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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
Here is the north Texas real estate market update for November 1.New properties for sale 589Back On Market 92Price Decrease 691Price increase 43Active kick out 7Active option contract 238Active contingent contract 41Pending listings 296Sold listings 518Expired listings 857Cancelled listings 134Withdrawn listings 13Temporary off market listings 58Coming soon listings 87
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
No Tricks Just Treats! Bay Realty Homer AlaskaSelling Real Estate in Homer Alaska Since 1974BayRealtyAlaska.com Facebook @BayRealtyAlaska For More Information Call 907-235-6183#AlaskaRealEstate #BayRealtyAlaska #HomerAlaskaRealEstateCelebrate Bay Realty 50 Year Anniversary!Bay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Management With a Longstanding Reputatio...
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By Sam Thomas, When it's important; hire a professional.
(Providence Group Realty)
Welcome to 2072 Lisa Cir, Canton, TX 75103 – a stunning single-story home that combines modern updates with timeless charm. Nestled in a friendly, established neighborhood just minutes from the heart of downtown Canton, this 3-bedroom, 2-bathroom home offers the perfect blend of comfort and convenience, making it ideal for both new homeowners and seasoned buyers.Inside, you’ll immediately notice the airy open floor plan designed for easy living and entertaining. Beautiful LVP flooring flows throughout, creating a seamless, cohesive aesthetic that pairs effortlessly with any decor style. The heart of this home – the kitchen – is a chef’s dream, featuring sleek granite countertops, a contemporary backsplash, top-of-the-line stainless steel appliances, and a spacious breakfast bar, perfect...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
2 Bedrooms  2 Bathrooms Sq ft: 1,200 For more details surrounding the sale of this home please contact the following: Courtney Ledezma, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - South Walton County - Panama City BeachE-Mail: CourtneyLedezma@AtTheBeachTeam.comWebsite: www.AtTheBeachTeam.com
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 31 2024..New properties for sale 460Back On Market 98Price Decrease 718Price increase 38Active kick out 11Active option contract 260Active contingent contract 47Pending listings 351Sold listings 384Expired listings 89Cancelled listings 138Withdrawn listings 10Temporary off market listings 72Coming soon listings 77
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By Toby Barnett, Toby Barnett
(KW North Sound)
Hey AR Peeps! Random thought the morning while driving to the office was, I was curious if other creators make videos that are slightly outside the realm of the real estate transaction / video tours / advice segments?The YouTube Thursdays group has folks across the US that make various types property tours, have live video real estate talk shows, and tips on how-to create better videos and increase engagement.Lately, I've been trying to add some mix of very generic shorts, b-roll footage, to bring more viewers into the channel.While the numbers aren't massive, the supplemental videos have added a few subscribers here and there which we all know is a great feeling and often hard to do.Let me know your thoughts and while you're here, watch my latest b-roll footage showing our home's inter...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
🦇 Whether you're looking for a place that doesn’t suck the life out of your budget or one with a bite of charm 🧛, we’ll find the perfect home together.  I am not sure what type of costume that your dream homes is wearing this year but if you are ready, I am ready.  Ready to sink your teeth into the market?Let’s chat today!#thehelpfulagent #home #houseexpert #house #listreports #househunting #a103024 #newhome #investment #halloween #happyhalloween #realestate #realtor #realestateagent #dreamhome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 30 2024..New properties for sale 376Back On Market 100Price Decrease 522Price increase 30Active kick out 8Active option contract 291Active contingent contract 55Pending listings 367Sold listings 443Expired listings 40Cancelled listings 142Withdrawn listings 9Temporary off market listings 57Coming soon listings 89
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 12011 Front Beach Road 1807, Panama City Beach, FL 32407     MLS #: 758540Price: $850,000Beds: 3Baths: 3Sq feet: 1,604 Call John B. Skinner Jr. (850) 543-5763 to see if this property is still available.BIGGEST AND BEST IN STERLING REEF....18TH FLOOR CORNER UNIT WITH PENTHOUSE LEVEL VIEWS!!!! BEST FLOORPLAN AND BEST LOCATION! SOME OF THE BEST SUNSET VIEWS ON THE BEACH! The world class views of the Emerald Coast from this magnificent condo are some of the best in Panama City Beach and make Sterling Reef unit 1807 the beach getaway that you have been dreaming of! Super-efficient floorplan, this unique oversized 3 bedroom, 3 bath gulf front condo in a ''lock out unit'' which means that there is the option to partition the condo into two separate condos, and maximize rental ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 9450 S Thomas Drive 607D, Panama City, FL 32408     MLS #: 764309Price: $412,900Beds: 2Baths: 1Sq feet: 745 Call John B. Skinner Jr. (850) 543-5763 to see if this property is still available.This one-of-a-kind and rarely available property conjures up images of sun-splashed days of beach living filled with swimming, biking, and relaxing. The 745sqft 1Bed/1Bath floorplan is super-efficient and lives like a beach house but comes with all the benefits of owning a condo. Ceramic tile throughout and conveys fully furnished with window treatments and artwork. Boardwalk 607 invites you to lie back, relax, and enjoy world class views of the pool, beach, and ocean. Open floorplan and floor to ceiling glass in living area allow for fabulous Gulf and sunset views from the unit's u...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
This blog explores shifting perspectives on multiple offers, encouraging sellers to embrace them as an opportunity rather than a hassle. The blog suggests that having a clear plan and a strategic approach can help sellers manage multiple offers with less stress, ultimately enhancing the overall selling experience.Have a super fantastic week!Joe Jackson, Realtor-KWCP In real estate, multiple offers are often viewed negatively by listings agents because managing multiple offers: Takes more time  Builds additional stress  Creates distrust with potential buyers Requires creating a multiple offer spread sheet On Friday, 10/25/24, I listed a vacant land distressed property. From a previous quote by a trash removal vendor, I knew this now just listed property had an estimated $20,000 cost to r...
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By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
Buying a home is one of the most important financial decisions you'll make. If you are lucky, it is a straight-forward process, but it can come with several legal complexities you need to be aware of. Here are some of the common legal issues buyers encounter when purchasing a residential property in the UK.Shared Access RightsMany properties come with shared access rights that allow neighbours, delivery drivers, and others to cross over part of your land. This includes access paths, driveways, or alleyways shared between homes. Before purchasing, check if any shared access rights exist and fully understand their scope. You'll want to know who can use them and if you're responsible for maintenance. Shared access can impact future plans like extensions and may cause problems if you fall o...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1662 Florence Avenue, Fort Walton Beach, FL 32547MLS number: 961681Price: $449,000Beds: 3Baths: 2Sq feet: 1,886  Call Carolyn Orsua (406) 750-2270  to see if this property is still available.Spacious living inside and out! Welcome home to lots of natural light, vaulted ceilings and a huge backyard! You'll enjoy the privacy of this home tucked away on Florence Ave. yet close to Hurlburt Field as well as easy access off of Martin Luther King Jr. Blvd. to schools, shopping, dining, and the beaches. This open floor plan with 3 beds and 2 baths makes for easy and comfortable living. Enjoy LVP flooring, granite countertops, and stainless steel appliances. And don't forget the enclosed/screened porch leading out to the backyard; a great space to relax and entertain! Schedule y...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1751 Scenic Highway 98 UNIT 715, Destin, FL 32541MLS number: 961984Price: $620,000Beds: 2Baths: 2Sq feet: 943  Call Kailey Fuzy (850) 533-6725 to see if this property is still available.Welcome to your dream vacation escape! This beautifully appointed 943 sq. ft. condo features 2 bedrooms and 2 bathrooms, offering breathtaking views of the sparkling Gulf of Mexico from the kitchen, living room, and private balcony. With bunk beds for maximum sleeping space, this unit is perfect for families or groups. Located in the heart of Destin, Sterling Shores is a premier beachfront property that combines luxury, comfort, and convenience. Turnkey and rental market ready, this condo is an ideal investment or a perfect retreat for your own vacations! Sterling Shores offers an except...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
In real estate, multiple offers are often viewed negatively by listings agents because managing multiple offers: Takes more time  Builds additional stress  Creates distrust with potential buyers Requires creating a multiple offer spread sheet On Friday, 10/25/24, I listed a vacant land distressed property. From a previous quote by a trash removal vendor, I knew this now just listed property had an estimated $20,000 cost to remove all the non-vegetation debris along with several vehicles without titles. Within several hours, after the property was listed on our MLS, I began receiving multiple calls, texts and emails. Those calls continued until yesterday 10/28/2024. One real estate agent (REALTOR®) told me she had received 5 calls on this particular vacant land listing. Another agent sha...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
FAST FACTS ABOUT HIDDEN PONDS COMMUNITY Town: Smithtown, Long Island, NY 11787 Development: Built in the late 1980s Housing Options: 2 Story Townhouses and some 1-Level Ranches Units: 1, 2 and 3-bedroom options - when available Location: Conveniently located with easy access to local shopping, dining, and entertainment options Amenities: Clubhouse Fitness center Swimming pool Tennis courts Play Area Ponds and natural landscaping Security: 24/7 Code-Gated School District: Smithtown Central School District Nearby Attractions: Blydenburgh County Park Caleb Smith State Park Preserve Smith Haven Mall Pet Policy: Pet-friendly with some restrictions HOA Fees: Monthly fees cover common area maintenance, landscaping, and amenities Expertly Marketed By: Lawrence and Sheila Agranoff, who can List...
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By Hannah Williams, Expertise NE Philadelphia & Bucks 215-820-3376
(HomeStarr Realty)
 My next big shopping expense will be redoing my website. I was on the phone with Charr and she informed me of many new designs and changes so she convinced me to update. She is such a wizard and no one does it better than Yoursiteneedsme.com . Time goes by so quickly but I have a new agent I am mentoring. I promised her a meeting with Char business first.  Although I do believe it is extremely important to dress for success where better to address that than our and my own website HelpfulHannah.com? I was not  surprised when I read Liz and Bill Spear post as his thoughts were as I would say right on.  No one does it better than Char in fact as soon as I finished my conversation with Char I called Elyse Berman, PA as she recommended  Yoursiteneedsme.com .to many of us.   I know many peop...
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By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
Real estate brokers are always looking for creative approaches to include possible buyers and sellers in the fast-paced digital era of today. One such thing transforming the sector is AI and advertising. These resources enable agents to easily create professional-looking ads, therefore enhancing their internet profile and finally promoting sales.Real estate agents and companies now consider high-quality video ads to be a necessary tool for bringing in ideal sellers and consumers. These ads provide a dynamic and engaging experience that classic text-based listings just cannot equal.Some of the best things about high-quality videos are: Improved Property Display: Agents can demonstrate properties in great detail using videos, stressing special qualities, large rooms, and breathtaking outs...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
CURRENT INTEREST RATES BEING REPORTED ACROSS THE NATION: Mortgage News Daily: 30 Year 6.68% 15 Year 5.09%   Mortgage Bankers Association: 30 Year 6.52% 15 Year 5.94%   Freddie Mac Reports: 30 Year 6.44% 15 Year 5.63%  To find out what today's INTEREST RATES are here in Central Florida>>>>>  CLICK HERETo find out about the State of Orlando's Real Estate Market, check our YouTube playlist >>>>> CLICK HERECALL US for a personal Referral to one of my expert Mortgage Broker Partners who can answer All your Mortgage Questions…at no cost or Obligation! We want to help!These are rates directly from these entity's published information and have no bearing on the rates or fees you may have to pay to obtain a mortgage. Your rate will always depend on your scenario and qualifications. If you are lo...
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By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
This one is a blast from the past - a blog post I wrote in 2016 that seems just as valid today. See what you think:This tip is related to a real estate sales tactic from way back – one I tried in person, but never in writing. It was part of an article I'd read entitled "7 scientifically backed copywriting tips." Darned if I know what the other 6 were.This tactic involves shining a light on objections about a house or parcel of land even before showing the property.For instance: In our area we have an abundance of gravel roads – and many of them aren’t very well maintained. So we might prepare the potential buyer ahead of time by going overboard about the terrible condition of the road to the house or land we were about to visit.The idea was to make it sound so bad that when the person s...
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