It is amazing to me how few Realtors capitalize on all the marketing at their disposal. Many Realtors hold open houses and most will say that you don’t sell the home at the open house but I know Realtors that sell MOST of their homes during that Open House. They make sure, however, that the open
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03/30/2016
In the Dr. Seuss classic, Green Eggs and Ham, Sam-I Am teaches us a huge lesson about asking. As kids, we intrinsically ask and ask and ask. Most kids do eventually get-or they get a lot more than they would if it was up to us parents. As adults, we tend to forget that the best sales people ask f
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03/29/2016
I read an article recently that shared some amazing statistics on Realtors:-65% of all agents are part-timers-According to the Women’s Council of Realtors-45% of all Agents don’t have a database-50% of all agents who come into the field are gone within a year, 75% within 2 years!So how does one f
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03/24/2016
In today’s society, sales is kind of frowned upon and increasingly discarded by Realtors and sales people in general. Many people go to extremes to call themselves anything other than sales person. Marketing is the trend and where it is at for businesses and most sales people today. And though pe
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03/24/2016
Most Realtors get as much as 90% or more of their business from past clients and friends referring them the business. 90%. Yet most people spend almost no time marketing to these people.If you want to explode your business, I am talking at least a doubling of your business, you just need 1 hour a
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03/23/2016
People are often confused when they get into real estate. They think they are in this business for a myriad of reasons such as-to make money, or to help people. But the reason you are in Real Estate, the reason people use a Realtor instead of going at it alone is simply this-they want to buy or s
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03/23/2016
When you are on the phone with a client or in a listing presentation, keep a close eye on how you overcome their objections. The most POWERFUL way to overcome objections is NOT to dump facts. One would think that sharing the facts is the smart way to win a deal and certainly, facts don’t hurt. Bu
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03/14/2016
We all know that we make money only when we are on the phone, or face to face, with a prospect or client. The more clients or potential clients we can talk to in one day the more money we make-period. Real Estate is not hard, it is a numbers game just like all sales. The key is to increase the nu
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02/26/2016
Someone was mentioning the other day that they wanted to just start cold calling people and trying to get business in the door. Desperate to make some quick money, they wanted to pound the phones and try to drum up business. They were willing to do “whatever it takes”. And while I was impressed t
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02/25/2016
Many Realtors think they are selling homes-and that is why the average person sees very little difference between Realtors. When talking to your clients, you must remember, you are selling a lifestyle solution. The most important question you can ask is WHY? Why are they wanting to buy and/or why
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02/24/2016