Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 1 2023.New properties for sale 735Back On Market 115Price Decrease 699Price increase 63Active kick out 13Active option contract 234Active contingent 54Pending listings 328Sold listings 710Expired listings 581Cancelled listings 122Withdrawn listings 18Temporary off market listings 61Coming soon listings 99
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 14825 Front Beach Road 2106, Panama City Beach, FL 32413     MLS #: 744470Price: $524,900Beds: 1Baths: 2Sq feet: 859 Call John Skinner 850-543-5763 to see if this property is still available (Back on the market at no fault of the seller. Buyer’s financing fell through) Best of the best in Sunrise Beach! Completely upgraded to suite the owner's discerning taste! An absolute must see! Arguably one of the most favored floorplans in PCB. Sunrise Beach unit 2106 is the beach getaway that you have been dreaming of! It also has a PRIME upper floor location in the deluxe 25-story Gulf front complex. This ultra-clean, premium condominium features a Gulf front master suite, a large bunk room, 2 full baths. It lives and rents like a 2 bedroom and sleeps 7. Excellent rental potent...
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
In an age characterized by the boundless power of the internet, the landscape of how businesses and consumers interact has been revolutionized. No longer confined to billboards, TV screens, or radio waves, brands now have an opportunity—and an imperative—to engage with audiences in the dynamic world of digital. Setting this digital scene is vital to understand the gravity of online engagement in today's era.   As of now, the screen of a smartphone, the layout of a website, or the feed of a social media platform serves as the first point of contact between many brands and their potential consumers. It's a world where the first impressions are often digital impressions. The speed, immediacy, and accessibility of online platforms have not only changed how businesses advertise but also how ...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Don't worry, your grandma's florals aren't coming back!I can build a list of stuff I see in older homes that will not return as a interior trend.  Popcorn on the ceiling is not coming back as a trend.  And that is just a start. The freshest floral prints add instant vibrancy to your home!Which of these trends do you plan on trying in your home?#thehelpfulagent #home #houseexpert #house #listreports #homeowner #hometips #happyhome #happyhomeowners #realestate #realtor #realestateagent
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By Keith Dean, Fast Cash Offers
(Digital Bullet)
Ready to take your website traffic to new heights? Look no further! In this article, we will show you how to master the digital flow and boost your website traffic using advanced AI and SEO content strategies. Before I get into the article take a look at this short case study video where I explain how our agency generated over $300,000 profit for a real estate investor client in 12 months from $30k marketing spend - a 10X ROI: Real Estate Case Study - $300k profit from SEOOn with the article…They say "knowledge is power," and when it comes to your website, this couldn't be more true. By understanding the ins and outs of AI and SEO content strategies, you can unlock the potential to skyrocket your online visibility. But it doesn't stop there. We'll also dive into analyzing your website t...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for August 31 2023.New properties for sale 512Back On Market 94Price Decrease 654Price increase 57Active kick out 5Active option contract 262Active contingent 61Pending listings 328Sold listings 417Expired listings 43Cancelled listings 137Withdrawn listings 10Temporary off market listings 69Coming soon listings 114
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By David Ramirez, Tax Representation at its Best
(Tax Relief Services)
As a real estate agent, navigating the complex world of taxes can be overwhelming. Yet, understanding tax deductions can be a game-changer for your financial health. These deductions are legal ways to reduce your taxable income, thereby lowering the amount you owe in taxes. In this blog, we'll explore some of the most common tax deductions for real estate agents to help you save money and stay ahead of the tax curve.Understanding Tax DeductionsBefore we delve into specific deductions for real estate agents, let's start with the basics. A tax deduction is essentially a reduction in your taxable income. These reductions come in various forms such as expenses incurred during the course of your business operations, certain types of interest payments, and contributions to retirement plans. B...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 10343 E Co Highway 30A 308, Inlet Beach, FL 32461MLS #: 925455Price: $1,100,000Beds: 3Baths: 2Sq Feet: 1,117 Call Courtney Ledezma (850) 608-0677 to see if this property is still available. Great THIRD floor location at The Village of South Walton Beach on Highway 30-A, nestled in between Alys Beach and Rosemary Beach. This beautiful 3 bedroom condo has a new wood like flooring, new HVAC, and a fully upgraded kitchen as of 2021! Exuding coastal charm this property has been wonderfully maintained and decorated with the beach in mind. Four smart TVs, smart speakers, and convenient USB ports for charging your smart devices can be found throughout the condo. The master bedroom hosts two nice closets great for storing your luggage out of sight and the en-suite bathroom offe...
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
In the heart of Texas, Austin stands out not just for its vibrant music scene and renowned festivals but also for its rapidly evolving digital marketing landscape. Often called the "Silicon Hills," Austin has become a melting pot for tech innovators, marketing mavens, and leading Austin marketing agencies. Over recent years, the city's unique culture, burgeoning tech startups, and entrepreneurial spirit have blended seamlessly to redefine digital marketing strategies.   This article delves deep into the thriving world of Austin's digital marketing, exploring its current landscape, identifying trending tactics, and celebrating some of its most notable triumphs. Whether you're a seasoned marketer, someone seeking an impactful austin marketing agency, or just curious about Austin's digital...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 909 Santa Rosa Boulevard UNIT 153, Fort Walton Beach, FL 32548MLS #: 930959Price: $410,000Beds: 2Baths: 2Sq feet: 1,035 Call Gil Erikson 850-714-2122 to see if this property is still available. This condo is your escape to the fabulous beach lifestyle. Water view and plenty of room for the whole family to make vacation memories , you can also cash in $$$$ on vacation rentals. With the sleeper sofa in the living room this condo sleeps 6. King size bed in the master and 2 single beds in the 2nd bedroom. El Matador has some of the least crowed beaches and has such great amenities as pools, sauna, tennis, basket ball and more . Many fun restaurants and attractions in the area.    Click here to see additional photos and details of this property
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By Lori Mode, Real Estate Made Simple
(The Mode Real Estate Group)
When it comes to selling a house, getting to closing day is like getting to the finish line of a full marathon. FINALLY! You are exhausted, but feeling accomplished because of all the hard work you put in for months prior.There are plenty of BIG decisions and steps that need to be taken, but it’s the little things that often get missed. Here are a few commonly missed details when moving out of your house.1. Switch your utilities.  While this won’t get missed for long, its important to remember that you need to initiate the process of switching some utilities about 10 days before closing. If you don’t, you could potentially be without a critical service at your new house, or continue to pay for services you aren’t using at your old house.2. Don’t leave anything behind I’m sure the house ...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Your insights into factors like growing family needs, improved finances, and changing lifestyle preferences are spot-on. It's wonderful to see how you've provided a roadmap for readers to recognize when their current home may no longer fit their evolving needs. By offering these signs, you're empowering homeowners to make informed decisions about their next step in the housing market.Have a super fantastic week!Joe Jackson, Realtor-KWCP Sometimes your life just requires more space... Here are 7 signs it’s time to move up! 1. You catch yourself looking at real estate ads online. 2. You’re concerned about rising interest rates and don't want to feel locked into your current home because of them. 3. Another house in your neighborhood just sold for the amount you'd be willing to take for yo...
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By Lori Mode, Real Estate Made Simple
(The Mode Real Estate Group)
Sometimes your life just requires more space... Here are 7 signs it’s time to move up!1. You catch yourself looking at real estate ads online.2. You’re concerned about rising interest rates and don't want to feel locked into your current home because of them.3. Another house in your neighborhood just sold for the amount you'd be willing to take for your own house.4. You’re sick and tired of kids fighting over shared spaces!5. You’re questioning whether your kids are in the best school district or not.6. You look at your house and see multiple areas that you’d like to be fully remodeled. Sometimes, finding a new house that fits your needs is simply easier!7. You're fully out of storage space... and buying fun furniture pieces with built-in storage is not just gonna cut it anymore. Even w...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
According to the head of the Homeless Services Network, the increase in the number of persons who cannot find homes in Central Florida is "almost completely the effect of rising housing costs."ORLANDO, Florida — Homelessness seems to be worsening in Central Florida, despite organizations spending money to shelter more than 3,400 individuals in the previous year.According to the opinions of local experts, a persistent shortage of housing coupled with rising rents is bringing an increasing number of individuals to the verge of being forced out of their homes.During a discussion on the issue with Orange County commissioners on Tuesday, Martha Are, Homeless Services Network of Central Florida’s executive director, stated that the growing number of people who are homeless is nearly entirely ...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Want to boost your home's selling price?Here's a tip: a black door can mean more value!Your choice in paint and your curb appeal are both influential in their own right – but what happens when you combine their power together? You can elevate your house price by thousands, according to those in the know.Considering front door ideas in relation to the eternally-evolving trove of color trends available, it can be hard to know where to begin when making your home more sellable. However, experts have suggested that a traditional shade, usually associated with power, is what can boost house value.Black front doors are the most popular of front door color ideas amongst real estate professionals who suggest that this timeless tone could raise your property's value by up to $6,500. Here's what ...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for August 30 2023.New properties for sale 385Back On Market 124Price Decrease 544Price increase 77Active kick out 12Active option contract 284Active contingent 40Pending listings 348Sold listings 398Expired listings 9Cancelled listings 91Withdrawn listings 5Temporary off market listings 54Coming soon listings 90
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
Look, there are a lot of things that are very messy about America right now. Anyone can see that. But I deal every day with something that is VERY COOL about America. NO OTHER COUNTRY has the same upward mobility potential as America. Here in America, you can open a business, with a unique edge, or better service, or hit the right market at the right time and you can become wealthy. Or become better off at least.We have the highest GDP per Capita in the world-higher by far than any other country in the world. In America, you can start a business and become rich. Still, right now, today. Regardless of race-I know MANY minority-owned businesses with owners who are well off. I helped some of them get started! Yes, rates are higher now, but there is no cap on ingenuity. I can get a client ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 909 Santa Rosa Boulevard UNIT 234, Fort Walton Beach, FL 32548MLS #: 931023Price: $420,000Beds: 1Baths: 1Sq feet: 814 Call Gil Erikson 850-714-2122 to see if this property is still available. Enjoy the marvelous view of the Gulf of Mexico emerald water from the balcony of this beautiful condo, and make it your escape to the fabulous beach lifestyle. Very well maintained and remodeled with beautiful vinyl tile throughout, new cabinets, new doors and window. Great amenities including pools, fitness room, beach access, and tennis. Many fun restaurants and attractions in the area. Cash $$$$ in on rentals and make family vacation memories    Click here to see additional photos and details of this property
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
When you find your dream home, it becomes your haven for years to come!💖✨The majority of buyers are embracing a long-term commitment, and I'm here to help you discover that perfect forever place.  The numbers are changing and you too need to change as you home needs change.  Having a large family home makes sense but staying in that home after the kids leave, does not make sense.  Let's start this exciting journey together!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #happyhome #happyhomeowners #realestate #realtor #realestateagent #icanhelp #househunting #foreverhome #dreamhome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for August 29 2023.New properties for sale 346Back On Market 148Price Decrease 568Price increase 30Active kick out 14Active option contract 294Active contingent 83Pending listings 512Sold listings 491Expired listings 29Cancelled listings 113Withdrawn listings 13Temporary off market listings 70Coming soon listings 84
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