Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  February 9 2024.New properties for sale 696Back On Market 97Price Decrease 424Price increase 66Active kick out 6Active option contract 256Active contingent 48Pending listings 329Sold listings 259Expired listings 33Cancelled listings 79Withdrawn listings 6Temporary off market listings 42Coming soon listings 112
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With almost 1600 sq, ft. of luxury living, this beautiful home offers a spacious living space with tall volume ceilings!The bright cheery kitchen offers raised panel cabinetry with crown molding, new microwave (2yr), plenty of counter space and vinyl plank tile flooring.Directly off the dining area is the covered Florida room with NEW vinyl insulated windows, doors and in addition, an outside raised patio deck overlooking the serene blue Lake & lighted spray fountain!Bring your pets! 2 pets of any size are allowed! Fees only $300. A quarter! Enjoy the heated community pool & clubhouse!The location is just 20 minutes to the gulf beaches and a short ride to Boca Grande! Also right next door is one of the most beautiful Golf Courses in Charlotte County which includes 99 holes! Shopping & r...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
OPEN HOUSE   Saturday, Feb. 10th from 11am-2pm (3759 Santana St. NP) Sunday, Feb. 11th from 1-3pm (2761 Rhumba Ter. NP)   Call the Rhonda Gustitus Team with any questions! 941-426-4394 #openhouse #RGTeam #kellerwilliams #homesforsale
Comments 5
By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
You probably don't think much about the words "fewer" and "less" unless you see a sentence that jars or you are trying to decide which to use in a sentence.I happen to be thinking about them today because I was jarred by a sentence in an email.Some sentences do jar, but leave you going back to see why. The meaning is clear, so?For example: "The cashier wished less people would complain to her about the grocery prices."You know exactly what it means, and yet it feels wrong. It should have said "fewer people."Is there a rule for that? Of course.The general rule is that fewer is used when the topic can be counted, as in fewer problems, fewer choices, and fewer clouds in the sky.Less is (always but not only) used when the number is measured, as in less time or less effort. Interestingly, we...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 1040 Highway 98 UNIT 817, Destin, FL 32541MLS #: 940091Price: $365,000Beds: 1Baths: 1.5Sq Feet: 765 Call John Moran 850-217-7618 to see if this property is still available. This is the ultimate beachfront investment condo. Rental Income can climb as high at $50,000. What makes this condo so good is it's perfect for rentals and personal use. Located in the heart of Destin, this fully furnished large 1 bedroom, 2 bathroom condo has incredible views of the Gulf of Mexico is a potential rental machine. The condo features several upgrades such as floor-to-ceiling windows and sliding door to the balcony from both the master bedroom and the living area. The kitchen boasts plenty of space to cook. You or your guests have everything you need to serve up a delicious meal. The co...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 11807 Front Beach Road 1-1304, Panama City Beach, FL 32407     MLS #: 747398Price: $629,900Beds: 2Baths: 2Sq feet: 1,135 Call John Skinner 850-543-5763 to see if this property is still available PERFECT MID-STACK LOCATION IN GRAND PANAMA. Enjoy sunrise views in the morning and sunset views in the evening from oversized, private balcony - the ultimate in alfresco living! Excellent mid floor, not too high but not to low elevation offers tremendous views of the pool, beach, and Gulf of Mexico! Gulf front living at the perennial favorite resort ~ Grand Panama. What a great price for 2 bedrooms, 2 bathrooms and a bunk nook - you can easily sleep 8 in this perfect rental condo! This special unit is being sold fully furnished and rental ready with warm & inviting décor. Many ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
6 Bedrooms  5.5 Bathrooms Sq ft: 3,474For more details surrounding the sale of this home please contact the following:Alyssa Barnett, Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: alyssabarnett@atthebeachteam.comWebsite: www.AtTheBeachTeam.comAlyssa BarnettOffice: 850-654-3325Mobile: 850-822-0975Fax: 800-654-2959
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Selling a home can feel like a full-time job, which is why it's my job to make the process as simple as possible for you!  It is my full time job.  It is not work because it is something that I really enjoy doing.  If you're considering selling this year, it's never too early to call me.#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #happyhome #realestate #realtor #realestateagent
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By Bob "RealMan" Timm, Owner of Ward Co Notary Services retired RE Broker
(Ward County Notary Services)
We all have our quirks dating back to our childhood.Sometimes we may not even recognize them ourselves. Sometimes we are well aware of the joy something brought us from those early formative years and we display it as a collection on a shelf and call it a hobby. My kids enjoyed the rubber ducks in the bathtub. I think they both have a few on the dashboard of their cars these days. If you "Google" Rubber Duckies you will see they are popular with all ages today. Some little boys never outgrow their baseball cards. Some little girls never outgrow their stuffed animals.What ever your passion if you have it on display and you are trying to sell your home either display it in good taste or box it up. There is a big difference between a tasteful display and a cluttered mess. Messes Do Not Hel...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  February 8 2024.New properties for sale 492Back On Market 98Price Decrease 436Price increase 51Active kick out 7Active option contract 280Active contingent 51Pending listings 332Sold listings 243Expired listings 33Cancelled listings 98Withdrawn listings 6Temporary off market listings 46Coming soon listings 109
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
2 Bedrooms  2 Bathrooms Sq ft: 1,175For more details surrounding the sale of this home please contact the following:John Moran, CEO/Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: johnmoran@atthebeachteam.comWebsite: www.AtTheBeachTeam.comJohn MoranOffice: 850-654-3325Mobile: 850-217-7618Fax: 800-886-8493
Comments 7
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 16819 Front Beach Road 212, Panama City Beach, FL 32413     MLS #: 752450Price: $534,900Beds: 1Baths: 2Sq feet: 923 Call John Skinner 850-543-5763 to see if this property is still available Best of the best in the Tidewater Beach Resort! Coveted ''Type L'' floorplan features a Gulf Front Master Suite and a Large Bunk Room and 2 Full Baths (rents like a 2 bedroom; sleeps 6). Premium 2nd floor location = no elevators needed since the unit is located on the same floor as the walkover from the parking garage - you and guests can literally walk from your car to the condo without the hassle of stairs or elevators. Unit also conveys an exterior storage closet on the same floor. World class Gulf and beach views can be had from the balcony, living room, kitchen, and Master Suit...
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By Darrick Olsen | Marilyn Trabaccone, We specialize in Golf and Ski Resort Properties
(Trabaccone Olsen Advisors | Engel & Völkers Park City)
Energy Efficiency and Sustainability: Embracing the FutureIntroductionWelcome to the sixth installment of our blog series, "Building vs. Buying in Park City, Utah: Making Your Real Estate Decision." In this article, we will focus on the importance of energy efficiency and sustainability within the context of new construction and existing homes in Park City. We will explore specific examples of energy-efficient features in new construction projects and discuss the challenges of achieving similar levels of efficiency in existing homes. By understanding these dynamics, prospective homeowners and investors can make informed decisions that align with their long-term sustainability goals. Energy-Efficient Features in New ConstructionHigh-Quality Insulation: New construction projects in Park C...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Source: Statista We’ve been hearing variations of the same story for years: "Facebook is no longer cool", "people are leaving Facebook behind", "teenagers are over Facebook" and so on and so forth. And yet, here we are, two days ahead of the platform's 20th birthday and Facebook is still growing. According to Meta's latest earnings release, the world's largest social network ended 2023 with 3.07 billion monthly active users, up 3 percent - or more than a hundred million users - from a year ago. Amazingly, to this day, Facebook has never seen a year-over-year drop in active users and once it happens, we won't know, because the company announced that it won't be reporting Facebook user numbers going forward. Instead, the company will focus on metrics that are more relevant to its advertis...
Comments 3
There is plenty of room to spread out with this well designed home having a separate formal living room & dining room, and bright sunny kitchen that overlooks the family room & breakfast nook area. If you have a large family, this layout is ideal. The living room includes a television hook up on both sides, so you can choose how to arrange your furniture along with sliding doors leading out to the lanai area.The kitchen offers plenty of counter space, including cherry wood cabinetry, tiled backsplash & breakfast bar overlooking the family room. This home has the perfect floor plan for entertaining friends & family.The master bedroom has plenty of room for all of your furniture and the master bathroom features dual sinks, a garden tub, and walk-in shower.  Enjoy beautiful sunny Florida w...
Comments 2
By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Often when I ask other real estate agents this question “Your standard of practice is?” I receive a quizzical look to blank response.  Then the next question by the asked real estate agent is: “What do you mean by standard of practice?”The recent copycat lawsuits have shown the vulnerability by not having a standard of practice.There are many definitions for standard of practice within each industry. However, if we accept each word with its original definition this is probably the best definition for us within the real estate industry. The word Standard is from Middle English, Old French and Old Frankish meaning “stand firm stand hard.” Fast forward to the 21st century and standard is defined as “something established by authority, customer or general consent as a model or example: Crit...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  February 7 2024.New properties for sale 417Back On Market 92Price Decrease 407Price increase 279Active kick out 10Active option contract 336Active contingent 55Pending listings 327Sold listings 250Expired listings 20Cancelled listings 107Withdrawn listings 6Temporary off market listings 38Coming soon listings 108
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Hard work, well this is what Lou Ludwig blog has to say.      Motivational Power Quote   Thinking is Hard Work “Thinking is the hardest work there is, which is the probable reason why so few engage in it.”  Henry Ford, auto executive                As I see it . . . . . . .   Thinking is hard work   Thinking is hard work but it beats the alternative.   Thinking before you act is essentially creating a mental plan of action.   Acting without thinking puts us on the pathway of confusion and failure.   Thinking is hard work and can drain your energy. Acting without thinking will not only drain your energy but it will also waste your time and resources.   Thinking and preparing is hard work but your efforts will be rewarded by having a success plan to follow that will make better use of you...
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By Darrick Olsen | Marilyn Trabaccone, We specialize in Golf and Ski Resort Properties
(Trabaccone Olsen Advisors | Engel & Völkers Park City)
Are you dreaming of a place where your whole family can gather and create lasting memories? A place where you can build your dream home surrounded by nature and tranquility? Look no further than The Preserve Park City, Utah. With its large acreage homesites and stunning mountain views, The Preserve offers the perfect setting for building your very own family compound.New Construction:The first step in building your family compound is finding the right location and starting with a blank canvas. The Preserve provides the opportunity to construct your dream home exactly the way you envision it. Whether you prefer a modern architectural design or a more traditional mountain retreat, there are endless possibilities for creating your ideal living space. New construction allows you to select e...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 10811 Front Beach Road 2-1307, Panama City Beach, FL 32407 MLS #: 752349Price: $519,900Beds: 2Baths: 2Sq feet: 979 Call John Skinner 850-543-5763 to see if this property is still available The beach getaway you have always dreamed of - a beach inspired 2/2 Gulf front condo at Majestic Beach Towers. Whether you are ready to live on the beach or invest in a rental property, this is the perfect condo for you! Gorgeous Riveting Gulf views are framed by beachy chic interiors, designed with the Gulf of Mexico and sun in mind. Sunshine and warm gulf breezes abound from the generous balcony, with amazing water and beach views. This fresh, ultra clean, meticulously maintained, turnkey offering has all of the extras and will convey fully furnished, decorated, and rental ready. T...
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