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Garfield Heights, OH Real Estate News

By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Social Media Mistakes & Fixes: Too Much, Too SoonSocial Media Mistake: You know when you start something new? That feeling you get of how great it is so you want more, More, MORE! Well, that's how I was when I started out in social media. I wanted it all. It was so fabulous a marketing avenue to me that I couldn't get enough. (Which is how marketing become my niche. I was essentially hooked.) I set up my profiles on way too many sites to keep up with all at one time. I didn't give myself time to figure out all the nuances of each social media platform. I didn't stop to smell the flowers at each flower bed to figure out what the best marketing approach was on each platform. I just jumped in with both feet and no plan. And fell face-first into the dirt.Social Media Fix: What I learned in ...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Social Media Mistakes & Fixes: Camping Out in Someone Else's YardSocial Media Mistake: As a newbie to blogging and the social media aspect of it all, I made what I consider a HUGE social media mistake. You see, I didn't really understand how commenting on other people's blog posts was supposed to work. It is all about them when you comment on their post, and absolutely nothing to do with you. What did I do? I would comment on a blog post and use my full signature line at the end of each and every comment. Yep - including website address and phone number. Not good!Social Media Fix: If there is one thing I've learned over the years of blogging, it is that once something is out there in the blogosphere, it is there to stay. So, there is no way to actually fix the mistakes I made initially....
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Marketing Tip Monday: Take Advantage of Unique HolidaysThink outside the box. Isn't that what you're constantly told these days? Don't do what everyone else does. Well, this goes for your holiday marketing as well. When you touch your contacts, you typically factor in holiday marketing, right? (Right?) That usually means the traditional holidays like New Years, Valentine's Day, Labor Day, and Christmas. I'm here to tell you that, although it's great to touch your contacts on traditional holidays, that's also a sure-fire way to get missed. How many Christmas cards do you receive each year and then can't remember all the people who sent them because the holiday is so hectic.Your Monday Marketing Tip is this: Try some unique holiday marketing. Take a look at some upcoming unique holidays a...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Unique Marketing Tips: September Here are a few ideas to help spur you into some unique marketing ideas for the month of September! If you'd like assistance in designing even more ideas or implementing a unique marketing campaign, just give me a holler!    September: 6 - Read A Book Day - Take time out of your busy life, and relax with a good book. 12 - National Video Games Day - This day celebrates popular video games that stormed onto the market, and changed the way your kids play games. 16 - Working Parents Day - Working Parents Day gives recognition to moms and dads who work hard to provide for their children. For each holiday, you can come up with a twist to make it related to real estate in some way. Here are some suggestions for you:   September 6 - Read A Book Day- This is the d...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Marketing Your Business: Social Media 101I recently realized that there is still a large pocket of real estate professionals who have not jumped onto the social media bandwagon. (I know, shocking!) Most of this is due to what is considered the "time constraint." It's the old lament that you just don't have time for anything new. The problem with that logic is that social media is here to stay, so in this series, we'll discuss social media options available to you. Here is a brief summary of the top social media platforms for real estate professionals.Active Rain Surprisingly, Active Rain is not simply a blogging platform. It is actually one of the largest real estate social networking sites available. The power of Active Rain is that you not only have a very easy to use, WYSIWYG bloggin...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Making New Friends in the Rain! Did you know that as of this post, Active Rain has approximately 345,492 members? How many of them do you know? If you're anything like me, the answer to that question is Not Enough! So I've figured out a way to help some of my contacts learn more about my Rain Friends. Would you like to be featured on my blog? It costs absolutely nothing - except a few minutes of your time! Just let me know you want to be featured by sending me your e-mail address. I'll forward you a set of quick interview questions to complete. Once I receive your responses, I'll feature you on a first-come, first-served basis. Beginning Thursday, August 8th, I will showcase a "Rain Friend of the Week" every week.  I sure would love for you to be one of them!  You don't have to be a rea...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Wordless Wednesday:  Garfield Heights High School Marching Band    ~RenaeP.S. If you need a Virtual Assistant who knows how to help you keep your family a priority, let's talk about it. Lead Management, Listing Coordination, and Social Media Marketing are my true loves. (But don't tell my husband that!) And if you need a service I don't provide, I'm happy to refer a quality Virtual Assistant who can!  
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Are You Taking On New Clients? Puh-lease! I've received dozens of them - I'm sure you have, too. You know what I'm talking about...  The e-mail that goes something like this: Hi Renae, If you're taking on new clients, I'd like to include you in my private referral network to send you business leads through Referral Key. Please accept my invitation below. Thanks! Puh-leeeease!!  You don't really care whether or not I'm taking on new clients! I think these e-mails annoy me more than most because someone told these people that this is how you "network" or "market yourself." One of the things that I consistently tell my clients is this (and these e-mails prove my theory correct!): If you send the exact same thing that everyone else sends, no one is going to read or believe it because 20 ot...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Tuesday Tech Tip: Pinterest I am sure that if you have spent any time on your computer in the last month, you've heard or seen something about Pinterest. And if you aren't one to jump at new things right away, you may be wondering what in the world is Pinterest anyway. Well, let me tell you.Pinterest is a social media site, similar to StumbleUpon, where you can post pictures and information that is relevant to a specific topic. On StumbleUpon, you post a lens about a topic. On Pinterest, you pin information you want to share to a board about a topic. What type of information do those in the real estate industry share? Take a look at some of these: Here's a board about Staging Your Kitchen For A Sale. And here are several other boards on home staging. How about this one that features a M...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Let's Meet the Stager of the Week (Again)! Stager of the Week was something I used to do to expand the professionals I promoted on my blog and through my social media marketing.  Now I'd like to reintroduce Professional Stagers to the world at large. Would you like to be featured on my blog? It costs absolutely nothing - except a few minutes of your time!  Just let me know you want to be featured by sending me your e-mail address. I'll forward you a set of interview questions to complete. Once I receive your responses, I'll feature you on a first-come, first-served basis. Beginning Tuesday, August 6th, I will showcase a "Stager of the Week" every week.  I sure would love for you to be one of them! Just doing my part to help where I can and how I can!  Got questions?  Let 'em rip!~Renae...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Family is Everything - Our First Graduation   We've got our first high school graduate in the family among all of our children! Our family is so close that we tend to claim each of the kids as our own. It started out as a joke when one of the kids called "Mommy" and it was actually an "Auntie" they were speaking to. So the running joke became that the kids call all of us "Auntie-Mommy." As a result, when one of the kids is struggling, we all help. When one of the kids has an accomplishment, we all celebrate. Right now, we are all celebrating! The journey took all of us. One sister uses her vast connections to find job and community service opportunities throughout the years. One sister is a teacher and always helps with school work. We all chip in. We all help out. That's what families ...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Monday Marketing Tip: Pace YourselfAs business owners, and specifically as people in the real estate industry, we are bombarded with marketing opportunities. There are marketing opportunities everywhere these days and many of them are great opportunities. For example: Sponsor a Homeownership Workshop - This is a wonderful way to get your face and name in front of your specific target market. Sponsor a "Read in the Classroom" Session - Pick up 25 books at a discount store, go read to a classroom of young children and take the books with you. After you read, give the books to the kids to take home, with a small packet of information about your services for their parents. Sponsor a Community Ice Cream Social - You get to meet all the people in the community, they get to meet you, your name...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
It's been a while, hasn't it? I haven't written on my blog in two years. That's a long time. Where have I been? I scaled back my business to take care of my kids, particularly these two:    My twins got really sick. Not sick with colds, but hospitalized for quite a few months and then they needed serious therapy for many more months. During times like that, you really put things into perspective and figure out your priorities pretty fast. Mine were my kids - not just the ones in the hospital, but helping the other 4 deal and adjust to the situation. (If someone in your family is sick, don't be disillusioned - it will affect everyone in the family in different ways so be prepared for that.) Anyway, the twins are 5 years old now. (Can you believe it??) They will be in school full-day for ...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
30 Days of Marketing Opportunities - Day 18My goal is to write 5 days per week for 30 days. So I've started this series that I hope to motivate me to write. 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you!  These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail.  Join me on the journey!Day 18 - Don't Forget to Cross OverSome doctors do it. Lawyers do it. Musicians do it all the time. What am I talking about? Cross-marketing!  Cross-marketing, in this instance, is marketing yourself across several social media...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
30 Days of Marketing Opportunities - Day 17My goal is to write 5 days per week for 30 days. So I've started this series that I hope to motivate me to write. 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you!  These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail.  Join me on the journey!Day 17 - Fan Your FansYou're probably thinking, "Ok, Renae has lost it for sure now! What in the world is she talking about?" Let me explain!For everyone who has set up a Facebook Fan page, or a Twitter or LinkedIn account, the...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
30 Days of Marketing Opportunities - Day 16This is Week 4 in my goal to continue providing marketing motivation for you! 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you!  These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail.  Join me on the journey!Day 16 - Put Localism Blogs To Work For YouWhen you write about local businesses on your blog, you accomplish a number of things: your blog moves up high in the search engines due to concentrated local search terms your blog becomes a hub for inforamtion about yo...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
30 Days of Marketing Opportunities - Day 15This is Week 4 in my goal to continue providing marketing motivation for you! (I kind of got sidetracked when the servers were down and then lost my momentum last week so here we are again!) 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you! These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail. Join me on the journey!Day 15 - Host WebinarsWorld Wide Web + Seminar = Webinar - a seminar held online, or via the web.  Have you considered the impact of setting up and host...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
30 Days of Marketing Opportunities - Day 14This is Week 3 in my goal to continue providing marketing motivation for you! 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you! These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail. Join me on the journey!Day 14 - Create a Neighborhood BlogA great way to set yourself up as the neighborhood expert is to set up a neighborhood blog. What better way to show people how much you care about their community than by ensuring that everyone knows what's going on there? Your ne...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
30 Days of Marketing Opportunities - Day 13This is Week 3 in my goal to continue providing marketing motivation for you! 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you! These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail. Join me on the journey!Day 13 - Host a Brunch for Working ParentsWorking Parents are a great market for you to reach.  This presents the perfect opportunity for you to show the working parents in your farm area, community or your database just how much you appreciate how hard it is to be...
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By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
30 Days of Marketing Opportunities - Day 12This is Week 3 in my goal to continue providing marketing motivation for you! 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you! These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail. Join me on the journey!Day 12 - Send Out 10 Greeting CardsEach month, choose 10 leads and/or top contacts and send them a greeting card.  The goal here is to refresh your name in their heads.  You want referrals and leads.  Alternatively, you can include a $5-10 gift card to Starbucks or...
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