Todd Murphy's (zerocommission) Blog

Recently, I had a gentleman with over 40 years of experience in the real estate business tell me that agents who list, last.  In other words, if you don't continue to build your book of listings, it's not likely that you will do well in the real estate business.The key is to build inventory and l...

For those of you who have never visited Birmingham and the beautiful state of Alabama, you may be missing out on one America's best kept secrets.  The city of Birmingham, some call it the "Magic City," is surrounded by the rolling foothills of the Appalachian Mountains, covered in plush greenery....

It was 1996 and I was the sole owner of a fledgling mortgage company.  I had just left an investment brokerage company to start a mortgage company.  I was fascinated by the real estate business, primarily the financing of real estate and how it affected the lives of everyday people.I knew squat a...

Several years ago I saw an advertisement for a national contest called "Body-For-Life."  In the advertisement there were these unbelievable pictures of people who had radically transformed their physiques in as little as 12 weeks.I was at a low point in my life, with regard to my self-image and e...

Best Days: Saturday and Sundays from 1PM to 4PMUse a guest list to register all those who look at your home - you may want to invite your favorite mortgage lender and have them offer a FREE pre-qualification for potential buyers.  Most “lookers” won’t buy the home your hosting, but they’re going ...

Word: committedDefintion: adj 1: bound or obligated, as under a pledge to a particular cause, action, or attitudeAntonym: 1: part-time real estate agents.*incorrect grammar in headline intended to reflect that I'm from Alabama**this blog written by an Alabama Blogger 

We recently sent out a friendly email to the real estate community about our services, explaining how we work, but emphasizing that on average most sellers usually pay a (?) commission to the selling agent.  We think that's fair.Here's one email I received, the name is deleted for obvious reasons...

My real estate company is located Birmingham, Alabama, which is 55 miles from the town where I live.  Many people commute to Birmingham everyday from distant surrounding towns and communities.  I recently looked into joining the multiple listing service of the city where I live so that I could ac...

We're having fun with a new video series starring the founders of our company. Videos are a great way to tell your story and become "real" to your prospects and clients.  We are experimenting with this series right now, so please take a look and share your feedback on YouTube.com and this blog.ht...

Wow!  I just picked up a great book by Bruce Lipton, PhD.  It's entitled, "The Biology of Belief."The premise of the book is that our cellular structure and makeup is a direct result of our environment and our belief system.  In other words, in most cases, you are who you are because of your own ...