Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Steven Beam, Parker Colorado Real Estate
(RE/MAX Alliance - Parker Colorado Real Estate.)
 Steven Beam Crushes The Competition in The Timbers Neighborhood!Steve Beam is ranked #106 among the highest-producing individuals for closed transactions by Denver Real Producers Magazine! This includes Online brokerages too.Talk is cheap and numbers don't lie. You can tell people you're more knowledgeable about your local real estate market, tell them your network is the best and tell them your marketing plan is top-notch but in the end...all a seller wants is for the home to be sold for top dollar.STEVEN’S SALES NUMBERS - SELLING ABOVE THE COMPETITION!YES, IT MATTERS WHO YOU CHOOSE TO SELL YOUR PROPERTY!Sold by Steven Beam Steve’s listings versus the entire neighborhood including new builds sold on average 4.81% above the average price per SQFT. The entire Timbers market including th...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 313 Sunset Bay UNIT 30C, Miramar Beach, FL 32550MLS number: 915814Price: $350,000Bed: 1Bath: 1Square Footage: 810 Call Martin Luus 850-296-7011 to see if this property is still available.This beautifully renovated Villa is perfectly placed in Seascape Resort overlooking the golf course & only a short distance from the beach! Full renovation just completed in 2022 resulting in a welcoming upscale unit boasting granite counter tops, updated bathroom, new appliances & new in-unit washer & dryer. Hurricane-proof roof installed within the last two years. Seascape Resort has something to offer for everyone, including six clay tennis courts, pickleball courts, five pools (one heated), 18 hole golf course & beach access. Other amenities include 2000 ft of beach with full-servi...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
A single property Website helps agents, brokers, home owners and others involved in real estate to market a single home using the highest form of personalized marketing. The Websites are used in listing presentations and serve as the single richest source of information about one home online.Each single property Website is accessible via a unique domain name that traditionally reflects the properties street address, a feature that is included with the product.Also included is: Here are some examples:306NColumbus.comPrimeAcreageOasis.com515NWashington.comStaugFoodTtruckForSale.comFor more information, visit PowerSitePro.com.
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By Peter Mohylsky
(PMI. Destin)
Are you thinking about selling your home?  The market is coming alive again.  We are in a normal market right now which is not a term that is used  very often.  We talk about being a buyers market or  a sellers market most of the time and those terms still apply but the recent run up in prices have affected both buyers and sellers.   I will be with you every step of the way!Contact me to begin your journey.#thehelpfulagent #home #houseexpert #house #listreports #homeowner #forsale #selling #realestate #realtor #realestateagent #icanhelp
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 2076 Scenic Gulf Drive UNIT 2015, Miramar Beach, FL 32550MLS number: 915545Price: $530,000 Bed: 2Bath: 2Square Footage: 920 Call Gil Erikson 850-714-2122 to see if this property is still available.This wonderful condo is your passport to a fabulous beach lifestyle. The lovely decor combined with the open floor plan make this condo stand out. Located on the popular bike/pedestrian path , there are many fun restaurants and attractions in the area. Tennis , pool, and beach access are some of the great amenities. Plenty of room for the whole family to make vacation memories and you can also cash in $$$$ on vacation rentals.  Click here to see additional photos and details of this property
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By Ray Henson, Realtor
(eXp Realty of California, Inc. (lic. #01878277))
Aura Alex, who does have "jaw-dropping" abilities as an author, wrote "If you have a smashing idea and can't wait to share your jaw-dropping, thirst-quenching, thundering post with writing that explodes right off the page, you have come to the perfect place!" for this month's challenge.  I wish I was like Aura with the excitement creating abilities of Gordon Ramsay.  I love their passion, but it is just not me.  I may set off a small spark at times, but that is about it.  A spark might just be enough, though.  We all make it to Center Court on national television in our own way.  When I first decided to become a real estate agent, this is what one of my best clients and long time friends told me, "Ray, I know a lot of real estate agents and you do not fit the mold."  It was his way of s...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
There are many people who have the goal of improving their life quality, but lenders look at quitting a job or choosing self-employment as a red indicator that might prevent them from getting approved for a mortgage.TROY, Mich. — The Great Resignation has caused a record number of people in the United States to leave their jobs. One mortgage lender encourages those who are interested in purchasing a property to examine how changes in their work can affect their eligibility for a mortgage loan.David Hall serves as the president and chief executive officer of Hall Financial, a mortgage brokerage company that was established in Troy in 2016 and has an expanding site in Grand Rapids at 4949 Plainfield Ave. NE, Suite 100. The brokerage does the majority of its business in the state of Michig...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  January 31, 2023New properties for sale 260Back on the market listings 101Price decrease listings 280Price increase 72 Active kick out 10Active option contract 362Active contingent 77Pending listings 466Sold listings 352Expired listings 30Cancelled listings 79Withdrawn listings 5Temporary off market listings 47Coming soon listings 67
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By Rain Silverhawk, 208-610-0011 Sandpoint Idaho Real Estate Realtor
(Sandpoint Realty rain@lakeandhomes.com)
Thanks to Aura Alex and Anna Banana Kruchten Phoenix Broker for hostingJanuary 2023 Challenge: Sharing Your Marketing Tips For Real Estate BusinessMarketing in today’s world incorporates many techniques and platforms and is extensive.  For decades I have been lucky enough to get incredible traction on every new listing.  I have often had people mention to me the first time we meet that they see my name and listings everywhere.  Our careers rely on how much money, time, and energy we put into marketing. Think about all those things that we are marketing every single day. We market our home listings to find that perfect buyer.We market ourselves to stand out in the crowd of real estate agents. We market our local areas to show people why we love where we live.We market our personal values...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 660 Nautilus Court UNIT 1102, Fort Walton Beach, FL 32548MLS number: 915500 Price: $725,000 Bed: 3Bath: 2.5Square Footage: 1,528 Call Amelia Roberts (850) 420- 9825 to see if this property is still available.Welcome to Nautilus 1102 Gulf front, a beautiful beach front condo located on Okaloosa Island. This first floor unit boasts 3 bedrooms and creates easy access to all amenities, including a community pool and grilling area. Enjoy stunning Gulf views from the comfort of your own condo, as it sits directly on the beach. Recently upgraded with all new windows and doors in 2020, this condo also features on-site rental and management for added convenience. Experience the best of beach living at Nautilus 1102 Gulf front.  Click here to see additional photos and details of...
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By Scott Seaton Jr. SLS Home Insp, The Home Inspector With a Heart!
(SLS Home Inspections-Kankakee Will Iroquois Grundy Counties)
Old School-New SchoolLast year was a crazy year in real estate and I'm pretty sure everyone that reads this might agree. While some months were normal to average business wise, there were several months that were not close to 2021. As the year went on, we determined that 2021 was an anomaly and we were more likely tracking with 2020. Our fees increased slightly, so while our number of inspections were down, we were still above in total revenue. The biggest change happened in April when our longtime marketing partner sold their business to a new company for a huge chunk of money. Many questions were now front and center. How would this affect our relationships with our clients and our agents? How would this affect our marketing? How would it affect our cost per inspection? Many, many mor...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 909 Santa Rosa Boulevard 138, Fort Walton Beach, FL 32548MLS number: 915409 Price: $427,000 Bed: 2Bath: 2Square Footage: 1,035 Call Gil Erikson 850-714-2122 to see if this property is still available.This condo is your escape to the fabulous beach lifestyle. Water view and plenty of room for the whole family to make vacation memories , you can also cash in $$$$ on vacation rentals. El Matador has some of the least crowed beaches and has such great amenities as pools, sauna, tennis, basket ball and more . Many fun restaurants and attractions in the area.  Click here to see additional photos and details of this property
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
Selling a home can be an overwhelming and stressful experience. With so many options available to sellers, deciding which route is best for you can take time and effort. One option that may benefit you most is selling your home to a house buyers company. House buyers offer several advantages over traditional real estate agents, making them an attractive choice for those looking to sell quickly and efficiently. Here are seven reasons why selling your home directly to a house buyers company may be the best decision for you. Fast Closing Times: House-buying companies typically offer much faster closing times than real estate agents, often within a week or two of the initial agreement. This process allows sellers to receive their money quickly and move on with their lives without waiting mo...
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
As the cost of housing continues to rise, more and more people are choosing to sell their homes to house buyers and rent apartments instead. This shift in lifestyle is becoming increasingly popular as people seek more affordable living arrangements that better fit their current financial situation. There are many reasons why selling one's home and renting an apartment can benefit those looking for a change of pace or who need to cut down on expenses. From increased mobility to greater convenience, numerous advantages are associated with this housing option. Here are ten reasons people may choose to sell their houses and rent apartments instead. Lower upfront costs: Selling a house requires a significant initial investment, including closing costs, taxes, and moving expenses. Renting an ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 15817 Front Beach Road 1-1406, Panama City Beach, FL 32413    MLS #: 736877Price: $779,000Beds: 2Baths: 2Sq feet: 1,223Call John Skinner 850-543-5763 to see if this property is still available.Raising the standard of beach living, Calypso 1-1406 truly creates the ambiance of being in a beach house in the sky with an expansive ocean view. This units very spacious, open, and airy interior marries coastal design with chic beach living. The property is in good condition and will convey fully furnished and rental ready. Enjoy living at what many believe is the best location in Panama City Beach. Features include 9' ceilings, Granite counter tops in the bathrooms, and kitchen and stainless-steel appliances in the kitchen. The unit's large balcony is accessed from the living ...
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
 https://flic.kr/p/oA99EeRates have gone up but not as quickly as residential rates and businesses are still expanding as you will see in the loans below… $2.4 Million Purchase of a Sushi/Hibachi Company-Business OnlyLocation: FL This was a 34-year-old successful restaurant/bar whose founder was retiring and wanted to sell it to his long-time managers. A business-only transaction, no real estate, we rolled in $200,000 of working capital. The borrowers put down 10% or $260,000 and got $200,000 BACK! So a net of only $60,000 to buy the restaurant they have been running for 30 years. It’s just a beautiful story and I see these deals all the time. Next week we are closing a bar/restaurant for $3.4 Million in GA, the same thing...the long-time manager is buying it from the founder. These leg...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
1 Bedroom  1 Bathroom Sq ft: 792 For more details surrounding the sale of this condo please contact the following:     John Skinner, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Panama City Beach - Bay County - 30AE-Mail: JohnSkinner@AtTheBeachTeam.com       Website: www.AtTheBeachTeam.comJohn SkinnerOffice: 850-654-3325Mobile: 850-543-5763Fax: 800-654-2959 
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By Peter Mohylsky
(PMI. Destin)
Whether you’re planning to tackle one project or 100, tackling one project at a time is the way to do it.You don’t want to be unsettled in every part of your house.Pick one project and see it all the way through before you jump to the next thing on the list.  Focus on the easy to do things and then move towards the more difficult projects.  Is 2023 the year you tackle your home projects? #thehelpfulagent #home #houseexpert #house #listreports #homeowner #hometips #homereno #renovations #homestyle #homediy #realestate #realestateagent #realtor
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update as of  January 30, 2023New properties for sale 82Back on the market listings 38Price decrease listings 97Price increase 16Active kick out 10Active option contract 177Active contingent 36Pending listings 183Sold listings 39Expired listings 13Cancelled listings 9Withdrawn listings 0Temporary off market listings 18Coming soon listings 22
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By Charles Ross - (785)-819-6944, Love To Help People
(eXp Realty LLC Salina Group)
 If you’re thinking about buying or selling a home, you probably want to know what’s happening with home prices, mortgage rates, housing supply, and more. That’s not an easy task, considering how sensationalized headlines are today. Jay Thompson, Real Estate Industry Consultant, explains: “Housing market headlines are everywhere. Many are quite sensational, ending with exclamation points or predicting impending doom for the industry. Clickbait, the sensationalizing of headlines and content, has been an issue since the dawn of the internet, and housing news is not immune to it.” Unfortunately, when information in the media isn’t clear, it can generate a lot of fear and uncertainty in the market. As Jason Lewis, Cofounder and Chief Data Officer at Parcl, says: “In the absence of trustwort...
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