Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Justin Marshall, Kickass Real Estate Team
(Marshall Team - Remax Results)
When buying a house one of the few things that tend to detour buyers is the down payments and requirements with them.  Is 20 %what is required to purchase your first/next home?First we need to know what a down payment is :A down payment is an initial, upfront portion of the total cost of a property that a buyer pays when purchasing a home. It is usually expressed as a percentage of the purchase price.Significance:Equity Building: The down payment contributes to the buyer's equity in the property right from the start. Equity refers to the portion of the property's value that the buyer owns outright.Loan-to-Value Ratio: The down payment affects the loan-to-value (LTV) ratio, which is the amount of the mortgage in relation to the value of the home. A lower LTV often results in more favorab...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 590 Santa Rosa Boulevard UNIT 406, Fort Walton Beach, FL 32548MLS #: 937136Price: $590,000Beds: 1Baths: 2 Sq feet: 802 Call Gil Erikson 850-714-2122 to see if this property is still available. This condo is your ticket to the fabulous beach lifestyle. Panoramic view of the beautiful Gulf of Mexico coastline. Plenty of room for the family with halls bunks and a sleeper sofa, you can also cash in $$$$ on vacation rentals. Gulf side pool, fitness room, and many other great amenities. Lots of fun restaurants and attractions in the area. There is also multi level covered parking. Tile floors, granite kitchen counter and stainless appliances.   Click here to see additional photos and details of this property
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  November 28 2023.New properties for sale 393Back On Market 111Price Decrease 648Price increase 51Active kick out 10Active option contract 239Active contingent 63Pending listings 441Sold listings 293Expired listings 23Cancelled listings 117Withdrawn listings 9Temporary off market listings 56Coming soon listings 46
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By Wanda Kubat-Nerdin - Wanda Can!, St. George Utah Area Residential Sales Agent
(Red Rock Real Estate (435) 632-9374)
The ABC's of Real Estate Marketing In any market, all through the year, it's pertinent to maintain an appearance, whether in person or on-line for clients, fellow professionals, affiliates and potential buyers and sellers. Otherwise, being overlooked or passed over, can result. The ABC's of marketing is a guideline that's easily managed:Always adapt and adjust, waste no time in moving forward with a new outlook as the market shifts to prove dependable and achieve the goals set forth. Great things can be accomplished setting off in the right direction. Be seen, get noticed. Ensure your marketing plan sets you apart from the competition, especially if your selling area is agent-saturated. Make changes to impress consumers before that opportunity quickly passes. Consistent methods reap the...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 866 Santa Rosa Boulevard UNIT 211, Fort Walton Beach, FL 32548MLS #: 936990Price: $545,000Beds: 1Baths: 2Sq Feet: 820 Call John Moran 850-217-7618 to see if this property is still available. CALLING ALL INVESTORS! Deeded Covered Parking! This prime 1 bedroom, 2 bath condo with hallway bunks + sleeper sofa is an investors dream with rental income potential up to $80,000! Folks are flocking to Okaloosa Island because it is lower density and the beaches aren't as crowded with 6 rows of beach chairs! This condo sits on the fourth floor and boasts incredible unobstructed views. It feels spacious with a 820 sq. ft. floor plan. The focal point of the property is the floor-to-ceiling glass doors looking out at the Gulf of Mexico. It's rental ready, everything you want in a kit...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 55 E Lifeguard Loop, Inlet Beach, FL 32461MLS #: 917550Price: $1,690,000Beds: 4Baths: 4.5Sq feet: 2,480 Call Courtney Ledezma (850) 608-0677 to see if this property is still available. Situated on a prime CORNER location, this home is an idyllic setting for everyday living and entertaining or for a vacation rental/investment property. This home exudes Florida elegance, communicated through beautiful finishes, superb craftsmanship and decadent amenities. 4 bedrooms plus 4.5 bathrooms are spread across three floors and THREE expansive porches that run the length of the home! Inviting, light-filled rooms welcome you, while the home's coastal chic ambiance suggests casually elegant living and entertaining in all seasons. This beautifully designed Caribbean style home has hi...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 11807 Front Beach Road 1-1304, Panama City Beach, FL 32407MLS #: 747398Price: $636,900Beds: 2Baths: 2Sq feet: 1,135 Call John Skinner 850-543-5763 to see if this property is still available PERFECT MID-STACK LOCATION IN GRAND PANAMA. Enjoy sunrise views in the morning and sunset views in the evening from oversized, private balcony - the ultimate in alfresco living! Excellent mid floor, not too high but not to low elevation offers tremendous views of the pool, beach, and Gulf of Mexico! Gulf front living at the perennial favorite resort ~ Grand Panama. What a great price for 2 bedrooms, 2 bathrooms and a bunk nook - you can easily sleep 8 in this perfect rental condo! This special unit is being sold fully furnished and rental ready with warm & inviting décor. Many upgra...
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By Mike Young, FHA 203k Consultant 916-758-1809
(203kOnLine.com, covering the USA)
FHA 203k projects are all around McAllen TXLooking for a HUD 203k consultant in Pharr, Texas, look no farther than McAllen. We are very busy in this area since we opened an office in the area. Not to worry we typically see a property and finish a write up within a week or so, ready to go to the appraiser.  We also can handle numerous projects at a time with our crews.In any case, if you have a project we have a solution. We currently have projects going in Brownsville, McAllen, Edinberg, San Juan, San Benito, and Los Ebanos. Lets add your next project to the list of satisfied clients.  Join our team.
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Homebuying isn't one-size-fits-all, and neither are down payments!🏡💰Whether you're putting down 7%, 10%, or more, let's customize a plan that fits your budget and goals perfectly.  There are a variety of Packages out there, just like there are a variety of lenders.  All looking for your business.  The time is right to start exploring your options for this year and for next year.  Look long term, not short term.   Ready to explore your options?Contact me today, and let's kickstart your unique homeownership journey!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #realestate #realtor #happyhome #finances #realestateagent #happyhomeowners #downpayment #icanhelp
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  November 27 2023.New properties for sale 84Back On Market 24Price Decrease 136Price increase 13Active kick out 8Active option contract 98Active contingent 28Pending listings 178Sold listings 36Expired listings 27Cancelled listings 14Withdrawn listings 1Temporary off market listings 24Coming soon listings 18
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Here are the latest housing market statistics for Santa Rosa Beach, FL!  The market was alive since Thanksgiving.  Black Friday was more than just for retail activity at the local malls.  Discounts in ALL markets are available now that interest rates have dropped for two weeks in a row.  If you'd like more detail on the market, what's available or how much your home might be worth, let's set up a meeting to discuss!#houseexpert #housingmarketexpert #house #home #listreports #localhousingdata #areaexpert #realestate #realestateagent #househunting #homeowner #hometrends #housingtrends
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  November 26 2023.New properties for sale 135Back On Market 34Price Decrease 154Price increase 13Active kick out 5Active option contract 100Active contingent 16Pending listings 136Sold listings 56Expired listings 24Cancelled listings 21Withdrawn listings 4Temporary off market listings 25Coming soon listings 35
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By Dennis Neal, Your Home Sold in 21 Days or We Sell It For Free
(RE/MAX, Big Bear)
I hope your home is filled to the brim with joy, laughter, and thanksgiving today and every day.  There are still a few days in the year but it would be nice to keep this warm feeling internally year round.  There is really no reason why we can not do this.   #thehelpfulagent #home #houseexpert #house #listreports #happythanksgiving #realestate #realestateagent #thanksgiving #thankful  Peter A. Mohylsky       Your Bucket List Broker    Broker, Business Manager      PMI - Destin  Free Home Value Estimate   Office: 36150 Emerald Coast Parkway, Suite 103 Destin, Florida   Cell: 850.517.7098      Peter@BucketListBroker.com         Are you interested in your homes value?   Search for properties at www.yourbucketlistbroker.com  New Construction options to consider.   Search  Watercolor Homes...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
I hope your home is filled to the brim with joy, laughter, and thanksgiving today and every day.  There are still a few days in the year but it would be nice to keep this warm feeling internally year round.  There is really no reason why we can not do this.  #thehelpfulagent #home #houseexpert #house #listreports #happythanksgiving #realestate #realestateagent #thanksgiving #thankful
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Here is the north Texas real estate market update for  the week ending November 18  2023.New properties for sale 1659Back On Market 421Price Decrease 1704Price increase 168Active kick out 42Active option contract 1090Active contingent 247Pending listings 1383Sold listings 1379Expired listings 220Cancelled listings 374Withdrawn listings 33Temporary off market listings 271Coming soon listings 301 
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  November 25 2023.New properties for sale 216Back On Market 35Price Decrease 230Price increase 5Active kick out 5Active option contract 109Active contingent 20Pending listings 117Sold listings 67Expired listings 48Cancelled listings 17Withdrawn listings 2Temporary off market listings 28Coming soon listings 32
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Imagine making memories in a home that feels like a Hallmark movie scene—let's turn that vision into reality!  We can do this together as we enter the home stretch towards the end of the year.  🏡✨Contact me today, and let's unwrap the perfect home for your storybook celebrations.#thehelpfulagent #home #house #houseexpert #listreports #homeowner #realestate #hallmarkchannel #hallmarkholidaymovie #happyholidays #happyhome #homefortheholidays #realestateagent #realtor
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  November 24 2023.New properties for sale 81Back On Market 27Price Decrease 68Price increase 6Active kick out 0Active option contract 53Active contingent 11Pending listings 62Sold listings 52Expired listings 23Cancelled listings 5Withdrawn listings 0Temporary off market listings 16Coming soon listings 16
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  November 23 2023.New properties for sale 348Back On Market 78Price Decrease 309Price increase 48Active kick out 7Active option contract 218Active contingent 60Pending listings 238Sold listings 319Expired listings 34Cancelled listings 67Withdrawn listings 7Temporary off market listings 39Coming soon listings 63
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By Dan Dee McGinnis The Pumpkin Man, The Pumpkin Man
You don't believe me? Well feel free to call me @602-570-2442 and I will be happy to talk with you about my first 28 of my 43 years as a Realtor in Ohio and Arizona. I was so full of joy and fun that I even published my first book about it in 2005, titled: MYTHS AND REALITIES OF REAL ESTATE SALES. One of my largest sales ever during my real estate career, was the sale of seven of my books to The City of Phoenix to place in seven of their library branches. You talk about a cool experience, was to go into one of the branches go to the computer and look for the book title OR Dan D. McGinnis author, and find it and go to the shelf and see the book, or realize someone had it checked out. Creating a 217 family neighborhood yard sale was another overwhelming abundance of attention. Hundreds of...
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