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Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Recent blogs on Real Estate Technology & Tools
By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Single property Websites come with a long list of benefits but don't take our word for it; here are agents and brokers thoughts in less than 90 seconds: 
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
You have a real estate website and get some traffic from search engines.Everything is fine but you don’t know how your users behave on your website, so you configured Google Analytics and collected some useful information.After a while, you might want more, more information, more events, more conversations, etc. But how would you get that?That’s where GTM or Google Tag Manager comes into play, a very advanced tool by Google to set up custom events and organize the data.Let’s talk about this tool, I bet 90% of real estate professionals don’t know about it. If you want to surpass them, continue reading.Why Use Google Tag Manager for RE Websites?It enhances your analytics.Google Tag Manager allows you to gain valuable insights into user behavior on your real estate website. You can track h...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite single property Website: 4405OldWesleyanWoods.com Marketed by Leslie Tomasini and Pam Gebhardt at RE/MAX Around Atlanta Realty the Website highlights a $2.5MM, 6 bedroom, 8 bedroom brick home in the prestigious Country Club of the South, Johns Creek, Georgia.  Using our PowerSite platform, Leslie and Pam have added: lots of high definition photos a detailed description property documents a print brochure office info an embedded Virtual Tour a property map agent contact information. Pam Gebhardt, a REALTOR® for 30 years, and her team expertly and patiently guide you through the home buying or selling process. Her clients feel that they can call on her for help or advice long after the sale is completed. She is involved in the community and knows w...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Informative read! Real estate websites play a crucial role in today's market. This blog likely highlights essential features that can enhance user experience and drive engagement. Looking forward to learning more about must-have features for a successful real estate website!Have a super fantastic week!Joe Jackson, Realtor-KWCP No one wants to have an incomplete website, a website that lacks something. a website that is not as perfect as it should be, But what are the metrics? or better say, what are the must-have features you should have on your website? There are several aspects that you need to have features on, the most important ones are these: Property Listings and Search Marketing Tools & Calculators Engaging Content and Blogs I’ll show you which features your website should have ...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
If you’re a realtor or real estate agent looking to revolutionize your real estate business, being part of Kukun’s real estate client management software iHomeManager can be a smart decision. The database will give you and your clients access to powerful information and proprietary data in the real estate industry. Taking your business to the next level, and giving your client a customizable experience, is possible through the Customer Relationship Management (CRM) solution. You can utilize the technology to effectively oversee all interactions and relationships between your real estate agency and its clientele, both current and prospective. The primary objective is straightforward: Enhance business relationships. Thanks to our real estate marketplace, you can maintain strong customer c...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
If you operate a real estate business, having an effective and impactful website is not just recommended, it is vital to your livelihood. Like many other industries, real estate has moved online, and although we are still talking about physical bricks and mortar, the value that you can add with a well thought out, visually compelling site will make a huge difference to your business, meaning your ability to sell properties quickly, at or above going market rate.You can also check our guide on how to attract millennial homebuyers with your social media.Does your business’ website need an overhaul? Here are three signs that it potentially does:A High Bounce RateYou may not know what a bounce rate is, but it’s a pretty simple concept. A ‘bounce’ is when a user clicks onto your site, but th...
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By Craig Daniels, Technology Instructor/Project Consultant
(Tech Training for You!)
This has been an extremely hectic week and I didn't have time to put together any new lessons for video editing. However, I have a few random/rambling kinds of things to share so the week won't be a total silence 😄The first thing on the rambling list is AI and SEO - With all the prolific content being produced by AI, it is harder to determine what is real or computer generated. However we still want and need the human element in the basis of the information that we consume. YouTube is still a medium (and will remain so) that is very much "human-centric". What I mean is that if you see a real live, breathing human sitting in front of the camera and sharing their personal knowledge with you, you know it's source. It is our life experience being shared. People watch, like, and CONNECT. As ...
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By Joseph Lorenzo, Your Law And Order Realtor
(Frank Rubi Real Estate LLC)
Greetings, savvy home sellers! Are you ready to embark on a journey into the wonderful world of real estate, where technology reigns supreme and unicorns frolic in the virtual meadows? Well, maybe not the unicorns part, but trust me – when it comes to selling your home, technology is your best friend! So grab your smartphone and your sense of humor, because we're about to dive into the magical realm of tech-savvy home selling – with a side of wit and wisdom, of course.Picture Perfect: The Magic of Professional PhotographyAh, the humble listing photo – it's like the cover of a book, but for your home! In today's digital age, high-quality photos are non-negotiable when it comes to selling your home faster and for a better price. So, say goodbye to blurry, poorly lit snapshots and hello to...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
While all realtors recognize the importance of generating leads and dedicate significant time to it, far fewer invest substantial efforts into customer retention. Consequently, despite achieving high levels of customer satisfaction, many struggle to secure repeat business. Research conducted by Remax indicates that although approximately 90% of clients were happy with their realtors and expressed willingness to do business with them again, a mere 17% actually did. While some of this discrepancy may be attributed to clients no longer residing in that local market, after all many people selling a home do so because they are moving far away, those who used a realtor to buy a home could be expected to return when selling later down the road. Assuming that roughly half of the polled individu...
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
No one wants to have an incomplete website, a website that lacks something. a website that is not as perfect as it should be,But what are the metrics? or better say, what are the must-have features you should have on your website?There are several aspects that you need to have features on, the most important ones are these: Property Listings and Search Marketing Tools & Calculators Engaging Content and Blogs I’ll show you which features your website should have on each one of these aspects, so let’s dive in:Property Listings and Search A robust listings database is crucial for any real estate website. Agents and brokers want a one-stop shop where clients can search all available properties that meet their needs. Include listings from the local MLS as well as your agency’s private listin...
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By Charles Stallions, 850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.
(Charles Stallions Real Estate Services )
A Blast from the Past can always be a valuable and helpful tool. This post is no exception. You can use it to brush up on your skills to improve or to refresh where you have already been and tweak it to your advantage. Real estate goal setting is essential for success in this dynamic industry. Establishing clear objectives can drive your business forward whether you're a seasoned agent, an investor, or a newcomer. Defining specific, measurable, achievable, relevant, and time-bound (SMART) goals.Firstly, identify your financial targets. Determine how much income you aim to generate from real estate transactions within a specific timeframe. Break this down into smaller milestones to track your progress effectively. Consider diversifying your income streams by setting goals for rental prop...
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By Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Making a simple real estate video (the recipe).You learn a lot by trial and error and practice in life. Shooting, editing, uploading the simple real estate videos. Dialing it in just so takes commitment and dedication. But like the FSBO house seller. Who thinks just the orange, black and white hardware store For Sale sign is all you need to sell a house.Making your garden variety simple real estate video is a little more complicated too.No Cliff Notes to sum it up nice and easy for the surprise quiz or big test in class tomorrow.Not everything you read online is the best advice either. The shake and bake recipe to guide all your important production technique elements involved creating every simple real estate video.After each run and gone real estate video upload, it's time to settle i...
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By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Website Reveal: Kelly Burns Kelly Burns is an experienced broker, whose background includes 25 years of title and escrow work. Already connected to the real estate industry, when a friend suggested she become a broker, she quickly transitioned into her new role and found a profession to love. Following on the heels of completing Kelly's real estate business branding, it was time to execute on creating her custom website to match. Kelly's brand had a clear direction with clean lines throughout, a confident grey marble texture that could compliment any listing photo or other content, a pop of spring color, and her incredible tree-house logo. This would be a great brand to build a website on. After talking to Kelly about her needs, we had a clear list of priorities that her own perfect we...
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
If you look to establish or improve your online presence, you’re likely wondering what the best approach is for creating a real estate website that will meet your specific needs.In this article, we provide an in-depth look at the various options you have for building a custom real estate website.We examine the pros and cons of hiring a web developer or a company, using website builders and templates, must-have features, and more.Before anything, if you want to quickly launch your website with the fastest and newest technology in this industry, check our recent game-changer platform called MLS on The Fly.Why You Need a Real Estate WebsiteA professional website is essential to helping you build your online presence and reach more potential clients.A well-designed website establishes your ...
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By Michael Elliott, Burlington, New Jersey Residential Sales
(Fathom Realty)
The link isn't broken, and it is active!   Easy to search for  properties too!  My website also includes details of my 75 point marketing plan, which demonstrates how my marketing plan is second to none!PS-- this post was inspired by all the broken links and agent websites that have links but do not exist. https://michaelelliott.fathomrealty.com/   
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Each AgencyLogic single property Website PowerSite Pro, allows you to add up to three agents:  If you have additional questions, email: support@agencylogic.com Or give us a call on: (888) 201-5160
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website: 10305BeachMill.com Marketed by Christie's Master's Circle REALTOR, Fouad Talout the Website highlights a spectacular $4.5, 8 bedroom, 7.5 bath, 12,000 square home on 5 acres in Great Falls, VA.  Using our new PowerSite Pro platform, Fouad has added:  lots of high definition photos a detailed description office info a property map links to social media accounts and Website.  Fouad Talout has cultivated a visionary strategy for connecting people to their dream homes in the Capitol Region. From his hometown of Casablanca, to 5th Avenue New York City, to Washington, D.C., Fouad combines his international luxury real estate experience with his extended sales background to expertly and effortlessly sell elegant estates and ...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
In the following video, from CNET, we compare work, hand tracking, games, and playing videos in both headsets, and also discuss how shareable they are. Which wins? 
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
OG tags – what they are? why they matter for real estate SEO? and how real estate agents can use them to drive more traffic to their sites?Let’s talk about it.With the right OG tags implemented, real estate websites can stand out in search engine results pages and social media shares.I’ll share tips on crafting compelling OG tag meta descriptions, titles, and images based on my own experience after working on so many types of real estate websites. Whether you’re an experienced agent or just starting out, you’ll learn actionable strategies to improve your website’s OG tags and make your online presence more discoverable.What Are Open Graph (OG) Meta Tags?OG meta tags, or Open Graph tags, are snippets of code you add to your website to optimize how content is shared on social media.They a...
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