RECENT BLOG POSTS
Here are a few of my thoughts describing the topic of “improving my business.” I’m writing this with a smile on my face! I’m finally retired. My business will continue with my daughter at the helm, and I will continue to smile. Now that I’m on the outside looking in, I can exhale and give some...
10/04/2020
“The Eye Buys” is a statement I used and abused when I was actively marketing. It was memorable. That one statement would apply to “staging a home; creating a postcard; and laying out a full page newspaper ad.”“The eye buys” with every type of marketing that is visual. TV commercials are a great...
10/02/2020
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I thought I'd reblog this Armenian music provided by Nick Vandekar, 610-203-4543 ... please visit the original post and leave a nice comment for Nick and for Armenians!!! Barbara Todaro today is for you, music from Armenia, hope you enjoy. Here is Armen Hovhannisyan performing Karmin Nur H...
09/28/2020
I’m proud to say I’m retired from the real estate business after 42 years of showing up every single day. I guess one could say it’s a habit now, and I continue to show up online!!! At least, that provides plenty of distance between me and them! I'm on the outside looking in! Paying attention is...
09/27/2020
Gratitude in the real estate business is a two way street, whether you’re a listing agent or a buyer’s agent. I was always a listing agent. My marketing was directed to homeowners. When they responded, I was conditioned to the fact that my marketing method worked well. Gratefulness for selecti...
09/26/2020
We talk about “target marketing” because it’s the most reasonable method of hitting (securing) that bull’s eye (the right buyer.) How does one know what the bull’s eye is? Psychology is involved again. We need to think about who the ideal buyer would be for each property. No matter what the typ...
09/24/2020
Just in case you missed the Zoom meeting.... thanks, Lynn..... Ben Kinney - Focused On AR Blogging - Keeping His Word About Fixes On September 1, 2020, Ben Kinney joined the Tuesday 2:00 pm Zoom MeetUp. Ben listened to AR members on the call express frustrations with the Blogging Editor. ...
09/24/2020
The best method of marketing is “target marketing.” Knowing your target and pursuing that goal is a plan that works efficiently. Marketing is expensive, and the degree of effectiveness and value will depend upon your grasp of market conditions, your ingenuity and expertise with preparing market...
09/21/2020
Listing agents are marketing agents. Yes, I say this continually, and it’s meant to be redundant. The more we hear it, the easier it will be to remember it. Listing agents must market their inventory, and that enables them to secure more listings. Buyers are Sellers, too! The psychology of ...
09/20/2020
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Let’s talk about the future. Most real estate agents flexed those listing and selling muscles because of closed transactions from the beginning of the year to present day. Covid-19 has deflated those muscles. Covid-19’s rules rule!! It’s not what you made in 2020 that counts. It’s what you hav...
09/18/2020