How do You Treat the Little Guy?
By Susan Peters, The Better it Looks the Better it Sells
(Dove Realty Inc.)
Most agents will pull out all the stops for their high-end listings. Staging Professional Photography Glossy, full color flyers...the works But if you really want to know how they're going to treat your house, take a look at how they market their most affordable listings. Too often, you will see: Dark, amateur photography No staging efforts The MLS reports printed out in black and white for flyers Well, not me. I believe every listing deserves my best. This little condo I listed in Magnolia was sited on a lush ravine and had been totally remodeled by the owner. It just needed the finishing touches. With some classic staging and gorgeous photography to capture the setting, it sold in thirty days. The other unit in the same complex is still sitting there six months later... These pho...
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