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For seller leads I have a seperate home value website for buyer leads where they can search for homes. Most important thing is you own the website, don't built out what your broker gives you.
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Company website is not my lead source.
My web lead generation comes from my city website.
Every Thursday, traffic increases 300% due to visits to the "Calendar of Events." Maintaining a REAL events calendar takes work but quickly becomes a resource those in your city will use.
These city drop off days for electronics and hazardous materials provides the website sponsor the opportunity to meet the neighbors with news of the website of current content of the website.
Then there is the collaboration opportunity with area merchants, professionals and special interest groups.
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