Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By PlanOmatic Professional Photography, Photos and floor plans for real estate marketing.
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3 Minute Read | By Lauren MaloneyWhen advertising your rental property, what do you think catches a potential tenant's eye? A professional advertisement, an attractive floor plan, and the property's central location all come to mind. But many renters, especially millennials, are also looking for ...

By Gary David Hall, Real Estate CRM Sales, Training and Implementation
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Social Media Lead Generation Made EasyIXACT Contact integrates with Facebook, Twitter and LinkedIn. That’s great, but it’s just the start. You can post curated, tagged, current, relevant news and magazine content straight into them automatically, on a schedule, all of which is editable. This add-...

By Ian Flannigan, Expansion Team Leader & Investing Consultant
(North Texas Real Estate Team)
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While the crash of 2008 put the fragility and uncertainty of the future on full display, it also spurred positive action by forcing real estate brokerages to begin adapting their outdated models to a technology-driven world. Through this evolution of necessity, the need to position brokerages for...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
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Realtyna is happy to announce the launch of Organic RESO API Integration, a faster, more efficient IDX option for WordPress.It is based on the real estate industry’s newest technology standard for IDX.It offers a real-time connection with the MLS and a smaller hosting burden. For agents and broke...

By Wade Micoley, CEO/Founder of RealtyHive
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My team and I had an excellent experience at the International Blockchain Congress last week and came home with a whirlwind of knowledge. I was so happy to see my brief overview was so well received by the ActiveRain community and it looks like a lot of people are interested in how this technolog...

By Robert Newman, Creating Enduring Online Marketing Results
(Inbound Real Estate Marketing L.L.C.)
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How to use Active Rain for SEO| (From a guy that uses it effectively)  I've been on Active rain for seven months. One of the things I have noticed is even EXPERIENCED bloggers are not using Active Rain for backlinking as effectively as they could be and inexperienced bloggers don't seem to be usi...

By Ray Stockwell, Director of Marketing
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AI for Real EstateAI for Real EstateTechnology for Real Estate and Artificial Intelligence (AI) has been in the news often in the past year.  Specifically, when it comes to AI for real estate and what to expect from its impact.  Real Estate touches all of us every day – the homes we live in, the ...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
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With the advent of integrated technologies in the Real Estate business, agents and realtors could proceed more consistently and get more done for less. Among the crowded field of online solutions and features, Real Estate TV Apps are usually overlooked. Real estate agents often wonder why some li...

By Brenda Whitman, Live in Laramie Real Estate, Broker/Co-Owner, Laramie, Wyoming
(Live in Laramie Real Estate, Laramie, Wyoming)
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Live in Laramie Real Estate recently became the lucky owners of a Matterport 3D camera... and we love it!  We are super excited to offer this new technology to our sellers and hope that it will be a great tool to help us to present the best features of their properties. The Matterport tour is als...

By Peter Mohylsky, South Walton, Let me help you find your path to the beach.
(PrimeSouth Properties)
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Click here to see more pictures and detailed information.     Schedule a Showing Santa Rosa Beach Homes For Sale Search All Homes For Sale Gulf Place Vacation Homes 30A condo deals Destin Homes For Sale Showing Agent: Peter Mohylsky Broker Associate Prime South Properties 850-517-7098 Questions?...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
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YouTube Thursday - Using the Right Bait in Your Video Marketing   Marketing is similar to fishing. If you don't know what particular fish you're trying to haul in, how will you know what bait to use?  We are big believers in niches for Real Estate. As our friends Ron and Alexandra Seigel say, "th...

By Tanya Humburg, Marketing Manager for DSLD Homes
(DSLD Homes)
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DSLD, a top 30 builder, recently launched a new website built by Builder Designs. Land on the easy-to-navigate DSLD Homes homepage and you’ll see “Find a Home That Fits Your Lifestyle” boldly displayed. It’s safe to say DSLD’s new site matches their homepage mantra, as it too fits their users’ li...

By Stuart Crawford
(Ulistic Inc.)
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Because of the complex nature of the real estate business and the many entities involved in both buying and selling, it makes perfect sense that real estate agencies will benefit from hiring an MSP for technology management.Below, we’ll enumerate the specific advantages an MSP can provide your re...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
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So you need a Real Estate website? You need a professional plugin. A self-made website, or some without the proper features is one of the 10 Online Real Estate Marketing Mistakes You Do Not Want To Make. To help you out, we have 3 reasons why you should have a webmaster for your real estate websi...

By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
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8 MIN READ Professionals in the real estate industry know that one of the most critical aspects of your day-to-day, is dealing with (and managing) large sums of money. This money needs to be well-managed. Otherwise, you risk costly mistakes – for you or your business, and for your clients. That’...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
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Numbers are important, especially in real estate. This is why analytics drive today’s real estate business – Imagine you are a lead, what would you need to stay on your own website and eventually press any of the call to action buttons?Our guess is: in-depth, on-point information about the proper...

By Mike Easton, Creative lending solutions from coast to coast
(Movement Bank)
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What are iBuyers and how do they impact my business?iBuyers are online disruptors that are changing the landscape of real estate transactions in 2019 and beyond. Some of the top players include Ribbo, Knock, Zillow cash offers and Opendoor and many others. Some of these companies can actually hel...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
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Our line of work is always morphing and changing and while we don't do it all (and that's okay) we can do a lot of tasks... of which most agents just don't have time for. Whether it's building a website from scratch, writing custom, optimized content, social media management or link integration, ...

By Mike Frazier, Northwest Tennessee Realtor
(Carousel Realty of Dyer County)
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Today I got a call from a company wanting me to advertise my Destin vacation rentals on their website for a "small" fee. I guess they are trying to take advantage of owners and renters alike dropping out of vrbo, trip advisor, etc. These companies are taking the lead from HomeAway(vrbo) who charg...

By Theresa Hus, The Official Real Estate Agent Directory
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Mother Nature is getting old and has grown tired of being used only for fast profits. You can hear the silent cry of the oceans just by looking at images of sea creatures trapped in plastic bags. Stories of whales dying with their stomachs full of shopping bags and packaging continue to become he...