Annika Bansal Says It's About the Hustle, Not the Money
By David Jackson, MBA, Financial lending analyst
Annika Bansal runs an enormously successful startup called Launch Utah, which helps launch other startups in the state with advice from mentors and is involved with local media and national/international social media. She recently spoke to reporters in Salt Lake to explain what it takes to become a successful business person in today’s challenging business climate. Bansal made it clear from the start of her press conference that money is not the keystone to a startup’s future. Rather, she insists, it’s the persistence, the hustle, that an entrepreneur is willing to show in the face of continuing difficulties and setbacks, that makes all the difference between success and failure. She cited her own experiences when starting Launch Utah, when she couldn’t afford her own sales team because...