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Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Recent blogs on Real Estate Technology & Tools
By Craig Daniels, Technology Instructor/Project Consultant
(Tech Training for You!)
In this week's post of our YouTube Thursdays series, we are going to get back into video editing. The last few weeks we diverged a bit from editing so we could be inspired some from fellow members and their YouTube channels. We also took a look at YouTube channel banner artwork. You can see all previous week's posts via the link above if you want to catch up.This week we are going to take a look at another one of the resources that we have to include in our video projects. When we have photos related to our subject, we can drop them into our timeline. Ideally with our business video projects, we will not simply be creating "video slideshows" because the value of doing that is only marginally better than just posting an online photo album. However, if we are doing video projects composed...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Source: Statista Despite the ongoing transition to 5G, which has thrown a lifeline to smartphone manufacturers struggling to keep up growth in the maturing smartphone market, global smartphone shipments dropped to the lowest level in a decade last year. According to estimates from IDC, smartphone vendors shipped 1.17 billion devices last year, down more than 20 percent from 2016, when smartphone shipments peaked at 1.47 billion units. While many experts think that “peak smartphone” is already behind us, market research group IDC remains hopeful for the industry to return to growth in 2024 and beyond. "The tide has finally turned and it feels safe to say the worst is behind us," Nabila Popal, research director at IDC, said in November 2023. "As we enter the new era of low single-digit gr...
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Denise came up with important information about Microsoft.  Catch it again. Microsoft Publisher's Days Are Numbered 975 to be exact. Last week, Microsoft announced they would no longer be supporting Microsoft Publisher as of October, 2026. Here's their official statement: "In October 2026, Microsoft Publisher will reach its end of life. After that time, it will no longer be included in Microsoft 365 and existing on-premises suites will no longer be supported. Until then, support for Publisher will continue and users can expect the same experience as today." Our designers at The Lones Group have known for a while this is coming. The writing has been on the wall. While other companies that provide design software have been continuing to innovate over the last few years, we haven't been se...
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By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Microsoft Publisher's Days Are Numbered 975 to be exact. Last week, Microsoft announced they would no longer be supporting Microsoft Publisher as of October, 2026. Here's their official statement: "In October 2026, Microsoft Publisher will reach its end of life. After that time, it will no longer be included in Microsoft 365 and existing on-premises suites will no longer be supported. Until then, support for Publisher will continue and users can expect the same experience as today." Our designers at The Lones Group have known for a while this is coming. The writing has been on the wall. While other companies that provide design software have been continuing to innovate over the last few years, we haven't been seeing Microsoft put their research and development into the Microsoft Publis...
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By Dawn Castell, Freelance home stager
(Freelancer)
In the swiftly changing environment of the 21st century, the fusion of real estate with technology marks a critical domain for innovation, development, and heightened efficiency. The wave of digital transformation sweeping through sectors worldwide positions the real estate industry on the brink of a major paradigm shift, fueled by technological advancements set to transform property transactions and management. This discussion ventures into the heart of such changes, examining how pioneering technologies are being woven into the fabric of real estate practices, and the consequences for those involved, and includes a concise introduction to what is artificial general intelligence and its anticipated impact on this transformation.The Digital Evolution in Real EstateThe fusion of real est...
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By Craig Daniels, Technology Instructor/Project Consultant
(Tech Training for You!)
In this week's post, we'll talk about one aspect of setting up your YouTube channel. Be sure and read to the end of the post to learn about something that you may be doing that is hurting another person when you thought that you were helping them.Depending on your YouTube readiness level, this week's post may be a little out of sequence for you. In our YouTube Thursdays rebooted series, we've been looking at how to start from scratch with video creation. If that's true in your case (starting from scratch), then you aren't quite ready yet to worry about your YouTube channel. However, many reading these posts will already have put some videos on YouTube and so this post will be a good topic to consider: YouTube Banner Cover Images. In last week's post, I created a list of other ActiveRain...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
You can now choose between creating either a PowerSite Free or PowerSite Pro single property Website. Both are created using the Create New PowerSite button. Having added property details you publish your PowerSite and can then choose if you want our PowerSite Free or PowerSite Pro. But how do they differ?Here are the differences: 
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website: 658LiveOak.com Marketed by Christie's Master's Circle REALTOR, Fouad Talout, and Pascale Karam the Website highlights a spectacular $9.8MM, 7 bedroom, 7 bath, 14,000 sq ft estate, on just over 3 aces.  Using our new PowerSite Pro platform, Fouad and Jack have added:  lots of high definition photos a detailed description office info a property map links to social media accounts and Website.  Fouad Talout has cultivated a visionary strategy for connecting people to their dream homes in the Capitol Region. From his hometown of Casablanca, to 5th Avenue New York City, to Washington, D.C., Fouad combines his international luxury real estate experience with his extended sales background to expertly and effortlessly sell ele...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
This week we focus on the RPR (Realtors Property Resource®) mobile app. RPR delivers on-the-go access to an all-encompassing real estate platform, available exclusively to REALTORS®, and offered at no additional cost. Easily accessed through desktop, iOS, and Android devices.You don’t need to be at your desktop computer to create a CMA! The RPR Mobile app gives you the ability to create a comparable market analysis to help your sellers set a listing price, or to help your buyers make a better offer. The video shows you all the steps necessary to search for properties, add properties to your report , set an order, run the report itself, and options for how to electronically deliver it to your clients. 
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By Craig Daniels, Technology Instructor/Project Consultant
(Tech Training for You!)
Have you been following along in this rebooted YouTube Thursdays series? You can use that link if you want to catch up on the previous posts.We are going to take a break this week from teaching new editing skills. Have you started your homework assignments yet? You can use this week to catch up.Meanwhile, this week, let's take a look at the group of ActiveRain members that have been trail blazing a path in the video world. I may have missed some, and I'd like you to chime in by making a comment if I have!I also wanted to highlight the "Honorable Mentions" because that means there is at least some beginning important steps taken to promote yourself via video creation. Sometimes a YouTube channel is just a collection of listings videos that you get from the photographer that you pay for t...
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By Bob McCranie, Your best advocate when buying or selling your hom
(Broker Associate / Team Lead - Texas Pride Realty Group)
How to Read Google Search Console and Google Analytics.Google Analytics and Google Search console can be confusing but I want to show you the data you can get from each and how they can help your web presence.  
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By Patricia Kennedy, Home in the Capital
(RLAH@properties)
These days, it's not unusual to see blog posts, or newspaper articles, about some real estate agent being caught red-handed doing things that are illegal, immoral, or just incredibly dumb while they are on someone else's property listed for sale.  They forgot.Big Brother is very likely to be watching!BB could catch you doing anything - stealing fruit off a tree in the back yard, helping buyers get into a house without you, skinny dipping in the backyard pool, or making whoopie on the staging furniture.  There are cameras on front porches to help catch porch pirates stealing your Amazon deliveries.  They can also pick up agents who forget to return keys to lockboxes or who don't lock up properly.There are cameras on doorbells that can get a good close up of comings and goings, including ...
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