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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
If you’ve been searching for the perfect lakefront condo at an affordable price, this is the one you don’t want to miss! Enjoy peaceful second-floor lake views from your own covered, screened lanai in this charming 2-bedroom, 2-bath condo located in the heart of Deep Creek / Punta Gorda.✨ HOME HIGHLIGHTS 🛏️ 2 Bedrooms | 🛁 2 Bathrooms🌊 Beautiful Lakefront Views🪟 Accordion Hurricane Shutters🎨 Freshly Painted Interior🧼 Move-In ReadyThe open great room layout keeps everyone connected, with the kitchen overlooking the dining and living areas—perfect for everyday living or entertaining. Sliding glass doors lead directly to the lanai where tranquil lake views set the tone for relaxation.🍽️ BRIGHT & FUNCTIONAL KITCHEN ✔️ Raised-panel cabinetry✔️ Spacious breakfast bar✔️ Remote light✔️ Dishwashe...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Looking for a home that keeps life simple and comfortable? This 2-bedroom, 1-bath Port Charlotte home delivers the perfect blend of convenience, charm, and stress-free Florida living—ready for you from day one!✨ WHY YOU’LL LOVE THIS HOME 🛏️ 2 Bedrooms | 🛁 1 Bathroom🏡 Move-In Ready❄️ Cool, Clean Tile Flooring Throughout🌞 Bright & Inviting Living SpacesThe open, efficient layout allows each room to flow naturally, while natural light fills the home with a warm, welcoming feel—perfect for everyday living or a seasonal escape.🍽️ FUNCTIONAL & PRACTICAL KITCHEN ✔️ Plenty of prep space✔️ Easy organization✔️ Ready for daily meals or casual cooking🛁 The bathroom offers a tub/shower combo, giving you the flexibility to refresh or relax after a long day.🌿 SCREENED LANAI = FLORIDA MUST-HAVE! ☕ Morn...
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By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
There are those traditions that started during your youth. There are those traditions that we see on TV and some of these  traditions are made even better in your own home.❄️🏡Ready to warm up your homeownership dreams as winter's chill sets in!?Contact me and let's make your winter cozier in a new home!#thehelpfulagent #home #houseexpert#house #listreports #homeowner #hellowinter#a122225 #realestate #realtor #realestateagent #dreamhome
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By Shad Rockstad, Lead Generation & Marketing for Real Estate Agents
(AmericasBestMarketing.com)
If your print pieces look great but the response is flat, the format may not fit the job.Agents who match their format to their goal achieve better results at a lower cost.Think of mail as tools. Each does one job well. Use the right one for the moment in the relationship.Why This Matters Postcards win on frequency and quick scanning Letters feel personal and spark replies from past clients Brochures carry proof for high-intent situations Matching format to funnel stage saves postage and time What Matters MostStart with the goal, not the designMost mail fails because the piece is asked to do the wrong job. Tie every send to a clear outcome. Awareness in a farm Trust with past clients and sphere Authority for luxury or complex moves Format roles at a glance Postcards: fast, low cost, eas...
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By Shad Rockstad, Lead Generation & Marketing for Real Estate Agents
(AmericasBestMarketing.com)
If your past clients feel like a cold archive in your CRM, you are leaving money on the table. A simple, steady appreciation plan turns happy homeowners into a referral engine.You do not need fancy gifts. You need timely touches that feel personal, useful, and easy to repeat.Why This Matters Referrals are the lowest cost, highest trust leads Clients remember recent help, not one big closing gift from last year A planned cadence beats random check-ins Clean tracking shows what works and what to drop Build a Program Clients Feel, Not Just SeeTreat Closing as the Starting LineThe relationship begins after the keys change hands.Plan the first year of touches before the final walkthrough so nothing relies on memory. Schedule four touches in your CRM the week you close Log three personal deta...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Even when someone already owns a home, retirement often brings a change in priorities. Daily routines change, their home no longer fits the way they live day to day, and many Long Islander's begin thinking more about comfort, convenience, and how they want to spend their time going forward.Moving to a different home can mean simpler living, easier upkeep, and a setting that better matches this new stage of life. Whether it’s a more manageable layout, a stronger sense of community, or being closer to the people and places that matter most, a change can support a lifestyle that feels lighter and more enjoyable.When you’re ready to sell your current home and explore new possibilities, we’re here to help you make the move with confidence.Lawrence and Sheila Agranoff, REALTORS®Cell: 631-805-...
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
Dont Be Sad! Be Happy!Snow Will Come Soon Enough and Until Then It's a Great Time to Look at Land and Homes!Lets do This!!BayRealtyAlaska.com #AlaskaRealEstate #BayRealtyAlaska #HomerAlaskaRealEstateBay Realty 51 Years Serving Our Community!When You Need Results Bay Realty WorksBay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula. Information is Power and we give You the Power to make the Right Decision for YOU!Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach, Waterfront Properties, Islands, Waterfalls, Bluff Homes, Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Have Property Management with a Longstanding Reputation for Good Service t...
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By Eileen Burns 954.483.3912, FLorida Real Estate Connector
(Douglas Elliman Las Olas)
Who am I?At first glance, the answer might seem straightforward: I am a Florida real estate professional with decades of experience in residential and commercial markets. Yet that definition barely scratches the surface. I am a connector, an advisor, and a steward of lifestyle and legacy. My work is measured not only in transactions, but in trust built one conversation, one relationship, and one closing at a time.I have spent more than three decades guiding buyers and sellers through some of Florida’s most dynamic markets, from coastal luxury condominiums to legacy farms and income-producing properties. I understand that purchasing or selling real estate is not merely a financial decision; it is emotional, aspirational, and deeply personal. My mission is to empower clients with clarity,...
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By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
No matter the season, I'm always here to help you buy or sell.Andyou don't have to wait for spring - there are plenty of great reasons to list during the winter months.Curious about what they are?Send me a message and let's chat!#realestate #realestateagent #buying #selling #listreports #realestateexpert #financehub #homeowner
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Newly Renovated Leisure Village 2 Bedroom CondoNewly Renovated Condo For Sale at Leisure Village in Ridge, Long Island. Discover a bright, open floor plan with modern finishes throughout at this 2-bedroom, 1 bath condo. The kitchen features custom cabinetry and new appliances, and trending quartz counter-tops, while the Renovated bath and open living area with fashionable flooring make everyday living easy and enjoyable. Move-in ready and perfectly located. Plus, all new windows in the main living area, and new slider glass door with direct access to your parking space.It’s everything you’ve been looking for. This is the one that stands out from the rest. And Taxes are ONLY $3,877.25 per year!Call The Listing Agents Lawrence and Sheila Agranoff, REALTORS. Cell: 631-805-4400
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Gated • Golf • Pool & Spa • Move-In ReadyIf you’re ready for a fresh start in one of the area’s most sought-after gated communities, this stunning home inside Heron Creek Golf & Country Club checks every box—and then some!✨ PROPERTY AT A GLANCE 🛏️ 4 Bedrooms🛁 3 Bathrooms🚗 3-Car Garage📐 2,600+ Sq. Ft.🏊 Heated Pool & Spa⛳ Heron Creek Golf & Country Club✅ NEW Tile Roof (2023)✅ Brand-New Central A/C🌴 CURB APPEAL THAT WOWS 🚘 Brick paver driveway & walkway🚪 Elegant double leaded-glass entry doors🌺 Beautifully maintained exterior🌞 BRIGHT, OPEN & ELEGANT INTERIOR Step inside to discover:✨ Pillared columns✨ Crown molding✨ Plantation shutters throughoutThe open living and family rooms flow seamlessly and are perfect for both everyday living and entertaining 🎉🚪 Triple sliding glass doors open wide...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Port Charlotte Home on a LOT & A HALF!This bright and easy-living Port Charlotte home offers the space you’ve been searching for—with room for your boat or RV 🚤🚐 and a layout that truly stands out!📐 HOME HIGHLIGHTS 🛏️ 3 Bedrooms🛁 2 Bathrooms🚗 1-Car Garage📏 Lot & a Half🔌 Extra driveway with electric hook-up – perfect for a boat or RV!🐶 Fully fenced backyard for privacy & pets🌞 OPEN & INVITING INTERIOR Step into the living room featuring cathedral ceilings and a bump-out window that fills the space with natural light ☀️🍽️ The eat-in kitchen overlooks the living area, keeping everything open and connected🎉 A formal dining room sits just behind the kitchen—perfect for gatherings and celebrations⭐ SHOWSTOPPER FAMILY ROOM One of the most impressive features is the HUGE 50x15 family room!🪵 Woo...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Welcome to this NEWLY BUILT 2024 DUPLEX, where contemporary design meets smart investment potential! Whether you’re an investor or a homeowner looking for built-in income, this property is a rare find in Englewood 🌴✨ PROPERTY AT A GLANCE 🏠 Two beautifully designed units🛏️ 3 Bedrooms EACH🛁 2 Bathrooms EACH🚗 Meticulously paved driveway🆕 Completed in 2024Every detail has been carefully chosen to deliver comfort, style, and long-term value.🍽️ STYLISH, FUNCTIONAL KITCHENS 👩‍🍳 Granite countertops🤍 Crisp white cabinetry✨ Stainless steel appliances🍽️ Large breakfast bar for casual dining & conversationJust off the kitchen, each unit features a convenient inside laundry closet, keeping daily tasks tucked neatly away.🛋️ BRIGHT & OPEN LIVING SPACES ☀️ Sun-filled great rooms🚪 Sliding glass doors fo...
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By Jeffrey DiMuria 321.223.6253 Waves Realty, Florida Space Coast Homes
(Waves Realty)
The November stats just came out for the Florida Space Coast (from SCAR the Space Coast Association of Realtors).It is a bit of a mixed bag with some really great news and some not so fun stats.Residential Single Family:   Closed Sales are up 18.9%for November 2025 in which the number of units closed was 749 compared to 630 in November 2024, with an increase in cash sales of 2.4%.   New Pending Sales are down -1.6%and New Listings are down -13.1%.   The Median Sales Price for Brevard County Single Family homes is down -3.6%to $366,500 compared to a year ago, which was $380,000.   Months' Supply of Inventory is down -4.8%to 4.0 months, a decrease from 4.2 months in November 2024.   Traditional Sales are up 17.5%with a median sales price of $367,218.   Foreclosure/REO Sales are up 300% wi...
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By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
The front porch is your home’s first hello, especially during the holiday season.✨A few thoughtful touches can make it feel welcoming, festive, and full of personality.Whether you love classic charm or a more modern look, small details can go a long way in creating curb appeal.It’s all about making guests (and neighbors!) smile before they even step inside.#thehelpfulagent #home #houseexpert #house #listreports #homeowner #homefortheholidays #hometips #a121925 #happyhome #happyholidays #homestyle #realestate #realtor #realestateagent #dreamhome
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Your Site Need Me is a great company for your web site and I am a happy fan of Char and she does a great job for building my business.  If you missed her blog yesterday catch it today. 👉 Your IDX Shouldn’t Just Show Listings. It Should Close More Deals. AND Give You Major Google Juice for SEO! I have seen a LOT of IDX products over the years..I even remember when IDX became a thing and a real estate agents only choice was to use Realtor.com or sites like Z57 (WHEW that dates me!). I know a thing or two about IDX, why you need it and how to use it to get the best SEO, generate leads and close deals. In all of my time developing websites for real estate agents, I have found that most agents want IDX on their site so they can have a good online presence AND so they can get SEO and show up ...
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By Dee Toohey, Broker, ABR, AHWD, CIPS, FMS, ePro
(Innovative Realty Solutions Group)
Eastern Pennsylvania buddies! This looks like a fun night and it certainly is a great cause. Check it out! About 1600-1800 children die of cancer in the US each year. Help them raise much needed money to help them.Who doesn't like a fun-filled casino night?Please share and help. Thank you. A night of entertainment can change a lifetime. The Dragon Gala brings our community together to support children and families fighting childhood cancer while advancing vital medical research. Every ticket purchased and every donation helps bring hope where it’s needed most.🎟️ Learn more or contribute here: https://jakesdragonfoundation.org/charity-casino-night-and-auction/
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By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
A night of entertainment can change a lifetime. The Dragon Gala brings our community together to support children and families fighting childhood cancer while advancing vital medical research. Every ticket purchased and every donation helps bring hope where it’s needed most.🎟️ Learn more or contribute here: https://jakesdragonfoundation.org/charity-casino-night-and-auction/
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Welcome to this NEWLY BUILT 2024 DUPLEX, where modern design meets income-producing potential! Whether you’re looking to live in one unit and rent the other or expand your investment portfolio, this property checks every box ✔️✨ PROPERTY HIGHLIGHTS 🏠 Two Separate Units🛏️ 3 Bedrooms EACH🛁 2 Bathrooms EACH🚗 Beautiful Paver Driveway🆕 Built in 2024Crafted with precision and attention to detail, this duplex offers comfort, style, and long-term value.🍽️ MODERN KITCHENS YOU’LL LOVE 👩‍🍳 Granite countertops🤍 Crisp white cabinetry✨ Stainless steel appliances🍽️ Large breakfast bar — perfect for casual meals & conversationEach unit also features a convenient inside laundry closet, keeping everyday tasks neatly tucked away.🛋️ OPEN & INVITING LIVING SPACES ☀️ Great rooms filled with natural light🚪 Sl...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blog Light-Filled Spring Meadows Townhome Across from Foxglenn Park | 2 Bed + Loft & 2-Car Garage2 BD | 3 BA | $ 475,000 Welcome to the light-filled comfort of Spring Meadows Townhomes, where natural warmth, thoughtful design, and a premium East Flagstaff location come together beautifully. This lovingly maintained 2-bedroom, 2.5-bathroom townhome with a spacious loft offers the perfect blend of charm and convenience—ideal for first-time homebuyers, investors, or anyone seeking a low-maintenance Flagstaff lifestyle.Bright, Inviting Living SpacesFrom the moment you step inside, you’ll feel the difference. Vaulted ceilings, generous windows, and an abundance of natural light create an uplifting atmosphere throughout the day. Elegant wood shutters allow you to control the ambi...
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