Admin

Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blog  64.62 Acres Forest Retreat National Forest Boundary Equestrian / Ranch Investment Opportunity Flagstaff, AZ 64-Acre Coconino National Forest Boundary Ranch Land for Sale in Flagstaff, Arizona A rare, fully-improved ranch parcel bordering Coconino National Forest on three sides — offering unmatched privacy, trail access, and development flexibility just 12 miles south of Flagstaff. $3,350,000 Total Acreage 64.62 Acres Zoning G-10 Distance to Flagstaff 12 Miles Distance to Phoenix ~140 Miles   Property OverviewRare Coconino National Forest Boundary Ranch — Accessible, Usable & Ready What makes this property special is not just the acreage — it's how usable and accessible it is. Located only 12 miles south of Flagstaff and approximately 140 miles from North Phoenix, this...
Comments 1
By Jennifer Graff, Realtor serving the Las Vegas Valley
(The New Home Experts at Douglas Elliman Real Estate)
If you’ve been following along here, you already know I’ve been deep in Esplanade at Red Rock — Taylor Morrison’s highly anticipated single-story community in the new La Madre Peaks Village of Summerlin. It’s been the story up there for months, and the Tiki, Astaire, and Sinatra floor plans have given the Reimaginer buyer something genuinely worth waiting for.But here’s the part nobody’s talking about yet.A dark horse has entered the race.KB Home has quietly lined up its own Grand Opening in the same village — Cloudbreak Ridge, with two distinct neighborhoods: the Enclaves (single-story) and the Reserves (two-story). And if you’re a buyer who loves La Madre Peaks but wants a different price point, a different builder, or a simpler decision, the Enclaves deserve to be on your radar befor...
Comments 1
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 17757 Front Beach Road 1601 Panama City Beach, FL 32413MLS #: 789741Price: $689,000Beds: 3Baths: 3 Sq feet: 1,400Call John Skinner Jr (850) 543-5763to see if this property is still available.THE BEST OF THE BEST AT CELADON! COVNEYS WITH A COVETED UNDERBUILDING PARKING SPACE! Welcome to Celadon unit 1601—a rare, premier west-end gem offering world-class views of the shimmering white sands and emerald waters of the Gulf of Mexico. This stunning Gulf-front corner unit boasts a prime location within the luxurious 23-story Celadon complex, making it a perfect blend of elegance, comfort, and convenience. With an open floor plan, 9' ceilings, and expansive floor-to-ceiling sliding glass doors and windows, this unit is bathed in natural light, providing breathtaking Gulf and su...
Comments 3
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 11 Topaz Cove Miramar Beach, FL 32541MLS #: 1002194Price: $929,000Beds: 4Baths: 3 Sq feet: 2,124Call John Skinner Jr (850) 543-5763to see if this property is still available.Escape to your own beach-inspired retreat in the heart of Miramar Beach. Ideally positioned as the closest home in the neighborhood to the beach, this beautifully maintained 4-bedroom, 3-bath residence offers a rare combination of convenience, charm, and strong investment potential. Located within a secure, golf cart-friendly gated community south of Hwy 98, you're just a short 5-minute walk to private deeded beach access--complete with restrooms and a seasonal snack bar. With projected short-term rental income of $60,000-$80,000+, this property presents an outstanding opportunity for investors or s...
Comments 3
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1096 Scenic Gulf Drive Unit 1012 Miramar Beach, FL 32550MLS #: 991718Price: $785,000Beds: 3Baths: 3 Sq feet: 1,617Call Colton Fiesssinger (270) 210-1437to see if this property is still available.A family friendly property that renters will love. Checks all the boxes: Spacious, updated, and steps from the beach. This 3-bedroom, 3-bath corner condo at Surfside Resort offers a rare blend of lifestyle and income potential. With a smart lockout layout, owners can enjoy extended stays while renting part or all of the condo when away. Sold fully furnished, the residence features ceramic tile throughout, remote-controlled shades, and updated kitchen and baths with white cabinetry, granite countertops, and modern finishes. The lockout allows the unit to function as a full 3-bedr...
Comments 3
By Jennifer Graff, Realtor serving the Las Vegas Valley
(The New Home Experts at Douglas Elliman Real Estate)
Models don’t open to the public until July. But you want to know more… like now? Well — welcome to your Vegas Confidential.I had the opportunity to walk through Esplanade at Red Rock first thing Saturday morning — before the doors open to the public, before the sales center officially launches, before the rest of Summerlin West even gets a peek. Twelve floor plans. Four collections. One of the most anticipated new communities in Las Vegas.And on Thursday, I’m taking you through every inch of it on the channel.But this is Vegas Confidential. We don’t just drop the goods cold. We set the table first.What Is Esplanade at Red Rock?Taylor Morrison’s Esplanade brand has been quietly dominating resort-style new construction across the country, and they finally brought it to Las Vegas. Esplanad...
Comments 1
The Los Angeles housing market in 2026 is not crashing.But it is changing.Beneath the headlines about mortgage rates, inventory spikes, and luxury price cuts, a quieter trend is shaping buyer behavior and seller expectations across the city: stale listings.These are the homes that sit.Not for a weekend.Not for two weeks.But for 60, 90, sometimes even 180+ days without meaningful movement.And while they may seem like isolated cases at first glance, stale listings are becoming one of the clearest indicators of where the LA market actually stands today.What Is a Stale Listing?A stale listing is typically a property that has remained active on the market longer than the average time expected for its area and price point.In a hyper-competitive market, homes once sold in days. Multiple offers...
Comments 4
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
1751 Scenic Highway 98 PH 10 Destin, FL 325414 Bedrooms,  3 BathroomsSq ft: 2,351For more details surrounding the sale of this property please contact the following:Colton Fiessinger, Listing Specialist Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: ColtonFiessinger@atthebeachteam.comWebsite: www.AtTheBeachTeam.comColton FiessingerOffice: 850-654-3325Mobile: 270-210-1437
Comments 3
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
502 Gulf Shore Drive 203 Destin, FL 325412 Bedrooms,  2 BathroomsSq ft: 987For more details surrounding the sale of this property please contact the following:Courtney Ledezma, Listing Specialist Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: CourtneyLedezma@atthebeachteam.comWebsite: www.AtTheBeachTeam.comCourtney LedezmaOffice: 850-654-3325Mobile: 850-608-0677
Comments 3
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 285 W Sandestin Blvd Miramar Beach, FL 32550MLS #: 1003552Price: $650,000Beds: 2Baths: 3Sq feet: 1,513 Call Colton Fiessinger (270) 210-1437 to see if this property is still available.Turnkey Sandestin vacation home with TWO main-level suites, golf-cart access to the beach, and over $36,000 in recent annual rental revenue inside the highly desirable Fairways community at Sandestin Golf and Beach Resort. Unlike many high-rise resort condos, this low-density cottage-style townhome offers a quieter, more residential ownership experience surrounded by lush landscaping, manicured fairways, and peaceful lake views. Designed for buyers who want both personal enjoyment and rental income, the layout is exceptionally functional for multi-generational families and longer stays. Th...
Comments 3
By Peter Mohylsky, Broker, Call me at 850-517-7098
(Property Management Inc.-Destin)
Financial literacy creates opportunities far beyond numbers on a spreadsheet.  It is actually one of those building blocks that we use as we age.  💡🏡Understanding how to manage money with confidence can help make big life goals feel more achievable, whether that’s buying a home, planning for the future, or creating more stability in everyday life.The small habits and decisions made today often have the biggest impact over time.Knowledge really is one of the most valuable investments you can make in yourself.#thehelpfulagent #houseexpert #a052626 #finances #investment
Comments 0
By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
You took some time, made some effort, and spent some dollars to get your designations, whether one or a dozen. You might naturally want to brag about that. So should you include them in your bio?Yes. But remember that there’s a right way and a wrong way to do it.The wrong way is to simply list your designations as you would in a resume’. That is not only boring, it comes across as simply bragging.A designation only matters to consumers when they understand how it helps them.The right way ties each of your designations to the service you provide to your clients.Tell your readers why you went after a specific designation and how it benefits your clients. You don’t have to be overly wordy about it and can even condense it if you like. For instance, you might say: Over the past X years, I h...
Comments 7
By Peter Mohylsky, Broker, Call me at 850-517-7098
(Property Management Inc.-Destin)
Today, we recognize the courageous heroes who sacrificed their lives to protect our country and freedom.It is really a day to step back and review the freedoms we share that not everyone in this world have the same freedoms.  Thank you to everyone who has served our country, past, present, and future.and if anyone is interested, I am working to day as always.  #thehelpfulagent #houseexpert #a052526 #memorialday #rememberandhonor
Comments 5
By Bob McCranie, Your best advocate when buying or selling your hom
(Broker Associate / Team Lead - Texas Pride Realty Group)
  BrightStellarBeaches.com · HomeSmart Affordable Portfolio · May 2026 🏠 HomeSmart · Mid-Atlantic Market · May 2026 Your Door toHome Ownership isWide Open 20 of the most affordable listings in the HomeSmart Bright Stellar Beaches portfolio — from first-time buyer condos and move-in-ready rowhouses to investor rehabs, build-ready lots, and everything in between. Real homes. Real prices. $55,000 – $190,000 · All 20 listings Not every great real estate opportunity comes with a seven-figure price tag. The HomeSmart Bright Stellar Beaches portfolio includes properties starting at just $55,000 — and whether you're a first-time buyer, a seasoned investor looking for your next value-add project, or someone building from the ground up, there is genuine opportunity here.These 20 listings span Was...
Comments 2
By Bob McCranie, Your best advocate when buying or selling your hom
(Broker Associate / Team Lead - Texas Pride Realty Group)
  BrightStellarBeaches.com · HomeSmart Mid-Atlantic Portfolio · May 2026 HomeSmart Premium Portfolio · May 2026 The Mid-Atlantic'sFinest Homes The top 20 highest-priced listings from the Bright Stellar Beaches HomeSmart portfolio — spanning Washington DC, Maryland, and Virginia, from historic Capitol Hill rowhouses to Deep Creek Lake retreats and Northern Virginia estates.   Markets covered: Washington, DC Maryland Virginia The greater Mid-Atlantic region continues to prove its depth and resilience as one of America's most dynamic real estate markets. From the historic rowhouses of Capitol Hill and Mount Pleasant to the executive estates of Montgomery County, the lakefront retreats of Deep Creek, and the multi-generational homes of Loudoun County, Virginia — this portfolio covers the fu...
Comments 0
By Bob McCranie, Your best advocate when buying or selling your hom
(Broker Associate / Team Lead - Texas Pride Realty Group)
 Florida Pride Realty HomeSmart · Orlando, FL Luxury Portfolio — May 2026Florida's Finest:Top 20 Premium Listings Hand-curated from the HomeSmart portfolio — from gulf-front estates to waterfront retreats and investment-grade acreage.   Florida's luxury real estate market continues to draw discerning buyers from across the country and around the world. Whether you're seeking a sun-drenched gulf-front estate, a lock-and-leave resort-style condo, or a rare piece of high-growth investment land, the HomeSmart portfolio has something extraordinary waiting for you.Below, we've curated the 20 highest-priced listings currently available through Florida Pride Realty, spanning from Sarasota and Venice to the Nature Coast, Palm Harbor, Clermont, and beyond. Prices range from $535,000 to $1,725,000...
Comments 1
Consumers assume honesty, ethics, and dedication to excellent customer service should be standard. Saying those things outright can actually raise suspicion. Marte shares some excellent advice in this blog post.  Sometimes the words you use in your bio that you think would cause potential clients to trust you have the opposite effect. When I started working on our new "Be the answer" project with Florian, I decided to learn which words and phrases would cause AI systems to choose our clients as the answer to buyer and seller inquires such as "Who is the best agent to help me with...?" The answers were much as I expected, and much like I've already been using when I write real estate bios. However I did learn exactly what questions people are asking - along with what ChatGPT perceived as...
Comments 1
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, We List/Sell Long Island Real Estate Successfully!
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - crrli.com. We are Lic. Assoc. Broker/Lic. RE Salesperson)
Real estate doesn’t take Sundays off, and neither do we. From open houses to accepted offers, Sundays are often filled with opportunity and excitement across the Long Island market.Whether you’re thinking about buying, selling, downsizing, or just exploring your options, we’re here to help guide you every step of the way.Let’s connect and make your Long Island real estate goals a reality! Happy Sunday.Lawrence and Sheila Agranoff, REALTORS®Cell: 631-805-4400
Comments 7
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, We List/Sell Long Island Real Estate Successfully!
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - crrli.com. We are Lic. Assoc. Broker/Lic. RE Salesperson)
Lawrence "Larry" and Sheila Agranoff, REALTORS® just sold again at Leisure Village in Ridge Long Island, which is a popular 55 and over 24-hour guard-gated community. This 2 bedroom, 1 bath condo attracted strong interest from an investor who saw the potential and plans to completely renovate the property and bring it back to market with a fresh new look. Excited to see the transformation. If you own a condo in Leisure Village that needs updating or repairs and have been thinking about selling, now may be the perfect time. Buyers and investors are actively looking for opportunities in the community right now. If you're ready, we may already have the right buyer for your ranch condo! Lawrence and Sheila Agranoff, REALTORS®Licensed Associate Broker/Licensed R.E. SalespersonCell: 631-805-4...
Comments 10
By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Sometimes the words you use in your bio that you think would cause potential clients to trust you have the opposite effect.When I started working on our new "Be the answer" project with Florian, I decided to learn which words and phrases would cause AI systems to choose our clients as the answer to buyer and seller inquires such as "Who is the best agent to help me with...?"The answers were much as I expected, and much like I've already been using when I write real estate bios.However I did learn exactly what questions people are asking - along with what ChatGPT perceived as the hidden fears and worries behind a lot of those questions. Those need to be addressed as well.After a few discussions I decided to find out if I was right about the words and phrases I've always thought people sh...
Comments 16