Cross Marketing for Real Estate Agents.
By Malcolm Johnston, Trenton Real Estate
(Century 21 Lanthorn Real Estate LTD., Trenton, Ontario)
I have spent a lot of time trying to think of innovative ways of marketing myself. Most business people who use social media have become familiar with the term "personal branding". Personal branding makes a lot of sense since most of us are trying to stand out from the crowd, and just riding the coat tails of your brokerage's image won't cut it any more. One of the agents in Canada who has taken personal branding to the next level is Active Rain's own Valerie Zinger. She is an Ottawa area agent, but her newest campaign has been very effective, so effective in fact, that her name is well known in my area, more than 200 miles and three real estate boards away. I'm not sure, but I'm pretty certain her name is on the tips of people's tongues all over our very large nation. I will have to c...