Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.

There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.

It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Trending blogs on Real Estate Best Practices


By Darrell Backen, Digital Marketing
(Darrell Backen 1.855.216.6010)
Comments 9
How to create REALTOR ® with the registered symbol® using window alt codes Use the emoji on MacREALTORS® are required to use the ® symbol, this are the codes for window users with and numeric pad on the side of the keyboard. You press and hold Alt and inset the codeSimple, once your are shown how...

By Joe Resendiz, Jr. Research Analyst
Comments 0
To say it’s been wet in Maryland is a bit of an understatement. In 2018, Baltimore experienced its wettest year on record, with nearly 72 inches of rain falling on Mobtown. Last year’s rain totals were almost double the average for Baltimore, and it appears 2019 is ready to continue that trend. S...

By Regina P. Brown, M.B.A., Broker, Instructor
(MBA Broker Consultants)
Comments 6
Need to renew your Real Estate license?  But not quite ready to enroll yet?  We've got the perfect solution! Simply sign up for an AUTO-Reminder! CLICK HERE and complete our form. We will send you an AUTO reminder 90, 60, and 30 days before your license expires. Enroll when YOU'RE ready! But don'...

By Alan May, Helping you find your way home.
(Coldwell Banker Residential)
Comments 17
I just fielded a call from a gentleman in Louisiana.  He wanted to know what Trulia's number is.  After I recovered my composure (you know... the "wtf... why is he calling ME to ask me Trulia's number?")... I explained that I don't work for Trulia.  Why did you call me to get Trulia's phone numbe...

By Andrea Bedard, M.A.; REALTOR® Silver Spring, MD and beyond
(Thompson Company, REALTORS®)
Comments 10
2019 marks an important milestone for me - 15 years in the business. 15 years! I have no idea how I got here so fast. It doesn't seem that long ago that I studied for the exam, interviewed to find the best brokerage for me to start out at, had first head-shots taken (don't ask, please!) and took ...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 10
The number of years in the business is not always the trump card..... those agents often come with bad habits!! I may be preaching to the choir when I post this on Active Rain.  Most real estate brokers do hire for potential since so many new agents move into real estate from other fields.  You m...

By Cara Marcelle Mancuso, Call a Marana neighbor, I'm THERE! LONG REALTY
(Long Realty - Dove Mountain, Marana AZ)
Comments 6
I had my third listing appointment this month last week and in looking back, was surprised at my "inner" attitude. We all know, especially as folks in Sales careers, about that Law of Attraction.  According to Wikipedia, "the Law of Attraction is the belief that positive or negative thoughts brin...

By Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County
(Bucci Realty, Inc.)
Comments 25
Now that I am "retired" there is so much I want to say to new agents!   This is not intended to be a negative "you can't succeed" post but rather a "time to get real and focused" post.A real estate license isn't a blank check. Not every real estate agent that drives a fancy new car is loaded.  An...

By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 7
 Respect Your Time “We say we waste time, but that is impossible.We waste ourselves.”  Alice Bloch Author   As I see it . . . . . . . .Respect your time Respect your time . . . . and you will make far better uses of your time. When you respect your time you create awareness on how you use your ti...

By Monica Hill, the REALTOR to help you discover Delaware
(RE/Max Associates)
Comments 3
How I wish companies would encourage their employees to learn how to speak clearly on the phone. A very usual part of the day in the life of a Realtor, I've been trying to hunt down some information, specifically about a bank-owned property. Not being able to locate a direct phone number, I calle...

By Bob Crane, Forestland Experts! 715-204-9671
(Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities)
Comments 11
How Much Do You Save When You Do It Yourself?  (a Negative $492,600)    Unfortunately the people who need to make the most money from their forest are generally the first people to take a small shortcut that will damage their forest and their bank account.   Countless examples have proven to us ...

By Peter Mohylsky, SoWal Is HOME., Let me help you find your path to the beach.
(PrimeSouth Properties)
Comments 3
Back to the basics reminder for all the professionals out there who take the time to read this post.  thanks to the author.  How I wish companies would encourage their employees to learn how to speak clearly on the phone.   A very usual part of the day in the life of a Realtor, I've been trying t...

By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 45
Put Passion Into Your Business“Have a passion into your business . . . .  have a passion for what you do . . .  and your business will be positioned to reach great heights.” Lou Ludwig Sales and Management Consultants,Success Coach, Speaker, Trainer and Author  As I see it . . . . . . . .Put pass...

By Robert Rauf
(HomeBridge Financial Services (NJ))
Comments 38
 Do you leave voicemails or just hang up the phone if someone doesn't answer?I missed a few calls when driving home from a weekend away, in traffic and rain and in my wife's car that is not connected to my phone.  I thought it best to let my voicemail answer and pay attention to the task at hand....

By Mona Gersky, GRI,IMSD-Taking the mystery out of real estate.
(MoonDancer Realty, Dillsboro,NC)
Comments 8
Again...yes, I'm back again, to posting.  It won't be elegant with photos, graphics and fancy fonts...not yet but let's go. What did it take this time?  How about a little irritation and frustration with a couple of transactions over the last few months.  Who gets hurt?  Our clients!  Our buyers ...

By James Lowenstern, Castles Unlimited. Newton MA Real Estate
(Castles Unlimited®)
Comments 0
In order to be a successful real estate agent, you need a variety of important skills to make sure you are doing your best for your clients. But there are some that you simply cannot succeed without, these are the skills that will make or break you.CommunicationCommunication with your agent needs...

By Rita Danielle Steele
(Steele Realty Consultants International )
Comments 0
It was 11PM the night before a closing, a lovely condo in Providence’s College Hill. SRCI agent Heatheran Kristopher knew the call would be bad when she picked up the phone. “I can’t buy the condo,” the woman said. “My husband swears he will divorce me if I buy it.”Sellers deal with this more oft...

By Lauren Massie, CPA, EA, MBA, CPA - Specializing in Tax Settlement in Raleigh NC
(Lauren Massie, CPA PLLC)
Comments 2
I recently published the article “Will Opendoor Buy My House with a Tax Lien” and thought I’d share my perspective with a group of real estate professionals on an niche market where traditional real estate professionals can “out-compete” the online or e-brokers such as Opendoor, Knock, Offerpad, ...

By Roy Kelley
(Realty Group Referrals)
Comments 3
Having a unique value proposition will differentiate you from your competition.  There are many different real estate agents and many different brokers.  If you are one of them what sets you apart? Having a unique value proposition will differentiate you from your competition. Most people are at ...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 46
Just because you have a real estate license does not mean that you should sell everything in the category.  What is important is to position you (your brand) in the minds of your target market by choosing a real estate niche that you love, and can satisfy your income goals. The idea is to become ...