Why You Should TikTok In Your Real Estate Business
By Jeff Shipwash, Home Buyer/House Flipper
(Shipwash Properties LLC)
I never really understood the TikTok hype. I mean I downloaded it on my phone, and it certainly helped provide me with quality entertainment during my morning coffee, but I assumed it was a fad that would pass quickly. It wasn’t until I made a quick before/after video of one of Shipwash Properties flips, that I realized how much power this app provided when it came to marketing, and it’s completely free. When I made the before/after of one of my flip houses, I got several impressions. Not only did I post the video to TikTok, but I also posted it across my other social media platforms as well. And people loved it! They engaged with it, they commented, they liked, and they shared. Wait, why didn’t they do this when I was just posting progress pictures? Let’s investigate the power of TikT...
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