Business in the Crawlspace

The Maverick Rule of Frank                                                                                                      The Maverick Rule of the FrankMaverick says "being frank can turn trouble into a surprise ending."Do you read bumper stickers?Some make you laugh. Some make you think. S...

Maverick Rules                                                                                                   The Maverick Rule of the Centering Maverick says "your words should be in the center of your prospects mind." When you own a word, just one small word in your prospects mind, you can b...

Do you enjoy watching the televised Olympic games? If you do, you know the joy the winners of an Olympic event experience is contagious. That's one reason millions of people watch the Olympics so religiously. It's not simply to see the drama of the event and the excellence and form of the athlete...

Passion is a word today used in business and adult movies with one very real difference.  In business you cannot "fake it".  People read people.  From our voices to our body language.  We send signals.  We make eye contact.  We have voice inflection.  We have heart.  Passion sometimes alone can c...

The Rat Pack A couple of months ago my wife and I went to a really "cool" performance of The Rat Pack.   The Rat Pack was a group of popular entertainers, which were at their peak between the1950s and 1960s. Their famous line-up featured Frank Sinatra, Dean Martin, Sammy Davis, Jr., Peter Lawford...

Do you remember your dad's advice? When I was twelve, I was pitching for my little league team.  My dad was the coach and I had just walked 3 batters in a row.  After the last pitch, when the umpire called "ball 4", he through his hands up and said "time".  Oh, no!  Here was my dad walking to the...

Maverick Rules The Maverick Rule of the Order Maverick says "there is a strategy to every order and an order to every strategy." We all have a pecking order that we keep in our conscious.  A pecking order not only lets us visualize what we believe is better, but will determine our primary marketi...

Maverick Rules The Maverick Rule of Leadership  Is it better to be seen or heard?  Maverick says - "It is better to be first than to be the best." This may be contrary to the belief that the basic model in marketing is persuading your prospective clients that you have the best or greatest service...

Who is Driving Your Team? In this economic time with find ourselves in, growth strategies seem to stall or are rapidly put in idle. Small business owners are so concerned about today's environment (which action plans should have already been in place) that they cannot see beyond the end of the we...

Block and Fulcrum I'll bet you haven't heard that phrase since 3rd grade science class with Mrs. McCreedy. The "Block and Fulcrum" principle taught in elementary school should have carried with you through, middle school, high school, and onto your commencement. At commencement you move your tass...