Our strengths can often become our weaknesses. That seems to be a theme in my business model this year. My all-time #1 strength is marketing consistently, and I don’t miss a beat. There’s a routine that’s carved in stone every day.  I don’t waiver from it. There’s online and offline marketing with a day and time for each to be created, published and/or printed. I never miss a beat. Consistency is a very important strength, but when it’s done to the degree that I’ve been performing these tasks, it leans toward the side of being a weakness.  There are only 24 hours in a day.  My business world getting in the way of my world of leisure is not ever to my benefit. Houston, not only do we have a problem, but I don’t see a way to solve it!! The market changes without notice, and when the team ... 05/03/2017

 In a seller’s market, when homes are flying off the shelves, does it make sense for a homeowner to spend a significant amount of money on renting furniture for a stager to stage each room? We all understand that “the eye buys” and a staged room trumps an empty one.  The Todaro Team has a solution to this dilemma.  The Virtual Staging Display of each room was the method we used for the first time today.  This virtual staging display was used at an open house event that resulted in 20 visitors plus 3 agents. The reaction was overwhelming. There were visitors who were very pleased with what they saw, and the feedback on the open house event was all positive. Several of the visitors were there without agents, and my guess is they were interviewing the listing agents to see what was provide... 04/30/2017

  Franklin Colonial For Sale OverviewMapsPhotosFeaturesDescriptionNeighborhoodOpen HouseMarket Stats $550,000 Single Family Home Main Features 3 Bedrooms2 Full Bathrooms1 Half BathroomInterior: 2,375 sqftLot: 25,952 sqftYear Built: 1996MLS #: 72153079 Location 58 Lorraine Metcalf RoadFranklin, MA 02038USA Susan M Morrison (617) 686-8178[email protected]/* */http://www.saysusansaysold.com     Listed by: Susan Morrison Our recent listings Franklin Colonial For SalePicture Perfect Norfolk Gambrel For SaleSpectacular Franklin ColonialWonderfully Updated Franklin Ranch For SaleLovingly Maintained Victorian Subscribe to our listing feed Nearby properties for sale /*-1&&m>28){j=28+s;s='';if(j/g,'>');l[i].href='mailto:'+t.value}}catch(e){}}}catch(e){}})(document);/* ]]>*/ 04/27/2017

 Have you been thinking about the value of your home? Do you know what your house is worth?  As each home in your town sells,that sales price may have changed the value of your home. The only way to know is to call for a Free Market Analysis.The process is a two-step visit, and the only team to call is the #1 Listing Team for 2016,The Todaro Team.  Tammy Todaro, the team leader, can be reached at 508-277-2977. Listings deserve a team to service them.  The Todaro Team is a well-versed group of real estate agents who understand what is required to list and sell property.  They have an exclusive marketing agent on their team who has 39 years of real estate business experience, Barbara Todaro. Call Tammy now!! The value of your home may be surprisingly higher than you had expected it to be.... 04/24/2017

  The real estate business is based on marketing.  It’s the backbone of what we do every day. If we are not marketing, it’s very difficult to stand up straight.  Without marketing our ability to stand tall is hindered and income becomes “weak.” The Todaro Team is a small team of individuals who work independently and sometimes together. The members are open to sharing new construction projects with each other.   Tammy and Andy have been focused on working land and new construction together, and this is the sign that will be seen within the next several weeks at their new homes in Franklin and Holliston. Be on the lookout…. Many beautiful, colonial style homes will be coming soon….very soon!!! 04/18/2017

  Local Town Pages in Franklin MA is our source for newspaper marketing. Every home in the town of Franklin receives this newspaper in the mail, and it complements our Direct Mail marketing and online marketing. Our marketing is totally integrated, and one source will have some overlap with the other.  I’ll be posting this on the team members’ websites and Google+.  Marketing is an all day, every day project, but the phones continue to ring with new potential listings.  That’s the goal, and we work diligently to attain it everyday. 04/17/2017

The “C” word is one that every real estate agent should learn and never forget.  Listing agents are marketing agents, and with each marketing task there must be “Consistency.”  Online and offline marketing require it.  It’s not an option. With online marketing, we market to Google, and the first “fact” I learned from Katerina Gasset is Google demands reliability.  In order to be considered a “reliable user” one MUST be “consistent” with online marketing.  Offline marketing follows the same rules. Direct Mail Marketing is my number one offline method, when searching for fresh listings.  My postcards have my daughter’s cell phone number on them, and tomorrow’s listing appointment is from a postcard recipient. The conversation with the homeowner was another reason that reinforces the need ... 04/17/2017

Spectacular Franklin Colonial OverviewMapsPhotosFeaturesDescriptionNeighborhoodMarket Stats $550,000 Single Family Home Main Features 3 Bedrooms1 Full Bathroom1 Half BathroomInterior: 2,768 sqftLot: 25,005 sqftYear Built: 1992MLS #: 72144448 Location 11 Wampanoag DriveFranklin, MA 02038USA Susan M Morrison (617) 686-8178[email protected]/* */http://www.saysusansaysold.com    Listed by: Susan Morrison Our recent listings Spectacular Franklin ColonialWonderfully Updated Franklin Ranch For SaleLovingly Maintained VictorianFranklin Single Family Home For SaleSensational Brick/Stone-Front Home in Franklin Subscribe to our listing feed Nearby properties for sale /* -1&&m>28){j=28+s;s='';if(j/g,'>');l[i].href='mailto:'+t.value}}catch(e){}}}catch(e){}})(document);/* ]]> */ 04/12/2017

 We’re in a very challenging market, when it comes to searching for resale listings. Our phones have been ringing consistently every week with new potential listings for the future. My marketing has increased across the board to make this happen. Last year, my Free Home Evaluation postcards were mailed every quarter to 7,650 single family homes in the entire town. This year, I’m mailing to that number of homes every month.  The phone is ringing with every mailing, and, most importantly, the team members are closing the homeowners.Direct mail marketing is expensive, but it’s profitable for me. I complement the mailing with a full page ad in the local newspaper, and that’s mailed to every home and business in the town. The newspaper display of our latest listings and coming soon listings ... 04/05/2017

Wonderfully Updated Franklin Ranch For Sale OverviewMapsPhotosFeaturesDescriptionNeighborhoodOpen HouseMarket Stats $400,000 Single Family Home Main Features 4 Bedrooms2 Full BathroomsInterior: 1,900 sqftLot: 20,000 sqftYear Built: 1966MLS #: 72140427 Location 216 Crossfield RoadFranklin, MA 02038USA Susan M Morrison (617) 686-8178[email protected]/* */http://www.saysusansaysold.com    Listed by: Susan Morrison Our recent listings Wonderfully Updated Franklin Ranch For SaleLovingly Maintained VictorianFranklin Single Family Home For SaleSensational Brick/Stone-Front Home in FranklinCape Style Home For Sale in Franklin, MA Subscribe to our listing feed Nearby properties for sale /* -1&&m>28){j=28+s;s='';if(j/g,'>');l[i].href='mailto:'+t.value}}catch(e){}}}catch(e){}})(document);/* ]]> */ 04/04/2017

This chart is a reflection of the pending single family resale homes in Franklin MA as of April 3, 2017.  The town of Franklin has 7,650 single family resale homes, and from that array of dwellings, there are only 39 homes waiting to close. The real estate market in Franklin MA is in dire need of inventory. If a home is priced properly, it sells within hours of hitting the open market. A well-priced home will usually secure more than list price and often with multiple offers submitted.If you’re thinking of selling your Franklin MA home, call The Todaro Team at 508-277-2977 for Free Home Evaluation. There is no obligation to use us, but you will most likely select The Todaro Team.  Call 508-277-2977 and have a conversation with Tammy Todaro.  You’ll be glad you did!! 04/03/2017

  This chart is a reflection of the Active Resale Listings in Franklin MA as of April 3, 2017.  As you can see, there are only 33 resale listings available. There were 18 resale homes that closed during the month of March.  The absorption rate that results is 1.8 months of inventory remaining before the shelves are bare. The Todaro Team members are digging deeply for new, fresh resale homes. As we list resale properties and price them properly, they sell.  Our listing inventory must be replenished.  This is the same scenario throughout our marketplace.If you are thinking of selling your current home, the time is right.  The time is PRIME for this to happen. The wise advice is to call The Todaro Team at 508-277-2977 for a Free Home Evaluation. There is no obligation to use us.  Most home... 04/03/2017

Visit our Open House Event on Sunday, April 2nd from Noon to 2:00pm at 7 Padden Rd Franklin MA in Padden Estates. The Todaro Team will be hosting this gorgeous 10 room, 4 bedroom, 2.5 bathroom colonial style home with a two car garage on a half acre lot. The amenities are plentiful and some of them include a large eat in kitchen with granite counters and stainless appliances. You’ll find hardwood flooring, tile, fireplace, gas heat and three season porch. The subdivision is located within walking distance of the center of town and the "T" to Boston. This subdivision is serviced by town water, town sewer and natural gas. There is roughed in central vac and all appliances are included. The Open House Event begins at Noon…. Showings will begin at Noon…. Enjoy your tour of this lovely colon... 04/01/2017

When The Todaro Team proclaims “opening windows of opportunity! Are you ready for your new view,” this is exactly what they mean.  Tammy Todaro was the buyer’s agent for the sale at 4 Forest St in Franklin to Paul Lombardi. Such an exciting time for Paul, the owner of “Impressive Painting & Power Washing” and now a Franklin homeowner. The Listing Agent for 4 Forest St was Nancy Maiorana of RE/MAX Executive Realty, and there’s nothing better than an office of real estate agents who work diligently to deliver their clients to the closing table.  We owe special thanks to Mike Dunsky for his guidance and assistance with the financial end of the transaction. Mike’s a true professional.           Congratulations to Paul Lombardi….wishing him many years of health and happiness at 4 Forest St F... 04/01/2017

My favorite sign in Franklin MA with my favorite real estate agent who leads my favorite team is none other than Tammy Todaro.  In 2017, you'll be seeing this "sign of success" throughout the town of Franklin.   What does it mean? It means that homeowner called Tammy Todaro at 508-277-2977 for a Free Home Evaluation of their Franklin MA home.  If you're thinking about making a move, call Tammy and have her provide a Free Market Evaluation for you.  It's also referred to as a Free Market Analysis. There is no obligation to use The Todaro Team.   Just as the homeowner of this property did, you too will be so impressed with what The Todaro Team provides for marketing.  You will have this sign of success in your front yard, too.      03/23/2017

 Print marketing is "King" when it comes to searching for fresh, new listings.  Our marketing for listings includes a full page in the local newspaper, Local Town Pages, and direct mail marketing with postcards.  Here's a sample of the next postcard to be mailed next week.  The postcard shakes the fruit from the tree, and the newspaper complements it.  We've restocked the shelves and many are now pending.  It's time to replenish the shelves again.  List, Sell, Rinse and Repeat is how we work our real estate business.  The Todaro Team is a team of "listing agents."  We have years of experience with resale and new construction.  We market for land, and our builders buy it. As you can see, our offline print marketing is also found online on a number of real estate sites. If you're interest... 03/16/2017

Can you ever do too much marketing?  Spring is at our doorstep, and that means activity is improving.  I want it to continue at a faster pace. I market every day online and offline to make that happen.Land postcards have been mailed and will continue every month until the first snow flake falls again. We have a few builders, but they won’t go everywhere. That means the builder postcards are going out soon. A database of 400 builders will be in the mail next week, and we’ll be playing “matchmaker” with our land and builders who call. Currently, we have a signed purchase and sales on one lot; an offer ready to be negotiated on a 68 lot subdivision; and another on a three lot subdivision. Postcards for a Free Market Analysis are mailed every month, and we have 8 new listings from them with... 03/08/2017

We learn a lot from ActiveRain, and I saw this used once within a post.  What a great idea that agent shared, and now I’m using it on my closed postcards.  Previously, I considered mailing “closed” postcards not very powerful; but with this statement added to the message, I fully expect many calls from it.  This postcard is equivalent to a “Free Market Analysis” postcard; and I can assure you, those keep us in business. This postcard not only makes the reader think about the message, but it shows the reader the agents know how to sell homes. Here is our latest sale, and this postcard will be mailed tomorrow to 500 homes in the area of this closed property.  I can’t remember who shared this idea, but I do thank you. I hope others will use it, and I’ll report back with the results of this... 03/06/2017

When a home is priced properly; marketed properly; and presented to the public as it deserves to be; success results. The luxury home at 8 Farm Pond Lane in Franklin MA allowed an open house event to take place on Sunday for the public to view their lovely home.  The marketing was visible within the week prior to the Open House Event, and online blog posts were provided on several websites, Google+, ActiveRain plus a “property website” was created with a slide show, video and many features important to potential buyers.There were over 30 couples who visited the open house event, and a pending sale resulted that day. When The Todaro Team holds an open house event to introduce a luxury home, the entire team is available to assist with tours. There was an agent on each finished level of th... 02/27/2017

    The above chart is a display of the closed single family resale homes in Franklin MA that have closed from January 1, 2017 to February 21, 2017.  There were 25 closed transactions, and that's the exact same number of single family resale homes that closed in 2016.  If the market in 2017 is similar to 2016, I'll be a very happy real estate agent.  Our listing shelves need to be replenished very soon. Call The Todaro Team at 508-277-2977 to learn what's involved with selling your home.  We'd love to hear from you.  Again, 508-277-2977.  02/21/2017