Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By David Jackson, MBA, Financial lending analyst
(Olympus Labs)
Comments 2
Real estate investments are powerful things. When investors buy real estate properties, they acquire valuable assets that can grow more valuable over time. In today's healthy real estate market, properties are often doing just that. On top of that, real estate properties can generate more immedia...

By Hugh Thomas Lorch, Luxury Home Sales Training
(Sterling Fine Properties)
Comments 0
Isn't this what we all want?It gives us the freedom to do what we want when we want..This is the most sane way to do it in your real estate business..Click on the link or photo to watch the 60 second video.. Real Estate Sales Wrap #4 - Make More Money! Work Less!Sell A Luxury Home In The Next 30 ...

By Hugh Thomas Lorch, Luxury Home Sales Training
(Sterling Fine Properties)
Comments 0
FINALLY! How to sell more higher end homes without having any past experience ..So you don't have to wait your entire real estate career to enjoy your freedom! -Create the income you want -Have consistent higher end home sales-Live where you want and do what you want! If you want get into the 1% ...

By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 21
Chances are, you either suffer from sunk cost fallacy right now, or you have at some time. What the heck is it? Sunk cost fallacy is a debilitating condition that causes you to throw good money after bad.You know you have it when you…Keep advertising a listing owned by people who: • Refuse to cle...

By PropertyMinder (AccelerAgent), Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 0
Howdy ActiveRainers,Tim here, with a quick #ICYMI (In Case You Missed It) post.We recently launched some pretty extensive social media advertising, including:Listing Boost – Mass marketing for new listings (or listings that have been on the market longer than you would hope).Buyer Connect – Socia...

By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Residential Brokerage)
Comments 22
Sedona Arizona 86336 Weekly Real-Time Market Report 2019Courtesy of Sheri Sperry Crescent Moon Park  Single Family Home Stats 90 Day Trends (May 2, 2019, to Aug 2, 2019)  Median List Price - decreased from $952,403 to $873,153(7 Day Average moved to $872,000)Average Days on Market (DOM) - increas...

By David Jackson, MBA, Financial lending analyst
(Olympus Labs)
Comments 0
Realtors who own a Ford fall into a very well defined group of drivers. The Ford slogan ‘Built Ford Tough’, is the company telling these drivers that, however ‘tough’ you drive a Ford, they are built ‘tough’ enough to withstand your abuse. It communicates a standard of manufacturing that produces...

By Tom Ikonomou, Pro-active Real Estate Marketing
(RE/MAX City )
Comments 4
I'm sure these calls do not single out Realtors, every professional must receive them as well. For a time I kept receiving so many calls that I thought.. hey! maybe I should dig in further to see if they really could put me on page 1 of google. The conversation went like this;  Caller: Sir, we wa...

By John Moran
(Keller Williams Realty's At The Beach Team)
Comments 1
 Listing Details-5004 Thomas Drive 2206 Panama City Beach, FL 32408Price: $417,500MLS number: 687134Bedrooms: 2Baths: 2Square Footage: 1370 Call John Skinner (850) 543-5763 to see if this property is still available and arrange a showing. HIGHLY SOUGHT AFTER!If you are looking for a one of a kind...

By Lori Mode, Real Estate Made Simple
(Keller Williams Realty - Elk Grove, CA Homes for Sale)
Comments 0
Corner Lot!9521 Brakeman Ct. Sacramento CA 958273 Beds | 2 Baths | 1210 SF | 1978 | UPDATEDCustom home builder is moving! He's put all the latest technology, appliances, and finishes in this home! All new flooring, paint, moldings, bathrooms, patio cover and soo much more! 2 family rooms! Mirror...

By Jean Richer, No Gimmicks, No Nonsense, only Straight Talk
(Keller Williams Realty Inc.)
Comments 0
Come visit us at our Open House on Sunday August 18th from 2-4PM at 1184 Docteur Corbeil in Rockland.This stunning Model Home for our units in Rockland and Russell can't be missed. There are 3 bedrooms on the second level, an open concept kitchen, living room, dining room and a large foyer on the...

By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Comments 0
Cross Creek Subdivision Home for Sale in Lewis Center OH Overview Maps Photos Features $432,900 Single Family Home Main Features 5 Bedrooms2 Full Bathrooms1 Half BathroomInterior: 4,200 sqftLot: 0.24 acre(s)Year Built: 2009MLS #: 219030327 Location 2464 Charoe StLewis Center, OH 43035USA Debbie ...

By Dennis and Sunshine Smith, Making a Difference 4U in San Diego Real Estate
(RE/MAX By-the-Sea (N Coastal San Diego))
Comments 2
Live in an elegant suburban home in Encinitas with gorgeous views! Privacy, relaxation, and stunning views from every window await you in this elegant suburban home for sale in Encinitas. Nestled up on a hill on a flag lot off Manchester Ave in the Olivenhain neighborhood, this home offers a merg...

By Richard Zaretsky, Florida Real Estate Attorney
Comments 3
What is important to you if you are offerred a referral from another brokerage?  Do you use any referral services that give you "qualified leads"?  What do you think a qualified lead should be?There are more and more referral concepts out there.  Zillow, Referral Exchange, Homelight, Referz, and ...

By Torey Eisenman, Realtor Luxury Marketing Orlando Real Estate
(Benchmark Real Estate Group, Inc.)
Comments 2
2319 Park Maitland Ct, Maitland, FL Price Reduced Description Photos Maps & Local Schools Print Reviews View More Listings Follow This Home Search for Homes on MLS Homes Close to Where You Work Avoid Foreclosure Free Home Values Presented By: Showing Agent: Torey Eisenman Broker Benchmark Real E...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 18
As a luxury real estate marketing professional intent on gaining or sustaining market leadership, it is important to understand a marketing term that brand experts call “the moment of truth”.  There are actually five moments of truth that your clients experience in relationship to doing business ...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 31
YouTube Thursdays - Using Videos to Build your Niche-dom   Our shooting schedule for our Multi-generational niche video is on hold this week as we attend to real estate needs, our clients always come first. However, we continue our series about niche videos with examples of what other Active Rain...

By Sarah Layton | Copywriter & Inman Star Contributor, I provide real estate content marketing services
(Best Real Estate Writer, a Layton Media brand)
Comments 4
There are many things that can get under your skin as a real estate agent. However, few are more frustrating than paying for or working for a new lead only to have them flat out ignore your calls!   Am I right?!   Many times you could be using a lead generation strategy that has been proven over ...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 41
When I look at real estate ads, I often find them full of words and information that may be pertinent, but does not engage the onlooker to know more.  We refer to them as head shots and house shots, and pardon me if I offend, they are boring.  None of them capture the essence or the feeling of th...

By Peter Mohylsky, South Walton, Let me help you find your path to the beach.
(PrimeSouth Properties)
Comments 2
Blue Pine Village Walking distance to schools, shopping and community pool. 132 MIDLAND COURT, NICEVILLE, FL Get Directions Click Here   Description Photos Maps & Local Schools Walk Score   $ Click for current price 3 BEDROOMS 2 BATHROOMS (2 full) 1400 Square Feet   Price Reduction and Fresh Pai...