Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
It's amazing to see how this financing option can provide the resources needed to take a company to the next level. The real-world account you've presented is not only motivational but also educational, shedding light on the practical benefits of equipment leasing. Thank you for sharing and providing valuable insights into a lesser-known financing avenue.Have a super fantastic week!Joe Jackson, Realtor-KWCP Unlock Growth Opportunities with Equipment Leasing – Secure Funding Today!Location: Lodi CATYPE: This was a good Hilton Flag hotel to s solid hotelier. He had other hotels, even one in this specific marketplace. He had good credit, good cash flow and just shy of $5 Million in Land and cash to put into the deal. Despite all that strength, despite his GC having a lot of experience in h...
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By Hugh Grant, I help investors and consumers with real estate
(RealMax Realty)
Real estate podcasting is a rapidly growing phenomenon in the world of business communications. It is a powerful tool that allows businesses to connect with their audience, convey their brand personality, and build customer loyalty in a dynamic and engaging way. A real estate podcast is essentially an audio program produced by a business or an organization, made accessible with Podup software for consumers, clients, and employees. It's a platform that enables the dialogue between corporations and their stakeholders, allowing a company to showcase its culture, products, services, and expertise.Successful Examples of Real Estate PodcastsSeveral enterprises have embraced this sonic boom and effectively utilized real estate podcasting. Among the notable examples are “The Growth Show” by Hub...
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By Candice Silverthorn, "Let me do all the heavy lifting!"
(Candice Silverthorn, Realtor, RE/MAX Lake of the Ozarks)
Happy Hump Day! Here's some great information on what's going on with new homes!People Want Less Expensive Homes – And Builders Are RespondingIn today’s housing market, there are two main affordability challenges impacting buyers: mortgage rates that are higher than they’ve been the past couple of years, and rising home prices caused by low inventory. To overcome those challenges, many people are working with their agents to find less expensive homes. And with newly built homes making up a historically large percentage of the total available inventory today, that search often includes brand new homes.People Are Spending Less on Newly Built HomesThe graph below uses the latest information from the Census to show, in June, more of the newly built home sales in this country were in lower p...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
That’s a lot of savvy homebuyers who secure financing to make their dreams come true!In fact there are really not that many folks who have the ability to pay cash for a real estate transaction.  If you follow the picture that amounts to 13%. Real Estate is a very good investment as part of a balanced portfolio.  It is a long term investment and is not liquid.  You need to understand these facts before you make a decision to invest in a home. It may be a dream but I would not like it to become a nightmare.  Don't miss out on the opportunity to own your slice of paradise.Let's explore your options and make that dream address yours!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #finances #realestate #realtor #realestateagent #happyhome #happyhomeowners
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for August 23 2023.New properties for sale 398Back On Market 116Price Decrease 559Price increase 41Active kick out 11Active option contract 294Active contingent 55Pending listings 344Sold listings 400Expired listings 18Cancelled listings 115Withdrawn listings 10Temporary off market listings 49Coming soon listings 98
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
Time is running out! Has your company applied for the Employee Retention Credit Program? ERC is another program to help businesses that were impacted by COVID. Click here to receive up to a $26,000 per W2 employee ERC cash refund.Karen SchimpfCommercial Capital, Ltd.O: 512-358-1511E: karen@ApplyCommercialLoans.comL: www.linkedin.com/in/karenschimpf/B: http://bizloansconnections.com/W: http://applycommercialloans.com  CALL TODAY at 512-358-1511
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
  2 Bedrooms  2 Bathrooms Sq ft: 1,100For more details surrounding the sale of this home please contact the following:John Moran, CEO/Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: johnmoran@atthebeachteam.comWebsite: www.AtTheBeachTeam.comJohn MoranOffice: 850-654-3325Mobile: 850-217-7618Fax: 800-886-8493 
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 1110 Santa Rosa Boulevard A106, Fort Walton Beach, FL 32548MLS #: 924481Price: $769,000Beds: 2Baths: 2Sq feet: 1,292 Call Courtney Ledezma (850) 608-0677 to see if this property is still available. The pinnacle of Gulf front living, this stunning 2 bedroom, 2 bath condo in A building at Waterscape is truly deserving of the term masterpiece. Imagine one of the area's most luxurious condominium complexes with every amenity desired including 490 feet of pristine beach front. This first floor location is very convenient as you can walk straight out to all of the amenities without having to wait or take an elevator. The condominium's kitchen is well appointed with granite countertops, stainless steel appliances, tiled floors throughout the entire condo, and furnishings that...
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By Mike McCann - Nebraska Farm Land Broker, Farm Land For Sale 308-627-3700 or 800-241-3940
(Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska)
Thanks for the memories, Victor!  95 Years is a long life and over those years we had some great times! Today my best man and friend closes in a few hours on his Dad's small acreage.  It is an exciting day and yet a sad day. For more than one reason.One of 8 siblings, Kevin and his wife Margy, with the blessings of his brothers and sisters...are buying the property. That is so exciting.In early June we were under contract with a couple that fell through. Who knew at the time that 'ol Victor was at work behind the scenes.Kevin had wanted to buy, but the property was way too expensive he thought.Too complicate things...he also is one of 2 executors of the estate with his sister.Long story short...I suggested borrowing against their retirement or their current home, (which also is an acrea...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for August 22 2023.New properties for sale 359Back On Market 123Price Decrease 579Price increase 64Active kick out 15Active option contract 363Active contingent 70Pending listings 493Sold listings 444Expired listings 19Cancelled listings 113Withdrawn listings 16Temporary off market listings 63Coming soon listings 76
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 3692 E Co Highway 30A 23, Santa Rosa Beach, FL 32459MLS number: 925117Price: $535,000Beds: 1Baths: 1Sq feet: 615 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Few places can capture the magic of the Emerald Coast and the beaches of 30-A...this lovely one bedroom condo at Beachside Condo does. Sited in a prime TOP floor location which allows you a short walk down to the beach and Gulf views, this condo exudes sophistication and embodies an eminently livable floor plan and effortless style. Conveys furnished with all you need to enjoy the beach life. Beachside Condo at Seagrove is a perennial favorite - enjoy the sparkling pool, bbq grill area and the lush, well maintained grounds. Spend your days shopping and eating in the quaint beach ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
2 Bedroom  2 Bathroom Sq ft: 1,238 For more details surrounding the sale of this condo please contact the following:     John Skinner, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Panama City Beach - Bay County - 30AE-Mail: JohnSkinner@AtTheBeachTeam.com       Website: www.AtTheBeachTeam.comJohn SkinnerOffice: 850-654-3325Mobile: 850-543-5763Fax: 800-654-2959
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
                                                                                                                    https://flic.kr/p/LgPHfThere is a line from a Beastie Boys song of the “Licensed to Ill” album (almost 40 years ago-crazy!) that has always stuck in my head, it goes, “Somethings going on and I’ll probably never get it.” I feel like that right now…..Five (5) months ago when Silicon Valley Bank went down I got on the phone with all the banks in Georgia and asked them how they were doing. To a man or woman they all claimed they were strong and lending and I what I saw with my eyes confirmed it-I was getting deals done with local banks. Since then, stocks have rallied, inflation, (as the Government tracks it), has come down, hiring remains strong and the number of forecasters...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Ready for a big change but not a big price tag?Here are some home renovations to get you started that won't break the bank.  I have seen this list in various forums over the years and a few items seem to miss the list.  I am not a big fan of changing the garage door unless it is broken.  If it works let it go.  Curb appeal is a real BIGGIE in my opinion,thenwalk thru your front door and look at the house as if it were the first time.  Where would you start?#thehelpfulagent #home #houseexpert #house #listreports #homeowner #hometips #roi #investment #realestate #realestateagent #realtor #homereno #renovations #smartmoney
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for August 21 2023.New properties for sale 110Back On Market 24Price Decrease 164Price increase 11Active kick out 6Active option contract 147Active contingent 27Pending listings 187Sold listings 75Expired listings 18Cancelled listings 16Withdrawn listings 4Temporary off market listings 26Coming soon listings 34
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for August 20 2023.New properties for sale 252Back On Market 46Price Decrease 254Price increase 15Active kick out 9Active option contract 163Active contingent 20Pending listings 180Sold listings 123Expired listings 19Cancelled listings 30Withdrawn listings 6Temporary off market listings 35Coming soon listings 43
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Hawkish comments from the Fed's last meeting, rising bond yields globally, and fading recession expectations all helped send average 30-yr mortgage rates to 7.34%, just shy of the peak of 7.37% set back in October 2022. This, despite a halving of headline inflation over the last 10 months. These higher rates are hitting affordability, inventory and transaction volumes - but not prices.Prices are adjusting to reflect the season.  They are not melting down.  They are adjusting from the highs of the last few years.  This is a normal part of the market.  Nothing more.  Mortgage rates are about to set a new peak, and that's hitting affordability, inventory, transaction volumes and even builder confidence. This despite a halving of headline inflation over the last 10 months.When will the Fed ...
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Another week where we had more price reduction than we had new listings.  Sellers you need to be priced correctly.Here is the north Texas real estate market update for the week ending August 19 2023.New properties for sale 3013Back on the market listings 697Price decrease listings 3385Price increase 311Active kick out 96Active option contract 1773Active contingent 349Pending listings 2263Sold listings 2237Expired listings 160Cancelled listings 452Withdrawn listings 53Temporary off market listings 345Coming soon listings 545
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for August 19 2023.New properties for sale 667Back On Market 125Price Decrease 602Price increase 49Active kick out 13Active option contract 269Active contingent 55Pending listings 360Sold listings 453Expired listings 18Cancelled listings 77Withdrawn listings 6Temporary off market listings 53Coming soon listings 92 
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