Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
Are you looking to sell your house fast and get the best possible price? If so, it’s important to make sure that the property is in top condition before putting it on the market. House buyers companies are often willing to buy houses at any condition, but there are some simple improvements you can make which will help enhance its value and attract potential buyers. Here are five of the most effective home improvement projects for selling your house fast and getting a great deal from a home buying company.  Declutter - Before putting your house on the market, it’s important to remove anything that is not essential or adds clutter. This includes furniture, decorations, and personal items that may distract potential buyers from the true value of your property. Neutralize Colors – You may b...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Unsolicited Client ReviewWe are so appreciative when clients send us these Unsolicited Reviews. Nicki and Gene were such loyal clients, even when another unscrupulous agent tried to get in our way! Receiving this supportive testimonial was unexpected but we are very thankful.   Nicki & Gene, it was truly a pleasure working with you both!  Sheila & Larry
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By Susan Horne P.A., RE/MAX- GRI, I.R.E.S., -Realtor-Florida Native-(RE/MAX Services)
((RE/MAX Services Boca Raton FL) Susan Jean Horne P.A.)
Check Out This Awesome Annual Rental Adult 55 Plus Beautiful Completely Remodeled Condo 2 Bedroom, 2 Bath, Partial Water View. 22 Colonial Club Drive 301 Boynton Beach FL Offered AT $2375.00 Beautiful New Kitchen Stainless Appliances, White Custom Cabinets & Elegant Tiled Backsplash. All New Bathrooms. Master Has Dual Stink Vanity & Tiled Shower/Tub. Guest Bath Tiled With Custom Shower Seat. New Laminated Wood In Living Area. Large Master W/Walk In Closets, Furnished or unfurnished, Partial Intracoastal View from Florida Room. Impact Windows. Clubhouse & Saltwater Pool Overlooks The Intracoastal, Gym, Billiard & Library Rooms. This Condo Will Not Disappoint! Incl. Water & Basic Cable. Minutes to Beaches, and Trendy Downtown Delray Beach, Dining, Shopping!🛳⛴🚢 ☎️Call Susan Horne Realtor W...
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By Jan Green - Scottsdale, AZ, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN
(Value Added Service, 602-620-2699)
As with any aspect of vision, there are several perspectives.  Whether you're looking ahead or behind, peripheral vision plays a roll.  To get the whole picture, every view is examined when focusing on an object, plan within your field of vision.  The definition of Peripheral according to Meriam Webster's Dictionary:  "of, relating to, involving, or forming a periphery or surface part" But for this purpose, let's refer to peripheral marketing efforts as a vision of sorts.  Peripheral marketing speaks for itself.  A reader understands  the scope of a person, project, or real estate company by what's shared and not with direct contact.  When your website includes testimonials, educational information, vendor services and a blog discussing aspects of your business, this is part of your per...
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By R. Michael Brown, Communication that increases sales!
(R. Michael Brown LLC Digital Marketing & Public Relations)
Content Marketing is key to your Marketing Strategy in 2023. You must be in the broadcasting and publishing business in this tightening year to compete!Content will help you establish you as an expert, an authority, and as a trustworthy source in your industry. And it will improve your traffic, engagement, leads, and sales.Content continues to rule most marketing strategies, and there is evidence to support my assertion.Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re running a small local business or a large multinational corporation.After all, content is indisputably the very lifeblood upon which the web and social media are based.Modern SEO, for all intents and purposes, has effectively become optimized content marketing as Google de...
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By Peter Mohylsky
(PMI. Destin)
Here are the latest housing market statistics for Santa Rosa Beach, FL!  The market is very active for this time of year.  Two new listings went active last night and I bet today we shall see more enter the market.  If you'd like more detail on the market, what's available or how much your home might be worth, let's set up a meeting to discuss!#houseexpert #housingmarketexpert #house #home #listreports #localhousingdata #areaexpert #realestate #realestateagent #househunting #homeowner #hometrends #housingtrends
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  January 9, 2023 New properties for sale 69Back on the market listings 22Price decrease listings 100Price increase 11Active kick out 4Active option contract 138Active contingent 29Pending listings 115Sold listings 29Expired listings 21Cancelled listings 13Withdrawn listings 1Temporary off market listings 18Coming soon listings 19
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By Leslie Don Wilson, REALTOR ABR ALHS CIPS CRS GREEN GRI MCNE SFR SRES
(281-804-2291)
A charming and historic town, Waxahachie, Texas is only 30 minutes south of Dallas. Here are the top 10 reasons why you might want to move to Waxahachie:Waxahachie has a wide range of affordable housing options, from charming old homes to brand-new buildings. Prices in Waxahachie are lower than in nearby Dallas.Strong sense of community: Waxahachie has a strong sense of community and feels like a small town. Residents are friendly and open, and there are many events and activities for the community to enjoy throughout the year.Waxahachie has a long and interesting history that goes back to the middle of the 1800s. There are many historic sites and landmarks to see in the area. Some of these places are the Ellis County Museum and the Chautauqua Auditorium. Waxahachie is just a short driv...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Are you now focused on the Winter Long Island Real Estate market and wondering if it's the right time for you to sell?There are multiple answers to this question on the internet why listing and selling in the Winter is a smart idea, but our 2 most valuable reasons are: → Serious Buyers→ Less Competition  First and foremost buyers who search during these months usually are more serious buyers. They are ready to hit the road in the worst of weather because they need to buy. Second, there are usually much fewer properties listed this time of the year. With fewer homes on the market, buyers will look at yours and not the competition if there isn't too many to look at. Pricing a home right is important no matter the season. Aggressive Real Estate pricing is important when you list your home ...
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By Peter Mohylsky
(PMI. Destin)
Our lives and circumstances are constantly changing.  This is a great time of they year to make a few plans and finally take action.  Whether you’re an empty nester, expanding your family or taking in relatives, I'll make sure the square footage of your home matches up with your lifestyle for years to come!  I do remember the time when I made to the decision to down size.  The kids had graduated from college and no longer spent more than a few days visiting.  It was a hard decision but it had to be done.   #realestate #realestateagent #listreports #buying #selling #realestateexpert #homeowner #dreamhome #homeownership #homebuying #homesearch #buyingahome #financehub
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  January 8, 2023 New properties for sale 168Back on the market listings 48Price decrease listings 204Price increase 16Active kick out 3Active option contract 123Active contingent 26Pending listings 126Sold listings 82Expired listings 30Cancelled listings 16Withdrawn listings 2Temporary off market listings 33Coming soon listings 20
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  January 7, 2023 New properties for sale 521Back on the market listings 106Price decrease listings 492Price increase 165Active kick out 9Active option contract 209Active contingent 25Pending listings 262Sold listings 261Expired listings 63Cancelled listings 74Withdrawn listings 8Temporary off market listings 45Coming soon listings 55
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By Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Cross pollinating your videos and your real estate blog posts.When you receive market message signals and promote anything online, use more than one medium.The real estate agent, broker, REALTOR of today is lucky to have so many methods to reach out and make an impression.Phone, email, snail mail, texting show some of the communication options on a personal level.Advertising is all about impressions.How many dollars or time spent to create how many thousand impressions. It's not the more the better and quality impressions help save on the ROI.Your user experience in property marketing, your videos and real estate blog posts should be connected and cross pollinate.Some buyers and sellers have limitations or preferences in how they receive their information. Like education, some students ...
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
                                                                                                     https://flic.kr/p/2jZeZRDRates have gone up but not as quickly as residential rates and businesses are still expanding as you will see in the loans below… $2.4 Million Purchase of a Sushi/Hibachi Company-Business OnlyLocation: FL This was a 34-year-old successful restaurant/bar whose founder was retiring and wanted to sell it to his long-time managers. A business-only transaction, no real estate, we rolled in $200,000 of working capital. The borrowers put down 10% or $260,000 and got $200,000 BACK! So a net of only $60,000 to buy the restaurant they have been running for 30 years. It’s just a beautiful story and I see these deals all the time. Next week we are closing a bar/restaurant fo...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Welcome To 55 And Over Condos In Fairfield At St. JamesLawrence "Larry" and Sheila Agranoff List and Sell Condos in the popular Fairfield At St. James, Long Island NY in Zip Code 11780. Fairfield At St James can be reached by taking Route 347 to Moriches Road. Fairfield will be after 2 traffic lights on your right. This 55+ Condo Subdivision opened its doors in the late 1970's and later additional Condos were built in the 1980's. When available, this Suffolk County NY active adult community has 1 bedroom and 2 bedroom Condos, and 3 bedroom Townhouses. Some have a garage and some have a sun-room. You will find central air conditioning and electric heat in Fairfield at St James. If you want a Ranch style Floor Plan, there are some where no other unit is above, and also some with upper lev...
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By Peter Mohylsky
(PMI. Destin)
Whether you're just beginning to think about buying a home or you're already viewing houses, you probably have questions.Lucky for you, I have answers and I'm ready to help!  I have been in the business for longer than I admit and have seen rising interest rates before.  There are options.  It is a good time to buy or sell a home now.  ANDIf you have wanted to have a vacation home.  You are not getting any younger.I'm just a comment or DM away.#thehelpfulagent #home #houseexpert #house #listreports #househunting #realestate #realestateagent #realtor #icanhelp #happyhome #happyhomeowners #investment
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By Michael Mahoney, Boston Realtor with Century 21 American Properties
(Century 21)
Today Matters is a daily message put out by Greater Boston Realtor Michael Mahoney for the agents in his office @ Century 21 American Properties. Check me out @ http://www.RealtorMikeMahoney.com See todays video here 🎦🎦►► Be More Like a Goldfish◄◄🎦🎦
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Positioned in Plainview Long Island, Country Pointe is a private guard-gated 55 and Over Resort Lifestyle Living in Nassau County New York. These are a collection of unique residences including condominiums, villas and townhouses. You can reach this destination from The Long Island Expressway to Exit 48S. Follow Round Swamp Road, bear right onto Old Country Road, left onto Charles Wang Blvd and up to the Country Pointe Gatehouse.There are a variety of floor plans in this community which include the 3 Story Elevator units, Upper or Lower Villas, and Townhouses. The amenities feature a clubhouse, fitness center, card room, game room, sports bar, ballroom and social activities. Outdoors there is heated pool and lap pool, tennis, pickle ball, bocce and trail. Included is the 24 hour gated s...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  January 6, 2023 New properties for sale 551Back on the market listings 98Price decrease listings 602Price increase 95Active kick out 3Active option contract 166Active contingent 25Pending listings 218Sold listings 236Expired listings 31Cancelled listings 189Withdrawn listings 6Temporary off market listings 49Coming soon listings 67
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By Brock Zevan,The Offices at LLC. eXp Realty, Visionary, Real Estate Broker and Coach, Dad
(The Offices at LLC)
  1. Price Your Home Right In 2022, the housing market changed as mortgage rates increased, buyer demand decreased, and the number of available homes increased. As a seller, you should be aware that times have changed and price your home fairly in light of the current state of the market. 2. Keep Your Emotions in Check Homeowners are staying in their homes longer today. Since 1985, the average length of time a homeowner has held their home has climbed from 5 to 10 years, according to the National Association of Realtors (NAR). 3. Stage Your Home Properly While you might adore your furnishings and the ways you've personalized your house over the years, not every buyer will share your enthusiasm for your style. To ensure that your property appeals to as many potential buyers as possible, ...
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