Don't Over-Promise and Under-Deliver You've heard this before - "WOWing" customers is paramount to long-term success in your vocation. One thing you must understand about the concept is that you cannot "WOW" someone if you promise too much and deliver too little. "WOWs" can only be created by skimping on promises, and then pleasantly surprising your customers by delivering more than they expected.Why do so few businesses in the service profession form the strong ties, for example, that a Four Seasons or Ritz Carlton Hotel achieves with each of its customers? Often times the reason is simple. In sales, we tend to place ourselves in problematic situations by giving prospective customers the answers we think they want to hear. In doing so, we actually set ourselves up for failure.This ...
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