Scott Neasham, REALTOR & Home Listing Specialist in Newton, IA (RE/MAX Concepts)

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Rainmaker
743,252
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I do not like Zillow. They are, in my opinion, the PROXY for agents with a dark heart and hire others to misrepresent on their behalf.

Here's the rub...of course they work! But not for everyone. That is the truth with ALL such lead programs. NOT FOR EVERYONE!

Which one will you be?
That depends on if you have invested in the research to understand how Internet leads MUST be processed. To succeed, a business practice change is needed.  Agents fail in these processes because of a trait we all share in common. We want to keep doing what we've always done expecting results to change.

The required changes will tend to look like 'the tail wagging the dog' but that is the nature of the busiensss today.

If you are willing to change how you do business, hiring a surrogate to misrepresent, present false data and present stolen intellectual property on your behalf, will prove profitable AND you will still be able to sing, "We got ethics!"

WARNING: you will need to spend BIG for success with Zdevil.

Jan 11, 2019 06:04 AM
Rainmaker
1,504,861
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

You're hilarious! Hope you find someone that will show you that return!

File this under the Comedy Section.

Jan 11, 2019 05:57 AM
Rainmaker
680,154
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Give it a shot and report back. You will find that this group as a whole does not find the ROI. There are a couple of people who will disagree. If you have $1,000 a month to put into lead generation, I could think of several better ways to generate leads.

My drug of choice is direct mail. I want listings, and practically every mailer gets me one or an opportunity to have one. I usually spend less than a thousand/mailer but my farm is very small.

There is one and possibly two local print publications that do the same for me. One tried-and-true, one new and we'll see how it goes. That cost is more than a thousand but worth it.

Jan 11, 2019 07:00 AM
Ambassador
3,184,632
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I would take that deal too but, sadly, it's not reality, no matter what the sales people at those companies say! Work with your sphere - it provides an even better ROI!

Jan 11, 2019 06:20 AM
Rainmaker
1,563,520
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

1) NO! 2) Several agents under me have used sourses like Z & R and if they would have worked them hard they would have gained a client or two BUT my personal thought on this is if you are to lazy to go out and make a name for yourself in your own community then you are most likely to lazy to properly follow up on leads you purchased as well. 3) your return will depend directly on you effort. If you would put the same effort into hand shaking in your community you will do much better than the 2 to 1 return you claim you would gladly accept Scott Neasham .

Jan 11, 2019 06:03 AM
Rainmaker
3,239,955
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

And that's the appeal.  Until. . .

Jan 11, 2019 05:54 AM
Rainmaker
732,609
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Some people swear by them but I would not spend that amount of money on Zillow leads

Jan 11, 2019 05:58 AM
Rainmaker
392,708
Dan Pittsenbarger
Keller Williams Western Realty - Bellingham, WA
Improving Conditions

Hi Scott. First off no one gets double their money from Zillow or any pay for lead vender. Secondly, while we "need" leads to work with and pay our bills, don't sell your soul to the devil to get them. In the not too distant past, around the year 2000 +/- a couple years, if the public needed help with real estate they came to a Realtor or at least a real estate agent. We were the first point of contact for all things real estate. Then "We" started paying third parties to get in between us and the public because we were too lazy or too busy working with people to keep up with the technology. Too busy or too lazy to market ourselves and generate our own leads. Now, we have lost our first point of contact position. With diligence, exchange in abundance service, high value propisitions, perhaps someday we can turn things around and once again be what the public thinks of when they want to know about something having to do with real estate. 

As you can probably guess by now, I don't recommend paying anyone for leads. Invest in the systems and services you control and own and learn how to generate your own leads. Let the vampires starve.

Jan 11, 2019 07:15 AM
Rainer
178,090
Bob Betel
Allstar Home Mortgage, Inc. - Sweetwater, TN
President, Allstar Home Mortgage, Inc

Many of my realtors use Zillow for their leads and we are very successful in doing them. The harder you work them, the better the results

Jan 11, 2019 06:03 AM
Ambassador
1,620,179
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

I think we'd all take that deal.  Unfortunately it's largely dependent on the agent, and the systems they have in place to work the leads they receive.

Some do a great job, and others... well, don't.  And when the leads don't come to fruition, they blame the leads.

Good luck.

Jan 11, 2019 06:08 AM
Rainmaker
998,805
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Answer = NO. I do know some who manage but I wonder how much they pay and what the ROI really is.

Jan 11, 2019 06:03 AM
Rainmaker
522,271
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

Zillow pimps Realtors. It's you're listing, yet they're not going to give you the leads that come in on it unless you pay up. They are the most popular site & they 've absorbed all the competition so they can do that. I'd rather invest in my own business & find a way to get along without having to "kick up" to Zillow. 

Jan 11, 2019 07:42 AM
Rainmaker
60,835
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

It can be but unfortunately it doesnt work the way you are expecting Scott.

 

How is your website? If you have great landing pages Google Ads works much better..;)

Jan 11, 2019 07:19 AM
Rainmaker
287,930
Andy Brown-Climer School of Real Estate
The Climer School of Real Estate - Orlando, FL
The Best Real Estate School in Florida

From what I hear, it's a toss up. Could go either way.

Jan 11, 2019 06:53 AM
Rainmaker
1,505,819
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Paying for leads is a scheme that appeals to many agents but does little more than drain the bank account for most!

Jan 11, 2019 06:05 AM
Rainmaker
2,972,834
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good luck with that! Spend that money marketing your services locally.

Jan 11, 2019 05:57 AM
Ambassador
4,054,276
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

For some it is, for most it is not.

I see one agent in our market that gets most of the Z clients, she has a team that is very good at catching them immediately and converting them before the others have a chance to call them back.

For her it is a fair investment, for the others it is a total loss.

Jan 11, 2019 09:20 AM
Rainmaker
4,868,120
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

do yourself a favor and learn to market online and offline.... spend that $1,000 on direct mail marketing every month  in search of fresh listings....

Jan 11, 2019 11:31 AM
Rainmaker
1,525,902
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Scott, I worked with Zillow for quite a few years. At one time, they provided 80% of my closings. The last year I was with them, that number turned into less than 5% of my closings. There seemed to be a shift in the way meted out leads and the ones I received were awful. The fees didn't change from the 80% to the 5% days, and that meant they had to go. The last year was a total waste of money. I've seen a lot of agents on closed FB pages complaining that they are were getting terrible leads, and that was my experience the last year.

Jan 11, 2019 10:03 AM
Rainmaker
1,024,102
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I do not pay for leads.

Jan 11, 2019 08:49 AM
Rainmaker
2,763,264
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

It has never been my thing to pay for leads.  No experience and for many other reasons, I am not a fan of Z.

Jan 11, 2019 07:59 AM
Rainmaker
1,521,221
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Lots of promises and none of them fulfilled.

Jan 11, 2019 07:43 AM
Rainmaker
984,178
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

A same question was asked yesterday ans already with calculation etc ....

Z sent to 4 agents simutaneously for same lead. Their conversion rate is affected accordingly. 

 

Jan 11, 2019 07:14 AM
Rainmaker
277,438
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Very few agents that I have spoken with have been successful w/ Z , prefer to work my SOI over buying dead end leads.

Jan 11, 2019 07:04 AM
Rainmaker
4,796,451
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

They work for some and don't for many.

Jan 11, 2019 06:26 AM
Rainer
117,956
Anthony Kirlew
Keller Williams Legacy One Realty - Gilbert, AZ
Helping You Make Fiscally Sound Choices

Regardless of where you get your leads, most people fail with web based leads because they don't contact them fast enough. They are not going to sit back and wait for your call. A 2017 lead management study showed that:

- You are 10 times less likely to reach a prospect if you don't reach them within 5 minutes.

- Responding in 10 minutes versus 5 minutes reduces your odds of qualifying the lead by 400%

If you are not setup to call web based leads immediately, you are wasting your money, regardless of where you buy them or even if you generate them yourself.

Jan 12, 2019 07:58 AM
Rainmaker
358,412
Abby Stiller
REMAX Realty Group - Cape Coral, FL
Professional Bilingual Realtor (239) 284-8637

I see you already got great answers.

Jan 11, 2019 10:00 AM
Rainmaker
2,893,538
Richard Weeks
Dallas, TX
REALTOR®, Broker

Get your business the old fashion way, it.

Jan 11, 2019 09:37 AM
Rainmaker
5,263,449
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

You may have better long term results by polishing your local networking skills.

Jan 11, 2019 09:05 AM
Rainer
113,395
Christine Kankowski North SD and Temecula
House Match Inc - Poway, CA
Excellent Sales and Property Management

Not for me.  In my area, those who spend 10K+ s get the views, 

I prefer to work organically and not with zillow. 

Jan 11, 2019 07:31 AM
Rainmaker
4,019,878
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Have heard many agents who have paid thousands, with not one true lead that went to closing.  You would be better blogging, and creating your own leads.

Jan 15, 2019 07:53 AM
Rainmaker
3,977,611
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Totlat waste of time,  Any gain is short term

Markeet yourself and see that marketing last for years and years.

Last year I had a call from a guy who had one of my letters fro 8 years ago

Jan 13, 2019 05:47 PM
Rainmaker
132,894
Mike Baltierra
Rise Realty - Eastvale, CA
Full Service at Your Service Realtor-Eastvale CA

I'm not sure if they work but one thing I know over the years is that you don't want spend that kind of money until you have a good business that you can afford it. It's to expensive to gamble on . Build your sphere and spend the money on people you know who trust and know you.

Jan 12, 2019 07:13 AM
Rainmaker
761,973
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

We don't pay for Zillow leads but I talked to a broker the other day who said she pays $300/month for one zip code and gets one sale per year off of it, usually around $15k commission because of the price point of that zip code, so she says it is worth it for that one sale. -Kasey

Jan 12, 2019 07:12 AM
Rainmaker
489,947
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Not a fan of paid leads.

 

Jan 12, 2019 03:31 AM
Rainmaker
1,135,084
Joyce Marsh
Regal | Christie's International Real Estate - Orlando, FL
Regional Manager Regal Christie's Int'l Realty

In my opinion every market is different so it really depends on many factors. There are no guarantees that if you spend that amount of money you will double it with z or any other pay for lead platform. 

Jan 12, 2019 12:25 AM
Rainer
409,543
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

I have tried Homes.com.  I had a problem with them sending me leads and to the listing agent.  I was on top of them and never converted one in 6 months.

The response was the same, they already had an appointment to see the home.  My guess is the list agent.

Jan 11, 2019 07:32 PM
Rainmaker
533,328
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Thank you for your question that has brought forth interesting responses.

Jan 11, 2019 01:41 PM
Ambassador
779,073
Mimi Foster
FALCON PROPERTY SOLUTIONS - Colorado Springs, CO
Voted Colorado Springs Best Realtor

As you can see, very few on this forum will encourage anyone to pay for leads, especially through Zillow who sells the same leads to multiple agents. 

My personal opinion? RUN, FORREST, RUN! 

Jan 11, 2019 01:29 PM
Rainmaker
729,525
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Probably varies by location. Paying for leads isn't my preferred approach.

Jan 11, 2019 11:53 AM
Rainmaker
1,210,699
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Not a fan of zillow.  Not a fan of paying portals for leads from my listings that they need to survive.

Jan 11, 2019 09:39 AM
Rainmaker
1,817,266
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

It does Not end well for most Agents !

Jan 11, 2019 08:04 AM
Rainmaker
1,447,813
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

No, I don't pay.

Jan 19, 2019 03:03 PM
Rainmaker
1,024,327
Valeria Mola
SIB REALTY - Sunny Isles Beach, FL
305-607-0709 SIB Realty

No, I don't. 

Jan 19, 2019 12:42 PM
Rainmaker
4,431,983
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No idea.

Jan 12, 2019 04:25 AM
Rainmaker
3,166,173
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Never purchased leads. Never made sense to me.

Jan 11, 2019 01:58 PM
Rainer
221,871
Caroline Gerardo
CMG Financial - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

You will need to spend $80000 to get two closed leads

Jan 11, 2019 01:56 PM
Ambassador
1,611,213
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

It is not for me.

Jan 11, 2019 11:59 AM