Open House events have been one of my team’s most successful methods of marketing.  This particular method is one that has value for buyer agents and listing agents.  I think a good analogy of how an open house event works might be to compare it to “strength training.”When one does strength training to increase strength and toning of abdominal muscles, as an example, there are other groups of muscles that benefit from that one action.  There are upper and lower body muscles that feel the effects of that one exercise.With an open house event, one would focus on marketing that one listing.  However, one never knows who will appear at that open house and what that potential client’s intentions might be.  Every visitor might not be a potential buyer for that home, but rather, a potential se... 07/10/2015

 Work Hard…Play Hard Good morning!  WOW…it is Wednesday already!!  I hope you had a fun-filled, extended, Fourth of July weekend of celebrations with friends and family.  I love the Fourth of July, in fact I love the entire month of July, because it’s a time for those of us in the real estate industry to take a moment to kick back and relax a bit. We just had a great spring real estate market, we’ve earned our time off, so let’s enjoy it!!  July also marks the beginning of the second half of the year. Looking at your year-to-date production, are you on track to hit your goals? If not, what’s your plan to get on track? Options include:·         hiring a personal coach·         enrolling in some training courses·         ramping up your marketing efforts·         setting aside time each d... 07/08/2015

 Another Closing by Lorraine Kuney at 40 Redgate Lane in Franklin MA Another home at Cooks Farm closed today at 40 Redgate Lane in Franklin MA by Lorraine Kuney.  This home closed at $638,000.  This colonial offered 2,568 s.f. of living space with 9 rooms, 4 bedrooms and 2.5 bathrooms.  There was an inground pool and a 3/4 acre lot that was immaculately maintained.This home is serviced by town water, town sewer and natural gas.  It was built in 1997.  If you are thinking of selling your Franklin MA home, Lorraine Kuney is the real estate agent to call.  Lorraine is the "most frequently hired agent in Franklin MA."  Call Lorraine at 508-380-9938, and you'll understand why.  07/06/2015

 If tomorrow all the things were gone,I'd worked for all my life.And I had to start again,with just my children and my wife.I'd thank my lucky stars,to be livin here today.‘Cause the flag still stands for freedom,and they can't take that away.And I'm proud to be an American,where at least I know I'm free.And I won’t forget the men who died,who gave that right to me.And I gladly stand up,next to you and defend her still today.‘Cause there ain't no doubt I love this land,God bless the USA. I just love the lyrics to God Bless the USA by Lee Greenwood and wanted to share some of them with you. Wishing you and your family a happy and safe Independence Day! Bill Bill WrightRE/MAX Executive Realty308 West Central Street Suite E Franklin, MA  02038p: 508.520.9882www.remaxexec.comOffices in:  Fr... 07/02/2015

Summertime Special…. My Home for the summer!!This is “my home” for the summer, fall, winter and spring!  It’s the favorite roof over my head.  It’s my most enjoyable environment, no matter what the season.  It’s a healthy, fun loving place that makes me “feel like a million dollars.”  It attracts a large crowd of people every day who are health conscious and want to look good.  It’s the YMCA in Franklin MA.My photos are focused on the area of the “Y” that I use every day and promptly at 6:00a.m.  The “jungle gym” is like one stop shopping.  It’s a piece of equipment that allows you to work with weights, ropes, medicine balls and many other individual pieces of weight equipment. These photos were taken this morning after my workout.  The yellow ropes are 70 pound ropes and the orange are... 06/30/2015

It’s More than just Hot Air Good morning!  I hope you had a wonderful real estate weekend.  In addition, I hope you spent time with family and/or friends doing something really fun. The power of a strong brand is just amazing.  A brand will help encourage someone to do business with a company or purchase a product.  Branding directly supports marketing and sales efforts.  However, branding is not marketing.  The brand is what sticks with someone long after the marketing is over.  Branding helps create customer loyalty.  Branding is attracting people to a company by creating an image and the values that are associated with that company.    The brand is ultimately built from many things, but when it is all said and done, it is the real life experience with the brand.  Did the experience l... 06/29/2015

This morning RE/MAX Executive Realty in Franklin had a "Thank You" visit from RE/MAX of New England (Integra) and what a nice visit for a sunny, wednesday morning.  I thought I'd share a few of the photos with all of you.Here we have Bill Wright, Broker/Owner of RE/MAX Executive, front and center; and to the far right is Dan Breault, Regional Diretor/Executive V.P. of RE/MAX Integra.The Airstream (Silver Bullet) that served us breakfast.Our own Bill Gassett enjoying his coffee and sharing a big smile with everyone.And from our marketing department is Renee Hinckley on the far left and Carol Recchino on the far right.Here's Renee Hinckley and yours truly soaking up some sun!!!!  06/24/2015

What Homes Are On The Market in Franklin MA as of 06/22/2015? What homes are on the market in Franklin MA?  The answer is that there is a wide variety of single family homes on the market, and there are 64 of these single family homes from an array of 7,650 single family homes in the town. They range in price from a low of $154,900 to a top price of $2,295,000.  The average list price is $568,393.    The town of Franklin continues to be a seller's market with only 3 months of resale inventory remaining.  There is a great demand for fresh resale inventory to hit the market. If you are thinking of selling your Franklin MA home, call The Kuney-Todaro Team for a Free Market Analysis at 508-520-9881.  We're the "#1 Team in Franklin's #1 Office."  You'll be glad you called us!!***************... 06/22/2015

 Suddenly it’s Summer Good morning!  I hope you had a great weekend.  For the Father’s out there, I hope you had a wonderful Father’s Day. WOW…suddenly it is summer.  Are you ready for it?  Children out of school, vacations, going to the Cape, cook outs in the backyard and a time to relax and enjoy.  Hey, I am in favor of all of this…but just one quick question…are we on track for reaching our 2015 goals?  We are nearing the end of the first half of the year, so we should be at least at 50% of our yearly goals.  If we’re not, it’s a great time to review our goals and refocus.  Once again, goal setting can be applied to everything…from personal development to health to business strategies.  Goals are great way to get the most out of life and help us achieve success. In reviewing our goal... 06/22/2015

The team is working on another family addition, my grandson, Ryan Tvelia .  Ryan will be finishing the police academy within the next few weeks.  His plan is to take the real estate exam after he finishes the academy and join the team.  He’ll be training with his mother’s guidance (Tammy Todaro) and my mentoring.  When he secures a position, either with the Norfolk County Sheriff’s Dept. or a local police department, he will partner with his mother and she will work the leads.  Another scenario is that the "real estate bug" will take a big bite and real estate will be his main focus.  His fiancé, Gina Pizzi, will be graduating from Nursing School and will work as a Nurse Practitioner.  They have a wedding date for Sept. 23, 2017.  Everyone will be fully educated and gainfully employed. ... 06/19/2015

 Take Responsibility Good morning!  What a beautiful weekend.  I hope it was productive for you and you still had time to do something fun with friends and/or family. As we all know, stuff happens; good stuff, bad stuff, frustrating stuff, and even stuff out of our control.  BTW, I am using the word “stuff” instead of the other word that starts with “S” that happens.   However, the stuff that happens isn’t important.  How we respond to it is.  “A strong, successful person is not the victim of their environment.  They  create favorable conditions.  Their own inherent force and energy compel things to turn out as they desire.”   This quote is from Orison Swett Marden, the founder of the original version of SUCCESS Magazine…what a great quote.   By choosing how we respond to the stuff that... 06/14/2015

This is the newspaper ad for our monthly local newspaper, Local Town Pages, for the month of July.  This newspaper is mailed to every residence and business in the town of Franklin MA, and the cost of one page is worth every penny.  My office does a page that covers the opposite page to my team page. We have the whole spread.  That's a powerful display for RE/MAX Executive Realty in Franklin MA.We have been using this offline method of marketing for a couple of years and it has worked well for us.  This complements my direct mail marketing and I post everything online that I mail.  This source provides exposure for each of the team members who participate in the Franklin MA marketplace.  Every team member has his/her own contact information visible.  The choice is left to the reader, if... 06/09/2015

I'm so excited and sad at the same time.  My grandson, Joshua, is graduating from Franklin High School this evening, and he's headed to Endicott College in Beverly MA in September to major in Criminal Justice.  Joshua is a top notch student and his program was filled with honor courses.  He was the recipient of the Franklin Republican Town Committee's scholarship and wrote a very powerful essay to be selected for that scholarship.We're all so proud of Joshua, and it's thrilling, yet sad, to think that he'll be on to the next chapter in his life.  The family of 20 will be going to dinner after the graduation, and then preparing for Joshua's graduation party in a few weeks.  Congratulations, Joshua, my little Republican!!! 06/05/2015

Multi-Family Franklin Home For Sale   Overview Maps Photos Features Description Neighborhood   $339,000 Multi Family Main Features 2 UnitsInterior: 1,894 sqftLot: 7,274 sqftYear Built: 1877MLS #: 71849943 Location 94 Cottage StreetFranklin, MA 02038USA     Susan M Morrison (617) 686-8178susan.morrison1@comcast.nethttp://www.saysusansaysold.com   Listed by: Susan Morrison   Our recent listings Multi-Family Franklin Home For SaleOne-of-a-Kind Single Family HomeSingle Family Residential for $499,000 in Franklin, MAPicture Perfect Single FamilyBeautiful Brick Front Colonial Subscribe to our listing feed   Nearby  properties for sale   06/04/2015

Open House June 6 and 7 at 45 Meadowbrook Road in Franklin MAJoin Lorraine Kuney at her open house event on Saturday, June 6 from 11:00 am to 1:30 pm and Sunday June 7 from 1:00 pm to 2:30 pm at 45 Meadowbrook Road in Franklin MA. This lovely 4,000 s.f. home boasts 10 room, 4 bedroom, 2.5 bath colonial boasts many fine amenities.Here you’ll find harwood, tile, granite, cherry stained cabinets and a 7′ island.  There are formal rooms with custom moldings, walkout bay window and a master suite with a walk in closet and tiled shower.This home has a two car garage, town water, town sewer and natural gas.  The lot is 20,149 s.f. and in a neighborhood setting.  The subdivision is known as Meadowbrook Estates.Offered at $637,900.Call Lorraine Kuney at 508-380-9938 for further information.  06/03/2015

One-of-a-Kind Single Family Home   Overview Maps Photos Features Description Neighborhood Market Stats   $899,000 Single Family Home Main Features 4 Bedrooms2 Bathrooms1 Half BathroomInterior: 4,352 sqftLot: 44,605 sqftYear Built: 1998MLS #: 71849640 Location 15 Russet Hill RoadFranklin, MA 02038USA     Susan M Morrison (617) 686-8178susan.morrison1@comcast.nethttp://www.saysusansaysold.com   Listed by: Susan Morrison   Our recent listings Multi-Family Franklin Home For SaleOne-of-a-Kind Single Family HomeSingle Family Residential for $499,000 in Franklin, MAPicture Perfect Single FamilyBeautiful Brick Front Colonial Subscribe to our listing feed   Nearby  properties for sale   06/03/2015

Direct mail marketing is the ideal method for target marketing.  Eric Buliung is focused on new construction and finding buildable lots, and he has had much success with this task.  As the lots continue to flow his way, his builders are securing those lots and we are marketing the end product.  Our goal is to pre-sell the finished product before the shovel hits the ground.Target market is the ideal method to use to find the ideal buyer.  The question to ask is “who will buy that end product?”  After determining the type of buyer to whom we need to market, we create a database of that type buyer.  We can create this from public record within our MLS system.  MLS makes life easy for those who participate in direct mail marketing.  We target a group of homeowners who live in properties tha... 06/02/2015

  No Problem… “Problems are not stop signs, they are guidelines.”  That’s a powerful quote from Robert Schuller and I think it’s an important one to internalize, especially in today’s world.   It’s so easy to get caught up in the worry, the problem-thinking and the search for answers.  But here’s the thing…life is always going to throw us curve-balls.  As the old saying goes “Problems are just opportunities in disguise”.  More often than not, when you take what is stressing you and flip it around, upside down and look at it from all directions, you will see that solutions are right in front of you.  The thing about worrying is that it STOPS us from being creative enough to see things as they really are. Have you ever awoken in the middle of the night worrying about a problem?  It can ke... 06/02/2015

New Home For Sale In Franklin MA-Hip Roof Colonial on Old Grove Street This is a "conceptual plan" for the 2,872 s.f. hip roof colonial that will be built on a lot on Old Grove Street in Franklin MA.  The lot is 1.27 acres with town water, town sewer and natural gas.  There are 8 spacious rooms including a master bedroom suite over the two car attached garage.  This bedroom layout creates three other very spacious bedrooms within the main footprint of the home.The kitchen will boast maple cabinets with a 6' center island and granite counters.  This room is open to an eating area that looks out onto the private backyard that's surrounded by trees.  There are formal dining and living rooms plus an attached family room with a gas fireplace.  The laundry can be found on the second floor for... 06/01/2015

Single Family Home for sale in Franklin, MA   Overview Maps Photos Features Description Neighborhood Market Stats   $499,000 Single Family Home Main Features 4 Bedrooms2 Bathrooms1 Half BathroomInterior: 2,132 sqftLot: 20,160 sqftYear Built: 1992 Location 2 Elizabeth AveFranklin, MA 02038USA     Susan M Morrison (617) 686-8178susan.morrison1@comcast.nethttp://www.saysusansaysold.com   Listed by: Susan Morrison   Our recent listings Single Family Residential for $499,000 in Franklin, MAPicture Perfect Single FamilyBeautiful Brick Front ColonialBeautiful Single Family ColonialCustom Designed Colonial For Sale Subscribe to our listing feed   Nearby  properties for sale   05/28/2015