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"Rely on My SOI? I don't know anyone who wants to buy or sell right now!"
The other day I presented seven deadly objections to running an SOI-dependent business (SOI = Sphere of Influence = People Who Know You) and asked for your comments. THANKS for all of them! JMac pretty much summarized my thoughts on the matter - actually he nailed them - eliminating the need for this follow-up blog! But I'm in the mood to talk SOI, so I'll do it anyway. 
Here are seven objections I listed and my responses:
1.       "I don't know anyone who wants to buy or sell right now and even if I did, how can I base my entire business on them?" In my first year, I sold 25 houses, all to my SOI. Of those 25, all but three were to people I didn't know the day I got my real estate license. They were people I met as a result of the personal relationships in my life. Some were referred directly to me by my SOI; others I met at weddings, parties, etc.; yet others were service providers in my life who weren't my friends, but knew I had a real estate license.
As JMac alluded: Your SOI is Everyone Who Knows You and Knows that You Sell Real ... more

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