2024

Here is the north Texas real estate market update for  March 29 2024.New properties for sale 769Back On Market 131Price Decrease 482Price increase 66Active kick out 12Active option contract 314Active contingent 57Pending listings 366Sold listings 564Expired listings 27Cancelled listings 89Withdrawn listings 6Temporary off market listings 54Coming soon listings 124 03/29/2024

There are lots of affordable drones on the market but many of them are not designed for commercial applications. Consumer drones may not have the battery life and sensors needed to handle complex missions.  Businesses need to do their homework on take off weight, cameras, object tracking and various other features to make the right choice.  This infographic from Drone Shop covers top drones made for commercial use:  03/27/2024

RETS or the Real Estate Transaction Standard is a framework that streamlines property listing data transfers among MLSs, agents, and brokers to address decentralization in the real estate industry and speed the development of IDX, apps, and other products.RETS MeaningThe Real Estate Transaction Standard (RETS) is an XML-based protocol used by the real estate industry to facilitate the exchange of data between software applications.RETS allows different real estate software systems to share information such as property listings, broker and agent data, office information, and more.RETS standardizes how real estate data is formatted, structured, and shared between technology systems. It provides a common language for software to request and provide information to each other.This interopera... 03/30/2024

The overhead shots and slow pans or orbits of your newest property listing really enhance the "you are there" experience for your real estate buyers.   YouTube Thursday, flying a real estate drone. This blog post is all about one very important element of your real estate video channel productions uploaded to YouTube. Weaving in overhead drone aerial stills and full motion aerial video captures to market your property listings. The overhead shots and slow pans or orbits of your newest property listing really enhance the "you are there" experience for your real estate buyers. But if you have never flown a drone, here are some practical tips to remember before you do. First things first. Get part 107 FAA license certified because flying a drone is commercial activity. The knowledge you ge... 03/23/2024

 What's wrong with a little dreaming? Colorado has so many different gorgeous places to live.  03/21/2024

We are going to be at RE/MAX's R4 Conference in Las Vegas from March 25th-29th: If you happen to be attending, please stop by and let us walk you through our product. The Kukun Portal will help you retain clients and convert leads into sales during these difficult times for less than the cost of a one takeout dinner per month on Grubhub. And if you aren't able to make it to R4, either because you are not with RE/MAX or because you simply couldn't manage to get away, consider visiting us at www.kukun.ai and requesting a demo.  03/21/2024

This week on YouTube Thursdays, let's look at a very practical how-to type of post. How to Embed YouTube videos and YouTube shorts in your ActiveRain blog post. I have written posts on each of these before. But today is going to be more of a show rather than tell. You'll see the how-to video at the bottom of this post so you can watch.In the video shown on the right, that is a YouTube short from Emily Berdon (who was featured in an earlier YouTube Thrusdays post, see that link if you want to go check that out). But as you can see with a YouTube short, that it is in a vertical orientation because these are primarly viewed on mobile devices. However, they are NOT exclusive to mobile devices. What if you want to share a good YouTube short within a blog post. There are a couple of things to... 03/21/2024

YouTube Thursday, flying a real estate drone.This blog post is all about one very important element of your real estate video channel productions uploaded to YouTube.Weaving in overhead drone aerial stills and full motion aerial video captures to market your property listings.The overhead shots and slow pans or orbits of your newest property listing really enhance the "you are there" experience for your real estate buyers.But if you have never flown a drone, here are some practical tips to remember before you do. First things first.Get part 107 FAA license certified because flying a drone is commercial activity.The knowledge you get to pass the FAA exam to obtain an unmanned pilots license for safe drone flying is so worth it. Plus it is the law. No one wants to cause an accident or bot... 03/20/2024

Single property Websites come with a long list of benefits but don't take our word for it; here are agents and brokers thoughts in less than 90 seconds:  03/19/2024

You have a real estate website and get some traffic from search engines.Everything is fine but you don’t know how your users behave on your website, so you configured Google Analytics and collected some useful information.After a while, you might want more, more information, more events, more conversations, etc. But how would you get that?That’s where GTM or Google Tag Manager comes into play, a very advanced tool by Google to set up custom events and organize the data.Let’s talk about this tool, I bet 90% of real estate professionals don’t know about it. If you want to surpass them, continue reading.Why Use Google Tag Manager for RE Websites?It enhances your analytics.Google Tag Manager allows you to gain valuable insights into user behavior on your real estate website. You can track h... 03/23/2024

We are excited to present this PowerSite single property Website: 4405OldWesleyanWoods.com Marketed by Leslie Tomasini and Pam Gebhardt at RE/MAX Around Atlanta Realty the Website highlights a $2.5MM, 6 bedroom, 8 bedroom brick home in the prestigious Country Club of the South, Johns Creek, Georgia.  Using our PowerSite platform, Leslie and Pam have added: lots of high definition photos a detailed description property documents a print brochure office info an embedded Virtual Tour a property map agent contact information. Pam Gebhardt, a REALTOR® for 30 years, and her team expertly and patiently guide you through the home buying or selling process. Her clients feel that they can call on her for help or advice long after the sale is completed. She is involved in the community and knows w... 03/19/2024

Informative read! Real estate websites play a crucial role in today's market. This blog likely highlights essential features that can enhance user experience and drive engagement. Looking forward to learning more about must-have features for a successful real estate website!Have a super fantastic week!Joe Jackson, Realtor-KWCP No one wants to have an incomplete website, a website that lacks something. a website that is not as perfect as it should be, But what are the metrics? or better say, what are the must-have features you should have on your website? There are several aspects that you need to have features on, the most important ones are these: Property Listings and Search Marketing Tools & Calculators Engaging Content and Blogs I’ll show you which features your website should have ... 03/18/2024