Be an Active Pro by being "Pro"active!
By Gail Szeluga & JoAnna Siminerio, Fostering Community Spirit Through Real Estate
(Coldwell Banker Realty - Manalapan/Marlboro)
Definition of Proactive: Controlling a situation by causing something to happen rather than waiting to respond to it after it happens. Reactive marketing is waiting for the sale or client to "walk through the door". Being reactive also involves putting your message in places where you think large numbers of people have a good chance of seeing it. This would include farming - sending postcards and flyers regularly to keep your name in front of potential sellers or advertising in local newspapers or maybe drip email campaigns to your sphere of influence. It involves sending YOUR message to many people who at the given time, may or may not have a need or interest in what you are offering them. The hope is that when they do have that need, they will think of you. Being proacti...
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