R. Michael Brown's Blog

Services for Real Estate Pros - R. Michael Brown LLC Digital Marketing & Public Relations
According to the Sarasota Herald-Tribune, "Home sales rose 38% in the Sarasota-Bradenton market during March as the median sales price rose in both month-to-month and year-over-year comparisons." Anna Maria Island in Bradenton: Nice day at the beach today!Sales in Florida rose 24% in March accord...
OK. I have to admit it.  For the last couple of weeks I've been somewhat neglecting some of my clients.  Two new ones wanted me to show samples of my work and I usually just send them files.  But that's time consuming because I have to figure out which files, get them ready and make sure they can...
See the pictures below of a perfect beach day along the east coast of Southern Florida.  Buy a vacation home here and you won't be alone.  According to a 2010 survey report by the National Association of Realtors, vacation home sales rose last year in 2009.   To download the NAR Survey Report, cl...
You can see my tower on the left side of the picture.  I'm sitting here looking out at a perfect Spring Break beach day.  The air is 72, water 72, and a guy named Stan, that walks the beach everyday and is also 72, is strolling by.  He lives in the neighborhood behind my tower.  There are a few ...
I heard about this organization, "Operation Finally Home," on the radio the other night.  They are expanding nationally to build homes for wounded military veterans.  I like their operation model. Wounded vets have a lot of disappointments and this group wants to make sure that doesn't happen wit...
Picture an Irish beach day in Boca Raton... An Irish Blessing for Your Home and the Real Estate You Sell: May your troubles be less, and your blessings be more, and nothing but happiness come through your door. - Happy St. Patrick's Day.
A great way to get attention to your business and service is by writing and producing feature stories for the web, print, and TV that show your products or services in a unique place or situation, or used by a unique person or organization. The uniqueness attracts attention and the payoff is show...
There is a lot of fallout in the real estate and building industry because of the irrational exuberance and bubble that burst. Sometimes bad stuff just happens. Before the boom, one builder I worked for had an amazing building process.  It took 48 days to build a hurricane proof house.  They comp...
Picture of the new spring break in South Florida. Surf, relaxation, warm water and air. Ft. Lauderdale used to be known as the "Spring Break" capital but no more.  Now it gets the relaxers.  The local government reconfigured the beach and streets to make it harder to cruise, repositioned itself a...
A good integrated marketing and PR strategy must incorporate the media types and channels that best fit the audience for a product, service, or situation.  Many times print is a great fit.  The key is to have a measurement system so you can validate or change tactics to spend the lowest cost per ...

R. Michael Brown

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