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When it comes to lead generation websites for real estate agents, you want yours to get as many leads as possible. One way to do that is to look at your website from a prospect’s perspective. What do they want to see? What information do they need to find? What is likely to convince them to call ...
There’s no doubt about it. A lot of baby boomers are going to be selling their homes this year. In fact, by some estimates, and depending on the location, upwards of a quarter of resell homes listed will be from this demographic.Chances are, in your market, there are boomers — possibly several — ...
An agent without good real estate marketing materials is like a doctor without a good stethoscope. Like a well-equipped physician, you’ll be more effective when you have the right marketing pieces on hand.With that in mind, let’s look at seven real estate marketing materials that boost lead gener...
Imagine you recently had a first meeting with a new seller prospect. You got along well with them and had a great conversation. They seemed interested, even eager, to work with you. When you got back to your car, you could barely resist shouting out a celebratory, “Nailed it!”But then, a few days...
Imagine you meet someone at a client appreciation event you’ve organized. It’s a friendly conversation, but when the topic of real estate agents comes up, that person says, “Well, all agents are pretty much the same, aren’t they? After all, they all sell homes. They all help you buy a new home. T...
Client appreciation events, as well as such variations as geographic farming community events, are a proven way to generate real estate leads and referrals. In fact, these events should be a component of your real estate marketing system.The recommendation is: do one a year.However, these days, h...
You’ve probably heard the expression that working a geographic farm is a marathon, not a sprint. It many ways, that’s true. It takes consistent effort over time to become — and remain — established in an area as the go-to real estate agent.But that word “marathon” can sometimes hold agents back f...
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Over the past couple of months, the media has been reporting that popular retailers, such as Walmart and Costco, have been booming. The same is true of online shopping and Amazon.No surprise there.But what has received less coverage is that many lesser-known companies, some of them small and loca...

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