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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 23 2025New properties for sale 608Back On Market 119Price Decrease 934Price increase 79Active kick out 13Active option contract 342Active contingent  57Pending listings 442Sold listings 357Expired listings 36Cancelled listings 137Withdrawn listings 12Temporary off market listings 58Coming soon listings 151 
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Buyers Loved the HomeBut One Feature Held Them BackOne of our investors scooped up a mid-century home with a unique sunken living room, convinced it would be a major selling point. We advised that leveling it out would attract more buyers, as many might see it as a potential issue. He disagreed, confident in its retro design.So, what happened when we listed the renovated home?Just what we anticipated. Buyers saw it as a tripping hazard, not a trendy feature. Showings brought constant concerns about safety, especially from families with kids or older buyers. Some loved the home but hesitated because of the extra step down. In the end, the property sat longer on the market than expected, and price reductions followed.Lesson learned: what’s stylish in one era may not be right in today’s ma...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Agents, we’ve got a custom gem in Timberwood Park that your buyers will not want to miss! Welcome to 1703 Slumber Pass, a 4-bed, 3.5-bath home with a private study, 3-car garage, and 2,938 SF of highly upgraded living space—all set on a half-acre corner lot.Built in 2015 by Gresham Homes and freshly updated in 2025, this listing offers: ✅ Side-entry 3-car garage with shelving ✅ Pull-through RV pad with 50 amp hookup ✅ Wood-burning limestone fireplace ✅ New GE cooktop, two new water heaters, and four new toilets ✅ Oversized covered patio for entertaining ✅ Hardwood floors, coffered ceilings, custom kitchen cabinetry + wine rack ✅ Private study with crown molding ✅ Spa-like primary suite with dual vanities, walk-in shower, and two closetsThe HOA includes clubhouse, fitness center, lake, c...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Hey agents! We’ve got a new listing that checks ALL the boxes for your clients—meet 4523 Stark Alley in the sought-after Copper Branch neighborhood in San Antonio!This transitional Hill Country-style home features 4 bedrooms, 3 full bathrooms, and over 2,500 square feet of beautifully designed living space. The floor plan offers flexibility with a downstairs guest suite, open kitchen/living/dining, and a private primary retreat with luxury finishes.Upstairs, your buyers will love the loft/flex space and two more bedrooms with walk-in closets. Plus: LVP flooring, high ceilings, and natural light galore.The kitchen is a dream—42" white shaker cabinets, black hardware, granite counters with black/grey flecks, stainless appliances, gas stove, subway tile backsplash, and a huge island.Outsid...
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By Peter Mohylsky,, Call me at 850-517-7098
(Property Management International-Destin)
Selling your home on your own might seem like a good idea—but it could cost you more than you think.  There are those folks who can pull this off but more folks get stuck in the paperwork.  I can not tell you the number of deals that go south while working with an experienced agent.  Just imagine what might happen if there is no agent involved.  📉Homes listed with an agent consistently sell for more, thanks to expert pricing, marketing, and negotiation.I’m here to make sure you don’t leave money on the table. Let’s chat about how I can help you get top dollar for your home! 💬Ready to get started?Reach out today!#thehelpfulagent #home #houseexpert #house #listreports #forsale #homeowners #a042225 #realestate #realtor #realestateagent
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By Lori Mode, Real Estate Made Simple
(The Mode Real Estate Group)
Here’s why I love real estate in April…There’s just something about this season that makes the market come alive—and if you’ve been thinking about buying or selling, this might be your sign ✔️ Better weather = better moving daysNo more freezing fingers or sweating through moving boxes. April’s mild temps make everything from showings to moving day a whole lot smoother.✔️ More homes hitting the marketSpring is when it really starts to pick up—more listings for buyers to choose from, and more buyers showing up for sellers. It’s a win-win.✔️ Get settled before summerMove now, relax later. Buying or selling in April means you’ll be fully moved in and enjoying your new space just in time for backyard BBQ season. Bonus: If you’ve got kids, you’ll be settled before the next school year even hi...
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By Lori Mode, Real Estate Made Simple
(The Mode Real Estate Group)
When Is It Really Time to Move? The Signs You Shouldn't IgnoreThat feeling you can't quite shake might be telling you something importantWe've all been there—standing in our homes, looking around, and feeling that subtle but persistent whisper: maybe it's time for a change. But how do you know when that whisper deserves your attention? When is it actually time to pack up and find a new place to call home?Beyond the Obvious Space CrunchSure, when your closet door won't close and you're playing Tetris with your belongings, it's a pretty clear signal. But the decision to move often stems from deeper, more nuanced feelings that aren't always as visible as overflowing storage.The Emotional Signs You Shouldn't IgnoreThat Persistent Craving for New SurroundingsSometimes, it's as simple as need...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
Why I Love Living in Upstate South CarolinaUpstate South Carolina isn’t just where I work—it’s where I live, explore, and enjoy life every single day. Whether it’s the peaceful mornings with mist rising off the lake, the friendly waves from neighbors at the farmer’s market, or the unmatched beauty of the Blue Ridge Mountains in the distance, this place has a heartbeat all its own.You don’t have to choose between outdoor adventure and small-town charm. Here in Oconee County and surrounding areas like Walhalla, Seneca, and Mountain Rest, you get both. I can be showing homes one minute and walking a forest trail or casting a line in Lake Hartwell the next.We’re surrounded by: 🏞️ Lake Keowee, Lake Jocassee, and Lake Hartwell – perfect for boating, kayaking, and fishing. 🌄 Sumter National Fo...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 17729 Front Beach Road 1402E Panama City Beach, FL 32413MLS #: 772232Price: $514,900Beds: 2Baths: 2Sq feet: 1,074 Call John Skinner (850) 543-5763 to see if this property is still available.Best of the best in Splash! This premier, updated, and & upgraded Gulf front condo has a seasoned rental history and is completely turnkey. Enjoy beach living at its finest! Splash's incredible location and outstanding on-site amenities creates a special resort that is unique in Panama City Beach. This is an amazing price for a beautifully furnished, direct beachfront condo - this 2 Bed, 2 Bath (Wave) floor plan has riveting Gulf views from the living/dining area, kitchen, generous balcony, and gulf front master bedroom. The professionally decorated and beachy-chic themed unit featur...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Our homebuyer was so excited that we found her the dream home she was looking for, until the inspection revealed an old plumbing issue. Panic set in, and she considered walking away.Instead of making a rushed decision, we brought in a trusted contractor who assured her the fix was manageable. By negotiating a seller credit to cover repairs, the buyer moved forward with confidence. The lesson? Unexpected issues can arise, but with expert advice and the right strategy, you can turn obstacles into opportunities. So, remember, challenges may come up, but with the right team and mindset, solutions are always possible. In real estate, it’s not about avoiding problems...it’s about knowing how to navigate them to reach the right outcome!Ready to start your journey on Long Island? Let's make it ...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 22 2025New properties for sale 641Back On Market 150Price Decrease 892Price increase 53Active kick out 17Active option contract 266Active contingent  94Pending listings 559Sold listings 455Expired listings 43Cancelled listings 162Withdrawn listings 19Temporary off market listings 88Coming soon listings 130
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Lou Ludwig is so right what we can learn from Children    Motivational Power Quote    What We Can Learn From Children "If children have the ability to ignore all odd and percentages, then maybe we can all learn from them. When you think about it,  what others choices is there but hope? we have two options, medically and emotionally; give up or fight like hell." Lance Armstrong, cycling champion      As I see it. . . . . . . . What we can learn from children   When a child wants to learn how to ride a bike they go out and try. They fall down and they get up and they repeat that process until they learn how to ride a bike.   Children learn how to get up after the fall.   A child wasn't studying the odds of successfully riding the bike before they get on the bike for the first time. They j...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Sometimes, professional real estate agents work with court approved sales. Often these are neglected properties with debris, non-working vehicles and in general a real mess.Usually there is a fiduciary firm appointed as the representative, guardian, conservator or trustee.  These court approved sales are very time consuming for all parties involved including the fiduciary firm, legal firm, title, the seller's court appointed attorney, the buyer’s agent and the real estate listing agent.The past two years as a vacant land listing agent who loves to sell dirt, I have had numerous court approved vacant land sales. Yesterday after 94 days, my most recent vacant land listing property received court approval. Yee Haw!Close of escrow will happen within 5-7 days after that hearing. I am sure al...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
  Why Buy on a Lake Where the Water Goes Up and Down? Welcome to Lake HartwellIf you’ve ever spent time on Lake Hartwell, you’ve probably noticed something unique—its water levels shift throughout the year. And while that might seem like a downside at first glance, it’s part of what makes this lake so dynamic and exciting.A Lake That Breathes with the SeasonsLake Hartwell is managed by the U.S. Army Corps of Engineers, with water levels controlled for flood management, hydroelectric power, and recreation. What that means for you as a homeowner or visitor is a well-maintained, monitored, and safe lake year-round.In the summer and high water seasons, you’ll find perfect conditions for boating, tubing, and swimming. During the winter or dry spells, lower water levels uncover hidden treasur...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
2 Bedrooms,  2 BathroomsSq ft: 1,074For more details surrounding the sale of this property please contact the following:Courtney Ledezma, Realtor/Listing Specialist Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: johnmoran@atthebeachteam.comWebsite: www.AtTheBeachTeam.comCourtney LedezmaOffice: 850-654-3325Mobile: 850-608-0677 
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 21 2025New properties for sale 160Back On Market 40Price Decrease 168Price increase 9Active kick out 12Active option contract 136Active contingent  39Pending listings 179Sold listings 57Expired listings 40Cancelled listings 23Withdrawn listings 1Temporary off market listings 26Coming soon listings 32
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Whitewood at North Hills is an exclusive code-gated community nestled in the heart of Roslyn, Long Island.Located in Nassau County, this desirable neighborhood is easily accessible via the Long Island Expressway at Exit 36, heading south on Shelter Rock Road for a quarter mile. Directly across from the Acorn Ponds community, Whitewood offers attached residences featuring both ranch-style layouts and multi-level townhouse designs. You'll enjoy a prime location with schools, dining, and shopping all within close reach.The units feature a 2-car garage, full basement, central air conditioning, and electric heat. The community offers amenities, including a pool and tennis courts, and is pet friendly. The sought-after Whitewood neighborhood it part of the highly regarded Herricks School Distr...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 20 2025New properties for sale 286Back On Market 66Price Decrease 212Price increase 26Active kick out 5Active option contract 194Active contingent  36Pending listings 213Sold listings 94Expired listings 34Cancelled listings 28Withdrawn listings 1Temporary off market listings 31Coming soon listings 59
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for April 19 2025New properties for sale 773Back On Market 106Price Decrease 563Price increase 59Active kick out 11Active option contract 298Active contingent  44Pending listings 349Sold listings 385Expired listings 55Cancelled listings 111Withdrawn listings 5Temporary off market listings 63Coming soon listings 137
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By Nancy Braun, Professional Service, Personally Delivered
(Showcase Realty LLC)
Selling a home in Charlotte NC without a realtor might seem like a way to save on commission fees. However, while skipping agent fees sounds appealing, there are challenges to consider when handling the sale yourself. From pricing your home right to managing negotiations, selling solo isn’t always as easy as it may seem.  In this article, we’ll cover what it takes to sell your home in Charlotte and when it might be worth bringing in an expert like Nancy Braun of Showcase Realty to help. Understanding FSBO (For Sale by Owner) in Charlotte NC FSBO, or “For Sale By Owner,” is when homeowners sell their property without a realtor. It’s becoming more popular in Charlotte, especially among those who want to save on commission fees. Instead of paying a realtor a percentage of the sale price, y...
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