Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 26 2023.New properties for sale 365Back On Market 110Price Decrease 607Price increase 57Active kick out 11Active option contract 286Active contingent 75Pending listings 454Sold listings 396Expired listings 23Cancelled listings 119Withdrawn listings 8Temporary off market listings 64Coming soon listings 88
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By Frank Worrell, Turning BPOs Into Six-Figure Incomes
(BPOS FOR LIFE LLC)
IntroductionIn the real estate industry, cash flow can be unpredictable, especially for agents who rely solely on commissions from property sales. This has led many to resort to commission advances to bridge the gap between sales. However, there's a more efficient and financially sound approach: generating passive income through Broker Price Opinions (BPOs). In this article, we'll explore why passive income is a more sustainable and efficient financial strategy compared to relying on commission advances.The Drawbacks of Commission AdvancesHigh FeesCommission advances often come with high fees, which can eat into your overall earnings. These fees can range from 10% to 30% of the advanced amount, making it an expensive option in the long run.Short-Term SolutionCommission advances are esse...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
According to the Census Bureau, Orlando was the fifth fastest-growing city in 2022, gaining 65,000 new residents; nevertheless, the total expansion of cities was stifled since the epidemic drove many to move to rural regions.The migration away from urban regions during the first year of the epidemic either reversed itself or slowed down in its second year. The latest US Census Bureau estimates that metropolitan areas like Texas and Florida grew while decreases in New York and Los Angeles were cut in half. This is in contrast to the first year of the pandemic when people fled urban areas in droves.Fear of the virus caused residents to flee the most densely populated urban areas, and the growing popularity of remote work allowed people to live far from their workplaces. As a result, more ...
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By Frank Worrell, Turning BPOs Into Six-Figure Incomes
(BPOS FOR LIFE LLC)
Greetings ActiveRain community!The realm of real estate, with its immense opportunities, can sometimes come with challenges. One of the topics that has always piqued my interest is understanding the barriers that agents face when trying to hit that coveted six-figure income mark.Recently, I conducted a poll on LinkedIn targeting real estate agents to delve deeper into this. The question was straightforward: What's your biggest barrier to earning a six-figure income in real estate? The poll has been running for three days, and the results have been quite illuminating.Here's a breakdown of the responses: Lack of Leads: 64% Market Saturation: 22% Property Valuation Skills: 3% Time Management: 11% Out of the 64 participants thus far, a whopping 64% identified a lack of leads as their primar...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
4 Bedrooms  4 Bathrooms Sq ft: 2,439  For more details surrounding the sale of this home please contact the following: Courtney Ledezma, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - South Walton County - Panama City BeachE-Mail: CourtneyLedezma@AtTheBeachTeam.comWebsite: www.AtTheBeachTeam.com
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
2 Bedrooms  2 Bathrooms Sq ft: 995For more details surrounding the sale of this home please contact the following:John Moran, CEO/Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: johnmoran@atthebeachteam.comWebsite: www.AtTheBeachTeam.comJohn MoranOffice: 850-654-3325Mobile: 850-217-7618Fax: 800-886-8493 
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
https://flic.kr/p/8ynXDo You Need Cash? Banks have been reporting mixed results but even on earnings misses, one thing has not changed, Banks are flush with cash. Yet, when you go to a bank to get cash out on your commercial property you are often met with extremely tight standards…IT IS tough to get cash out from banks on commercial properties. In some ways this is good, the kind of loose underwriting that can cause froth in a marketplace is not happening, so that is good. However, it is still equity of yours that you may be hard-pressed to tap. At least at banks, credit unions, and life companies. There ARE options to cash out your commercial property and there are multiple programs available based on your need….. -If you need cash out fast with no strings attached to the money, meani...
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By inboundREM Market Updates
(InboundREM)
Journey Through Campus Park CommunityIn Moorpark, California, Campus Park offers a unique and inviting living experience. Its distinctive layout, characterized by gentle curves and tranquil cul-de-sac streets, sets it apart. The predominantly one-story houses have been thoughtfully updated to cater to modern living, creating a harmonious blend of comfort and functionality. Many homes in this community boast backyards that open to expansive green spaces, ensuring a sense of privacy and tranquility. Several residences offer additional parking space, ideal for accommodating larger vehicles like RVs. There is a nearby spot called Campus Park, complete with a basketball court, a playground for children, and inviting barbecue spots. Moorpark College, a hub of educational excellence, is conven...
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By inboundREM Market Updates
(InboundREM)
Your Gateway to a New CommunityPeach Hill Park is like a lush treasure in Moorpark, CA, just south of the CA-118 freeway. People of all ages love this place because of its open spaces and a spot to have picnics. It's great for playing and spending time outside. The north part of the park is near a peaceful community with quiet streets. You can find homes ready for immediate occupancy and with a pleasant curb appeal. These homes are filled with sunlight, making them cozy and comfortable. They're perfect for growing and enjoying life. The yards are big, with room for outdoor fun and even parking RVs. On the neighborhood's edge, some Peach Hill Moorpark homes for sale have a special view of the park, which looks beautiful and calming. This area also has a pool, a spa, a park, a playground,...
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By inboundREM Market Updates
(InboundREM)
An In-Depth ExplorationMayfair Park is a special place in Simi Valley where you can have fun and feel a sense of belonging. This lovely place has lots of room to relax, have picnics, and enjoy the scenic rolling green hills. It features a mix of single-family houses and apartment complexes. Many Mayfair Park homes for sale are modern and steady. A few are from a long time ago, like 1940-1969, which makes the place feel special. Some homes have pools and big yards. Others have things like places for big vehicles and solar panels. The area also has a school, a way to get on the freeway, and many stores and places to eat.Mayfair Park is in the northern part of the neighborhood. You can walk on paths and see the pretty nature. Play ball or basketball with friends, or do exercises outside on...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 114 Carillon Market Street 311, Panama City Beach, FL 32413     MLS #: 747019Price: $370,000Beds: 1Baths: 1Sq Feet: 627 Call Alyssa Barnett 916-710-3744 to see if this property is still available. Great opportunity to own a serene beach getaway in the exclusive Carillon Beach Inn. Unit 311 is located on the 3rd floor with serene views of Lake Carillon.This unit is has been completely renovated and fully upgraded! Upgraded features of this unit include luxury tile flooring, spacious bathroom with dual vanity, quartz countertops, stainless steel appliances, shiplap and designer furnishings. Not to mention, laundry has been added inside the unit! Turn key and rental ready! Enjoy astonishing sunrises and sunsets from the balcony overlooking Lake Carillon. Carillon Beach Inn...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 25 2023.New properties for sale 108Back On Market 46Price Decrease 164Price increase 20Active kick out 12Active option contract 121Active contingent 25Pending listings 184Sold listings 67Expired listings 15Cancelled listings 16Withdrawn listings 4Temporary off market listings 35Coming soon listings 33
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By Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives
(DFW FINE PROPERTIES)
Now that you achieved homeownership, what do you do to increase market value? Be good to your property and it will be good to you. Schedule annual HVAC Service Technicians & change Air Filters Fix leaks immediately - Mold is a serious problem. Repair everything that is broken. Keep your property (inside and out) clean. Have your roof inspected after severe hail and windstorms. Clean your windows. Have a professional inspect your masonry and grout as needed. Unclog weep holes in brick buildings. Clean your gutters. Have your fireplace inspected and cleaned. Paint interior and exterior wood soffits, fascia, eaves, and trim. Replace or repair window screens. Inspect glass windows; repair as needed. Follow manufacturer's instructions for Water Heaters & Appliances. Maintain floors to preven...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 24 2023.New properties for sale 232Back On Market 76Price Decrease 252Price increase 27Active kick out 5Active option contract 129Active contingent 34Pending listings 120Sold listings 125Expired listings 39Cancelled listings 29Withdrawn listings 3Temporary off market listings 34Coming soon listings 22
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By inboundREM Market Updates
(InboundREM)
Your Dream NeighborhoodGarland is an inviting community offering a balanced and fulfilling lifestyle in Alabama. The neighborhood boasts cul-de-sac streets, ensuring a safe and peaceful environment for residents. There is a mix of well-maintained homes from the 1970s, complete with cozy wood-burning fireplaces and new constructions with modern touches, such as granite counters and stainless steel appliances. If you have a passion for renovations and flips, the area offers exciting potential, with a few residences requiring a little creativity and remodeling to unleash their full beauty. One thing they all share in common is the generous parcels of land and large yards allowing families to spread out and create their dream outdoor oasis, like the addition of a swimming pool. Select prope...
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By inboundREM Market Updates
(InboundREM)
Settling into Your New NeighborhoodNestled within the welcoming embrace of Mauvilla in Mobile, AL, a harmonious blend of countryside allure and urban convenience awaits. This community thrives amidst picturesque vistas, where woodlands, tranquil ponds, and meandering creeks create a serene backdrop. Within this market, single-family homes grace expansive plots adorned with verdant trees, often boasting new roofs, upgraded AC systems, and roomy fenced yards. Meanwhile, abundant undeveloped land offers a canvas for custom construction, allowing dreams to take shape. Nature enthusiasts will find abundant recreational opportunities, from fishing and hunting to horseback riding, amid the area's plentiful wildlife and open spaces. Just an 8-minute drive away stands the University of Mobile, w...
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By inboundREM Market Updates
(InboundREM)
Choosing the Perfect NeighborhoodNestled east of the scenic Tensaw River in Alabama lies Bromley, a serene community covered in tranquility. Nature takes center stage here, as lush preserves embrace picturesque water basins and meandering creeks, creating an idyllic setting for relaxation and a profound connection with the natural world. Bromley's homes embody a range of charming brick designs, often featuring open-concept layouts that seamlessly integrate living spaces, kitchens, and dining areas. This design fosters a warm and inviting environment for family gatherings and hosting friends. The lots, abundant in size, offer expansive canvases for your creative vision to unfold. Whether envisaging a gym, an artist's studio, or a versatile workshop, these spacious lots accommodate your a...
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By inboundREM Market Updates
(InboundREM)
Urban Convenience in a Suburban SettingDiscover Theodore, a Mobile, AL suburb that harmoniously combines peaceful retreats with abundant living spaces. This enchanting locale, once referred to as "Clements," has evolved to bear the name of William Theodore Hieronymous. Here, tranquility thrives amidst the suburban backdrop, enveloped by lush landscapes and expansive lots, making it an ideal sanctuary for families yearning for room to thrive. Within Theodore, a tapestry of well-maintained vintage homes intertwines seamlessly with contemporary constructions boasting high-efficiency standards. Undeveloped lots stand ready for those who aspire to imprint their personal touch on their abode, presenting a canvas for crafting the ultimate dream home. Enhancing the community's appeal, a generou...
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By inboundREM Market Updates
(InboundREM)
The Allure of Tillmans Corner, Mobile, ALEscape to the tranquility of Tillmans Corner, located in the heart of Mobile County, Alabama—an unincorporated community and census-designated place. Here, you'll immerse yourself in the serenity of country living, surrounded by flourishing green landscapes and abundant trees that paint the region with a natural and vibrant palette. The entire area boasts a park-like ambiance, with pockets of untouched nature reserves tucked around every corner. The housing market in Tillmans Corner offers an assortment of charming brick ranch-style homes, carefully crafted with open-concept designs and sprawling yards. These homes encapsulate tremendous value, providing both comfortable and practical living spaces. Amidst the greenery, you'll also discover a ran...
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By David John Medendorp, CCIM, GRI, Investments, Waterfront Homes, Muskegon
(Medendorp Real Estate Group Muskegon )
Dear prospective home buyers and real estate investors,As a local real estate agent with 36 years of experience in the Muskegon real estate market, I'd like to share some insights and opportunities that exist in this flourishing area.First and foremost, I want to highlight the potential for value appreciation in homes priced under $150k. Over the next 12 months, it is likely that these properties will experience an increase in value ranging from 10% to 25%. This presents a fantastic investment opportunity for those looking to capitalize on the growing market in Muskegon.There are several contributing factors to this positive trend. One of them is the exceptional quality of life that Muskegon offers. With access to beautiful lakes such as Mona Lake, Lake Michigan, and Muskegon Lake, as w...
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