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Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.


There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.


It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Recent blogs on Real Estate Best Practices
By Kelly McGovern, Working with Kelly is a good move
(Realty Concierge International)
Addressing an off‑smell in a seller’s home is never easy, but it’s essential for achieving top dollar. Odors can come from pets, smoking, trash, or deeper issues like mildew or mold, which must/should be professionally investigated and remediated before listing. For everyday smells, simple fixes like deep cleaning, laundering fabrics, ozone treatments, and fresh paint can make a dramatic difference. Approach the conversation with empathy and honesty, focusing on the buyer experience. If a seller is unwilling or in denial, rely on showing feedback to demonstrate the impact. With clear communication and practical solutions, the home can shine and sell for its true value.
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By Wanda Kubat-Nerdin - Wanda Can!, Southern Utah's Preferred Real Estate Agent.
(Red Rock Real Estate (435) 632-9374)
So. Utah Real Estate Talk: The Steady Professional  When uncertainty hits, whether it's economic shifts, market volatility or within an accepted contract, a first priority is depending on credible, factual sources. Responsible relaying of information matters while hype erodes trust quickly.    Here is some advice on how to support clients and strengthen relationships during difficult times:   Deliver accurate information. Avoid jumping into speculation or amplifying unverified claims just to remain visible. Clients remember who stayed calm and factual versus who added to the noise. Integrity is our long-term asset. Protect it.   Listen with empathy. Some people need space to voice fears without judgment. Meet them there. Light, appropriate humor can ease tension for those who appreciate...
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By Kelly McGovern, Working with Kelly is a good move
(Realty Concierge International)
In real estate, communication isn’t just helpful, it’s the backbone of a successful transaction. When two agents commit to working collaboratively, openly, and professionally, the entire process becomes smoother for everyone involved, especially the clients who trust us to guide them.Clear, timely communication builds trust. It shows that both agents are operating as partners with a shared goal: getting the deal to the closing table without unnecessary stress or surprises. That means answering the phone when it rings, responding to questions quickly, and asking your own questions early so issues don’t snowball.Transparency is equally important. If you anticipate a delay, a missing document, or a potential hiccup, give the other agent a heads-up immediately. Surprises in real estate rare...
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By Rocky Dickerson, Superior Service!
(Realty One Group)
Recently, I was blown away by a presentation a local vendor did in my real estate office. My immediate thought is, "Wow! They are on the ball. I want to do business with them." Then the unfortunate thing happened - I tried to get in touch with them.  You see, all the sources told you what their website was. Only thing is?  Their website has been taken offline.But granted, that doesn't happen often. What I do see happen just about every day? People answering phones that do not seem to posses the capacity to use a phone.HERE IS A PRO TIP: to use a phone, place the microphone by your mouth. 99% of speakerphones do not give a clear signal to your voice. Microphone to your mouth? Gives a clear signal 100% of the time.Believe it or not, there are people that use ear buds for professional call...
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By Charles Stallions, 850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.
(Charles Stallions Real Estate Services )
How I Help Seniors Navigate Real Estate With ConfidencePUT Charles In Charge™ — Gulf Coast Senior Real Estate ServicesFor many seniors along the Gulf Coast, making a real estate decision isn’t just a transaction — it’s a life transition. Whether it’s downsizing, relocating to be closer to family, moving into a 55+ community, or preparing a long‑time home for sale, the process can feel overwhelming. My role is to remove that stress, protect your interests, and guide you step‑by‑step with clarity, patience, and respect.After more than three decades serving Pensacola, Pace, Gulf Breeze, and our surrounding communities, I’ve built a senior‑focused approach that blends education, advocacy, and hands‑on support. Seniors deserve more than a sign in the yard — they deserve a trusted advisor who...
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By Kelly McGovern, Working with Kelly is a good move
(Realty Concierge International)
When planning a real estate improvement, whether it’s a new roof, updated siding, or a major renovation, getting at least three quotes isn’t just a smart idea; it’s a form of consumer protection. Yes, gathering multiple estimates takes time, but the payoff can be significant. For the same service, pricing can vary by hundreds or even thousands of dollars, and those savings matter.Pros of Getting Multiple Quotes Cost Comparison: You quickly see whether a contractor’s price is competitive or inflated. Scope Clarity: Each contractor may propose slightly different approaches, helping you understand what’s truly necessary. Quality Insight: You can compare professionalism, communication style, and responsiveness before committing. Cons Time Investment: Coordinating visits and reviewing estima...
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By Joan Cox, Retired Broker/Owner, Enjoying Every Day to Its Fullest!
Back about 3 years ago, my best friend decided to retire from the business.   Her husband had retired, and she wanted to golf and travel also.She told me she set up an LLC for referrals and would keep that going until her license expired.   She called me one day and asked if I wanted a referral.    I thought you had a "referral company".   Well, come to find out, when you have an active license, you have to continue to pay MLS.  Well, that is crap!   If you don't use the MLS, you shouldn't have to pay.   I can understand O & E insurance, just not MLS.So, she decided to give it up.After that, it was my mission to ensure when anyone retires and ONLY does referrals, that MLS was NOT required.Luckily, the Denver MLS was privately purchased, and shortly after that, those rules changed.   SO,...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Success in real estate doesn't come from casting a wide net—it comes from smart, targeted marketing. Consistency, preparation, and engaging the right audience help turn prospects into clients. Like fishing, the right strategy, timing, and patience make all the difference when it comes to landing successful results. Trolling or Master Baiting?     Haphazardly trolling for business is ineffective for gaining clients. Agents who rely on this style of marketing often fail to capture the attention of consumers who are ready, able and willing to buy or sell real estate.     Target marketing nets results. Engaging potential clients, staying consistent with tried and true methods, yields positive outcomes. A Master Baiter prepares to prospect with the clear expectation to succeed.     The conce...
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By Kelly McGovern, Working with Kelly is a good move
(Realty Concierge International)
When a spouse, parent, or family member can’t attend a closing or handle paperwork, real estate agents often hear the same question: “Can someone else sign for me?” Understanding the difference between a Power of Attorney (POA) and an Attorney‑in‑Fact ensures your transaction stays compliant, efficient, and stress‑free.What Is a Power of Attorney?A Power of Attorney is the legal document that grants authority. It specifies exactly what the appointed person can do—whether that’s signing a purchase contract, executing a lease, or handling a full property sale.What Is an Attorney‑in‑Fact?An Attorney‑in‑Fact is the individual named in the POA who is authorized to act on the principal’s behalf. They do not need to be an attorney; they simply need to be trusted and legally appointed.Why This ...
Comments 12
By GilbertRealtor BillSalvatore, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
Bill Salvatore of Arizona Elite Properties featured a post toRe-Blog today on Active Rain. Good post by Will today, andworthy of our daily Re-B. Gilbert AZ  GILBERT ARIZONA HOMES FOR SALE, Bill Salvatore, AZVHV / HelpingArizona Heroes, New-Construction Advantage, Realtor, sell my house, 2026Market, Chandler  #Sellmyhouse #whatsmyhomeworth #homevalues#2026market #ArizonaEliteProperties #ChandlerAZ#yourValleyProperty #GilbertRealtor #AZVHV#buyingaHome #LiveinSunnyAZ #BillSalvatore This is one of my walking shirts that I wear when I am walking door hangers or grocery shopping.  I have people that stop me and ask me questions about the market. I am always available to talk about the market, whether the market is slow or if it is a great market.   Remember "Where There's a Will, There's a wa...
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By Wanda Kubat-Nerdin - Wanda Can!, Southern Utah's Preferred Real Estate Agent.
(Red Rock Real Estate (435) 632-9374)
Trolling or Master Baiting?     Haphazardly trolling for business is ineffective for gaining clients. Agents who rely on this style of marketing often fail to capture the attention of consumers who are ready, able and willing to buy or sell real estate.     Target marketing nets results. Engaging potential clients, staying consistent with tried and true methods, yields positive outcomes. A Master Baiter prepares to prospect with the clear expectation to succeed.     The concepts of fishing are directly related to real estate advertising in knowing what to use, when to implement, where to distribute effectively and how to anticipate the right moment to act.     Though a few may get off the line, the majority are caught up! When you possess patience, the right lure, fly or jig, good thing...
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
This is one of my walking shirts that I wear when I am walking door hangers or grocery shopping.  I have people that stop me and ask me questions about the market.I am always available to talk about the market, whether the market is slow or if it is a great market.  Remember "Where There's a Will, There's a way!"
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By Mark Coppens, Luxury Referrals. Pay at Closing.
(LuxeScale | Luxury Referral Program)
Why the Agents Who Ask Better Questions Win More ListingsQuick AnswerThe highest-performing Realtors don't have better presentations. They ask better questions.If you sit through enough listing appointments, you'll notice a pattern.Average agents arrive prepared to talk.Elite agents arrive prepared to listen.That's because homeowners rarely hire the Realtor who knows the most.They hire the Realtor who understands them the best.Understanding doesn't come from talking.It comes from asking thoughtful questions.Question: Should Realtors Talk More or Listen More During a Listing Appointment?Short AnswerListen more. Much more.Most agents believe they need to impress the homeowner.The best agents believe they need to understand the homeowner.That single mindset shift changes the entire appoint...
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By Kelly McGovern, Working with Kelly is a good move
(Realty Concierge International)
Today I rented out this adorable townhouse in Northbridge MA.Talk about pride of ownership, my client, the landlord, purchased this four-family property years ago and has taken exceptional care of it ever since. Every part of the place has been thoughtfully maintained and improved under his ownership.The unit I just rented was recently vacated by a long-term tenant, and the owner went all out refreshing and updating the place. We’re talking fresh paint, tray ceilings in the kitchen with recessed lighting, a redesigned half bathroom, refinished wood floors, a new water heater and furnace, and a full paint job throughout.This two-bedroom, 1.5-bathroom townhouse comes with assigned parking for two and stunning landscaping, thanks to a tenant with an incredible green thumb. Her back courtya...
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By William Piotrowski, Just Call William 630-881-8655
(Diamond Residential Mortgage Corporation )
🏡📉 Pending Home Sales Post the Steepest Monthly Drop of 2026 📉🏡The latest housing data is in, and pending home sales took a significant step back in June as affordability challenges continued to impact buyers.📊 June 2026 Pending Home Sales🏠 Pending Home Sales Index: 72.5📉 Down 5.4% from May📉 Down 0.3% compared to one year agoWhat's driving the slowdown?💰 Record-high median existing home price of approximately $441,000📈 Mortgage rates hovering around 6.5%–6.65%🏡 Higher monthly payments making affordability more challenging—especially for first-time buyers.Regional Snapshot🔻 Northeast: -3.0% month-over-month | +2.2% year-over-year🔻 Midwest: -8.9% month-over-month | +0.3% year-over-year🔻 South: -4.1% month-over-month | -0.9% year-over-year🔻 West: -4.7% month-over-month | -1.1% year-over-ye...
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By Chris Donis, Bi-lingual Real Estate Expert
(Team Alpha Charlie of Douglas Realty, LLC)
If you've been house hunting in Anne Arundel County, Montgomery County, Howard County, or Baltimore County, you've probably spent plenty of time calculating your monthly mortgage payment. That's important—but it's only part of the picture.One of the biggest surprises for first-time buyers isn't qualifying for the loan. It's discovering there are several expenses between getting your offer accepted and getting the keys that they didn't know to plan for.I've had conversations with buyers who were financially ready to own a home but underestimated the cash they'd need at closing. The good news? Most of these costs aren't surprises when you know what to expect. Planning ahead can make the entire process much less stressful.Here's what Maryland buyers should have on their radar before making...
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By Bob "RealMan" Timm, Owner of Ward Co Notary Services retired RE Broker
(Ward County Notary Services)
WORK doesn't take a vacation due to the weather, HOT or cold. It continues to need to be addressed.I don't need to tell you that it's summer and it's hot.While I typically shower every morning I have found that during these 90 and 100 degree days I have to shower at least twice a day. I fear people saying "Bob stinks!".As professionals dealing with the public I think it's a must to step up our grooming habits, especially those of us who believe in dressing as professional business people (business casual not so much).What I am going to say is just basic truth. 99% of the  basic grooming products from Walmart or The Dollar Tree are just fine. When you know you are going to be exposed to the extreme heat that we are experiencing step it up and break out that expensive soap, body wash, and...
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By Lew Corcoran, Expert guidance. Exceptional results.
(Better Living Real Estate, LLC)
A New England approach to building loyalty through gratitudeContent SummaryAppreciation boosts morale. Unexpected kindness builds trust. Automated gratitude keeps your team feeling valued. A real New Bedford case study shows how small gestures create big change.IntroductionYou see it all the time across New England. A busy place starts losing good people. The pace gets heavy. The smiles fade. Then one small shift changes everything. A New Bedford restaurant owner told you a story like that. Turnover was draining the business. Staff felt overlooked. The owner started sending simple cards to the team. Quick notes. Kind words. A little gratitude. The whole place felt different within weeks.That’s the heart of this idea. Appreciation builds stronger teams. It’s not fancy. It’s not complicat...
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By Kelly McGovern, Working with Kelly is a good move
(Realty Concierge International)
When you’re preparing to close on a home in Massachusetts, timing is everything. One of the most overlooked, but absolutely critical, parts of the process is securing all final municipal and utility statements and mandatory certifications. These documents confirm that the seller has paid all outstanding balances and that the property meets required safety standards. Without them, even the most well‑planned closing can come to a screeching halt.The typical final readings and certifications needed in Massachusetts include: Final oil reading Final water/sewer reading Municipal Lien Certificate (MLC) Smoke detector & carbon monoxide certification 6D Certificate for condos (verifying the unit’s financial standing with the association) Each of these items plays a role in protecting both the b...
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By Dr. Paula McDonald, Galveston, TX 936-203-0279
(Sand 'n Sea Properties)
I have been playing around with AI a bit. As we are moving into a new home, I wanted to visualize some furniture changes. I was able to take a picture of the living room and then pull in pictures of the furnishings, etc. In a matter of minutes, the room was transformed before my eyes.It got me thinking how cool it would be to help our clients use these tools to help them visualize their own furnishings in a new space. What a powerful way to help clients who are having a difficult time imagining the home looking like their own, be able to really see how it could look firsthand!And, if AI is not something your clients like to use, what a fantastic service you could provide to them as they consider different properties. I am going to start using this in the future. I really believe it coul...
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