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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Dena Stevens, Putting The Real Into Realtor Since 2004
(Rocky Mountain Realty )
Home Staging Checklist for SellersRepairs & Maintenance Interior and Exterior Paint: Repair chipping paint. Touch up paint where needed for a fresh look. Windows: Repair or replace broken or inoperable windows. Ensure window screens are intact and clean. Safety Features: Remove any “trip & fall” hazards, including uneven room transitions. Install handrails inside and outside in areas with steps. Ensure all decks, porches, and stairs have secure handrails. Roof and Exterior: Replace missing or damaged roofing tiles or shingles. Clear gutters of debris. Tiled Surfaces:Regrout tiled areas, including showers, backsplashes, and countertops, for a clean, updated appearance. Curb Appeal First Impressions Matter:Clean and tidy the front yard. Consider adding fresh mulch, seasonal flowers, or po...
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Here is the north Texas real estate market update for the week ending January 25 2025 New properties for sale 3292Back On Market 530Price Decrease 3225Price increase 265Active kick out 50Active option contract 1620Active contingent  282Pending listings 1919Sold listings 1380Expired listings 270Cancelled listings 700Withdrawn listings 29Temporary off market listings 309Coming soon listings 483
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for January 25 2025.New properties for sale 718Back On Market 102Price Decrease 617Price increase 55Active kick out 6Active option contract 251Active contingent  56Pending listings 313Sold listings 303Expired listings 41Cancelled listings 113Withdrawn listings 2Temporary off market listings 49Coming soon listings 69
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 17757 Front Beach Road 909, Panama City Beach, FL 32413     MLS #: 767599Price: $849,900Beds: 3Baths: 3Sq feet: 1400 Call John B. Skinner Jr. (850) 543-5763 to see if this property is still available.THE BEST OF THE BEST AT CELADON! Welcome to Celadon unit 909—a rare, premier west-end gem offering unobstructed, world-class views of the shimmering white sands and emerald waters of the Gulf of Mexico. This stunning Gulf-front condo boasts a prime mid-stack location within the luxurious 23-story Celadon complex, making it a perfect blend of elegance, comfort, and convenience. With an open floor plan, 9' ceilings, and expansive floor-to-ceiling sliding glass doors and windows, this unit is bathed in natural light, providing breathtaking Gulf and sunset views year-round from...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Situated in one of the most sought-after neighborhoods in Smithtown, this home has been completely renovated, offering modern luxury and timeless charm. It truly has it all, combining thoughtful design, modern amenities, and a prime location. Check out this virtually staged photo to help you envision the endless possibilities!Don’t miss the opportunity to move to your dream home and let’s make it a reality today. Call now to schedule an appointment and take the first step toward finding the perfect Smithtown home! Lawrence and Sheila Agranoff Cell: 631-805-4400
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By Peter Mohylsky,, Call me at 850-517-7098
(PMI. Destin)
The tamer December CPI report was a massive relief for the bond and stock market.So going forward we can say confidently that it all depends.The yield on the 10-year US Treasury Bond dropped from 4.80% to 4.60% (a huge move in that market) and average 30-year mortgage rates declined from 7.25% to around 7.10%.That said, the market still overwhelmingly expects NO CUT at the Federal Reserve's Jan 29 meeting.#thehelpfulagent #home #houseexpert #house #listreports #finances #a012425 #realestate #realtor #realestateagent #dreamhome #investment
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for January 24 2025.New properties for sale 750Back On Market 76Price Decrease 618Price increase 50Active kick out 13Active option contract 245Active contingent  37Pending listings 249Sold listings 266Expired listings 56Cancelled listings 118Withdrawn listings 4Temporary off market listings 53Coming soon listings 93
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By Bill Salvatore - East Valley, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
Money talks in today’s market, and having the right strategy can make all the difference!  This information might be a little dates for 2025 but there is no doubt that quality properties sell for top dollar when priced correctly.   Experience does matter.   Whether you're aiming for asking price or planning to go above, I’ll help you navigate your options and find the perfect home. Ready to start your journey? Let’s connect! #thehelpfulagent #home #houseexpert #house #listreports #homeowner #a012325 #finances #investment #realestate #realtor #realestateagent #dreamhome  Peter A. Mohylsky       Your Bucket List Broker    Broker, Business Manager      PMI - Destin  Free Home Value Estimate   Office: 36150 Emerald Coast Parkway, Suite 103 Destin, Florida   Cell: 850.517.7098      Peter@Bu...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 17757 Front Beach Road 1507, Panama City Beach, FL 32413     MLS #: 767597Price: $419,900Beds: 1Baths: 2Sq feet: 846 Call John B. Skinner Jr. (850) 543-5763 to see if this property is still available.Stunning Gulf-Front Condo at Celadon Beach Resort - Perfect Location! Nestled on the peaceful west end of Panama City Beach, this beautiful Gulf-front condo offers the best of both worlds: tranquility and convenience. Located just 10 minutes west of Carillon Beach and 30A, and under 10 minutes east to the vibrant attractions of Pier Park and Frank Brown Park, this prime spot gives you easy access to everything the area has to offer. Enjoy breathtaking, unobstructed views of the Gulf Coast to the west - perfect for watching sunsets and taking in the serene beauty of the coas...
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By Peter Mohylsky,, Call me at 850-517-7098
(PMI. Destin)
Money talks in today’s market, and having the right strategy can make all the difference!  This information might be a little dates for 2025 but there is no doubt that quality properties sell for top dollar when priced correctly.  Experience does matter.  Whether you're aiming for asking price or planning to go above, I’ll help you navigate your options and find the perfect home. Ready to start your journey?Let’s connect!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #a012325 #finances #investment #realestate #realtor #realestateagent #dreamhome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for January 23 2025.New properties for sale 551Back On Market 101Price Decrease 597Price increase 50Active kick out 8Active option contract 274Active contingent  47Pending listings 331Sold listings 249Expired listings 32Cancelled listings 146Withdrawn listings 10Temporary off market listings 62Coming soon listings 116
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 775 Gulf Shore Drive UNIT 3210, Destin, FL 32541MLS #: 951170Price: $380,000Beds: 2Baths: 2Sq feet: 950 Call Gil Erikson (850) 714-2122 to see if this property is still available.This lovely condo is right on the canal and will be great for you and your family to start making amazing vacation memories . The famous beaches of the Gulf Coast are just across the street. Onsite executive golf course, pools, pickleball, and onsite restaurant are some of the great amenities. There is also a marina and a beachside snack bar. You can cash in $$$ on vacation rentals as well. Brand new stairs to the condo. Many fun attractions in the area.  Click here to see additional photos and details of this property
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
🌟 Welcome to Serenity and Comfort! 🌟Step into this impeccably maintained 2-bedroom, 2-bathroom haven with a 2-car garage that’s ready to charm you. Located in a peaceful neighborhood, this home is packed with upgrades and thoughtful details to make you fall in love. 💕🏠 Key Features You’ll Love: Brand-New Roof (Aug. 2022) for peace of mind 🛠️🔨 New A/C Unit (Nov. 2023) to keep you cool year-round ❄️🌞 Screened Front Porch – Perfect for morning coffee or evening sunsets ☕🌅 Cathedral Ceilings for an open and airy vibe 🌤️✨ Gorgeous Kitchen – Granite countertops, sleek tile backsplash, and raised white cabinets 🍽️💎 Wood Plank Tile Flooring throughout – Stylish and easy to maintain 🪵🧼 🌿 Outdoor & Storm-Ready Perks: Professionally landscaped yard for your own private oasis 🌸🌳 4 Impact Windows (L...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
🏡 OPEN HOUSE ALERT – Waterfront Paradise Awaits! 🏝️🌊 Live the Waterfront Dream in Style! 🌊Step into this stunning waterfront pool home and experience the perfect mix of luxury, comfort, and convenience. With 3 spacious bedrooms, 2 baths, and a 2-car garage, this meticulously maintained property spans over 2,100 sq. ft. of thoughtfully designed living space.🚤 For Boaters: Quick boating access to Charlotte Harbor & the Gulf of Mexico 🌴⚓ Private composite dock with a 12,000 lb boat lift & canopy 🛥️ Concrete seawall & recalibrated motor for effortless waterfront adventures 🌅 🌞 Outdoor Living Perfection: Heated pool for year-round relaxation 🏊‍♂️💦 Paver walkway for added curb appeal 🏡✨ Seamless connection between the indoors and your private outdoor retreat! ✨ Interior Highlights: Modern Upg...
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By David John Medendorp, CCIM, GRI, Investments, Waterfront Homes, Muskegon
(Medendorp Real Estate Group Muskegon )
What Sets Me Apart as Your Realtor Success in real estate doesn’t happen by accident. It takes a combination of hard work, smart strategies, and a commitment to staying ahead of the curve. Over the past 37 years, I’ve dedicated myself to providing exceptional service to my clients in Muskegon, Norton Shores, and along the beautiful shores of Lake Michigan. My typical day starts early—usually around 5 or 6 a.m.—with a trip to the gym and some quality time over coffee before diving into emails, texts, and social media. From there, my day is packed with client meetings, showings, and marketing efforts, ensuring that every property I represent gets the visibility and attention it deserves. Being actively involved in the community is another key to my success. I sponsor and attend events lik...
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By Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
How's Your CTR, CTA, All AOK?Your online audience has a lot of options in their down and dirty real estate search for information. Building an audience for your real estate listings, blog posts, and videos is all about creating content worth the time to glean. Information for a problem solution or to feed a desire.Make it refreshingly simple. Real estate is highly emotional.Lots of reasons to custom make your click through rate so it soars. And to step up the wiring to dial in your call to action suggestion. To keep the ball rolling.Your CTR and CTA has to resonate with your target audience.Drawing them in, and motivating them to take action. Those are the two most important marketing steps to wrap around your fresh pertinent content marketing filling.Improving your click-through rate (...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for January 22 2025.New properties for sale 498Back On Market 95Price Decrease 626Price increase 41Active kick out 9Active option contract 282Active contingent  53Pending listings 396Sold listings 275Expired listings 28Cancelled listings 162Withdrawn listings 3Temporary off market listings 34Coming soon listings 86
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 3755 Scenic Highway 98 UNIT 702, Destin, FL 32541MLS #: 957895Price: $320,000Beds: 1Baths: 1Sq feet: 725 Call Jackson Stanford (850) 865-8928 to see if this property is still available.Welcome to 'Surf & Sea' at Chateau La Mer II! This updated 1st-floor condo is located off coveted Scenic Highway 98 and within a quick walk to the beach! It features newly installed luxury vinyl plank flooring throughout plus a beautifully renovated kitchen with new cabinets and sleek stone counters, screened porch, washer/dryer, owners closet, updated bathroom, and a brand new king memory foam mattress. This condo has added soundproofing in the ceiling, ensuring you won't hear any noise from the neighbors above. This beachy chic condo is ideal as a primary residence, a second home, or a ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1040 Highway 98 Unit 716, Destin, FL 32541MLS #: 953863Price: $450,000Beds: 1Baths: 1.5Sq feet: 766 Call Kailey Fuzy (850) 533-6725 to see if this property is still available.Welcome to luxurious Sundestin 716, where you can experience unparalleled comfort and stunning views of the Gulf. The spacious gulf front property is the perfect spot to relax and enjoy the breathtaking scenery. As you step inside the property, you will be greeted by the tasteful decor and modern furnishings. This 1-bedroom, 1.5 - bathroom condo is in one of the best rental income buildings along the Panhandle! Enjoy the many resort style amenities at the Sundestin Resort including: on-site bar and grill, indoor and outdoor heated pools, hot tub, spa & fitness center, splash park, tiki bar, gift an...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 909 Santa Rosa Boulevard UNIT 211, Fort Walton Beach, FL 32548MLS #: 958787Price: $380,000Beds: 2Baths: 2Sq feet: 1,035 Call Gil Erikson (850) 714-2122 to see if this property is still available.This lovely condo is your ticket to the fabulous beach lifestyle. Easy in and out at this ground floor condo. No waiting for elevators, great for families. El Matador has some of the least crowded beaches around and lots of green space which is rare. Pools, tennis, basket ball, and jacuzzi are just some of the great amenities that make El Matador so popular. The open kitchen has been remodeled and gives the condo great flow. Plenty of room for the whole family and you can also cash in $$$ on vacation rentals. Many fun restaurants and attractions in the area. Lots of parking near...
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