The purpose of marketing is to be noticed.  If you’re not noticed, you and your inventory will sit idly. I love print marketing, and I would estimate 40% of my marketing program is offline. I complement the offline with online marketing. The name of this local newspaper is Local Town Pages, and it’s mailed monthly to every residence in the town of Franklin MA.  We take full advantage of every issue and offer a Free Market Analysis; display our listings; give recognition to our agents; and provide our contact information for buyers and future sellers. We get plenty of mileage from this full page. If print marketing is to be effective, it needs to be large and seen. The value of a small line ad or block ad will be lost on the page. Here’s our ad for the month of August.   07/13/2017

 We’re all aware that this is a seller’s market, and timing is everything in the real estate business.  We sell in a seller’s market.  Sellers are at an advantage.  It’s the rule of supply and demand that sets the rules of the game. The supply is low and demand is great, at this time.If you’re thinking of relocating, for whatever reason, this is the best market to accomplish that goal.  Many are downsizing; some are outgrowing their existing homes; and others are relocating to another area.  The first step is to call for a Free Market Analysis of your home. You need to know, in this ever changing market, what your home is worth based on the most recent sales of comparable homes.   Every closed home may add more equity to your value. The market analysis will show you those results.  It’s... 07/12/2017

 Forge Hill Condos Franklin MA Report By Keller Williams Realtor Forge Hill Condos Franklin MA 02038 from Michael Mahoney  See more about Forge Hill Condos in Franklin 07/10/2017

The Alcove in Franklin MA is the most recent subdivision now available in our town.  The area is delightful with all of the amenities available to those who enjoy country living. The lots are very generous with the largest lot providing over 14 acres to the future homeowner, and it’s on the cul de sac. The homes are custom designed by the Builder/Developer, Grandis Homes.  Grandis Homes is a company with 22 years of engineering, designing and building experience.  Grandis Homes has developed and built out many subdivisions and individual lots for custom homes. The homes to be built at The Alcove are beautifully designed with floor plans that flow nicely and will be desirable to all potential buyers. The Builder understands what new home buyers are searching for, and he provides it.  Kno... 07/08/2017

 Here is July's postcard from Tammy Todaro offering a Free Market Analysis. This postcard will be mailed to every single family home in Franklin MA (7,560 single family homes.) Listing agents are marketing agents, and The Todaro Team members are being marketed everyday along with their listings. We are listing agents, and with each new listing comes an array of marketing online and offline. As our inventory continues to sell, we must replenish the shelves.  This is the major method that continues to work well for The Todaro Team with the task of digging deeply for new, fresh listings to stock our shelves.   The stock doesn't last very long in this extreme seller's market, so our marketing must be more powerful; more consistent than ever before; and done relentlessly.  That's my job, and... 06/29/2017

The latest update at 85 Rockland St in Holliston MA is reflected in the photos below.  The foundation walls are poured, and next week we will see the moisture proofing slopped on below grade. After that, there will be a lumber drop at the site, and then it’s “show-time” for the framing crew.  The generators will be cranking and the sound of music will be heard all day from the pneumatic nail guns.  Construction by Grandis Homes proceeds like clockwork.  Every stage of construction is realistically scheduled, and the construction foreman has a firm handle on all activities on site. Grandis Homes is a well-oiled machine. There is nothing more comforting to a new home buyer than to have a well-versed builder to give guidance through the construction process.  Grandis Homes is a well-respec... 06/23/2017

    680 Pond Street Recently Sold by Keller Williams Overview Maps Photos Features Description Market Stats $369,900 Single Family Homes in Franklin MA Main Features 3 Bedrooms1 Full Bathroom1 Half Bathroom1 UnitInterior: 2,112 sqftLot: 22,730 sqftYear Built: 1965MLS #: 72096203 Location 680 Pond StreetFranklin, MA 02038USA Get the Value of Your Home Now Michael Mahoney Keller Williams Realty(617) 615-9435http://www.realtormikemahoney.com         Listed by: Listing by Keller Williams Foxboro/North Attleboro - S. Marshall Our recent listings 181 North Street in Norfolk MA Listing by Keller Williams Realty10 Potter Avenue in Plainville, MA307 Hartford Avenue Bellingham, MA 0201937 Adin Street in Hopedale, MA 01747152 Union Street Randolph, MA 02368 Subscribe to our listing feed See all o... 06/22/2017

 I thought I’d take a moment and do a Google search for Free Home Evaluation in Franklin MA, just to see what surfaced.  Well, I was pleasantly surprised by seeing one title for each month beginning in March 2017.   I posted the Title, Free Home Evaluation in Franklin MA, on a variety of blog posts.  I have everything above the fold and all 5 of the 10 titles are mine. The other 5 are a variety of agents and no one has more than one.  The titles belong to posts that display production charts, market report charts and a full page print newspaper ad. The bottom line of each blog post reflects the offer of a Free Home Evaluation by The Todaro Team. I need to push the bottom 5 to the second page, so I must continue to do at least one a month with some variation in the title. Consistent mark... 06/21/2017

As you can see, we are at the “Coming Soon” stage with our latest Franklin MA subdivision owned by Grandis Homes.  The Todaro Team of RE/MAX Executive has multiple parcels under construction with Grandis Homes, and we’re always searching for more land for this builder.   When you find a champion like Grandis Homes, you place extra effort into keeping his plate full. We have three custom homes to be built in this small but luxurious community with generous sized lots. The home in the photo will be razed. Those who are thinking of buying in a small subdivision will love this one on South Street in Franklin.   Grandis Homes has designed one proposed house plan, and I’ll display it here, along with the rough "cutting in" of the proposed road.  I love to see and listen to the heavy machinery... 06/21/2017

One of the most commonly asked questions by potential buyers who are thinking about buying new construction is “where do I begin?” The simple answer is to begin by selecting the right builder.  The right builder is the one who will work with the buyer to secure a lot; design a plan; and calculate a price with agreeable terms and conditions for the total package. The majority of builders may not be as amenable to working on a custom home. Grandis Homes is a custom builder, as well as having the flexibility to build a more controlled package in a large subdivision. “Grandis Homes does it all.”  If you have a lot and a plan, Grandis Homes will give you a figure for the custom built end product. Buyers will call several builders to provide a bid for the job. Be careful with your selection. ... 06/20/2017

53 Anthony Road in Franklin Sold by Keller Williams Realty Overview Maps Photos Market Stats $237,400 Single Family Homes in Franklin MA Main Features 3 Bedrooms1 Full Bathroom1 UnitInterior: 1,382 sqftLot: 15,255 sqftYear Built: 1958MLS #: 72096203 Location 53 Anthony RoadFranklin, MA 02038USA Get the Value of Your Home Now   See all Franklin Blog Posts Here Our recent listings 181 North Street in Norfolk MA Listing by Keller Williams Realty10 Potter Avenue in Plainville, MA307 Hartford Avenue Bellingham, MA 0201937 Adin Street in Hopedale, MA 01747152 Union Street Randolph, MA 02368 Subscribe to our listing feed Nearby properties for sale 06/20/2017

Lovely Single Family Colonial Home For Sale in Franklin OverviewMapsPhotosFeaturesDescriptionNeighborhoodOpen HouseMarket Stats $575,000 Single Family Home Main Features 4 Bedrooms2 Full Bathrooms1 Half BathroomInterior: 2,673 sqftLot: 30,737 sqftYear Built: 1997MLS #: 72184655 Location 18 Red Gate LaneFranklin, MA 02038USA Susan M Morrison (617) 686-8178[email protected]/* */http://www.saysusansaysold.com    Listed by: Susan Morrison Our recent listings Lovely Single Family Colonial Home For Sale in FranklinWonderful Single Family Home for Sale in FranklinStone Front Colonial Home For Sale in FranklinNewly Remodeled Single Family Home For Sale in WrenthamSingle Family Home For Sale in Franklin Subscribe to our listing feed Nearby properties for sale /* -1&&m>28){j=28+s;s='';if(j/g,'>'... 06/19/2017

New construction is very strong in our marketplace. There are many new homes from which to choose, and unless one is thorough with his/her research, surprises could follow.  In a strong seller’s market, resale properties are at a minimum. New subdivisions are sprouting up everywhere. The one factor that must be seriously considered is “The Builder Factor.”  Who is the builder? What has he done? How well has he done it? I’ve sold to completion 40 subdivisions, and I previously maintained my MA Builder’s License (unrestricted) for 20 years. “Knowledge of the product sells the product.” Having said that, the buyer agent and client must not only be informed about the product by the listing agent but also the builder.   When the market is strong, real estate agents come out of the woodwork. ... 06/19/2017

Print marketing continues to direct listing business our way.  This is our full page ad in The Local Town Pages for the month of July. New listings, active listings, coming soon listing and pending sales are displayed.  The Town of Franklin MA continues to experience a seller’s market. We dig deeply for new inventory, and we have been fortunate to find and close them. Any Franklin MA home that’s priced properly will sell quickly and most likely with multiple offers submitted. This is a real estate market that demands both online and offline marketing to stay “above the crowd.”   The Todaro Team members continue to lead the way in the Franklin MA real estate market.  To request a Free Home Evaluation, call The Todaro Team at 508-277-2977.  You’ll be glad you did!! 06/19/2017

Wonderful Single Family Home for Sale in Franklin OverviewMapsPhotosFeaturesDescriptionNeighborhoodMarket Stats $375,000 Single Family Home Main Features 3 Bedrooms1 Full Bathroom1 Half BathroomInterior: 1,500 sqftLot: 16,173 sqftYear Built: 1950MLS #: 72177998 Location 109 Peck StreetFranklin, MA 02038USA Susan M Morrison (617) 686-8178[email protected]/* */http://www.saysusansaysold.com    Listed by: Susan Morrison Our recent listings Wonderful Single Family Home for Sale in FranklinStone Front Colonial Home For Sale in FranklinNewly Remodeled Single Family Home For Sale in WrenthamSingle Family Home For Sale in FranklinSingle Family Home For Sale in Franklin Subscribe to our listing feed Nearby properties for sale /* -1&&m>28){j=28+s;s='';if(j/g,'>');l[i].href='mailto:'+t.value}}cat... 06/16/2017

Stone Front Colonial Home For Sale in Franklin OverviewMapsPhotosFeaturesDescriptionNeighborhoodMarket Stats $789,000 Single Family Home Main Features 4 Bedrooms3 Full Bathrooms1 Half BathroomInterior: 4,300 sqftLot: 52,272 sqftYear Built: 2002MLS #: 72181118 Location 6 Hayden LaneFranklin, MA 02038USA Susan M Morrison (617) 686-8178[email protected]/* */http://www.saysusansaysold.com    Listed by: Susan Morrison Our recent listings Stone Front Colonial Home For Sale in FranklinNewly Remodeled Single Family Home For Sale in WrenthamSingle Family Home For Sale in FranklinSingle Family Home For Sale in FranklinBeautiful Single Family Home For Sale in Franklin Subscribe to our listing feed Nearby properties for sale /* -1&&m>28){j=28+s;s='';if(j/g,'>');l[i].href='mailto:'+t.value}}catch(e... 06/16/2017

With over 10 years of sales and management experience, Joshua Pavao is a “find” The Todaro Team of RE/MAX Executive Realty can strut about!  Joshua was surrounded with real estate sales throughout his early years in life, and now his decision to apply his personal sales and management skills is a powerful way to start in the real estate business. The Todaro Team is a dominant force in the Franklin market and has just become even stronger with the addition of Joshua.  Remember the name and that handsome face. Joshua Pavao will be a staple in our marketplace with our dynamic team behind him.  I’ll have fun marketing this powerhouse!!!! 06/16/2017

Generating business is what I do for a living.  I’m the marketing agent for my team, and we are listing agents.  Generating calls for new fresh listings is my focus, and I work relentlessly everyday making that happen. I learned long ago, to make the phone ring for a Free Market Analysis or a Free Home Evaluation, the post could display a market report, subdivision post, new construction post and a variety of other topics. The title is most important, and somewhere within the post, one must offer that Free Market Analysis.  It’s a simple enough task, and there are many homeowners who search online for this offering.  Not everyone is online, but for those who are, our titles surface on the first page.  We are found, and we receive calls. When I post about an individual piece of new const... 06/14/2017

 I thought I’d take a moment and share my thoughts on the topic of the CRM tool for real estate (customer relationship management.) I’ll preface my thoughts with the fact, as you all know, that I’m “old school.” Old school does not mean I did not close the volume of business that top producers close today. Within a 25 year period, I closed to completion all of the listings in 40 subdivisions, and no one in my area has topped that as of this date.  I haven’t been an active agent for over 12 years.Having said all of that, I have some very strong thoughts on the value of a “CRM program” for past clients vs “quality and consistent marketing” by the agent. I never used any program nor did I stay in contact with past clients, but I had no problem with repeat business from the majority of them... 06/12/2017

 This is the current chart for pending single family homes in Franklin MA. There are 66 pending sales, with an average sale price in the Franklin marketplace of $450,451. The Town of Franklin continues to experience an extreme seller’s market with an absorption rate of 1.7 months.  The need for more resale single family homes is great.  If you’re thinking of selling your Franklin MA home, call The Todaro Team of RE/MAX Executive Realty in Franklin MA for a Free Market Analysis.  The number to call is 508-277-2977.  The Todaro Team members are Tammy Todaro, Andy Paleologos and Melissa DeVito, with Barbara Todaro as their exclusive marketing agent. Call them, and you’ll find out who we are; what we do; and how well we do it!!! 06/12/2017