We perform many tasks that reflect our personality.  We maintain the condition of our home to mirror us; we keep our vehicles in a condition that reflects us; we cook, eat, exercise and dress in a fashion that reflects our persona.  Business is the other side of our lives.  It, too, is a reflection of our nature.  The way we deal with buyers and sellers tells us a lot about us.  The methods that we use to market reflect our thinking and are indicative of our philosophy of our business.Marketing requires time, and one needs to not only be focused but have the time set aside to think properly, in order to produce quality marketing.  Whether it be online or offline marketing, time management plays a critical role with marketing.  Time management is a reflection of the organizational skill... 08/24/2015

As we wrap up today’s closing at 7 Amy’s Way in Franklin MA, the “home stretch” of marketing is in our vision!!  The final status change has been posted on ActiveRain, and Lorraine snapped a photo of her sellers with smiles galore.  A blog post with that last photo of the sellers in front of their home will be posted on many platforms today.  Direct mail marketing will wrap up the offline marketing with this postcard being mailed to 2,000 homeowners in Franklin.  This is our “last ditch effort” to draw out the next fresh listing.  Yes, we spread the word that “we can do this for you, too!!”Every listing has marketing from the day the ink is on the listing contract to the day the sellers have their money in hand.  We wring it out.  If there’s a drop left, that means I missed a beat.  How... 08/20/2015

There are no guarantees in marketing.  It can be very expensive with little or NO return.  I’m of the mindset that ALL methods of marketing work, when done consistently and in a proper fashion.  I’m also of the mentality that a successful marketing piece needs to reflect the expected results.  The size of the piece is in direct proportion to the result that the marketer has for a goal. A full page newspaper ad, as an example, will far exceed the results one reaps from a small block ad.  A direct mail marketing campaign that lands at 25 homes will certainly not compete with a mass mailing of 2,500 homes.  This holds true for online marketing, as well.  We are listing agents, and most of our business comes from offline marketing.  However, I market diligently online in search of fresh lis... 08/19/2015

Print marketing is one of the many marketing methods that I use.  Most feel that there is no place in real estate marketing for print.  People still read and not everyone reads online.  There are still people who enjoy holding a newspaper and flipping the pages.  There are people who like to relax with a newspaper and focus on what’s in print.People enjoy reading the real estate page of a newspaper.  They scan the ads, and those who are serious buyers and/or sellers will pay attention and read each ad.  We are listing agents, and we have been told by many of our sellers that they have followed our marketing, online and offline, for a few months prior to calling us for a listing presentation.  We market online and offline to buyers, and we assume that they all have their own agents.Our m... 08/18/2015

Another one sold by Lorraine Kuney of The Kuney-Todaro Team of RE/MAX Executive Realty.  The expanded cape at 8 Briarwood Road in Franklin MA closed today for $460,000.  Lorraine Kuney was the buyer’s agent for this transactions, and the new family for 8 Briarwood Road was photographed during their walk-through last evening.This lovely cape style home offers 8 rooms with 3 bedrooms and two full bathrooms.  This home boasts hardwoods, tile, granite counters, fireplace and is located in a wonderful neighborhood.  If anyone is thinking of buying a Franklin MA home or selling their Franklin MA home, call Lorraine Kuney at 508-380-9938.  You’ll have smiles just as the happy clients in the photo. Congratulations to Lorraine Kuney and her fortunate clients. 08/13/2015

A Month of Miracles Good morning!  Hope you have been having a great summer.    Children’s Miracle Network raises money and awareness for children’s hospitals across North America.  Their goal is simply “together we can save children’s lives”.  CMN donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all to save and improve the lives of as many children as possible. RE/MAX has been a corporate sponsor of CMN since 1992.  Since then, RE/MAX agents have donated more than 138 million dollars to Children’s Miracle Network Hospitals.  That is an amazing number…$138,000,000!!   Over the last 15 years, RE/MAX Executive Realty and our agents have been one of the top companies in New England for donations to CMN.  Many of our agents are incred... 08/04/2015

Lorraine Kuney sold a home yesterday to a client of hers who is affiliated with our New England Patriot organization.  I had to share this photo and the very special moment for Lorraine.  Yes, that’s a Super Bowl ring, and every member of the organization is awarded a ring.  That’s “team work” and who better to display that ring for a job well done by "team members" than a “team player,” Lorraine Kuney of The Kuney-Todaro Team.   08/03/2015

How Many Homes Are On The Market in Franklin MA as of 08/03/2015?This chart is a reflection of the Active Single Family Resale Listings in Franklin MA as of August 2, 2015.  There are currently 41 active resale homes on the market, and the town of Franklin MA is experiencing an extreme seller’s market with only 1.5 months of resale single family homes remaining.  There are 7,650 single family homes in the town of Franklin MA.  We are in dire need of fresh inventory to sell.If you are considering a move, your first step is to call Lorraine Kuney of The Kuney-Todaro Team for a Free Market Analysis.  Lorraine will provide you with a full presentation that will explain what is involved when you list your Franklin MA home.  All of your questions will be answered.Lorraine Kuney may be reached... 08/03/2015

Signage is a very important element in marketing real estate.  People read signs.  People remember signs.  There are some signs that make an impression upon people who are searching for a real estate agent.Here is one of Lorraine’s latest signs with her slogan on a rider on the sign.  I love that rider because NO ONE ELSE CAN LEGITIMATELY USE IT. THERE’S ONLY ONE MOST FREQUENTLY HIRED!!!  However, I have noticed one agent in our town now using “the  most frequently referred” and it’s questionable because I don’t know how that is tracked!!!  How does one know how many referrals any other agent receives? Hmmm…. As I have stated many times, I use online and offline marketing to complement each other.  My next marketing addition will be to have a photo taken with the new buyer of a property... 07/30/2015

 Marketing is what we all do for a living.  Because of our successful marketing, real estate agents are contacted to list and sell property.  The focus of what we do MUST be on marketing.The day of throwing an ad into a “homes magazine” or the “local newspaper,” and describing that as exposure for property, no longer makes sense.Marketing needs to have a plan; a well described program to follow; a path of exposure that will result in potential clients noticing and following the directions given on that market piece.  Marketing, today, can be referred to as a road map for a potential client to find you.  Marketing is the tool that hunts for the potential client and, if your marketing is done properly, the potential client will find you and call you.  Using online and offline marketing to... 07/29/2015

Neighbors Helping Neighbors Good morning!  Hope you have been staying cool and comfortable during this heat.    Living in America, and in particular in our area of Massachusetts, we are fortunate to have numerous privileges that many people in the world can only dream of. We have access to excellent education, we are protected by policemen, firefighters, and other public servants who work for the safety and betterment of our community. There are so many luxuries we simply take for granted.  Many people in the world do not have these same luxuries. In fact, there are families right in our own neighborhoods, that for whatever reason, do not have all of the necessities of life (forget the luxuries).  For this reason, we believe we have the responsibility of giving back to our communities. ... 07/29/2015

 Listing agents are marketing agents.  We market to buyers, and we expect every buyer to have already secured the services of a buyer agent.  We market to buyer agents, and we depend upon them to show our listings.Not all listing agents have that mindset. Many listing agents market to buyers with the attitude that dual agency will be the tool that will lead them to a sale on their listing.  The waters can get mucky when there’s no guidance available for either listing or buying side.Marketing to buyer agents via agent open house events; via MLS by providing all of the information needed for a comfortable presentation to a buyer by their agent; via networking with buyer agents and having discussions about inventory that may satisfy their buyers’ needs is how we accomplish this.  We rely ... 07/27/2015

Free Market Analysis In Franklin MA from Top Agent In Franklin Do you need a Free Market Analysis for your Franklin MA home?  If you do, why not call the agent who is called by more homeowners than any other. You should call Barbara Todaro, "the most fequently hired agent in Franklin MA."It doesn't make sense to not call the best.  People like to do business with successful people, and there is no agent in the Franklin area who is more successful than Barbara Todaro of The Todaro Team.  Tammy Todaro and Barbara Todaro have a total number of years of experience of 58 years.  Thats a powerful team!! How fortunate for potential sellers to have a listing agent and a marketing agent with the experience and production that tops the charts.  We set the pace, and we have held this status for ma... 07/25/2015

 It’s all about you…or is it? Good morning!  Hope you have been staying cool and comfortable during this heat.  Hey, bring on the heat wave J…I am not complaining one bit after the winter we had.  In real estate, it’s all about you, right?  It’s your face and your name on the business cards, the For Sale signs, your website, your blog posts, etc.  That’s how a significant part of your business is generated, right?  People recognize your name and your face and people know who you are, correct?  Wrong. While your face and your name are integral parts of your personal branding and marketing, any successful real estate professional will tell you that a large part of their success is due to their “support staff and team.”  To be successful in real estate, it is almost impossible to do it all... 07/20/2015

 Here we are in our Full Page Ad in The Local Town Pages.  This is a newspaper that's mailed to every residence and business in the town of Franklin MA.  It's free and it's in every mailbox.  This is my favorite marketing piece, and my team members and I get plenty of mileage from this source.  I know there are many who consider print advertising as extinct.  The Dinasour Is Extinct, but Print Advertising Is Alive And Well.  Our ad is complemented by online marketing.  Each of these homes can be found online with a wide variety of keyword phrases.  This newspaper ad will be posted on all of our sites including Google plus.  The ad covers alot of ground!!  We have an offering for a Free Market Analysis; we are offering our resale listings in the area; and we have some of our latest new c... 07/20/2015

Offer Accepted at 76 Palomino Dr Franklin MA from Open House Event Yesterday...  Overview Maps Photos Features Description 76 Palomino Drive in Franklin MA Video Neighborhood Market Stats $399,900 Single Family Home Main Features 3 Bedrooms1 Bathroom1 Half Bathroom1 UnitInterior: 2,260 sqftLot: 7,726 sqftYear Built: 1997MLS #: 71851459 Location 76 Palomino DriveFranklin, MA 02038USA Barbara Todaro RE/MAX Executive Realty(508) 520-9881btodaro@juno.comhttp://www.todarosellsfranklinma.com    Listed by: Lorraine Kuney of The Kuney-Todaro Team Our recent listings Offer Accepted at 76 Palomino Dr Franklin MA13 Carol Dr Franklin MA | First Time Buyer Townhouse30 Old Grove St Franklin MA | A Family Neighborhood472 Pleasant St Franklin MA | A First Home192 King St in Franklin MA | Move In Condi... 07/19/2015

How much financial information about the buyer does a seller have the right to know?  There are two schools of thought on this topic.  One thought process belongs to the listing agent and the other is owned by the buyer’s agent.  The way I see it, the listing side will be calling the shots in a seller’s market!!There’s only one listing and there are many buyers who are well qualified and would be willing to prove that fact.  Neither I nor any of my team members would ever think of having one of our clients sign an offer to purchase without having a copy of a pre-approval letter in hand from a recognized lender.  We have never had a buyer’s agent refuse to submit a pre-approval letter with the offer to purchase.  If it were to happen, we would not respond to the offer until a pre-approva... 07/18/2015

We’re in a seller’s market in my “neck of the woods,” and I’m reading posts that describe methods of marketing as not working.  In my opinion, every method of marketing will work, if the product that’s being sold is priced to sell!!!  It’s all about the price.It is now, and it will always be about the price.  We are selling a product, and just as any retail store experiences, if the product they are “shopping” is overpriced, they’ll own it.  No one will buy it.  They wil,l most likely, not even have “tire kickers.”  We are selling property, and if the property is not priced to sell, it will sit.  The listing agent can host an award winning event, and the product will continue to sit.  One needs NO MARKETING beyond MLS, if a home is priced to sell!!!Marketing attracts new business.  Many... 07/12/2015

Open House events have been one of my team’s most successful methods of marketing.  This particular method is one that has value for buyer agents and listing agents.  I think a good analogy of how an open house event works might be to compare it to “strength training.”When one does strength training to increase strength and toning of abdominal muscles, as an example, there are other groups of muscles that benefit from that one action.  There are upper and lower body muscles that feel the effects of that one exercise.With an open house event, one would focus on marketing that one listing.  However, one never knows who will appear at that open house and what that potential client’s intentions might be.  Every visitor might not be a potential buyer for that home, but rather, a potential se... 07/10/2015

 Work Hard…Play Hard Good morning!  WOW…it is Wednesday already!!  I hope you had a fun-filled, extended, Fourth of July weekend of celebrations with friends and family.  I love the Fourth of July, in fact I love the entire month of July, because it’s a time for those of us in the real estate industry to take a moment to kick back and relax a bit. We just had a great spring real estate market, we’ve earned our time off, so let’s enjoy it!!  July also marks the beginning of the second half of the year. Looking at your year-to-date production, are you on track to hit your goals? If not, what’s your plan to get on track? Options include:·         hiring a personal coach·         enrolling in some training courses·         ramping up your marketing efforts·         setting aside time each d... 07/08/2015