Print marketing is the method I use to secure listings.  Offline marketing is not a favorite of most real estate agents, and I’m convinced that the price is a major factor in their decision. It’s expensive, but we all clearly understand that it takes money to make money. It’s always a risk, but if it were not, the size of the newspaper would be triple and the results diluted. This is what my full page ad for some of our existing business looks like plus a half page ad for our high end home subdivision in Franklin. This newspaper is mailed to every residence and business in the Town of Franklin.  People read it. We receive business from it. Those real estate agents who do not spend the money are not as productive as they could be, if they invested in their business.  Print marketing is ... 10/16/2017

  The real estate market in Franklin MA is moving through the final quarter of 2017, with real estate agents exerting great effort to secure fresh inventory for the final stretch. The Todaro Team of RE/MAX Executive Realty markets diligently for new listings.  Our method of choice to find new listing business is direct mail market, and it continues to be a successful method for us.The extreme sellers’ market that Franklin is experiencing equates to a slim inventory for buyer agents. The meaning of this status to listing agents is “market like you mean it,” if you expect to receive listing calls. It’s a competitive playing field for listing agents, and those who are consistent with their marketing efforts reign the victor.  The Todaro Team never misses a beat. I’m the full time marketing... 10/16/2017

Single Family Home for Sale in Franklin OverviewMapsPhotosFeaturesDescriptionNeighborhoodMarket Stats $350,000 Single Family Home Main Features 3 Bedrooms3 Full BathroomsInterior: 2,000 sqftLot: 0.46 acre(s)Year Built: 1975MLS #: 72242118 Location 4 Short StreetFranklin, MA 02038USA Susan M Morrison (617) 686-8178[email protected]http://www.saysusansaysold.com    Listed by: Susan Morrison Our recent listings Single Family Home for Sale in Franklin | $350,000 | Franklin, MAPrivate Single Family Home For Sale in Franklin | $450,000 | Franklin, MAPrivate Townhouse in Franklin For Sale | $525,000 | Franklin, MABeautifully Updated Single Family Home in Franklin | $365,000 | Franklin, MAStunning Single Family Home For Sale in Franklin | $575,000 | Franklin, MA Subscribe to our listing feed N... 10/12/2017

The Alcove in Franklin MA is a new home community of 3 high end homes. The lots are being prepared for construction; the machines are at work; and the ground preparation is progressing. This community is owned by Grandis Homes, and the marketing team is The Todaro Team of RE/MAX Executive Realty in Franklin. The Todaro Team is well-versed with new homes. The Todaro Team originated over 15 years ago, and it’s collective members have listed and sold 40 Subdivisions. The Alcove is our latest community. Grandis Homes is a home building company with 22 years of engineering, design, and building experience. This builder is easy to communicate with and is very amenable to customizing a home.If you’re curious about the design of the homes; the specifications of the construction; and the site pl... 10/11/2017

Private Single Family Home For Sale in Franklin OverviewMapsPhotosFeaturesDescriptionNeighborhoodMarket Stats $450,000 Single Family Home Main Features 3 Bedrooms2 Full Bathrooms1 Half BathroomInterior: 2,202 sqftLot: 23,305 sqftYear Built: 1998MLS #: 72233778 Location 22 Philomena WayFranklin, MA 02038USA Susan M Morrison (617) 686-8178[email protected]http://www.saysusansaysold.com    Listed by: Susan Morrison Our recent listings Private Single Family Home For Sale in Franklin | $450,000 | Franklin, MAPrivate Townhouse in Franklin For Sale | $525,000 | Franklin, MABeautifully Updated Single Family Home in Franklin | $365,000 | Franklin, MAStunning Single Family Home For Sale in Franklin | $575,000 | Franklin, MABeautifully Remodeled Home in Sharon | $500,000 | Sharon, MA Subscribe to... 09/26/2017

Private Townhouse in Franklin For Sale OverviewMapsPhotosFeaturesDescriptionNeighborhoodMarket Stats $525,000 Single Family Home Main Features 3 Bedrooms2 Full Bathrooms1 Half BathroomInterior: 2,700 sqftYear Built: 1998MLS #: 72231511 Location 11 Pear Tree LaneFranklin, MA 02038USA Susan M Morrison (617) 686-8178[email protected]http://www.saysusansaysold.com    Listed by: Susan Morrison Our recent listings Private Townhouse in Franklin For Sale | $525,000 | Franklin, MABeautifully Updated Single Family Home in Franklin | $365,000 | Franklin, MAStunning Single Family Home For Sale in Franklin | $575,000 | Franklin, MABeautifully Remodeled Home in Sharon | $500,000 | Sharon, MALovely Single Family Colonial Home For Sale in Franklin | $575,000 | Franklin, MA Subscribe to our listing fee... 09/21/2017

 The Todaro Team provides a full page ad to promote their listings and to search for new properties to “restock the shelves.”  It’s an ongoing process with not voids in the flow.Homeowners expect to see our marketing every month, and they do, without fail. Those who are thinking of selling in the future will begin their own investigation long before that time.  When we receive a phone call for a Free Market Analysis, the homeowner will often have a stack of our postcards and give an acknowledgement that we are visible every month in the local newspaper.This is our October issue of The Local Town Pages.  This newspaper is mailed to every homeowner and business in the town of Franklin MA.  It’s great exposure for us; our listings; and our branding. 09/16/2017

Beautifully Updated Single Family Home in Franklin OverviewMapsPhotosFeaturesDescriptionNeighborhoodMarket Stats $360,000 Single Family Home Main Features 3 Bedrooms2 Full BathroomsInterior: 2,000 sqftLot: 0.23 acre(s)Year Built: 1952MLS #: 72228150 Location 191 Grove StreetFranklin, MA 02038USA Susan M Morrison (617) 686-8178[email protected]http://www.saysusansaysold.com    Listed by: Susan Morrison Our recent listings Beautifully Updated Single Family Home in Franklin | $360,000 | Franklin, MAStunning Single Family Home For Sale in Franklin | $575,000 | Franklin, MABeautifully Remodeled Home in Sharon | $500,000 | Sharon, MALovely Single Family Colonial Home For Sale in Franklin | $575,000 | Franklin, MAWonderful Single Family Home for Sale in Franklin | $375,000 | Franklin, MA Subs... 09/13/2017

The Todaro Team has been a supporter of FHS athletic organizations (boys’ and girls’) for decades. This is the full page ad that will be in their brochure for 2017/2018. That photo is Maddy Hinckley #10…. our favorite ice hockey team member. Good luck this season, Maddy and FHS Girls Ice Hockey Team!!!! 09/13/2017

Stunning Single Family Home For Sale in Franklin OverviewMapsPhotosFeaturesDescriptionNeighborhoodMarket Stats $575,000 Single Family Home Main Features 4 Bedrooms2 Full Bathrooms1 Half BathroomInterior: 2,604 sqftLot: 26,718 sqftYear Built: 1997MLS #: 72223956 Location 10 Fawn LaneFranklin, MA 02038USA Susan M Morrison (617) 686-8178[email protected]http://www.saysusansaysold.com    Listed by: Susan Morrison Our recent listings Stunning Single Family Home For Sale in Franklin | $575,000 | Franklin, MABeautifully Remodeled Home in Sharon | $500,000 | Sharon, MALovely Single Family Colonial Home For Sale in Franklin | $575,000 | Franklin, MAWonderful Single Family Home for Sale in Franklin | $375,000 | Franklin, MAStone Front Colonial Home For Sale in Franklin | $789,000 | Franklin, MA ... 09/06/2017

Marketing is a task that demands consistency, and direct mail marketing leads the way with requiring constant visibility. We are listing agents, and I design a new postcard every month offering a Free Market Analysis.  We are in an extreme sellers’ market, and listings in my town are just as scarce as they are across most of the country.  However, direct mail marketing is a successful method of “shaking the fruit from the tree.”  In this market, the fruit is not falling freely, but that consistent visibility has been a winner for us, and it does a great job of unfastening that tightly attached fruit. I’m now mailing to all of the 7,650 single family homes in the town of Franklin MA every three weeks.  The flavor of the postcard has changed.  The slogan has changed. Tammy and I are both ... 08/22/2017

This is the new ad that will appear in the Little Green Phone Book for the town of Franklin MA. We all have our favorite sources for marketing, and although I have several favorites, this one is at the very top of my list.  I’ve been a faithful advertiser in this booklet for more years than I can remember. This page is opposite the inside cover, and the small ad is located on the inside of the back cover.     The Todaro Team is a team of listing agents.  Tammy and I have been doing this for decades. If you’re thinking of selling your Franklin MA home, Tammy Todaro is the agent to call for a Free Market Analysis at 508-277-2977.  I’ll be providing all of your marketing.  You can’t beat a team that offers that length of experience plus the quality and quantity of market that we provide.  ... 08/12/2017

Print marketing is a significant part of my marketing, since we are listing agents. Buyers begin their search for a home online; while homeowners who want to sell will respond to offline marketing. If they search for your name online, it’s to be assured you have an online presence.  We DO!!! My offline marketing consists of a full page newspaper ad and direct mail marketing. Both of those methods of marketing are the sources to which sellers respond. This is our full page newspaper ad in the “Local Town Pages.” This newspaper is mailed to each residence and business in the Town of Franklin MA. I’ve been utilizing this source for many years, and the homes are seen by sellers and buyers in Franklin.  A Free Home Evaluation is offered every month in the newspaper and via a postcard with a ... 08/11/2017

We all know “the eye buys.” When the eyes see this subdivision sign, potential buyers are certain to take a turn into this new community called “The Alcove.”  This is an exclusive three lot community with custom designed homes by Grandis Homes. Grandis Homes has 22 years of experience with developing land. Grandis Homes is well-versed with engineering, designing and building custom homes.  The lots in The Alcove are large, wooded and will have the homes strategically placed to provide privacy, while accentuating the magnitude of each home.The sign is up; the road is cut in; and the first section is paved. Visit the site or call the listing agents, Tammy Todaro and Andy Paleologos of The Todaro Team at 508-277-2977.  The team is well-versed with new homes, as well as resale homes. Call t... 08/04/2017

 Not all buyer agents are cut from the same cloth!  Melissa DeVito is a Buyer’s Agent who clearly understands the purpose of buyer agency.  Melissa’s representation is above and beyond the norm! Take a look at this beautiful ranch style home with a finished lower level plus and “in-ground pool.” Try finding that in the town of Franklin for the price the new buyers paid.   This home has three bedrooms, hardwood flooring throughout the home, young stainless appliances, slider to heated sunroom with a high ceiling and much more. The in-ground pool is a fully fenced generous backyard is a big bonus. Did I mention this home is in a small subdivision? Well, it is and Melissa DeVito did a great job of finding all the features on the buyers’ list.  Do you have a list? Have you thought of buying... 07/15/2017

Open House events are a staple for The Todaro Team, and this week we have two spectacular homes. The open house events will take place on Sunday, July 16th and the hosts for these events will be Tammy Todaro.                           The open house at 400 Washington Street in Franklin MA will happen on Sunday from 11:00am to 1:00pm and will be hosted by Carrie and Christine. This custom rambling, L shaped ranch boasts 11 rooms with 3 bedrooms and 2.5 bathrooms plus a two car attached garage.  This home has a spacious 2,311 s.f of living space. Did I mention that it’s loaded with amenities and sparkles like the gem that it is? You’ll need to stop by and take a look for yourself. It also has a view of Spring Pond, and that makes casting a line a convenience you’ll love.  This home is off... 07/14/2017

The purpose of marketing is to be noticed.  If you’re not noticed, you and your inventory will sit idly. I love print marketing, and I would estimate 40% of my marketing program is offline. I complement the offline with online marketing. The name of this local newspaper is Local Town Pages, and it’s mailed monthly to every residence in the town of Franklin MA.  We take full advantage of every issue and offer a Free Market Analysis; display our listings; give recognition to our agents; and provide our contact information for buyers and future sellers. We get plenty of mileage from this full page. If print marketing is to be effective, it needs to be large and seen. The value of a small line ad or block ad will be lost on the page. Here’s our ad for the month of August.   07/13/2017

 We’re all aware that this is a seller’s market, and timing is everything in the real estate business.  We sell in a seller’s market.  Sellers are at an advantage.  It’s the rule of supply and demand that sets the rules of the game. The supply is low and demand is great, at this time.If you’re thinking of relocating, for whatever reason, this is the best market to accomplish that goal.  Many are downsizing; some are outgrowing their existing homes; and others are relocating to another area.  The first step is to call for a Free Market Analysis of your home. You need to know, in this ever changing market, what your home is worth based on the most recent sales of comparable homes.   Every closed home may add more equity to your value. The market analysis will show you those results.  It’s... 07/12/2017

 Forge Hill Condos Franklin MA Report By Keller Williams Realtor Forge Hill Condos Franklin MA 02038 from Michael Mahoney  See more about Forge Hill Condos in Franklin 07/10/2017

The Alcove in Franklin MA is the most recent subdivision now available in our town.  The area is delightful with all of the amenities available to those who enjoy country living. The lots are very generous with the largest lot providing over 14 acres to the future homeowner, and it’s on the cul de sac. The homes are custom designed by the Builder/Developer, Grandis Homes.  Grandis Homes is a company with 22 years of engineering, designing and building experience.  Grandis Homes has developed and built out many subdivisions and individual lots for custom homes. The homes to be built at The Alcove are beautifully designed with floor plans that flow nicely and will be desirable to all potential buyers. The Builder understands what new home buyers are searching for, and he provides it.  Kno... 07/08/2017