When you’re opting in or enrolling in a new subscription, convenience is amazing. On-line enrollment is FAST and EASY and EXCITING! One click from the front facing sales page is the Credit Card entry portal. A few more “selection” clicks, and you’re DONE! Later . . . When you don’t need the service anymore, most companies seem to go the route of making it nearly impossible to cancel. In fact, many companies make it impressively inconvenient to complete a disconnect order. Today, I decided to cancel my membership to the Middle TN YMCA because I have been getting my exercise differently (Hiking and working out at home). I thought I would use their swimming pool but it turned out I wasn’t motivated to swim, so they were happily collecting monthly $63. That’s my fault. I bought something I ...
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