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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
🚜 Craving SPACE, PRIVACY & PEACEFUL VIEWS?Welcome to your 4-bedroom, 2-bathroom haven in Suncoast Estates—nestled on nearly 2 acres of pure serenity 🌳🐾☀️ Whether you dream of gardening, hosting pool parties, parking your RV, or simply enjoying your coffee lakeside ☕ — this one has it all!🏡 What You’ll LOVE:🚗 Oversized 2-car garage + extended paver driveway — room for all your toys 🚙🛻🔥 NEW roof (2023) & two HVAC systems = comfort & efficiency year-round ✅👩‍🍳 Gourmet kitchen goals! KraftMaid custom cabinets, stainless-steel appliances, pull-out drawers & organizers = chef’s dream 💫🌲 Cedar-lined ceilings in the living areas & primary suite give off cozy cabin vibes, while skylights & transom windows flood the space with light 🌤️🌅 Lakeside Living at Its Best:💧 Wake up to peaceful lake views...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Potential Tenant Needs Your Hidden Ponds Townhouse!We have a potential tenant for your condo. She currently lives in the community but must move because her landlord needs the unit for a family member. She enjoys living in the community and is a responsible, respectful, and dependable tenant. Please call our Cell: 631-805-4400 as soon as possible. Lawrence and Sheila Agranoff, REALTORS®
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Looking for space, flexibility, and Florida charm all in one? 💫👉 Step into this spacious 4-bedroom, 2.5-bathroom gem, ideally situated on a highly desirable DOUBLE corner lot in the heart of Port Charlotte!🪴 Surrounded by a charming garden and located just minutes from shopping 🛍️, hospitals 🏥, sidewalks 🚶‍♂️, and the BEACH 🏖️, this home offers ultimate comfort and convenience.🍽️ Inside, you’ll love the layout:✅ A chef-friendly kitchen with tons of counter space and an eat-in nook for casual mornings ☕✅ A formal dining space perfect for entertaining guests 🥂✅ Room to add a kitchen island for even more cooking and gathering potential 👨‍🍳🛏️ Bonus alert! One of the 4 bedrooms features a private full bath with an accessible walk-in shower 🚿 — ideal for an in-law suite or guest apartment, co...
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By Peter Mohylsky,, Call me at 850-517-7098
(Property Management International-Destin)
Owning a home comes with more than just a place to call your own—it can also bring some big tax benefits!Death and taxes are among the most predictable things we have in our lives.  The sun coming up on a daily basis is something that is often overlooked but we do need to consider it here.  🏡From mortgage interest deductions to property tax breaks, homeownership might help you save more when it’s time to file.Curious about how buying a home could impact your taxes?Let’s chat and get you one step closer to your goals!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #a043025 #realestate #finances #investment #realtor #realestateagent #dreamhome
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By Richard Weeks, REALTOR®, Broker
With 942 sellers lowering the sales price, it shows you that if it's over priced it's not going to sale.Here is the north Texas real estate market update for April 30 2025New properties for sale 551Back On Market 121Price Decrease 942Price increase 67Active kick out 15Active option contract 407Active contingent  69Pending listings 472Sold listings 482Expired listings 34Cancelled listings 150Withdrawn listings 11Temporary off market listings 62 Coming soon listings 145
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
Let's Go Fishing, Boating, Clamming!BayRealtyAlaska.com Facebook @BayRealtyAlaska #AlaskaRealEstate #BayRealtyAlaska #HomerAlaskaRealEstateBay Realty 51 Years Serving Our Community!When You Need Results Bay Realty WorksBay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Management With a Longstanding Reputation For Good Service To Both Landowners and TenantsSince ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 220 N Driftwood Bay Drive Unit 40A, Miramar Beach, FL 32550MLS #: 974545Price: $460,000Beds: 3Baths: 2Sq feet: 1,285 Call Martin Luus (850) 296-7011 to see if this property is still available.BEST VALUE IN THE MARKET! This beautiful 3 Bedroom Garden Villa offered at an exceptional price point is perfectly placed in Seascape Resort within close proximity to the beach. Unit is located on the ground floor overlooking the pool, pickleball/tennis courts and serene gardens. Seascape Resort has something to offer for everyone, including six clay tennis courts, pickleball courts, five different pools (one heated), 18 hole golf course, and beach access. Other amenities include 2000 ft of beach with full-service beach set-up, water-sports, activities and Whale's Tail Bar and Gril...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
📍 Boater’s Paradise | Over 2,100 Sq. Ft. | 3 Beds | 2 Baths | 2-Car Garage✨ This is your chance to own a slice of Florida paradise! Join us for an Open House and step into luxury coastal living with this impeccably maintained WATERFRONT POOL HOME offering quick boating access to Charlotte Harbor & the Gulf of Mexico! 🌴🌞🛥️ Your Backyard = Boating Bliss! ✔️ Private Composite Dock with Water + Electric✔️ 12,000 LB Boat Lift with covered canopy✔️ Concrete Seawall + recalibrated motor✔️ Paver walkway to your dockside retreat!🏊‍♀️ Heated Pool = year-round relaxation!🛋️ Inside the Home — Over 2,100 Sq. Ft. of Comfort: ✔️ 3 Spacious Bedrooms | 2 Full Baths✔️ NEW ROOF 🆕✔️ Hurricane-rated sliders, front & side doors for peace of mind 🌪️✔️ Natural light from skylights & large windows 🌤️✔️ Vinyl pl...
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By R. Michael Brown, Communication that increases sales!
(R. Michael Brown LLC Digital Marketing & Public Relations)
You have just 0.05 seconds to grab someone’s attention on social media* before they scroll past, making design your most powerful tool to stand out.That’s why I created the “Made You Look” banner/cover/masthead, a bold and eye-catching header perfect for all my social media platforms. The design uses primary colors—blue, red, yellow, and a touch of green—alongside a stark black-and-white contrast to ensure it stands out in a crowded digital space.Why Primary Colors?Primary colors are the building blocks of the color spectrum, universally recognized and emotionally evocative. Blue conveys trust and reliability, red demands urgency and passion, yellow radiates optimism, and green adds a sense of balance and the urge to GO! Together, they create a visual harmony that’s impossible to ignore...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
📍 North Port, FL | 3 Beds | 2 Baths | 2-Car Garage | Half Acre Lot!📅 Join us for an exclusive look at this STUNNING, fully upgraded Florida oasis! 🌴☀️🚪 Step inside this OUTSTANDING home featuring: ✔️ 3 Bedrooms, 2 Baths✔️ Heated SALTWATER POOL (15x27) with WATERFALL & color-changing lights! 🌈🌊✔️ BRAND NEW ROOF just installed! 🆕🏠✔️ Situated on TWO oversized lots = ½ ACRE of privacy & space! 🌳🌳✔️ NO HOA • Public Water Utility 💧🙌🌟 Outdoor Paradise Includes: 🛻 38x80 CONCRETE DRIVEWAY w/ RV hook-up (water + electric)🧱 Fully fenced yard (NEW & transferable!) – perfect for kids & pets 🐶👧🌴 Firepit, hammock, storage shed, & barbecue area🧱 Paver pool deck in herringbone pattern – sealed & spectacular!🌀 Hurricane protection all around – including accordion shutters!🛋️ Inside the Home: 🍽️ Remodeled...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Looking for low-maintenance Florida living? ☀️ This move-in ready, fully furnished villa in the desirable, gated Villas of Sabal Trace community has everything you need — and more! 🦩🌺🛏️ 2 Bedrooms + Den/Office = Flexible Living!The den has its own closet and can easily serve as a 3rd bedroom 🛋️🖥️ — perfect for guests, work-from-home, or a cozy retreat!🚪 Step through the screened front porch and into your bright, airy haven with: ✔️ Cathedral ceilings✔️ Stylish plant shelves✔️ Sun-filled French doors leading to a private screened lanai — ideal for coffee ☕ or cocktails 🍹 after a beach day!🍽️ Charming Dining Room features classic chair rail molding for a warm, elegant feel 🕯️👨‍🍳 Updated Kitchen Highlights: ✔️ Newer stainless steel appliances✔️ Breakfast bar for casual meals✔️ Decorative t...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Looking for the perfect Florida home? ☀️ Your search ends here! This beautifully maintained 3-bedroom, 2-bath gem with a 2-car garage is tucked away in a desirable North Port neighborhood — and it’s LOADED with upgrades! 💫🛋️ Step inside and feel the difference — soaring cathedral ceilings, a modern ceiling fan, and loads of natural light greet you in the open great room! 🪟 Light, bright, and oh-so-inviting!🍽️ Dine in style or step out through the sliding glass doors to your covered & screened lanai with durable laminate flooring — the ultimate spot to unwind or entertain! 🥂🦩👨‍🍳 Chef-approved kitchen features: ✔️ Rich granite countertops✔️ Sleek stainless steel appliances✔️ Wood cabinets with crown molding✔️ Closet pantry & under-sink reverse osmosis system 💧🛏️ The spacious primary suite...
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By Peter Mohylsky,, Call me at 850-517-7098
(Property Management International-Destin)
Transforming your space can do wonders for your home and your happiness! Just getting things done can be a big mood boost, Here are a few items to consider when you need something to do.  Some of them are scraping the bottom pretty close.  🏡✨From refinishing hardwood floors to creating a dreamy home office, these top-rated interior projects are sure to bring joy and add value.Thinking about which upgrades make the most sense for your home’s resale potential?Let’s chat about how to maximize your investment!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #investment #a042925 #hometips #homestyle #homereno #realestate #realestateagent #realtor #dreamhome
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By Richard Weeks, REALTOR®, Broker
With 560 new listings it looks like it is going to be another great day in the DFW market.Here is the north Texas real estate market update for April 29 2025New properties for sale 560Back On Market 147Price Decrease 868Price increase 60Active kick out 15Active option contract 425Active contingent  85Pending listings 576Sold listings 464Expired listings 40Cancelled listings 156Withdrawn listings 11Temporary off market listings 57Coming soon listings 131
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By Jorge Newbery, Recruiting RE agents to be MLOs for banks
(OwnEasy Solutions LLC)
Can a Real Estate Agent be the Mortgage Loan Officer on the same transaction? Can a paperboy deliver two rival newspapers at the same time?  When I was 7 years old in 1973, I zoomed the streets of my neighborhood delivering the Los Angeles Herald Examiner on my Raleigh Chopper. Within a few months, I reasoned that as long as I was riding the streets delivering the Herald every day, I could also efficiently deliver the competing paper, the Evening Outlook. Delivering both at the same time took 50% longer, yet I was earning double.  Similarly, real estate agents do the hard work of cultivating buyers, only to typically hand them off to mortgage loan officers to get pre-approved. If the MLO does not promptly connect with the buyer, or the buyer likes and trusts the agent but not the MLO, o...
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By Lori Mode, Real Estate Made Simple
(The Mode Real Estate Group)
The Financial Upside of Eco-Friendly Homes: How Going Green Benefits Your Wallet and the PlanetIn today's real estate market, environmental consciousness has evolved from a passing trend into a genuine value proposition for homeowners and buyers alike. What was once considered simply a fashionable choice has become a practical investment strategy that delivers tangible returns.The Evolution of Green Home FeaturesRemember when "going green" was just another cultural phenomenon, as temporary as frosted tips and slap bracelets? Those days are long gone. Sustainability in housing has matured into a significant market driver, with energy-efficient features now commanding attention from serious buyers who recognize both the environmental and financial benefits.Energy Efficiency: The Double Di...
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By Lori Mode, Real Estate Made Simple
(The Mode Real Estate Group)
In the world of real estate, separating fact from fiction is crucial when it comes to understanding what truly increases your home's value. Many homeowners invest time and money into improvements that they believe will significantly boost their property's worth, only to discover that these investments yield minimal returns when it's time to sell.What ACTUALLY Impacts Your Home's ValueLocation Remains KingDespite changes in the housing market over the years, location continues to be the single most influential factor in determining a property's value. Proximity to good schools, shopping, employment centers, and desirable neighborhoods still drives buyer interest and pricing.Square Footage and Functional LayoutThe size of your home and how efficiently that space is utilized matters tremen...
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By Lori Mode, Real Estate Made Simple
(The Mode Real Estate Group)
Finding Your Dream Home Before Everyone Else Does: The Insider's Guide to Early Access Real EstateIn today's competitive real estate market, timing isn't just important—it's everything. By the time most properties appear on popular listing sites like Zillow, they've already been viewed by countless potential buyers. To succeed in this fast-paced environment, you need strategies that put you ahead of the crowd.The Early Bird Gets the HomeWhen inventory is limited and demand is high, the traditional approach of browsing public listings often means you're already too late. The most desirable properties can receive multiple offers within hours of going live online. So how do you position yourself to discover these homes before the masses?Three Proven Strategies for Early Access1. Partner wi...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 16701 Front Beach Road 2307, Panama City Beach, FL 32413MLS #: 772494Price: $1,100,000Beds: 3Baths: 3Sq feet: 1,982 Call John Skinner (850) 543-5763 to see if this property is still available.BIGGEST & BEST IN STERLING BREEZE - 23RD FLOOR PENTHOUSE CORNER UNIT! Welcome to the crown jewel of Sterling Breeze—an expansive 3-bedroom, 3-bath penthouse west corner unit perched on the 23rd floor, offering what are undeniably some of the best views in Panama City Beach. Sterling Breeze is a premier, Gulf Front, low density condominium development on the West end of Panama City beach, consisting of only 145 Gulf-front units. The location of the project is prime - completed in 2008 and strategically situated in the heart of the new and ever-growing west end just minutes from Pier...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
909 Santa Rosa Boulevard 339, Fort Walton Beach, FL 325482 Bedrooms,  2 BathroomsSq ft: 1,113For more details surrounding the sale of this property please contact the following:Gil Erikson, Realtor/Listing Specialist Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: GilErikson@atthebeachteam.comWebsite: www.AtTheBeachTeam.comGil EriksonOffice: 850-654-3325Mobile: 850-174-2122
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