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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Brian Lipsky
(Long & Foster Real Estate, Inc.)
The Eldersburg office of Long & Foster Real Estatecongratulates its top producing agents and teams for July 2024.#eldersburgtopproducersDixon/Kluge Group Group Top Producers, Top Sales & Top Listings$4.7 million + total production on 8 unitsKim Fitzgerald Individual Top Producer & Top Sales $1.7 million + total productionSandy Kennedy Individual Top Listings $1.3 million + total productionTimothy Dorsey TeamTeam Top Producers, Top Sales & Top Listings$1.1 million + total productionAgent of the MonthChristine LiberatoreDiamond ClubJulie Byrd $1.2 million + total productionSapphire ClubBrayan Bautista, Luster, Ripley & Team, Sandra Serrao, Chanetta Marshall-HendersonEmerald ClubKim Hamrlik, Santoro Amodei, Michelle Hodos, Omar Whitfield
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By Brian Lipsky
(Long & Foster Real Estate, Inc.)
The Taneytown office of Long & Foster Real Estatecongratulates its top producing agents and teams for July 2024.As an office, sales volume increased 173% and sold units increased 67% vs. July 2023 YTD sales volume increased 24% vs. 2023. #taneytowntopproducersStephanie MyersIndividual Top Producer, Top Sales & Top Listings$3.2 million + total production on 7 unitsThe Hayes Group Group Top Producers & Top Sales $1.5 million + total productionMarc Fisher Group Team Top Producer, Top Sales & Top Listings$1.2 million + total productionDiamond ClubJohn Felkner$1.0 million + total productionEmerald ClubLarry Stambaugh
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for August 15 2024..New properties for sale 540Back On Market 117Price Decrease 1060Price increase 108Active kick out 11Active option contract 256Active contingent  50Pending listings 312Sold listings 345Expired listings 42Cancelled listings 123Withdrawn listings 11Temporary off market listings 59Coming soon listings 130
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Here We Go Again!Another Ridge Long Island 55+ Condo was SOLD At Leisure Village, courtesy of Lawrence "Larry" And Sheila Agranoff, Licensed Associate Broker and Licensed Salesperson.The buyer was one of our investor clients who was ready to buy a unit for himself to rehab and live in it for a while. We look forward to seeing it after he renovates it.  Leisure Village is a popular 24-hour guard-gated 55 and over Condo community in Suffolk County New York.   Want your North Shore Long Island Condo or House Sold? Let's Chat if you want to be another SOLD By Lawrence & Sheila Agranoff.   Lawrence And Sheila Agranoff SOLD another 55 and over Long Island Condo at Leisure Village in Ridge! Cell: 631-805-4400
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 320 Scenic Gulf Drive UNIT 222, Miramar Beach, FL 32550MLS number: 931549Price: $375,000Beds: 2Baths: 2Sq feet: 1,028 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Step inside this quaint condo with 2 bedrooms and 2 baths located just steps to the white sands and the Gulf of Mexico. Unit 222 is located in a prime spot- very close to the beach and right above the pool. No waiting for elevators, just go up one flight of stairs to enter your front door. Enjoy the beautiful beaches of Destin from this condo featuring a well maintained interior that is rental ready. Poinciana Place is perfectly located near the best shopping, restaurants, and entertainment the Emerald Coast is famous for.  Click here to see additional photos and details of t...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 1040 Highway 98 UNIT 1705, Destin, FL 32541MLS number: 947780Price: $435,000Beds: 1Baths: 1.5Sq feet: 719 Call Kailey Fuzy (850) 533-6725 to see if this property is still available.This is the ultimate beachfront investment condo, (it collected over $50,000 in rental income in 2022 and other similar units have captured $80,000+ per year) It's perfect for rentals and personal use. What makes this condo so attractive? The incredible views of the Gulf of Mexico attract renters year round. The condo features several upgrades such as floor-to-ceiling windows and sliding door to the balcony. It comes fully furnished with several upgrades such as tile floor throughout which is perfect for the traffic that comes with a high earning rental property. It has custom backsplash in ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1211 Capri Drive, Panama City, FL 32405MLS number: 759190Price: $360,000Beds: 3Baths: 2.5Sq feet: 1,572 Call Carolyn Orsua (406) 750-2270  to see if this property is still available. Welcome home to waterfront living! This beautiful waterfront townhome sits on a lovely canal near Goose Bayou. Take your morning coffee to the master bedroom balcony overlooking the water, kayak through the canal, BBQ with friends and family on your private deck, or enjoy all the area has to offer with Panama City Beach located only 11 miles away! No HOA or Short-Term Rental restrictions. This home features an open floor plan with one half bath, kitchen, living/dining room, wood-burning fireplace, and two French doors leading to your private dock on the first floor. The dock includes built-...
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By Mike Young, FHA 203k Consultant 828-469-7462
(203kOnLine.com, covering the USA)
Somerset, Colorado, is a hotbed for 203k projectsThe issue is finding a 203k loan consultant willing to travel this far. Well, that isn't an issue anymore; we have that area covered.Gunnison County, Colorado: A 203k HotbedSomerset, Colorado, nestled within the picturesque Gunnison County, has emerged as a prime destination for 203k rehabilitation projects. With a rich history and stunning natural beauty, this area has become increasingly attractive to homebuyers and investors alike.The 203k AdvantageThe 203k Federal Housing Administration (FHA) loan program offers a unique opportunity for homebuyers to purchase a property and finance necessary repairs or renovations simultaneously. This can be especially beneficial in areas like Gunnison County, where older homes often require updates t...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Fellow agents, we’re excited to share our latest listing in the highly desirable Ridge at Leon Valley—a former model home that’s sure to impress your buyers. Located on San Antonio’s thriving west side, near Bandera Rd and 1604, this residence offers both convenience and comfort, making it an excellent choice for families and professionals alike.This 4-bedroom, 2.5-bathroom home spans 2,514 sq ft and showcases a thoughtful split floor plan that caters to a variety of lifestyle needs. The first floor features a spacious primary bedroom with an en-suite bathroom, providing a private retreat for homeowners. The kitchen is a chef’s delight, equipped with dark beveled granite countertops, cherry wood-style cabinetry, stainless steel appliances, and a stylish tiled backsplash.Your buyers will...
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By Lilas "Lela" Ashkarian, Ashkarian PA, ABR, CRS, E-PRO, GRI,SFR
(Coldwell Banker Schmitt Real Estate)
Florida Keys Real Estate Market Snapshot: July 2023 vs. July 2024Key Trends:Sales: ⬇️ 4%Average Sale Price: ⬆️ $1,184,739 (from $1,057,606)Buyer Discounts: ~10% off original list priceAverage Price Reduction: 4% while on the marketDays on Market: 86 daysAvailable Listings: ⬆️ 34.1%Average List Price: $1,748,332Pending Transactions: ⬆️Market Pulse:Buyers gaining negotiation powerSellers adjusting prices to attract offersThe market softening, but remains steadyPotential sales increase expected next monthSeasonal Outlook:The market typically cools in September and October. Now is the time to act!Call to Action:🏠 Buyers: Seize this window of opportunity! More choices and negotiation power await.💰 Sellers: Price competitively to stand out in a growing inventory.Don't miss out on your Florida...
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By Jim Paulson, Owner,Broker
(Progressive Realty (Boise Idaho) www.Progressive-Realty.info)
If you haven't found the right home in the Boise area, let's build one for you.  Even though I have this home listed on a six+ acre Idaho lot near BLM land in Middleton, we would be glad to build it (or a different model) for you!We have this home all priced out and ready to build or you can customize it.  Do you not want/need the extra boat bay, we can take it off to save money.  If price isn't as critical, maybe we add an in-law suite or a room for your interactive golf screen.  This is the floor plan currently:Fortunately, this home is current built and for sale in another community so you can actually touch it and see the level of detail that went into the construction before you decide to build.  If it is still available, you can just buy the existing home. Here is a 3D Interactive...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Top Tips to Help Pass a Board InterviewGetting an accepted offer on a Condo/Co-op may be the easy part. Interviewing with the Condo/Co-op Board may be the tough part.Being called for an interview is a good sign. It means that you may look good on paper, but an in-person interview is now required.Because these interviews can be somewhat daunting, here is our list of the Top Tips to Help Pass the Co-op Interview ~ Be on time and do not be late ~ You do not want to keep a Board waiting. Dress appropriate ~ Being conservatively dressed is best. Less is Better ~ Do not elaborate or ask questions as sometimes an innocent question may offend a board member.  A short interview may be better than a long one ~ Leave once they are finished asking questions. Do not bring up pet policies unless the ...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for August 14 2024..New properties for sale 472Back On Market 113Price Decrease 761Price increase 59Active kick out 17Active option contract 288Active contingent  60Pending listings 333Sold listings 373Expired listings 32Cancelled listings 164Withdrawn listings 11Temporary off market listings 67Coming soon listings 85
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 15 Chivas Lane # 303A, Santa Rosa Beach, FL 32459MLS number: 919761Price: $1,250,000Beds: 2Baths: 2Sq feet: 1,394 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Few places can capture the magic of the Emerald Coast and the beaches of 30-A...this lovely two bedroom with bunks at Dunes of Seagrove does. Sited in a prime location in the A building, this condo exudes sophistication and embodies an eminently livable floor plan and effortless style. Conveys furnished with all you need to enjoy the beach life. Tile can be found throughout the main living areas, plush carpet in the bedrooms for comfort, white built in bunk beds, and a sofa sleeper for additional guests! Oversized balcony for entertaining on the patio with beach views year round....
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for August 13 2024..New properties for sale 396Back On Market 108Price Decrease 738Price increase 44Active kick out 12Active option contract 327Active contingent  99Pending listings 505Sold listings 399Expired listings 41Cancelled listings 173Withdrawn listings 12Temporary off market listings 70Coming soon listings 72
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By Kathy Streib, Home Stager/Redesign
Are You Getting the Job Done…Really Done?Do you have a checklist you follow in your work? I’d imagine that agents, inspectors and lenders have a lengthy checklist...contracts signed, inspection ordered, Open House scheduled, etc.  And by following your checklist, you make sure that you get the job done.   But is the job really done??? All businesses, large or small, have procedures they follow.  It may be as simple as making sure that the door is unlocked and all signs are on by a certain time to making sure that all steps are taken when entering a home on the MLS.  There are steps to track documents and steps to ensure that lenders and inspectors are kept in the loop. However, in your procedures or checklist, have you included the extras that will… -Make the client’s experience a posit...
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSED
(Commercial Capital Ltd.)
Exciting news! At Commercial Capital, we’ve boosted our bridge loan capabilities from $2 million to $20 million, offering rapid, flexible financing nationwide. Our in-house credit committee ensures seamless closings in as little as two weeks, perfect for renovation, rehab, and stabilization projects.We also now provide preferred equity for value-add and lease-up opportunities. Recent highlights include: $12 Million Hotel Construction Cash-Out in Washington State $3 Million Urban Mixed-Use Development in Denver, CO $6 Million Senior Living Mezzanine Financing in Dallas, TX For swift, reliable financing tailored to your needs, check out our full article and see how our expanded bridge loan solutions can benefit you. Read more here: https://applycommercialloans.com/revolutionizing-bridge-l...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
           According to Rent Cafe, Orlando, and the Central Florida Area are the BEST Places in Florida to Purchase and Own a Rental Home, ranking #5 nationally for rental properties.          According to Rent Caf, the Florida metro regions of Orlando and Fort Lauderdale rank in the top 30 most desirable places in the US for rental properties.          Rent Caf's evaluation of places to watch revealed that Orlando and Fort Lauderdale placed 5 and 26, respectively, for this year's rental activity.  RentCafe.com saw an 18% rise in web traffic for these listings last year, as tenants preferred 105% more Orlando Rentals than the year before.          Fort Lauderdale had five appearances on the list of the most popular rental hubs, peaking at #18 in June. Last year, it beat Miami in terms o...
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By Wanda Kubat-Nerdin - Wanda Can!, The best agent in Southern Utah!
(Red Rock Real Estate (435) 632-9374)
Pro Bono? No Bro! Funny story about a property seller who agreed with list terms and conditions and then signed paperwork. Once under contract, he began to complain about agent compensation. To his wife. To the children. To the mailman. To his neighbors. To anyone he could hold an audience with, whether or not they agreed. Once at closing, he let loose on the receptionist. To another couple who sat in the lobby. He was extremely verbal about how real estate agents do nothing but yet garner a lot of money for their services. He finally signed all docs and then moved on to the attorney, starting up again, recycling the same, angry diatribe. Come to find out the person who represented him well as the listing agent on the property during the transaction was his brother! At any time, the sel...
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By Peter Mohylsky, Beach Broker, Call me at 850-517-7098
(PMI. Destin)
517 Augusta Way #11001, Miramar Beach, FL Click here to Get Directions$775000 3 Beds - 2 Baths - Photos Maps & Local Schools Print Advantages of a condo but lives like a single family home. No shared walls with neighbors, Numerous updates in this unit. Current floor plan is nothing like originally built. Must see kitchen & bath updates, VPF flooring, ceiling fans and recessed lighting. New roof in 2021. New HVAC system in 2020. Being sold furnished with a few exclusions. Golf cart is available for sale separately. Follow This Home
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