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Let’s face it. Ernest Hemingway would have a hard time getting discovered these days if he didn’t know how to play the SEO game. That’s how important it is to know the tricks to getting your blog seen, re-seen, shared and everything else that’s needed to move it up to the first page of search en...
10/12/2012
We’re nearing the end of another year and if one of your goals (or resolutions; remember them?) was to be a more effective communicator, how’d that go? If it’s still something you’re leery to talk about, perhaps you should because it’s an intricate part of real estate. There are numerous ways to...
10/09/2012
Twenty years ago, homebuyers sought our help for information on prices, neighborhoods, schools, ordinances, market conditions, inspections, lenders and other items. Today they are seeking the same thing, but the delivery system is vastly different. In the past, they called or had to come to our ...
10/05/2012
I used to get bummed out when a listing presentation didn’t land a new client, but after being told (again and again) not to take things personally I decided to detach myself from the outcome. Since that decision I’ve felt a renewed vitality and have a more upbeat attitude from the start of the ...
10/03/2012
Are you ready to hit the links? While I wish that was a legitimate golf invitation, it’s actually a call to brush up on your website’s link-building tactics. I picked up some ideas from a recent webinar and rediscovered that it’s a task we need to hone because of its importance to search engine ...
10/01/2012
Standing out in a crowded field could be determined by how we spend our online advertising dollars. Everyone wants to get noticed, but not all sites and delivery systems are able to do that. Expanding our businesses and brands is important these days, which is why I listened in on a recent webin...
09/27/2012
There are a lot of social media networks available to promote you and your business. Some work better with real estate-related topics than others, but three of the biggies that work with anything are Facebook, Twitter and Pinterest. One of the best things about those three is their versatility b...
09/24/2012
If you like watching CNBC and C-SPAN more than ESPN and A&E, the National Association of Realtors has an initiative to help you hone your political chops if a run for public office ever grabs your fancy. Launched a few months ago, the Candidate Training Academy was developed to give Realtors and...
09/21/2012
Numbers are an important part of real estate, with prices, closings, commissions, fees, interest rates and the like adding up to potential angst. Sometimes we put so much pressure on ourselves to reach certain goals that we lose track of our main mission. So why not disregard the numbers and do ...
09/19/2012
A new buzzword among agents is content marketing, which basically means creating and distributing materials that will get you noticed. The goal is to attract, acquire, engage and drive consumers to your website, office and in the front door of a new home … with you holding the keys, of course. T...
09/17/2012
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