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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 10 Harbor Boulevard W325 Destin, FL 32541MLS #: 989171Price: $1,275,000Beds: 3Baths: 3Sq feet: 1,739 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Welcome to Emerald Grande W325, a stunning 3-bedroom, 3-bath luxury condominium perfectly positioned to capture breathtaking views of Destin Harbor, East Pass, Crab Island, and Gulf of Mexico. This beautifully updated and meticulously maintained residence offers an inviting open floor plan with high ceilings, elegant finishes, and abundant natural light. The spacious living area opens to an expansive wrap-around balcony, ideal for enjoying morning coffee, evening sunsets over the water, and direct view of the fireworks whenever they are on display. A gourmet kitchen features stainless-steel a...
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By June Piper-Brandon, Creating Generational Wealth Through Homeownership
(Coldwell Banker Realty)
2025 Wallet Hub Best Real Estate AgentI am proud to announce that I have received a Wallet Hub 2025 Best Real Estate Agents award. I have been a licensed agent in Maryland since 2003 and a licensed real estate broker in Maryland since 2007. I am also licensed in Pennsylvania.  I take great pride in a job well done and work tirelessly to aid my buyers and sellers in their real estate pursuits.In 2024, I was among the top 100 listing agents at Coldwell Banker Realty every month.In 2022, I received a prestigious Gold Award for sales excellence.I have consistently been a top listing and sales agent throughout my entire career, having won the coveted Quality Service Award, which is based on nominations from past clients. Are you, or someone you know, in the market for a new home or thinking ...
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By Steve Depoe | The Rose Realty Team, Taking the stress out of Buying and Selling
(The Rose Realty Team)
By: Steve & Rose Depoe, REALTORs, with The Rose Realty Team You’re just days away from closing. The papers are almost signed, the moving truck is scheduled—and then your agent calls and says, “The buyer’s doing their final walkthrough.” If you’ve never sold a home before, this might feel like a curveball. What are they looking for? Can they back out?I’m Steve Depoe with The Rose Realty Team, and today I’m going to walk you through exactly what happens during a buyer’s final walkthrough, why it matters, and how to make sure it goes off without a hitch—especially right here in Denton County.Let’s start with the basics: the final walkthrough is not a second inspection, and it’s not a chance for the buyer to renegotiate. It usually happens 24 to 72 hours before closing, and it’s simply an o...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
502 Gulf Shore Drive 413 Destin, FL 325412 Bedrooms,  2 BathroomsSq ft: 987For more details surrounding the sale of this property please contact the following:Courtney Ledezma, Listing Specialist Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: CourtneyLedezma@atthebeachteam.comWebsite: www.AtTheBeachTeam.comCourtney LedezmaOffice: 850-654-3325Mobile: 850-608-0677
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By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
When it comes to selling your home, staging can make all the difference.There are a lot of different definitions of what staging actually is.  It can range from actually getting a professional involved. to just cleaning up the min living areas.  ✨Buyers tend to fall in love with a space the moment they walk into a beautifully styled living room or inviting primary suite.A few thoughtful touches can help your home stand out and sell faster.Thinking about listing soon?Let’s connect and create a strategy that wows buyers from the very first glance!🏡#thehelpfulagent #home #houseexpert #house #listreports #homeowner #hometips #a111225 #realestate #realtor #realestateagent #icanhelp
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By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
𝙎𝙤 𝙝𝙖𝙥𝙥𝙮 𝙩𝙤 𝙝𝙚𝙡𝙥 𝙢𝙮 𝙘𝙡𝙞𝙚𝙣𝙩 𝙜𝙚𝙩 𝙩𝙝𝙚𝙞𝙧 𝙝𝙤𝙢𝙚 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙝𝙤𝙡𝙞𝙙𝙖𝙮𝙨!! Helping people find the right home — and making the process smooth, informed, and stress-free — is what I do best.
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
✨ Welcome Home! You’ll fall in love with this beautifully maintained, fully furnished 2-bedroom, 2-bath gem — where thoughtful design meets modern upgrades in perfect harmony. Located in the sought-after 55+ community of La Casa, this home offers peace of mind, comfort, and the Florida lifestyle you’ve been dreaming of! ☀️🌺🌟 Highlights You’ll Love:❄️ New A/C (2023) with humidistat for year-round comfort🏠 Brand-New Roof (2022) + New Carport & Vinyl Siding (2023)🪟 Newer Windows + Acrylic Florida Room Panels (2022)💡 Solar Tube Skylight for bright, natural light🛋️ Turn-key furnished — just bring your suitcase!🌳 Corner Lot with beautiful landscaping, curbing & a foxtail palm 🌴Step inside and immediately feel the warmth of this lovingly cared-for home. The entryway welcomes you with a built-i...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 10901 Front Beach Road 1-2010 Panama City Beach, FL 32407MLS #: 781038Price: $459,900Beds: 2Baths: 2Sq feet: 958 Call John Skinner Jr (850) 543-5763 to see if this property is still available.Exceptional Gulf-Front Condo with Impressive Rental Income at the ever-popular Majestic Beach Resort! This beautifully appointed 2BD/2BA, Gulf-front condo offers the perfect blend of luxury and comfort, this property is a fantastic investment opportunity - rental income in 2024 was $83,190.91! Contact the listing agent for a detailed rental report. Living like a beach house but with all the conveniences of condo ownership, this one-of-a-kind property is fully furnished, completely stocked, and 100% rental ready. High-quality furnishings, elegant window treatments, and artwork set t...
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Lou Ludwig always had great advice to share with us, here is a quote he shared. “You control your future, your destiny. What you think about comes about. By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be; Put your future in good hands. Your own.”   Catch the rest of the blog now.   Motivational Power Quote   Put Your Future in Good Hands     “You control your future, your destiny. What you think about comes about. By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be; Put your future in good hands. Your own.” Mark Victor Hanson, author        As I see it . . . . . . .   Put your future in good hands   Who better know you then you . . . ?   Who better knows ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 10811 Front Beach Road 1-1607 Panama City Beach, FL 32407MLS #: 781037Price: $459,900Beds: 2Baths: 2Sq feet: 979 Call John Skinner Jr (850) 543-5763 to see if this property is still available.The beach getaway you have always dreamed of - a beach inspired 2BD/2BA Gulf front condo at Majestic Beach Towers. Gorgeous Riveting Gulf views are framed by beachy chic interiors, designed with the Gulf of Mexico and sun in mind. Sunshine and warm gulf breezes abound from the generous balcony, with amazing water and beach views. This fresh, ultra clean, meticulously maintained, turnkey offering has all of the extras and will convey fully furnished, decorated, and rental ready. Fantastic rental history ($78,159 in 2024) and CTO listed in documents section of the MLS listing - conta...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 10901 Front Beach Road 2006 Panama City Beach, FL 32407MLS #: 781162Price: $409,900Beds: 1Baths: 2Sq feet: 862 Call John Skinner Jr (850) 543-5763 to see if this property is still available. This beautifully furnished 1-bedroom plus bunk room condo sits high on the 20th floor of the sought-after Majestic Beach Resort, offering sweeping panoramic views of the Gulf of Mexico Designed with a coastal flair, this condo lives like a 2tbed/2bath and offers plenty of space for family, friends, or guests. Enjoy breathtaking Gulf views from the living area and private balcony, where sunshine and sea breezes create the perfect coastal retreat. Inside, the open-concept living area features floor-to-ceiling Gulf views, a fully equipped kitchen, and convenient in-unit laundry. Though...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Welcome to this elegant, move-in-ready home that perfectly blends style, comfort, and peace of mind! 🌴 Situated proudly on a fenced corner lot, this beautifully maintained property shines with thoughtful upgrades and timeless appeal.🌟 Highlights You’ll Love:🛠️ New Roof (Oct 2022) — worry-free living!💨 Impact Windows throughout for added safety and efficiency🌞 Bright, open interior with soaring ceilings and plantation shutters🍳 Gourmet Kitchen featuring granite countertops, stainless steel appliances, and a spacious breakfast bar🛁 Luxurious Master Suite with dual vanities, walk-in shower, and relaxing jetted tub🛋️ Split floor plan for comfort and privacy🌿 Screened lanai accessible from three rooms — ideal for indoor-outdoor Florida living🚪 Fenced backyard with storage shed for all your o...
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By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
Today, we pause to honor the courage, dedication, and sacrifice of our veterans.Most folks do not make the connection of the 11th hour, of the 11th day of the 11th month but that is where it all started. Thank you to all who have served and protected our freedom.Let’s celebrate our heroes—past and present—who make this nation proud.Happy Veterans Day! #thehelpfulagent #home #houseexpert #house #listreports #veteransday #thankyou #a111125 #realestate #realtor #realestateagent
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Often, we do not see the future way.  Yet, sometimes our hopes and desires successfully find that way.  In these instances, I do believe God works in mysterious ways especially with this one listing of a vacant land parcel in Golden Valley, AZ and subsequently quick sale. And yes, I am beyond blessed, thankful and filled with gratitude.Earlier this year, one of my clients and now a good friend called me about a vacant land parcel that was about two (2) blocks to the west of our home here in Golden Valley, AZ.  I looked and this particular property was not listed on any MLS.  The friend said she saw it on Facebook.Less than a month later I received a call to list a property two blocks from our home.  During conversations with the sellers who we waved at when they drove by, I learned the ...
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By Shad Rockstad, Lead Generation & Marketing for Real Estate Agents
(AmericasBestMarketing.com)
Have you ever hosted an open house, packed the flyers, and still felt invisible by Monday? You’re not alone. The gap isn’t effort. It’s structure.Here’s a repeatable plan that turns a weekend event into real appointments and a fuller pipeline.Why This Pays Off Buyers want quick facts and a clear next step Neighbors judge your marketing in real time Sellers watch who shows up prepared A tight follow-up beats a busy Sunday One clean system scales across every listing Build a 7–10 Day RunwayStart a week ahead so you’re not scrambling.Lock the basics Confirm seller prep and access Order clean, branded flyers and a sign-in form Create one set of social graphics and a 20–30 second reel Push the word out Email your list with date, time, and 3 highlights Post a countdown on Stories and a reel o...
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By Shad Rockstad, Lead Generation & Marketing for Real Estate Agents
(AmericasBestMarketing.com)
If you’ve been posting, mailing, and emailing without a plan, you’re not alone. Many agents are busy but often remain invisible.Here’s the fix: a simple, steady system you can run every week without burning out.Why This Gets Results Clients search online before they call Competition eats attention fast Consistency beats one-off spikes Trust grows when people see you in more than one place Simple systems scale when your pipeline fills up Social that actually brings in callsShort videos and clean carousels show up where clients scroll. Keep it local and useful.Do this Two short videos per week: one market stat, one “here’s what I’m seeing.” One weekly carousel: price trends, days on market, or a quick buyer tip. One story per day: behind-the-scenes, showings, and staging wins. Keep it sim...
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By Adam Scard, World traveler and lover of real estate trends
Every homeowner eventually reaches a point when a house becomes more of a burden than a benefit. Maybe it’s an inherited property that’s draining money, repairs that never end, or financial pressures that keep adding up.Recognizing when it might be time to sell is important. Acting early can protect your finances, reduce stress, and make it easier to move forward with stability and peace of mind.Below are eight clear signs that suggest it may be time to consider selling your home, along with practical reasons to support each one.1. You’ve Inherited a Property You Can’t MaintainInheriting a home can bring mixed feelings. While it adds to your assets, it can also create new expenses. Property taxes, utilities, and maintenance costs can add up quickly, especially if the house sits empty or...
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By Lucas Lechuga, Miami Condos specialist
(Miami Condo Investments)
The St. Regis Residences, Miami is redefining waterfront elegance with an architectural language rooted in tradition and timelessness. Designed by Robert A.M. Stern Architects (RAMSA) — one of the world’s most celebrated architectural firms — the 50-story tower rises gracefully along Biscayne Bay in Brickell. Its design draws from classical proportions, warm natural materials, and layered terraces that echo the grandeur of coastal living. Inside, residents will discover an array of thoughtfully planned layouts, from spacious two-bedroom residences to palatial penthouses and bayfront sky villas, each curated with extraordinary attention to light, views, and flow (see St. Regis Residences Miami floor plans).Having a Robert A.M. Stern-designed building in Miami is a significant moment for ...
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By Lucas Lechuga, Miami Condos specialist
(Miami Condo Investments)
Miami’s condo landscape is evolving fast, and The Rider Residences are leading the charge. Situated in Wynwood, at the crossroads of Edgewater, Midtown, and the Design District, this forward-thinking development offers true ownership flexibility — a rarity in Miami’s luxury market.Unlike most condominiums limited by long-term rental restrictions, The Rider Residences are designed for short-term rental success. Owners can rent on platforms like Airbnb or through professional management services, unlocking high-yield returns while maintaining complete control of their property.Each unit is crafted for modern investors — fully finished, stylishly designed, and optimized for dual-use living. Owners can stay in the unit when in town and rent it out when away, creating a seamless balance betw...
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By Lucas Lechuga, Miami Condos specialist
(Miami Condo Investments)
Sales have officially launched for HQ Residences Miami, a 35-story luxury condominium tower set to rise in the heart of Edgewater. Developed by Black Salmon, The Boschetti Group, and Constellation Group, in collaboration with HQ Hotels & Residences by sbe, the project marks the first-ever residential development for the HQ brand led by hospitality icon Sam Nazarian. The building is designed by Arquitectonica, with interiors by DesignAgency and Craft Studio, and landscape design by Enzo Enea.Located at 422 NE 29th Street, HQ Residences Miami will feature 229 condominium homes, including one- to three-bedroom layouts plus eight exclusive penthouses. Residences will range from approximately 721 to 2,074 square feet, with prices starting around $850,000. Each residence emphasizes light, spa...
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